dan.com - a godaddy brand

What dan.com - a godaddy brand does

dan.com operates an online marketplace for buying, selling, and transferring domain names, serving individual domain owners, investors, and SMBs who treat domains as tradeable assets. The platform's core function is intermediation: matching sellers of registered domains with buyers, and providing the transactional rails (escrow, transfer, payment) to complete the sale. It is headquartered in Amsterdam, the Netherlands, and operates as a for-profit, privately held entity.

The company is branded as "a godaddy brand," indicating full ownership by GoDaddy, the world's largest domain registrar. This positioning gives dan.com structural access to GoDaddy's registrar customer base, domain inventory, and infrastructure, and signals that the marketplace is intended to operate as a premium venue within GoDaddy's broader domain and web-services portfolio rather than as an independent marketplace competing on price.

The business model is consistent with standard two-sided marketplace economics: dan.com likely earns a transaction fee or commission on completed domain sales and transfers, with potential ancillary revenue from payment processing, premium listings, or escrow services. No pricing, take-rate, GMV, or customer data was disclosed in the input, so specifics cannot be stated; the model is inferred from the marketplace framing and the parent company's product portfolio rather than from confirmed figures.

Name

dan.com - a godaddy brand

Website

https://appmarketplace.com

Company type

Private

Headcount range

1–10 employees

Short description

dan.com is an online marketplace for buying, selling, and transferring domain names, serving individual domain owners, investors, and SMBs. It operates as a branded subsidiary of GoDaddy and is headquartered in Amsterdam, Netherlands.

Ownership category

akta.pro rank

Product category

Domain Name Marketplace

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (5192)

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Domain, Website & App Discovery Portals (BPAMAAAM)

akta.pro secondary industries

Digital Goods, Subscriptions & Gift Card Marketplaces (BPAMAGAG), E-commerce & Digital Business Brokerage (FSAEAIAH)

Keywords

• Domain name marketplace
• Domain brokerage platform
• Domain transfer services
• Domain trading platform
• Domain sales marketplace

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel

Core offering

dan.com operates an online marketplace for buying, selling, and transferring domain names. The platform connects domain owners who wish to divest a name with buyers seeking to acquire an existing domain, and supports the transfer mechanics needed to move a domain between registrars. It is delivered as a web-based marketplace rather than a registrar's primary retail storefront.

Differentiator

Problem solved

Functional benefit

Products and services

• Domain Name Marketplace Online marketplace where domain owners list domain names for sale and prospective buyers can browse, purchase, and transfer those domains. Designed for domain sellers, individual investors, and small-to-mid-sized businesses seeking an existing domain name rather than registering a new one.
• Domain Transfer Service Managed transfer of a domain name between registrars as part of a completed marketplace transaction, providing the administrative workflow needed to finalize a sale. Targeted at buyers and sellers of domain names who require a trusted, registrar-aligned process to move ownership.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Direct peers

• Sedo: Sedo is the largest independent global domain marketplace, offering domain sales, brokerage, and transfer services — directly competing with dan.com on the same buy/sell/transfer workflow and customer base.
• Afternic: Afternic is GoDaddy's premium domain aftermarket network and sister property to dan.com, distributing listings across registrar partners and competing for the same seller/buyer transactions.
• NamePros: NamePros operates a domain forum and integrated marketplace where domainers list, negotiate, and transact — directly overlapping with dan.com's buyer/seller workflow.
• Undeveloped: Undeveloped runs a curated domain marketplace that connects sellers with venture-backed buyers; it directly competes for premium domain listings and transaction flow.
• Squadhelp: Squadhelp is a marketplace for brandable domains and naming services, serving overlapping customers (founders, SMBs) with a comparable buy/sell/transfer use case.
• BrandBucket: BrandBucket is a curated marketplace for premium brandable domain names, addressing the same buyer intent (premium name acquisition) with a different curation model.

Broad incumbents

• GoDaddy Auctions: GoDaddy Auctions is the parent company's broader domain auction and closeout marketplace, sitting alongside dan.com within GoDaddy's portfolio and partially overlapping in domain transfer/expiry transactions.

Emerging players

• Flippa: Flippa operates an online marketplace for buying and selling websites, SaaS, and apps — adjacent to dan.com in the digital-asset transaction category with overlapping seller audiences.
• Efty: Efty provides domain portfolio management, landers, and marketplace tools for individual domainers and registrars — adjacent infrastructure to dan.com's buyer/seller flow with overlapping end users.

Others

• Escrow.com: Escrow.com is a transaction-rail provider commonly used by domain marketplaces including dan.com; it represents both a key infrastructure partner and a potential disintermediation risk at the high-value end of the market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/dan-com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dan.com - a godaddy brand