apg&e energy soulutions
APG&E is a privately owned retail electricity provider operating in seven U.S. deregulated markets (Texas, Ohio, Pennsylvania, New Jersey, Maryland, Illinois, New York), offering fixed-rate residential, small business, and commercial electricity plans via direct-to-consumer digital channels and broker partnerships.
- Company typePrivate
- Founded2004
- HeadquartersHouston, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What apg&e energy soulutions does
APG&E (legal name AP Gas & Electric) is a privately owned retail electricity provider (REP) founded in 2004 and headquartered in Houston, Texas. The company supplies electricity to residential, small business, and commercial customers across seven U.S. deregulated markets: Texas, Ohio, Pennsylvania, New Jersey, Maryland, Illinois, and New York. APG&E operates under multi-state regulatory licenses (Texas PUCT #10105, Ohio PUC #12-541E, Maryland PSC #IR-2231, New Jersey BPU #ESL-0112, Pennsylvania PUC #A-2010-2192731, Illinois ICC #12-0444), which constitute a material barrier to entry in each jurisdiction.
The company's core product is fixed-rate electricity plans with contract terms of 6, 12, 24, or 36 months, priced per kWh of consumption on a recurring monthly billing cadence. APG&E supplements these with usage credit plans (a $100 bill credit when monthly usage hits 1,000 kWh), 100% renewable energy plan options, and a dedicated New Movers service targeting high-intent relocation switching events. Customers enroll primarily through a direct-to-consumer digital channel — the apge.com website with a 10-minute self-serve flow and zip-code-based plan comparison tools — supplemented by phone-based bilingual (English/Spanish) sales and support. A Channel Partners / Energy Broker program adds an indirect B2B2C distribution motion.
The business model is commodity retail: revenue is generated per kWh consumed by enrolled customers at contracted fixed rates, with early termination fees (sample $150 on a 12-month plan) providing modest retention during contract terms. APG&E was reported by Choose Energy as offering the cheapest Texas electricity rate at 9.8¢/kWh against a 16.79¢/kWh market average in December 2025, and holds strong third-party review ratings (4.4 stars on Google, 5.0/5.0 on Texas Electricity Ratings). The company does not disclose a proprietary technology platform and its competitive edge rests on multi-state licensing, competitive rate positioning, transparent pricing, and customer service quality rather than technological differentiation.
apg&e energy soulutions firmographics
Firmographics- Name
- apg&e energy soulutions
- Legal name
- AP Gas & Electric
- Website
- https://apgellc.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Short description
- APG&E is a privately owned retail electricity provider operating in seven U.S. deregulated markets (Texas, Ohio, Pennsylvania, New Jersey, Maryland, Illinois, New York), offering fixed-rate residential, small business, and commercial electricity plans via direct-to-consumer digital channels and broker partnerships.
- Ownership category
- akta.pro rank
apg&e energy soulutions industry classification
Industry- Product category
- Retail Electricity Supply
- NAICS
- Electric Power Transmission, Control, and Distribution (22112), Electric Power Generation, Transmission and Distribution (2211), Utilities (22)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- Retail Electric Providers / Competitive Distribution Utilities (where applicable) (EUADABAE)
Keywords
Where apg&e energy soulutions is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
apg&e energy soulutions business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Electricity Supply Services: APG&E generates revenue by supplying electricity to residential, small business, and commercial customers in deregulated energy markets. Customers enroll in fixed-rate electricity plans for contracted terms (e.g., 6, 12, 24, or 36 months). Revenue is recurring based on kWh consumption at contracted rates, with some customers on usage credit plans that provide bill credits at threshold usage levels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Fixed-rate plans with 6, 12, 24, or 36-month terms |
| Usage-based | Monthly | Usage credit plan — $100 bill credit at 1,000 kWh threshold |
| Usage-based | Monthly | Cheapest Texas rate reported by Choose Energy marketplace |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
apg&e energy soulutions product offering
Product offeringCore offering
APG&E is a privately owned retail electricity provider (REP) that supplies electricity to residential, small business, and commercial customers in deregulated U.S. energy markets across Texas, Ohio, Pennsylvania, New Jersey, Maryland, Illinois, and New York. Customers enroll in fixed-rate electricity plans with contract terms of 6, 12, 24, or 36 months priced per kWh, with optional usage credit plans and 100% renewable energy product variants.
Product overview
APG&E is a retail electricity provider (REP) operating across deregulated energy markets in Texas, Ohio, Pennsylvania, New Jersey, Maryland, Illinois, and New York. The company offers a portfolio of fixed-rate electricity plans for residential, commercial, and small business customers, with terms ranging from 6 to 36 months. Key product offerings include standard fixed-rate plans, usage credit plans (offering $100 credits at 1,000+ kWh usage thresholds), and 100% renewable energy products. The company also provides a My Account online portal for customer self-service, including bill payment, AutoPay, and account management. APG&E serves new movers, energy brokers (channel partners), and maintains bilingual customer support. The company emphasizes transparency, simple pricing, and no hidden fees as core differentiators.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Electricity Plans Fixed-rate electricity supply plans for individual households in deregulated U.S. markets (Texas, Ohio, Pennsylvania, New Jersey, Maryland, Illinois, New York), available with 6, 12, 24, or 36-month terms at transparent per-kWh pricing with no hidden fees and optional usage credit and 100% renewable energy variants.
- Commercial Energy Plans Customized electricity supply solutions for commercial businesses in deregulated markets, featuring competitive rates, flexible contract terms, and dedicated commercial account support.
- Small Business Electricity Plans Electricity supply plans tailored for small business operations, providing flexible contract terms and transparent competitive pricing across APG&E's deregulated markets.
- Channel Partners / Energy Broker Program Partnership program offering energy brokers and channel partners affordable electricity supply solutions and dedicated partner support for reselling or facilitating APG&E plans to end customers.
Quantifiable outcome
- APG&E offers the cheapest Texas electricity rate at 9.8 cents per kWh, compared to the average market rate of 16.79 cents per kWh for December 2025
- +2 more outcomes
Companies that use apg&e energy soulutions
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
apg&e energy soulutions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
apg&e energy soulutions partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
apg&e energy soulutions competitors and assessment
Company assessmentBroad incumbents
- TXU Energy: One of the largest retail electricity providers in Texas, operating under Vistra Corp. TXU serves residential and business customers across ERCOT with fixed-rate and variable-rate plans, directly competing with APG&E in the Texas market.
- Reliant Energy: An NRG Energy-owned retail electricity provider serving Texas and other deregulated markets with residential, business, and commercial plans. Reliant's product structure (fixed-rate plans, renewable options, smart home bundles) closely mirrors APG&E's offerings.
- Direct Energy: NRG-owned retail electricity provider operating in multiple deregulated US markets including Texas, Pennsylvania, Ohio, and New York, overlapping with APG&E's footprint. Offers fixed-rate residential and commercial plans with renewable options.
- Constellation Energy: Major US competitive electricity and natural gas supplier (formerly Exelon subsidiary) serving residential, business, and commercial customers in deregulated markets including Texas (via Constellation NewEnergy), Pennsylvania, Ohio, Illinois, and New York—significant geographic overlap with APG&E.
Direct peers
- Green Mountain Energy: A retail electricity provider specializing in 100% renewable energy plans across Texas and other deregulated markets. Directly comparable to APG&E on product structure (fixed-rate residential plans) and overlapping renewable energy positioning.
- Frontier Utilities: A Texas-focused retail electricity provider offering fixed-rate residential and commercial plans in ERCOT. Comparable in size, geography, and product offering to APG&E, often appearing on the same PowerToChoose.org comparison listings.
- Cirro Energy: A Texas retail electricity provider serving residential and small business customers with fixed-rate and variable-rate plans. Directly comparable to APG&E on product, geography, and customer segments within ERCOT.
- Discount Power: A Texas-based retail electricity provider offering fixed-rate residential and commercial electricity plans. Competes head-to-head with APG&E on PowerToChoose.org listings and similar low-cost positioning.
- 4Change Energy: A Texas retail electricity provider with plans supporting charitable causes, offering fixed-rate residential plans in ERCOT. Comparable product structure and geography to APG&E.
- Amigo Energy: A Texas retail electricity provider owned by Just Energy, offering fixed-rate residential and commercial plans in ERCOT. Directly comparable to APG&E in product, segment, and Texas market positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
apg&e energy soulutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
apg&e energy soulutions leadership team
Management profileNumber of profiles
Profiles1 record
apg&e energy soulutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
apg&e energy soulutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about apg&e energy soulutions
What does apg&e energy soulutions do?
APG&E is a privately owned retail electricity provider (REP) that supplies electricity to residential, small business, and commercial customers in deregulated U.S. energy markets across Texas, Ohio, Pennsylvania, New Jersey, Maryland, Illinois, and New York. Customers enroll in fixed-rate electricity plans with contract terms of 6, 12, 24, or 36 months priced per kWh, with optional usage credit plans and 100% renewable energy product variants.
Is apg&e energy soulutions a public or private company?
apg&e energy soulutions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was apg&e energy soulutions founded?
apg&e energy soulutions was founded in 2004.
Where is apg&e energy soulutions based?
apg&e energy soulutions is headquartered in Houston, United States, in the North America region.
How does apg&e energy soulutions make money?
One revenue line is on record: electricity Supply Services.
Who are apg&e energy soulutions's main competitors?
Broad incumbents on record are TXU Energy, Reliant Energy, Direct Energy and Constellation Energy. Direct peers are Green Mountain Energy, Frontier Utilities, Cirro Energy, Discount Power, 4Change Energy and Amigo Energy.
Does apg&e energy soulutions have an API?
No public API is recorded for apg&e energy soulutions.
What industry is apg&e energy soulutions in?
apg&e energy soulutions's product category is Retail Electricity Supply. Its primary akta.pro industry code is EUADABAE, Retail Electric Providers / Competitive Distribution Utilities (where applicable). Its NAICS code is 22112 and its SIC code is 4911.