Amaroo Hills Emu Farm

What Amaroo Hills Emu Farm does

Amaroo Hills Emu Farm is a Tennessee-based, founder-owned direct-to-consumer e-commerce business selling specialty and exotic meats, bone broth, certified emu oil, and decorative eggshells. Its core catalog spans emu, ostrich, Pekin duck, guinea hen, Freedom Ranger pasture-raised chicken, non-GMO turkey, and GalSafe certified alpha-gal free pork, all marketed as non-GMO, pasture-raised, antibiotic-free, and hormone-free. The company differentiates primarily on two buyer segments: individuals with Alpha-Gal syndrome who require mammalian-meat-free or alpha-gal free protein, and health-conscious consumers seeking pasture-raised specialty proteins with documented nutritional advantages (e.g., emu fan filet at 111% DV Vitamin B12 vs. 17% for beef filet mignon). Geographic reach is nationwide via a Shopify storefront with twice-weekly shipping and a Tuesday 11:00AM ET cutoff; Tennessee customers additionally have on-farm pickup. Secondary segments include gourmet cooks, chefs, and traditional ethnic-cuisine enthusiasts (e.g., Vietnamese pho using emu necks).

Name

Amaroo Hills Emu Farm

Legal name

Amaroo Hills Emu Farm

Website

https://amaroohills.com

Company type

Private

Operating status

Operating

Short description

Amaroo Hills Emu Farm is a Tennessee-based DTC e-commerce farm selling specialty meats (emu, ostrich, duck, guinea hen, chicken, turkey, GalSafe pork), bone broth, AEA-certified emu oil, and decorative eggshells nationwide to Alpha-Gal patients and health-conscious consumers.

Ownership category

akta.pro rank

Product category

Specialty Meats & Alternative Proteins

NAICS

Other Animal Production (1129), Broilers and Other Meat Type Chicken Production (112320), Turkey Production (112330), Hog and Pig Farming (11221)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Poultry Slaughtering And Processing (2015), Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Ostrich, Emu & Rhea Farming (Ratites) (AFAEAIAE)

akta.pro secondary industry

Organic & Pasture-Raised Poultry & Egg Production (AFAEADAJ)

Keywords

• Specialty meat farm
• Alternative protein products
• Alpha-gal free meats
• Pasture-raised poultry
• Emu oil products

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-Consumer Meat Sales: The company generates revenue through direct online sales of specialty meats including emu, ostrich, duck, guinea hen, chicken, and GalSafe pork. Products are sold by weight with tiered pricing based on cut size and type. Shipping fees apply for nationwide delivery, with some products (emu oil, eggshells) offering free shipping.
2. Emu Oil and Cosmetic Products: Sales of AEA Certified emu oil for topical and cosmetic use, available in various sizes from quart to 5-gallon pails. Oil products ship separately from meat orders.
3. Decorative Eggshell Products: Sales of blown-out emu and ostrich eggshells for decorating and craft purposes, with free shipping on eggshell orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Amaroo Hills Emu Farm raises and sells pasture-raised specialty and exotic meats — including emu, ostrich, duck, guinea hen, chicken, turkey, and GalSafe® alpha-gal free pork — directly to consumers via a Shopify online storefront, complemented by slow-simmered bone broths, AEA certified refined emu oil for cosmetic use, and decorative blown emu and ostrich eggshells. Orders ship nationwide on Mondays and Tuesdays, with on-farm pickup available in Tennessee.

Product overview

Amaroo Hills Emu Farm is a direct-to-consumer e-commerce meat company offering specialty proteins through a Shopify-powered online store. The product portfolio centers on alternative/exotic proteins (emu, ostrich, duck, guinea hen) alongside more conventional options (chicken, turkey, GalSafe pork). Products are organized into fresh meats (various cuts), ready-to-eat items, bone broths, emu oil for cosmetic use, and decorative eggshells. The company emphasizes alpha-gal free, non-GMO, pasture-raised, antibiotic-free, and hormone-free farming practices. GalSafe pork specifically targets those with alpha-gal syndrome. The business operates nationwide shipping on Mondays and Tuesdays with order deadlines.

Differentiator

Problem solved

Functional benefit

Brands

• Amaroo Naturals: A sub-brand specializing in emu oil products for skincare and cosmetic use, operated at amaroonaturals.com

Products and services

• Emu Meats Pasture-raised, alpha-gal free emu meat products including flat filet, fan filet, full rump, ground emu, inside and outside filet, round steak, cubed steak, drum steak, hearts, liver, necks, leg bones, and emu bone broths (pho and savory). Sold by weight with tiered pricing by cut size.
• Ostrich Meats Pasture-raised, alpha-gal free ostrich products including fan filet, heart, liver, pastrami, corned rump, wings, and ostrich bone broths. The ostrich fan filet is positioned as the most tender cut, comparable to filet mignon.
• Pekin Duck Products Non-GMO pasture-raised Pekin duck products including duck breast, duck bacon, duck breakfast sausage, smoked duck breast, mild and spicy Italian duck sausages, chorizo sausage, maple breakfast sausage, ground duck, duck liver, duck leg confit, unrendered and rendered duck fat, and various duck bone broths.
• Pasture-Raised Chicken Freedom Ranger pasture-raised chicken products including whole chickens, boneless skinless breasts, leg quarters, hearts, liver, paws, and breakfast patties. Air-chilled with no water added, never given antibiotics or hormones.
• Non-GMO Free-Range Turkey Non-GMO free-range turkey products, including turkey bone broth varieties, marketed with no carrageenan and no rosemary extract.
• GalSafe® Pork Alpha-gal free pork products certified with the GalSafe® designation, including chops, belly, shoulder, ham roasts, spare ribs, neck bones, hocks, side pork, liver, heart, jowl, lard, rendered fat, leaf fat, ground pork, and specialty sausages. Products are uncured, unsmoked, and unsalted with no seasoning options.
• Whole Guinea Hen Pasture-raised, non-GMO whole guinea hen. Positioned as a European delicacy with 50% less fat than chicken and unique flavor.
• Ready-to-Eat Meats Ready-to-eat prepared duck products including fully cooked hickory and applewood smoked duck bacon and smoked duck breast.
• Bone Broth & Soup Bones Slow-simmered bone broths made from pasture-raised animals, available in multiple protein varieties (chicken, duck, emu, ostrich, turkey, pork) and flavor profiles (savory, pho). Simmered for 24 hours, pure and clear with no additives or preservatives.
• AEA Certified Emu Oil American Emu Association (AEA) certified fully refined emu oil for topical and cosmetic use only. Available in quart ($97.00), gallon ($299.00), and 5-gallon ($1,499.00) BPA-free containers. 100% raised, rendered, and refined in the USA with free shipping on oil products.
• Decorative Eggshells Blown-out emu and ostrich eggshells for decorating and egg carving, available in Grade A (blemish-free) and Grade B (may have nicks or discoloration). Eggs are carefully drilled, washed out, and ship free.

Quantifiable outcome

• Emu Fan Filet has 111% DV Vitamin B12 per 100g serving vs 17% in beef filet mignon
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• D'Artagnan: D'Artagnan is a long-established direct-to-consumer specialty meat purveyor selling duck, rabbit, foie gras, game birds, and exotic proteins nationwide. It is the closest direct competitor to Amaroo Hills in exotic-meat DTC, with overlapping product categories (duck, game birds) and a similar premium positioning.
• Fossil Farms: Fossil Farms sells exotic and specialty meats (bison, ostrich, venison, alligator, game birds) direct to consumers and chefs nationwide. Its product mix — particularly ostrich and game birds — directly overlaps Amaroo Hills' exotic protein portfolio.
• Wild Idea Buffalo: Wild Idea Buffalo is a South Dakota ranch selling 100% grass-fed bison direct to consumers via online ordering with nationwide shipping. It mirrors Amaroo Hills' pastured/ranched-raised DTC specialty-meat model with a single-farm origin story.
• Porter Road: Porter Road is a pasture-raised, DTC meat company shipping beef, pork, lamb, and chicken nationwide from partner farms. While not exotic, it competes for the same health-conscious, pasture-raised DTC customer and represents the scaled-up version of Amaroo Hills' pasture-raised chicken and pork lines.
• Snake River Farms: Snake River Farms sells American Wagyu beef and Kurobuta pork direct to consumers and chefs nationwide with a premium positioning and online ordering. It is comparable in DTC premium meat delivery, though focused on wagyu/pork rather than exotic proteins.
• Thousand Hills Cattle Company: Thousand Hills sells 100% grass-fed beef direct to consumers with a mission-driven, single-rancher origin story. Comparable as a small-scale, pasture-raised, DTC specialty meat brand targeting health-conscious buyers.
• North Star Bison: North Star Bison raises and sells grass-fed bison meat direct to consumers nationwide. Comparable as a small ranch-based DTC operation marketing an alternative red-meat protein with health and animal-welfare positioning.

Emerging players

• Crowd Cow: Crowd Cow is an online marketplace connecting consumers to independent ranches for beef, pork, chicken, and seafood via subscription and one-off purchases. It competes for the same pasture-raised, traceable-meat shopper but uses a multi-ranch marketplace model rather than single-farm sourcing.
• Marky's: Marky's is an online specialty foods retailer selling caviar, foie gras, smoked fish, game meats, and gourmet items nationwide. It overlaps Amaroo Hills in exotic/specialty DTC meat and serves similar gourmet-cooking customer segments.

Regional players

• American Emu Association member farms: The American Emu Association certifies emu oil producers across the U.S., and many member farms sell emu meat, oil, and eggs direct via their own websites. These are the most direct ratite-product competitors to Amaroo Hills, though most operate at smaller regional scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/amaroo-hills-emu-farm

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amaroo Hills Emu Farm