Alpha Care

What Alpha Care does

Alpha Care is a privately held São Paulo-based home healthcare provider founded in 2007 that delivers in-home caregiving, nursing, and multidisciplinary clinical services to families across Greater São Paulo. Its service portfolio is organized around four core categories — caregiver services, nursing and clinical procedures, allied health specialists, and short-term or on-call coverage — and is packaged into nine plans (Vitta, Lucent, Aurum, Unica, Praevia, Brevia, Ritmica, Urgentia) plus optional household add-ons such as cleaning, cooking, concierge shopping, and handyman services. The company was established by three healthcare professionals — a veteran physician, a former pharmaceutical executive, and a gerontologist nurse specialist — with the stated purpose of bringing hospital-standard care into family homes.

The operating model is a direct-to-consumer motion built on WhatsApp and phone as primary conversion channels, supported by a content-marketing and SEO strategy that targets condition-specific search queries (Alzheimer's, Parkinson's, post-stroke, post-surgical, postpartum, special-needs children). Service delivery is coordinated through a vetted, multidisciplinary roster of caregivers, nurses, physiotherapists, occupational therapists, speech therapists, nutritionists, psychologists, and dentists, with real-time camera monitoring included across all recurring plans as a transparency differentiator. Pricing is custom-quoted per family rather than publicly listed, with monthly subscriptions for continuous care, short-duration packages, and pay-as-you-go single visits available; contracts carry no mandatory lock-in.

Alpha Care serves families with elderly, chronic, neurological, post-surgical, postpartum, and special-needs care needs. The company states more than 18 years of operation and a database of thousands of registered professionals, with 24/7 coverage and service initiation within 24 hours of plan approval. The company does not publicly disclose revenue, headcount, external funding, or institutional ownership, and there are no announced acquisitions, partnerships, or geographic expansions beyond Greater São Paulo in the available data.

Name

Alpha Care

Legal name

Alpha Care

Website

https://alphahomecare.com.br

Company type

Private

Founded year

2007

Operating status

Operating

Short description

Alpha Care is a privately held São Paulo-based home healthcare provider, founded in 2007, that delivers in-home caregiving, nursing, and multidisciplinary clinical services to families across Greater São Paulo via tiered subscription, recurring, and usage-based plans sold directly through WhatsApp and phone.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Private Duty 24/7 Nursing (RN/LPN) In-Home Care (HSABAHAJ)

akta.pro secondary industries

Post-Acute & Transitional 24/7 In-Home Care (Hospital/SNF Discharge) (HSABAHAF), Temporary, On-Demand & Short-Notice Caregiver Staffing (HSABAMAE), Care Management & Care Coordination (Home & Community-Based) (HLAFAEAL), Quality Monitoring, Advocacy & Ongoing Care Plan Review (HSABAIAO)

Keywords

• Home healthcare services
• In-home caregiving
• Elderly care services
• Home nursing services
• Post-surgical home care

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Monthly Caregiver Plans (Subscription): Recurring monthly subscriptions for continuous in-home caregiver services under three plan tiers (Vitta, Lucent, Aurum). Customers choose a plan based on hours per day (6h, 8h, 12h, or 24h) and pay monthly with no mandatory lock-in. Additional discounts are available for long-term contracts.
2. Nursing and Procedure Services: One-time or recurring nursing services including medication administration, wound care, catheter/sonda management, and lab sample collection. Billed per visit or as part of a package under plans Unica (one-time) or Praevia (recurring).
3. Shift and Short-Period Care: Flexible short-duration caregiver shifts and periodic coverage under plans Brevia (consecutive days), Ritmica (recurring non-daily shifts), and Urgentia (single urgent shifts). Billed per shift or package.
4. Additional Supplementary Services: Add-on services including physiotherapy, occupational therapy, speech therapy, psychology, nutritionist consultations, dental home visits, house cleaning, cooking, personal shopping, and handyman services. These are offered as optional add-ons to any primary care plan.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Alpha Care provides in-home caregiver services, home nursing and clinical procedures, specialist consultations, and short-term on-call shifts to families across Greater São Paulo, delivered by its own multidisciplinary team of caregivers, nurses, physiotherapists, nutritionists, psychologists, occupational therapists, speech therapists, and dentists. Service is structured around monthly subscription tiers (Plano Vitta, Lucent, Aurum) plus one-time nursing visits (Plano Unica), recurring nursing (Plano Praevia), and flexible short-period shifts (Plano Brevia, Ritmica, Urgentia). Real-time camera monitoring is included in all recurring care plans, and complementary domestic services (cleaning, cooking, personal shopping, handyman) are available as add-ons.

Product overview

Alpha Care is a home healthcare service provider founded in 2007 offering a comprehensive portfolio of at-home care services across Greater São Paulo. The core offering centers on Cuidadora em Domicílio (home caregiver services) with three premium subscription tiers: Plano Vitta (entry-level with monitoring), Plano Lucent (mid-tier with cognitive stimulation and nutritionist), and Plano Aurum (full-service premium). Complementing the caregiver services are Enfermagem e Procedimentos (nursing procedures) offered through Plano Unica (one-time) and Plano Praevia (recurring), plus Plantões e Períodos Curtos (short-term/on-call coverage) via Plano Brevia, Ritmica, and Urgentia. Additional health specialists including physiotherapists, nutritionists, occupational therapists, speech therapists, psychologists, and home dentists are available through Outros Especialistas. Support services such as house cleaning, cooking, personal shopping, and handyman services round out the offering. The company also provides a free resource library (Biblioteca Gratuita) with educational guides for family caregivers.

Differentiator

Problem solved

Functional benefit

Brands

• Plano Vitta: Continuous and safe care plan at home, offering daily care from 6h to 24h with technical evaluation, camera monitoring, and initial technical visit.
• Plano Lucent
• Plano Aurum
• Plano Unica
• Plano Praevia
• Brevia
• Ritmica
• Urgentia

Products and services

• Cuidadora em Domicílio (Home Caregiver Service) Primary in-home caregiver service providing trained, background-checked caregiver professionals for elderly individuals and patients requiring at-home assistance across Greater São Paulo, with condition-specific specializations including Alzheimer's, AVC/stroke, Parkinson's, chronic diseases, neurological disorders, post-surgical recovery, children with special needs, and postpartum/newborn care.
• Enfermagem e Procedimentos Home Care (Home Nursing and Procedures) Home-based nursing and clinical procedures performed by qualified nurses and technicians, including medication administration, wound care, specimen collection, catheter and IV access management, vital signs monitoring, and palliative care, delivered to patients in their own homes across Greater São Paulo.
• Outros Especialistas Home Care (Home Care Health Specialists) In-home consultations and therapy sessions delivered by allied health specialists including physiotherapist, nutritionist, occupational therapist, speech therapist, psychologist, integrative therapist, physical educator, home dentist, and nursing technician, available as add-on services to any primary care plan across Greater São Paulo.
• Plantões e Períodos Curtos (Short-Term and On-Call Care Shifts) Flexible on-call and short-term in-home caregiver coverage for temporary needs including caregiver substitution during family vacations, post-hospital-discharge support, post-surgical recovery periods, family travel, and emergency one-time shifts, with options for 8h, 12h, or 24h shifts across Greater São Paulo.
• Serviços Complementares de Apoio (Complementary Domestic Support Services) Optional add-on domestic support services including residential house cleaning, meal preparation by a dedicated cook, personal shopping for groceries and pharmacy (concierge), and light home maintenance and repairs (handyman), available alongside any primary care plan with all professionals undergoing the same technical, behavioral, and background validation as caregivers.

Quantifiable outcome

• Service can begin within 24 hours of plan approval, with cameras installed on the same day or first day of service
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• S.O.S. Vida: Brazilian home healthcare provider operating in São Paulo with a similar mix of in-home caregivers, nursing, and multidisciplinary services for elderly and chronic patients. Closest direct competitor in the same metro with comparable service breadth.
• Home Instead (Brazil): Global home care franchise with a Brazilian presence focused on elderly personal care, companionship, and condition-specific support. Directly comparable in core service (in-home caregivers for seniors) and recurring subscription model.
• Visiting Angels: Large US-founded home care franchise network offering in-home caregiver services for elderly and disabled clients. Comparable in care model (non-medical personal care, flexible shifts, condition-specific programs) and franchise-based scaling.
• BrightStar Care: US home care franchise combining non-medical caregiving with skilled nursing visits — a model very similar to Alpha Care's combination of caregivers + Plano Unica/Praevia nursing services.
• BAYADA Home Health Care: Large US private home health provider offering pediatric and adult home care, nursing, and therapy services. Comparable across multiple service lines (postpartum, special needs, chronic conditions) that overlap with Alpha Care's segment mix.
• Addus HomeCare: US public provider of personal care and home health services, with a strong focus on Medicaid and elderly clients in their homes. Comparable target customer (seniors and disabled) and recurring in-home care delivery model.

Broad incumbents

• Hospital Israelita Albert Einstein: Major São Paulo hospital system operating an integrated home care and hospital-at-home program. Competes for the same high-acuity home care patients as Alpha Care but as part of a much broader hospital portfolio.
• Hospital Sírio-Libanês: Premium São Paulo hospital with a dedicated home care service line for post-discharge and chronic patients. Overlaps with Alpha Care's nursing and post-acute offerings, leveraging hospital brand trust to compete.
• Aveanna Healthcare: US public home health company with pediatric and adult private duty services, including private duty nursing and personal care. Comparable operating model to Alpha Care's caregiver + nursing combination, though at much larger scale.
• Encompass Health: Large US public home health and hospice provider. Adjacent incumbent offering skilled home health that competes for the post-acute and chronic-condition segments of Alpha Care's business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/alphacare-cuidadores

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpha Care