What totality does

Totality is the Australian online brokerage arm of Saxo Group (Saxo Bank A/S), a Danish Systemically Important Financial Institution. Originally established in 2011 as Saxo Capital Markets (Australia) and rebranded to Totality in April 2026, the company provides Australian investors with a multi-asset trading platform spanning 71,000+ financial instruments across 50+ global exchanges — including 23,000+ stocks, 7,400+ ETFs, 5,200+ bonds, 185+ FX pairs, 250+ futures, 3,100+ listed options, 8,600+ CFDs, and crypto exposure via ETFs and FX CFDs.

The platform is delivered through three proprietary environments: Totality Core (web and mobile account hub), Totality Edge (multi-device trading environment for active traders), and Totality Apex (institutional-grade desktop terminal). All three are built on Saxo Group's institutional-grade global trading infrastructure and integrated via the patented Opus technology platform for aggregated multi-custodian portfolio reporting. Cross-collateralised multi-currency sub-accounts in up to 11 currencies reduce FX friction. Six account structures are offered (Individual, Joint, SMSF, Trust, Corporate, Wholesale), supplemented by the Totality First loyalty tier for clients with AUD 1M+ net assets and the Totality Prime institutional prime brokerage service.

Revenue is generated through transaction-based brokerage commissions (starting at 0.03% across ASX, NYSE, and LSE with tiered minimums), margin financing interest (from 3.33% on major FX), currency conversion markups, and premium tier economics. The go-to-market combines digital self-serve onboarding for retail investors with dedicated sales teams for institutional and wholesale clients. Operations are centralised at the Sydney headquarters (Suite 1, Level 24, 9 Castlereagh St), with client assets safeguarded via segregated trust accounts at HSBC Australia and NAB and custody through Saxo Bank with Citi Group as sub-custodian, all under ASIC regulation (AFSL 280372).

Name

totality

Legal name

Totality Wealth Limited

Website

https://totality.com.au

Company type

Private

Founded year

2011

Operating status

Operating

Short description

Totality is an Australian online brokerage (formerly Saxo Australia, wholly owned by Saxo Bank) offering multi-asset trading access to 71,000+ instruments across 50+ exchanges, serving retail active investors, SMSFs, high-net-worth clients, and institutional prime brokerage customers.

Ownership category

akta.pro rank

Product category

Online Brokerage & Multi-Asset Trading Platform

NAICS

Investment Banking and Securities Intermediation (523150), Commodity Contracts Intermediation (52316), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Commodity Contracts Brokers & Dealers (6221)

akta.pro primary industry

Prime Financing & Credit Intermediation (Institutional) (FSADAJAH)

akta.pro secondary industries

Collateral Management & Margining (FSADAJAF), Agency Equity Execution (Cash Equities) (FSACAFAA), FX Prime Brokerage / Prime-of-Prime Access Venues (FSAFADAL), Market Making & Liquidity Provision (FSADAJAC)

Keywords

• Online brokerage services
• Multi-asset trading platform
• Global stock trading
• Forex and CFD trading
• Prime brokerage services

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Brokerage Commissions: Transaction-based commissions charged on trades across all asset classes including stocks, ETFs, options, futures, forex, bonds, and CFDs. Commission rates vary by exchange and account tier, with competitive rates starting from 0.03% with minimum charges.
2. Margin Financing: Interest income from providing leveraged trading facilities on futures, CFDs, and other margin products. Margin rates start as low as 3.33% on major FX pairs.
3. Currency Conversion: FX markup applied when converting between currencies, particularly for international trades where home currency differs from trade currency.
4. Premium Tier Membership: Totality First premium tier offering enhanced service and sharper pricing for eligible investors with AUD 1 million+ NAV, potentially generating higher trading volume and account value.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Totality is a multi-asset online brokerage and trading platform providing Australian investors with access to over 71,000 financial instruments across 50+ global exchanges—including stocks, ETFs, bonds, listed options, futures, forex, CFDs, commodities, and crypto FX CFDs. It delivers these capabilities through three proprietary platforms (Totality Core, Totality Edge, and Totality Apex) built on Saxo Group's institutional-grade trading infrastructure, with multi-currency sub-accounts, professional-grade charting, and prime brokerage services for institutional clients.

Product overview

Totality is a multi-asset trading and investment platform (formerly Saxo Australia) providing access to global capital markets through three distinct platforms: Totality Core (web and mobile account hub), Totality Edge (multi-device trading environment formerly SaxoTraderGO), and Totality Apex (institutional-grade desktop terminal formerly SaxoTraderPRO). The product suite spans investment assets (23,000+ stocks, 7,400+ ETFs, 5,200+ bonds, crypto ETFs) and leveraged products (forex with 185+ pairs, 250+ futures, 8,600+ CFDs, 3,100+ listed options, commodities, crypto FX CFDs), all accessible via multiple account structures (Individual, Joint, SMSF, Trust, Corporate, Wholesale, Totality First). Institutional clients are served through Totality Prime (prime brokerage with custody, margin, execution, and reporting) and retail investors benefit from the Totality First loyalty program for high-net-worth clients. All offerings are built on Saxo's institutional-grade global trading infrastructure and settle through a cross-collateralised multi-currency account system.

Differentiator

Problem solved

Functional benefit

Brands

• Totality Core: All-in-one account hub and web platform providing consolidated account view, fund management, and access to trading.
• Totality Edge
• Totality Apex
• Totality First
• Totality Prime

Products and services

• Totality Core Totality's primary web-based and mobile account hub and trading platform providing consolidated multi-account views, fund management, foreign currency sub-accounts, and access to the Totality Edge trading environment. Designed for retail and wholesale investors managing their portfolio accounts digitally.
• Totality Edge Multi-device trading platform (formerly SaxoTraderGO), available on desktop, web, and mobile, offering advanced charting, integrated risk tools, and multi-asset trading across stocks, ETFs, options, futures, forex, CFDs, commodities, and bonds. Built for active traders and self-directed investors.
• Totality Apex Institutional-grade desktop trading terminal (formerly SaxoTraderPRO), designed for professional traders requiring multi-monitor setups, advanced order types, and deep market data. Targets active professional traders and institutional users.
• Stocks Trading Access to 23,000+ global stocks across 50+ exchanges including ASX, NYSE, NASDAQ, HKEX, and LSE, traded from a single account with seamless international market access. For self-directed retail, wholesale, and institutional investors.
• ETFs Access to 7,400+ ETFs across 30+ global exchanges, from broad index funds to sector and thematic ETFs, providing diversified portfolio building with global market access. For retail and institutional investors building diversified portfolios.
• Bonds Access to 5,200+ bonds including government treasuries, investment-grade corporates, and high-yield issuers, traded on-exchange or OTC with transparent pricing and credit ratings. For income-focused and SMSF investors.
• Crypto ETFs Exchange-traded products providing exposure to cryptocurrencies without requiring wallets, cold storage, or direct exchange accounts, fully ASIC regulated. For retail and institutional investors seeking regulated crypto exposure.
• Listed Options Access to 3,100+ listed options across equities, energy, and metals on 20+ global exchanges, with direct option chain trading and risk tools including Greeks, ladders, and pay-off diagrams. For active and professional options traders.
• Futures Access to 250+ futures contracts across equity indices, commodities, currencies, and interest rates on 25+ global exchanges including CME, ICE, and Eurex, with standard, E-mini, and micro-sized contract options. For active traders and institutional hedgers.
• CFDs Trade 8,600+ CFDs on global stocks, indices, commodities, and FX, allowing long or short positions with low commissions, tight spreads, and real-time risk controls. For active retail and wholesale traders.
• Commodities Commodity trading across energy, agriculture, and metals markets via CFD or futures instruments, with competitive margins and advanced order types. For active traders and hedgers.
• Forex Trade 185+ FX spot pairs and 140+ FX forwards across major, minor, and exotic currencies with deep tier-one liquidity, tight spreads, and 24/5 market access. For retail, wholesale, and institutional FX traders.
• Crypto FX (CFD) Trade 9 crypto FX CFD pairs including BTC/USD and ETH/USD, providing crypto exposure via FX-style instruments without requiring wallets or direct exchange access, fully ASIC regulated. For retail and wholesale traders seeking regulated crypto exposure.
• Totality First Premium client loyalty tier for investors with AUD 1 million+ net asset value, offering exclusive pricing, priority one-on-one service, referral awards, and enhanced benefits over a 12-month membership period. For high-net-worth Australian investors.
• Totality Prime Prime brokerage solution for asset managers and institutional investors, offering global clearing, custody, margin financing, execution, and reporting through four core capabilities: cash margin, custody, execution, and reporting, all accessible via the Opus technology platform. For institutional clients and asset managers.
• Wholesale Investor Account Institutional-grade trading account for eligible wholesale clients (net assets AUD 2.5M+ or AUD 250K+ annual income), offering access to 72,000+ global instruments, reduced currency conversion costs, and dedicated relationship management. ASIC leverage restrictions on CFDs and FX that apply to retail clients do not apply to wholesale clients.
• Individual Account Standard individual trading account with zero minimum deposit, providing access to all asset classes and platforms including Totality Core, Edge, and Apex. For self-directed individual investors.
• SMSF Account Self-managed superannuation fund account enabling SMSF trustees to access global markets and manage retirement assets with full control across stocks, ETFs, bonds, and other asset classes. For SMSF trustees.
• Joint Account Shared trading account for two users, enabling joint investing for a primary account holder and a family member. For couples and family member investors.
• Trust Account Trust structure account with no minimum deposit, providing access to global markets for trust fund management. For trustees and family trust structures.
• Corporate Account Corporate entity trading account with no minimum deposit, allowing businesses to trade global markets under a corporate structure. For corporate entities and SMEs managing treasury or investment activities.
• Demo Account 20-day simulated trading demonstration with USD 100,000 virtual funds, allowing prospective clients to explore platforms and practice trading before opening a live account. For prospective retail and wholesale clients evaluating the platform.

Quantifiable outcome

• Over 1 million clients served globally through Saxo infrastructure
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Allianz StadiumflagshipStrategic or Co-development Partner · 11 March 2026Totality is the Official Online Trading Partner of Sydney's Allianz Stadium. The three-year partnership provides bespoke matchday experiences, unrivalled networking opportunities, and puts Totality clients at the heart of the action. This sponsorship enhances brand visibility in the Australian market.
• Saxo Bank A/ScoreTechnology or IntegrationSaxo Bank serves as the parent company, technology provider, and primary custodian for Totality. Totality platforms are built on Saxo's global trading infrastructure, providing deep liquidity, robust execution, and enterprise-level reliability. Saxo Bank holds all client securities in custody and maintains compliance with Australian and EU regulations.
• Citi GroupcoreTechnology or IntegrationAppointed sub-custodian under Saxo Bank for holding client securities. Provides institutional-grade custody infrastructure for client assets.
• HSBC AustraliacoreTechnology or IntegrationClient funds are held in segregated client trust accounts maintained with HSBC Australia (and NAB), authorized deposit-taking institutions regulated by APRA and ASIC.
• National Australia Bank (NAB)coreTechnology or IntegrationClient funds are held in segregated client trust accounts maintained with NAB (and HSBC Australia), authorized deposit-taking institutions regulated by APRA and ASIC.
• DMAminorGTM or Marketing PartnerDMA is shown as a partner in the About section, providing technology or marketing support for Totality's operations in Australia.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Interactive Brokers: Global multi-asset online broker offering access to 150+ markets across stocks, options, futures, forex, bonds, and funds with institutional-grade execution. Most directly comparable to Totality on product breadth, multi-currency capability, and the combination of retail and institutional prime brokerage services.
• CMC Markets: UK-headquartered multi-asset broker with a major Australian operation offering CFDs, forex, shares, and indices to retail and institutional clients. Direct overlap with Totality on Australian retail CFD/FX offering and similar revenue model mix of spread and commission income.
• IG Markets: Global online broker with a sizeable Australian presence offering CFDs, forex, share trading, and spread betting across retail and professional clients. Comparable on multi-asset leveraged product breadth and Australian retail target market.
• eToro: Global multi-asset platform offering stocks, ETFs, forex, CFDs, and crypto with a strong social/retail orientation. Comparable to Totality on multi-asset retail access and Australian market presence, though differentiated by social trading features and heavier crypto weighting.

Emerging players

• SelfWealth: Australian-listed online broker offering low-cost ASX and US share trading to retail investors, with growing SMSF focus. Comparable to Totality's retail Australian offering but with a more limited product range (no CFDs, futures, or institutional services).
• Stake: Australian mobile-first broker offering US and Australian share trading to retail investors. Comparable to Totality's retail segment on US/AUS market access but without the multi-asset leveraged product suite or institutional services.

Broad incumbents

• CommSec: Australia's largest retail broker, owned by Commonwealth Bank, offering share trading, margin lending, and a broad product range to bank customers. Comparable to Totality on Australian retail brokerage but with materially larger distribution via CBA's retail banking base.
• Saxo Bank (Saxo Group): Parent company of Totality and global multi-asset broker operating across 170+ countries with USD 100B+ AUM. Operates the same technology stack, custody infrastructure, and product breadth that Totality distributes in Australia; the parent context for benchmarking Totality's standalone economics.
• nabtrade: National Australia Bank's retail trading platform offering Australian and international share trading, ETFs, and managed funds. Comparable as an Australian retail incumbent with bank-backed distribution; narrower product range than Totality on leveraged products.

Regional players

• Bell Direct: Australian retail broker offering ASX and international share trading, ETFs, and managed funds with a focus on self-directed investors. Comparable as an Australian-only retail brokerage peer, though with limited product breadth in leveraged and institutional services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/totality_wealth
• YouTubeyoutube.com/@totalitywealthau
• Facebookfacebook.com/totalitywealth
• LinkedInlinkedin.com/company/totality-wealth-limited
• Instagraminstagram.com/totalitywealth_au
• TikToktiktok.com/@totalitywealth_au

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about totality