Grupo Five P - Amaizin

What Grupo Five P - Amaizin does

Grupo Five P operates the Amaizin brand, a Spanish frozen-food company founded in October 2018 and headquartered in Rivas-Vaciamadrid, Madrid (CIF 28919254-C). It manufactures and sells a portfolio of frozen, pre-cooked Latin American snacks inspired by Venezuelan cuisine — including tequeños (corn and wheat-flour sticks filled with cheese), stuffed arepas, cachapas, empanadas, tequechurros, corn dogs and the original Amaizin Crispies — positioned as 100% natural, gluten-free, preservative-free and "picoteo con alma Latina." Products are priced per unit (e.g., Tequeños de Maíz con queso edam at €24.00 IVA incluido; Tequechurros at €45.00), with several SKUs marked "Contactar" for quote-based pricing.

The business operates a dual B2C and B2B model. The consumer channel is a Shopify-powered direct e-commerce storefront at amaizin.es, supported by an email newsletter, organic social media and homepage testimonials; the B2B channel is an inquiry-led direct sales motion targeting restaurants, bars, cafeterias, hotels, caterers and distributors, offering bulk packs and personalised service. Distribution is limited to the company's own online store and direct shipping — there are no disclosed retail, marketplace or third-party logistics partners. In 2025 the company relaunched its website, introduced a new visual identity and an international product line, extending its footprint beyond Spain into other European countries, with the website's digital development co-financed by the EU NextGenerationEU fund. The company is privately held, family-run and has no disclosed external institutional investment, revenue or headcount figures.

Name

Grupo Five P - Amaizin

Legal name

Grupo Five P (AMAIZIN)

Website

https://amaizin.es

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Grupo Five P operates Amaizin, a Spain-based frozen food brand founded in 2018 that sells Venezuelan-inspired snacks (tequeños, arepas, cachapas, empanadas) directly to consumers via its own e-commerce store and to hospitality businesses and distributors through direct B2B sales, with recent expansion into other European countries.

Ownership category

akta.pro rank

Product category

Frozen Latin American Snacks

NAICS

Food Manufacturing (311)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Frozen Ethnic & International Meals (CRADADAE)

akta.pro secondary industry

Frozen Snacks & Appetizers (CRADADAD)

Keywords

• Frozen Latin snacks
• Venezuelan food products
• Frozen ethnic appetizers
• Gluten-free frozen snacks
• Ready-to-heat snacks

Headquarters

HQ city

Rivas-Vaciamadrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales (B2C): The company sells packaged frozen Latin American food products (tequeños, arepas, empanadas, cachapas, corn dogs, crispies, tequechurros) directly to individual consumers through its Shopify-powered online store at amaizin.es. Customers select products, add to cart, and purchase at listed prices (e.g., Tequeños de Maíz at €24.00). This is a one-time transaction model with no subscription component described.
2. B2B / Hospitality Sales: Amaizin offers dedicated B2B sales to restaurants, bars, cafeterias, hotels, catering companies, and distributors. The contact page explicitly invites business customers to request commercial information, with special conditions, large packs, and personalized attention offered. This channel drives bulk orders distinct from individual e-commerce purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Grupo Five P manufactures and distributes Amaizin-branded frozen, pre-cooked Venezuelan-inspired snacks and appetizers, including tequeños, arepas, cachapas, empanadas, corn dogs, tequechurros, and Amaizin Crispies, formulated with 100% natural ingredients and offered in gluten-free variants. The company sells directly to individual consumers through its own Shopify-powered online store at amaizin.es and to hospitality businesses (restaurants, bars, hotels, caterers, distributors) through a dedicated B2B inquiry channel with bulk packs and quote-based pricing. Products are positioned as convenient, ready-to-heat Latin American snacks for home sharing and foodservice menus across Spain and expanding European markets.

Product overview

Amaizin is a frozen Latin American food brand offering a diverse portfolio of traditional snacks and appetizers inspired by Venezuelan cuisine, including tequeños (corn and wheat flour sticks filled with cheese), arepas (stuffed corn cakes), cachapas (corn pancakes with cheese), empanadas, corn dogs, and tequechurros (chocolate-filled tequeños). The product line includes both regular and mini versions, with various fillings such as different cheese types, meats (carne mechada, carrillera ibérica, tinga de pollo, cochinita pibil), and specialty options. All products are positioned as 100% natural, gluten-free, preservative-free frozen foods that are easy to prepare, with a focus on sharing and Latin American culinary heritage.

Differentiator

Problem solved

Functional benefit

Products and services

• Tequeños de Maíz (con queso edam) Frozen, pre-cooked corn tequeños filled with Edam cheese, with crispy batter and homemade flavor, sold to consumers and hospitality buyers as a ready-to-heat Latin American snack; available in packs of 6 pre-cooked units or 12 units for frying.
• Cachapa de Maíz con Queso Frozen corn cachapas filled with cheese, featuring crispy batter and homemade flavor, intended for consumers and hospitality operators seeking authentic Venezuelan-style corn pancakes; available in bags of 5, trays of 12, or boxes of 40.
• Arepas de Maíz Rellenas Frozen stuffed corn arepas with fillings including cochinita pibil with cheese and shredded beef with cheese, sold to consumers and hospitality operators as ready-to-heat Venezuelan-style corn cakes; sold in bags of 10 within a box of 4 bags.
• Empanadas Frozen empanadas with crispy batter and homemade flavor, with fillings including tinga de pollo, carrillera ibérica, and queso y cebolla caramelizada; sold in packs of 3 as a quote-based product to consumers and hospitality buyers.
• Mini Tequeños Frozen mini tequeños with crispy batter and homemade flavor, available with Gouda cheese or cheddar cheese with jalapeños, intended as a shareable, ready-to-heat appetizer for hospitality and retail; sold in 1.5 kg bags of approximately 80 mini tequeños in a box of 2 bags.
• Mini Empanadas Frozen mini empanadas with crispy batter and homemade flavor, with fillings including carrillera ibérica, queso y cebolla caramelizada, and tinga de pollo; sold in 6-unit packs or 50-mini-empanada bags in a box of 2 bags, targeting consumers and hospitality buyers.
• Amaizin Crispies - Arepas Crujientes Thin and crispy arepas made with corn flour and cooked on the grill, available in 6 flavors (natural, maíz dulce, coco, parmacheese, orégano, zanahoria); sold in tarrinas of 15 arepas in a box of 16 tarrinas, marketed as the brand's foundational product.
• Corn Dogs Frozen corn-dog-style Frankfurt sausages breaded with corn and wheat flour and fried, with crispy batter and homemade flavor; available in bags of 12 in a box of 8 or bags of 6 in a box of 6, aimed at consumers and foodservice operators seeking shareable Latin-inspired appetizers.
• Mini Corn Dogs Frozen mini Frankfurt-style sausages breaded with corn and wheat flour and fried, intended as a small-format, ready-to-heat appetizer for sharing; sold in trays of 60 mini corn dogs in a box of 2 trays.
• Tequechurros Frozen chocolate-filled tequeños with crispy batter and homemade flavor, available in 1.5 kg bags (approximately 80 units) in a box of 2 or trays of 10 pre-cooked units; priced at €45.00 and targeted at consumers and hospitality buyers seeking a sweet Latin-inspired snack.
• Tequeños de Harina de Trigo Frozen wheat-flour tequeños filled with Latin cheese or cheddar cheese with jalapeños, with crispy batter and homemade flavor, offering a wheat-based alternative to the corn tequeño line; sold in packs of 6 pre-cooked units or 12 units for frying.
• Mini Arepas de Harina de Maíz Frozen mini stuffed corn-flour arepas with crispy batter and homemade flavor, available in a wide variety of fillings including carne mechada, carrillada ibérica, cochinita pibil y queso, queso cheddar con jalapeño, queso gouda, queso latino, queso madurado de cabra y cebolla caramelizada, rabo estofado, reina pepiada, and tinga de pollo; sold in bags of 50 mini arepas in a box of 2 bags for hospitality and consumer use.

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• La Sirena: La Sirena is a Spanish frozen-food specialty retailer and brand operating more than 130 stores and an online shop across Spain. It is the closest direct peer for Amaizin in the Spanish frozen-food category, sharing the same consumer (Spanish households), distribution model (frozen DTC + retail), and product positioning (convenient frozen meals and snacks).
• Ole Mexican Foods: Ole Mexican Foods is a U.S. manufacturer of authentic frozen Mexican food products (frozen burritos, chimichangas, taquitos, empanadas) sold through grocery and foodservice channels. It is a direct product peer to Amaizin's portfolio of frozen Latin American appetizers and snacks, despite a more Mexican (vs. Venezuelan) culinary focus.
• Cascajares: Cascajares is a Spanish premium prepared-food brand producing frozen and refrigerated ready-to-eat meals (cappuccinos, soups, desserts) for retail and gift channels. It is a direct peer in the Spanish frozen prepared-foods category, sharing Amaizin's premium positioning and DTC/specialty-retail distribution approach.

Broad incumbents

• Goya Foods: Goya Foods is the largest Hispanic-owned food company in the United States and the dominant broad-incumbent in authentic Latin American packaged and frozen foods, with a global distribution footprint. Comparable to Amaizin because it sells authentic Hispanic frozen and packaged products to diaspora and mainstream consumers, but operates at vastly greater scale across many product categories.
• Nomad Foods (Iglo): Nomad Foods owns leading European frozen-food brands including Iglo, Birds Eye, Findus, and La Cocinera in Spain. It is a broad incumbent competing with Amaizin for the same Spanish frozen-meals consumer, though across many more categories and brands with greater scale and trade leverage.
• Grupo Bimbo: Grupo Bimbo is the world's largest baked-goods company with deep roots in Latin America and broad European operations (including Bimbo Iberia). Comparable as a Latin-American-origin incumbent selling authentic ethnic baked and frozen snack categories across multiple geographies, though Bimbo's portfolio spans bread, pastries, and snacks rather than frozen ethnic appetizers.
• Pescanova: Pescanova is a Spain-based frozen-food company primarily known for seafood but also operating in broader frozen prepared-meals categories. It is a broad-incumbent peer for Amaizin within the Spanish frozen-food market, sharing retailers and consumer channels, though with a different primary product focus.
• Findus Group: Findus Group is a major European frozen-food manufacturer and brand owner operating across multiple countries with prepared meals, fish, and snacks. It is a broad incumbent in the European frozen-foods space and a relevant peer given Amaizin's stated 2025 expansion into additional European markets where Findus has established distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Five P - Amaizin