Sojasun
Sojasun is a French plant-based food brand producing soy-based beverages, desserts, and culinary aids, sold through major French supermarket chains to health-conscious, vegetarian, vegan, and lactose-intolerant consumers. Founded in 1988 within the family-owned Olga Group, all products are manufactured in Brittany from French non-GMO soybeans.
- Company typePrivate
- Founded1988
- HeadquartersNoyal-sur-Vilaine, France
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sojasun does
Sojasun is a French plant-based food brand that produces soy-based beverages, desserts, and culinary preparations for the French consumer market. Founded in 1988 by Françoise and Jean Clanchin in Brittany, the brand is part of the family-owned Olga Group, which traces its origins to a 1951 dairy acquisition by Maxime and Olga Triballat. Sojasun pioneered soy-based desserts in France ("Framboise-passion" and "Abricot-goyave") and launched plant-based beverages one year later in 1989; both original product lines remain on shelf. The company operates two manufacturing workshops near Rennes, Brittany, where 100% of products are produced using soy sourced exclusively from a French non-GMO supply chain established in 1995. The core product portfolio spans three categories — plant-based beverages (multiple flavors including vanilla, chocolate, barista hazelnut, pistachio, and functional variants such as Immunit+ and Boost+), plant-based desserts (traditional flavors, a high-protein Icelandic-style "Skyr végétal" line, and the new premium "Onctueux" sub-brand), and culinary aids (Soja Cuisine Fluide). The proprietary manufacturing approach relies on plant-based fermentation processes adapted from yogurt production, with specially developed ferments, and a depelliculation/soaking/cooking process for soybeans that removes compounds limiting nutrient absorption. Nutritionally, 90%+ of products achieve Nutriscore A or B ratings and 95% are rated "good" or "excellent" on the Yuka app.
The go-to-market is exclusively B2C through French retail: products are distributed across all major supermarket chains (Leclerc, Monoprix, Carrefour, Intermarché, Système U, Match, Géant, Cora, Casino, Franprix, Auchan), with desserts placed in the fresh dairy aisle and beverages in the milk aisle. Revenue is generated through consumer packaged goods sales at retail prices set per retailer and format; pricing is not publicly disclosed. The end customer base is mass-market French consumers — health-conscious shoppers seeking plant-based alternatives, vegetarians and vegans, lactose-intolerant individuals, and increasingly functional-protein and barista occasion buyers. Supporting marketing uses owned channels (Instagram, YouTube, Facebook, a 100+ recipe library, an educational blog, and an email newsletter with an ebook funnel), all focused on top-of-funnel awareness and brand reinforcement rather than direct e-commerce. The company is privately held within the Olga Group, headed by Olivier Clanchin, with no third-party investment, no public listing, and no disclosed revenue or headcount figures. Operational sustainability investments include a 100% Breton wood-fired boiler installed in 2015, which reduced gas consumption by 80% at the production site.
Sojasun firmographics
Firmographics- Name
- Sojasun
- Legal name
- Sojasun
- Website
- https://sojasun.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Short description
- Sojasun is a French plant-based food brand producing soy-based beverages, desserts, and culinary aids, sold through major French supermarket chains to health-conscious, vegetarian, vegan, and lactose-intolerant consumers. Founded in 1988 within the family-owned Olga Group, all products are manufactured in Brittany from French non-GMO soybeans.
- Ownership category
- akta.pro rank
Sojasun industry classification
Industry- Product category
- Plant-based Food and Beverages
- NAICS
- Food Manufacturing (311)
- SIC
- Dairy Products (2020), Food And Kindred Products (2000), Beverages (2080)
- akta.pro primary industry
- Plant-Based Yogurt Drinks & Cultured Alternatives (AFAFAEAG)
- akta.pro secondary industries
- Plant-Based Milk & Creamer Processing (Oat, Soy, Almond, Coconut, Blends) (AFAHAJAA), Plant-Based Ready-to-Drink Dairy-Alternative Beverages (Protein Shakes, Flavored RTD) (AFAHAJAF), Plant-Based & Dairy Alternative Beverages (Oat, Almond, Soy, etc.) (CRADAHAM)
Keywords
Where Sojasun is headquartered
LocationHeadquarters
- HQ city
- Noyal-sur-Vilaine
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Sojasun business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Plant-based food and beverage sales: Sojasun generates revenue through the sale of plant-based beverages, desserts, and culinary aids through retail distribution channels. Products are sold as finished consumer packaged goods through French supermarket chains.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Sojasun product offering
Product offeringCore offering
Sojasun manufactures and sells plant-based (soy-based) beverages, desserts, and culinary preparations as dairy alternatives. Products include flavored soy drinks, plant-based yogurts and Skyr-style desserts, and cooking creams, all produced in Brittany using French non-GMO soybeans and distributed through French supermarket chains.
Product overview
Sojasun is a French plant-based food company specializing in soy-based beverages and desserts. The product portfolio consists of three main categories: (1) Plant-based beverages (boissons végétales) including flavored drinks like Vanilla, Chocolate, Cappuccino, and specialty drinks such as Barista, Immunité+, and Boost+; (2) Plant-based desserts including traditional soy desserts in various flavors and the Skyr végétal line of high-protein Icelandic-style products; (3) Culinary aids such as Soja Cuisine Fluide. The company also launched a new premium sub-brand called 'Onctueux' featuring ultra-gourmet creamy desserts. All products are lactose-free alternatives to dairy, made primarily with French non-GMO soybeans, and manufactured in Brittany, France. The company positions products as vegetarian and vegan-friendly options with strong nutritional profiles, with over 90% achieving Nutriscore A or B ratings.
Differentiator
Problem solved
Functional benefit
Products and services
- Plant-based Beverages (Boissons végétales) Range of soy-based beverages in multiple flavors (Vanilla, Nature, Chocolate, Cappuccino, Calcium+Vitamin D, Immunité+, Boost+, Pistache, Barista Noisette) sold as lactose-free alternatives to dairy milk for individual consumers.
- Plant-based Desserts (Desserts végétaux) Range of soy-based desserts in flavors including Chocolate, Vanilla, Coffee, Caramel, Raspberry-Passion, Strawberry, Blueberry, and other fruit varieties, sold as lactose-free alternatives to dairy yogurts for individual consumers.
- Plant-based Skyr (Skyr végétal) High-protein Icelandic-style plant-based dessert available in Nature, Framboise-cassis, and Mangue Passion varieties. Rich in proteins, lactose-free, made with French soy.
- Onctueux Range New premium sub-range of ultra-gourmet plant-based desserts with a creamy texture, available in Vanille, Ananas Passion, and Nature coco flavors. Rich in proteins and lactose-free.
- Soja Cuisine Fluide Plant-based culinary aid for cooking, comparable to cream. Suitable for quiches, sauces, and various savory dishes. Nutriscore A.
- Nature au soja sans sucres Unsweetened soy-based dessert with no added sugars. Nutriscore A.
- Boisson Soja Pistache Limited edition plant-based beverage with pistachio flavor, designed for milkshakes or matcha lattes. Nutriscore B.
- Boisson Soja Barista Noisette Barista-style plant-based drink with hazelnut flavor, designed for use in coffee-based beverages. Nutriscore B.
- Boisson Soja Chocolat Pointe de Sel Plant-based chocolate drink with a hint of salt. Nutriscore B.
Quantifiable outcome
- 90%+ of products achieve Nutriscore A or B
- +2 more outcomes
Companies that use Sojasun
Customer profileSegments4 records
Ideal customer profiles3 records
Sojasun technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Sojasun partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Sojasun competitors and assessment
Company assessmentDirect peers
- Alpro: Danone's flagship European plant-based brand offering soy, oat, almond, and rice beverages plus yogurt alternatives across grocery retail. Direct head-to-head competitor in French supermarket aisles with substantially larger scale and broader base-ingredient portfolio.
- Bjorg: French organic plant-based food brand (beverages, desserts, cookies) owned by the Bonneterre group. Competes in the same French retail channel with overlapping organic and plant-based positioning targeting health-conscious French consumers.
- Oatly: Swedish-origin oat-based beverage and yogurt-alternative brand with established presence in French retail. Comparable RTD plant-based category leader driving shelf-space competition and consumer mindshare, especially in coffee-shop and barista formats.
- Provamel: Alpro's organic plant-based sub-brand offering soy, almond, oat, and rice beverages plus desserts across European retail. Closely comparable product mix and organic positioning, though Provamel's brand awareness outside Benelux/Germany is limited.
Broad incumbents
- Danone: Global dairy and plant-based leader and parent of Alpro. While Danone's portfolio spans dairy, water, and specialized nutrition, its Alpro and Activia plant-based lines directly overlap with Sojasun's offerings in French retail.
- Lactalis: World's largest dairy company and major French food incumbent. Lactalis has been expanding into plant-based categories and operates across the same French supermarket shelf space, representing both a customer and a competitive threat to Sojasun's positioning.
- Valio: Finnish dairy cooperative with established Oddlygood plant-based brand spanning oat-based beverages, yogurts, and cooking products in European retail. Comparable dairy-rooted heritage pivoting into plant-based alternatives, though primarily serving Nordic and Northern European markets.
Emerging players
- The Bridge: Italian plant-based brand producing organic plant-based beverages (oat, soy, rice, almond) and yogurts for European retail. Comparable product portfolio with focus on organic and plant-based categories, though smaller scale and primarily Mediterranean distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Sojasun social profiles
Digital presenceSojasun financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sojasun leadership team
Management profileNumber of profiles
Profiles3 records
Sojasun funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sojasun M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sojasun
What does Sojasun do?
Sojasun manufactures and sells plant-based (soy-based) beverages, desserts, and culinary preparations as dairy alternatives. Products include flavored soy drinks, plant-based yogurts and Skyr-style desserts, and cooking creams, all produced in Brittany using French non-GMO soybeans and distributed through French supermarket chains.
Is Sojasun a public or private company?
Sojasun is a private company. It is classified as family owned and is currently operating.
When was Sojasun founded?
Sojasun was founded in 1988.
Where is Sojasun based?
Sojasun is headquartered in Noyal-sur-Vilaine, France, in the Europe region.
How does Sojasun make money?
One revenue line is on record: plant-based food and beverage sales.
Who are Sojasun's main competitors?
Direct peers on record are Alpro, Bjorg, Oatly and Provamel. Broad incumbents are Danone, Lactalis and Valio. The Bridge is listed as an emerging player.
Does Sojasun have an API?
No public API is recorded for Sojasun.
What industry is Sojasun in?
Sojasun's product category is Plant-based Food and Beverages. Its primary akta.pro industry code is AFAFAEAG, Plant-Based Yogurt Drinks & Cultured Alternatives, with a secondary code of AFAHAJAA, Plant-Based Milk & Creamer Processing (Oat, Soy, Almond, Coconut, Blends). Its NAICS code is 311 and its SIC code is 2020.