Alpha Human Performance

What Alpha Human Performance does

Alpha Human Performance is a single-location sports performance and fitness facility headquartered in Grand Rapids, Michigan, that serves high school, collegiate, and professional athletes alongside adult fitness clients. The company organizes its offering around a branded methodology called the "Four Pillars" — Mindset, Training, Performance, and Recovery — combining physical training with mental skills coaching, recovery modalities, and proprietary athlete assessment. Its customer mix is diversified: youth athletes are reached through partnerships with Midwest United FC and 925 Soccer Academy, while adult and elite clients engage directly through membership.

Name

Alpha Human Performance

Legal name

Alpha Human Performance

Website

https://alpha-hp.com

Company type

Private

Operating status

Operating

Short description

Alpha Human Performance is a Grand Rapids, MI sports performance facility offering in-person training, online memberships via TrainHeroic, recovery services, and athlete testing for high school, collegiate, professional, and adult clients.

Ownership category

akta.pro rank

Product category

Sports Performance Training

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Athlete Testing & Combine Prep (metrics, scouting prep) (HSADAEAK)

akta.pro secondary industries

Youth Athlete Development & Long-Term Athlete Development (LTAD) (HSADAEAE), General Personal Training (In-Person & Virtual) (HSADAAAA)

Keywords

• Sports performance training
• Athlete fitness programs
• Recovery services
• Speed and agility training
• Athletic testing

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Training Membership Subscriptions: Monthly membership subscriptions for unlimited small group training sessions and recovery sessions. 1-month at $175 or 3-month contracts at $150/month. Includes youth sports performance membership at $150/month.
2. Online Training Membership: Digital membership at $39/month providing access to coach-designed training programs via TrainHeroic app, workout tracking, and pre/post training surveys.
3. Recovery Sessions: Standalone recovery membership at $90/month or $25 drop-in single sessions for access to Alpha Recovery Lounge with Normatec and Power Play compression systems.
4. Athlete Testing & Evaluation: One-time testing service at $99 per athlete, measuring speed, agility, explosiveness and providing an Alpha Athletic Rating with individual evaluation summary.
5. Downloadable Training Programs: 4-week Athlete Explosive Performance Program delivered through TrainHeroic app at $99. Combines strength training and speed/agility training for diverse athletes.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Alpha Human Performance is a Grand Rapids, Michigan-based sports performance and fitness facility that sells in-person training memberships, athlete testing and evaluation services, recovery lounge access, and online training programs. The facility also operates a Youth Sports Performance Training program and an Alpha Speed School, and partners with OAM (OAM NOW) for injury consultation services.

Product overview

Alpha Human Performance is a sports performance and fitness facility offering a multi-tiered training ecosystem. The core offering includes in-person facility memberships ($150-175/month) providing unlimited small group training sessions, Speed School, and recovery access, plus a standalone virtual training product (Alpha Online Training Membership at $39/month) delivered via TrainHeroic. Additional products include an Alpha Recovery Lounge (standalone at $90/month or $25 drop-in) featuring Normatec and PowerPlay compression therapy; Athlete Testing & Evaluation ($99) measuring speed, agility, and power metrics; a 4-Week Athlete Explosive Performance Program ($99); and Youth Sports Performance Training ($150/month). The facility provides Strength Days, Cross Training Days, and Speed School sessions, all anchored by the company's Four Pillars philosophy: Mindset, Training, Performance, and Recovery.

Differentiator

Problem solved

Functional benefit

Products and services

• Alpha Online Training Membership

Quantifiable outcome

• Members can track training progress with 30-second pre-workout and post-workout surveys
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Orthopedic Associates of Michigan (OAM)coreStrategic or Co-development PartnerOAM is Alpha's official 'Athlete Return to Play' partner. They provide access at their OAM NOW Urgent Orthopaedic Care Clinic for injury assessment and return-to-competition protocols. The partnership offers athletes evaluation of orthopaedic injuries, treatment plans, onsite X-rays, and referrals for MRI, specialty appointments, and therapy services.
• The Village99coreStrategic or Co-development PartnerCollaboration to support West Michigan families in need. The Village99 connects families with support services including food, healthcare, housing, extracurriculars, education, and family support. For athletes, The Village99 provides financial support enabling youth to access sports performance training at Alpha. Alpha can connect families with training resources and community support beyond sports.
• Xtreme Cryo EGRminorOthersCommunity partner providing cryotherapy and recovery services including cold recovery and stretching that complement Alpha's training programs. Used by members for comprehensive recovery alongside Alpha's facility resources.
• KM Nutrition & PerformanceminorStrategic or Co-development PartnerRegistered dietitian Kara Mockler provides nutritional guidance and performance nutrition services to Alpha members. She specializes in Build, Lean, Perform, and Thrive nutrition approaches tailored to individual training schedules and goals.
• 925 Soccer AcademyminorChannel Partner/ Reseller/ DistributorAlpha trainer Kaylee Phillips operates 925 Soccer Academy, providing soccer-specific explosive speed training that complements Alpha's sports performance programs.
• Midwest United FCminorChannel Partner/ Reseller/ DistributorSoccer club whose boys team trains at Alpha, participating in team culture building and group training sessions.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• EXOS: Large-scale performance and wellness company combining athlete training, corporate fitness, and digital coaching. Overlaps with Alpha on training methodology and recovery but operates at significantly greater scale and breadth.
• IMG Academy: Full-service athletic academy offering sport-specific training, performance testing, and recovery for elite youth, collegiate, and professional athletes. Comparable on athlete-development philosophy but operates a much broader, residential model.

Direct peers

• D1 Training: National franchise of sports performance training centers offering group and personal training, speed/agility, and strength programs for athletes and adults. Highly comparable operating model to Alpha's in-person facility, although D1 is franchised across many markets.
• Parisi Speed School: Specialized speed, agility, and quickness training franchise focused on youth athletes. Comparable to Alpha's Speed School and Youth Sports Performance offerings in target customer and core methodology.
• Athletic Republic: Network of training centers delivering sport-specific strength, speed, and recovery programs with a heavy emphasis on performance testing and measurable outcomes, parallel to Alpha's Athlete Testing & Rating system.
• Mike Boyle Strength and Conditioning: Independently operated strength and conditioning facility serving athletes and adults, known for content, methodology, and coach-led programming. Comparable to Alpha as a coach-driven sports performance operator.
• Gym Jones: Independent strength and conditioning facility serving general fitness clients and athletes with a structured methodology. Comparable to Alpha's adult and athletic training programs and small-group coaching model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ProPowerTraining/videos

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpha Human Performance