Action on Pre-eclampsia

Name

Action on Pre-eclampsia

Legal name

Action on Pre-eclampsia

Website

https://apec.org.uk

Company type

Private

Operating status

Operating

Short description

Action on Pre-eclampsia (APEC) is a UK registered charity that supports families affected by pre-eclampsia, delivers CPD-accredited training and clinical guidelines to midwives, GPs, and obstetricians, and supports clinical research into the condition.

Ownership category

akta.pro rank

Product category

Patient Advocacy and Maternity Care Education

NAICS

Individual and Family Services (6241), Other Individual and Family Services (624190), Social Assistance (624)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Health Education & Parent Coaching (Sleep, Safety, Illness Management) (EDACAMAN)

Keywords

• Pregnancy health education
• Maternity care training
• Patient advocacy services
• Clinical research support
• Hypertensive disorders support

Headquarters

HQ city

Not specified

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Donations: Individual donations from supporters and families affected by pre-eclampsia who contribute financially to support the charity's mission.
2. Training and Education Services: CPD-accredited training programs for healthcare professionals including Study Days, Annual Conference, and Online Learning through apeceducation.co.uk. These professional development offerings provide revenue through registration fees.
3. Fundraising Activities: Various fundraising initiatives including marathon participation, charity lottery, online shop, and general fundraising campaigns that engage supporters in generating donations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Action on Pre-eclampsia (APEC) is a UK-based charity that provides information, emotional support, and guidance to families affected by pre-eclampsia through a helpline, information leaflets, and an Awareness Hub. The charity also delivers CPD-accredited training to healthcare professionals via Study Days, an Annual Conference, and an Online Learning Platform at apeceducation.co.uk. It further supports clinical research into pre-eclampsia through patient participation groups and research collaborations, funding its activities through donations, fundraising events, a charity lottery, and an online shop.

Product overview

Action on Pre-eclampsia (APEC) is a UK-based charity offering a portfolio of educational, informational, and support services focused on pre-eclampsia. The organization operates as a single unified charitable mission rather than a platform-plus-modules architecture. Core offerings include the Awareness Hub providing comprehensive patient and family information, the APEC Study Days and Annual Conference delivering CPD training for healthcare professionals, an Online Learning Platform at apeceducation.co.uk, and the Walker Redman Scholarships supporting professional development. APEC also provides clinical resources including Guidelines for Managing Hypertension in Pregnancy and the Cradle VSA Blood Pressure Monitor. Patient-facing services include a Helpline Service, downloadable Information Leaflets, and a Stories and Experiences collection. Research activities are supported through Patient Participation Group and Research Collaborations programs. Fundraising products include a weekly Charity Lottery and an Online Shop.

Differentiator

Problem solved

Functional benefit

Products and services

• APEC Study Days CPD-accredited in-person training events for midwives and healthcare professionals covering pre-eclampsia and hypertensive disorders in pregnancy, with registration-based access.
• Annual Conference Annual professional conference providing education and networking opportunities for healthcare professionals working in pre-eclampsia and maternal health, accessed via registration.
• Online Learning Platform Digital learning platform at apeceducation.co.uk providing online CPD courses and educational modules for healthcare professionals on pre-eclampsia management.
• Cradle VSA Blood Pressure Monitor Specialized blood pressure monitoring device designed for use in pregnancy care settings, distributed via APEC's online shop.
• Charity Lottery Weekly charity lottery fundraising program that allows supporters to participate in regular draws in support of the charity's mission.
• Online Shop E-commerce storefront selling merchandise, promotional items, and the Cradle VSA Blood Pressure Monitor to support fundraising activities.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Preeclampsia Foundation: US-based non-profit dedicated exclusively to pre-eclampsia awareness, patient support, and research funding. The most directly comparable peer — same single-disease focus on pre-eclampsia — but operating across the Atlantic from APEC's UK base.
• Tommy's: UK pregnancy charity funding research and providing pregnancy health information, with a strong focus on pregnancy complications including stillbirth, miscarriage, and preterm birth. Directly competes with APEC for UK maternal-health donor pounds and professional training mindshare.
• Sands (Stillbirth and Neonatal Death Charity): UK charity supporting families affected by pregnancy loss and neonatal death, frequently co-occurring with severe hypertensive disorders. Competes for overlapping donor pool and shares a family-support, professional-training, and research-funding model with APEC.
• Baby Lifeline: UK maternal health charity providing training and equipment for maternity professionals, with a focus on safe pregnancy and childbirth. Closely aligned on the professional training pillar of APEC's model and serves overlapping NHS stakeholder audiences.
• Miscarriage Association: UK charity supporting those affected by pregnancy loss, providing information and a helpline. Overlaps with APEC on family-support services and information resources for adverse pregnancy outcomes in the UK.
• Pregnancy Sickness Support: UK charity supporting women with hyperemesis gravidarum and pregnancy sickness. Comparable small-UK-charity operating model with family support, professional education, and research engagement, serving an overlapping NHS maternity audience.
• MAMA Academy: UK charity working to reduce stillbirth and premature birth through midwife education and resource provision. Comparable hybrid model combining healthcare-professional training with patient-facing awareness in the UK maternal health space.

Broad incumbents

• Wellcome Trust: Major UK-based global charitable foundation funding health research including pregnancy and maternal health. While much larger and broader in scope, it influences the funding landscape within which APEC's research collaborations operate and could be a potential upstream funder.
• NHS Charities Together: Umbrella organization for NHS-affiliated charities in the UK, including those supporting maternity services. Represents a broader institutional counterpart and potential partner for APEC's NHS-aligned professional training work.
• British Heart Foundation: Large UK health charity with research funding programs touching cardiovascular aspects of hypertensive disorders in pregnancy. A broad incumbent whose scale and research-funding experience represent both a competitive donor benchmark and a potential collaboration partner for APEC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/action-on-pre-eclampsia-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Action on Pre-eclampsia