apcal

What apcal does

ApCal Rock'N Ranch operates a 3-acre outdoor live music concert venue at 7409 Road 32 in Madera, California, roughly 14 miles from downtown Fresno. The facility features a newly built 40'x40' stage with state-of-the-art sound and lighting, a 40'x40' (1,600 sq ft) dance floor, picnic-style seating, free parking, a full-service bar (Riley's Brewery, 805 brand beers, cocktails, wine), overhead misters, and approximately 50 thirty-foot tall shade trees. The venue is open 21+ for alcoholic service and hosts 20+ bands per concert season across genres including classic rock, 90s pop, Southern rock, Latin, and electronic dance music, anchored by tribute acts and original artists. Programming spans the recurring Lakes Jam festival brand (established 2012), the multi-stage Sonic Summer EDM festival, the Yaya Festival, and the Classic Car Show & Movie Night series.

Revenue is generated through a transaction-based B2C model including general admission tickets ($20 base / ~$25.75 all-in), individual VIP admission ($45 base / ~$51.50 all-in), VIP tables for 8 ($315 base / ~$329.60 all-in), at-the-gate walk-up sales (surcharged $10 versus online), and a season pass product. Ticketing is processed through a WooCommerce-powered e-commerce platform with PCI-DSS compliant payment gateways, email confirmation, and QR code delivery. Ancillary revenue streams include full-service bar sales, curated food trucks via Fresno Street Eats, on-site merchandise (kettle corn, mini-donuts, root beer floats, dirty sodas), and sponsorship packages marketed to regional B2C businesses reaching an estimated 30,000+ local live music fans. Distribution is a hybrid direct-to-consumer and event-driven go-to-market: online ticket sales, at-gate purchases, VIP table reservations, email newsletter acquisition, and active community engagement on Instagram and Facebook. The business operates seasonally, with the venue reportedly open Saturdays from 5pm–11pm during concert season.

Name

apcal

Legal name

ApCal Rock n' Ranch

Website

https://apcalwine.com

Company type

Private

Operating status

Operating

Short description

ApCal Rock'N Ranch operates a 3-acre outdoor live music concert venue in Madera, California (near Fresno), hosting 20+ bands per season and festivals for 21+ adults in the Central Valley market.

Ownership category

akta.pro rank

Headquarters

HQ city

Corte Madera

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Ticket Sales: One-time ticket purchases for concert admission, including general admission and VIP options. Tickets are sold online in advance or at the gate, with prices varying by event and tier.
2. VIP Table Reservations: Reserved VIP tables for 8 people with included VIP admission, dedicated VIP entry, VIP-only bar access, and VIP restrooms. Limited availability creates premium pricing opportunity.
3. Food and Beverage Sales: Full-service bar serving Riley's Brewery beers, 805 brand beers, cocktails, wine, and soft drinks. Food trucks from Fresno Street Eats provide food options. Venue takes no outside food or drinks.
4. Merchandise Sales: On-site merchandise including ApCal Kettle Corn, Mini-Donuts, Root Beer Floats, and Dirty Sodas
5. Sponsorship and Partnerships: Sponsorship packages offering brand exposure to 30,000+ live music fans, including season passes, booth spaces, VIP tables, and main stage partnership opportunities for B2C businesses.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

ApCal Rock'n Ranch operates a 3-acre outdoor concert venue in Madera, California that hosts 20+ live music acts per season including tribute bands, classic rock, 90s pop, Latin and EDM. The venue sells general admission tickets, VIP individual admissions, and reserved VIP tables for 8 guests, and generates ancillary revenue through on-site food trucks and a full-service bar serving beer, wine, and cocktails. Specialty events include the Sonic Summer multi-stage electronic music festival, Yaya Festival, and a Classic Car Show & Movie Night.

Product overview

ApCal Rock'n Ranch is a single outdoor concert venue product offering live music events across multiple event types. The core venue product includes general admission tickets, VIP table packages for 8 guests, and individual VIP area admissions. The venue hosts recurring concert events including tribute band shows (Journey Tribute, Foghat & Molly Hatchet, Morgan Wallen Tribute), specialty festivals (Sonic Summer multi-stage electronic music festival, Yaya Festival, Classic Car Show & Movie Night), and regular concert programming. Ancillary services include on-site food trucks and a full-service bar serving beer, wine, cocktails, and non-alcoholic beverages. Ticketing is powered by WooCommerce with PCI-DSS compliant payment processing.

Differentiator

Problem solved

Functional benefit

Brands

• Lakes Jam: A music festival operated at the ApCal Rock n' Ranch venue, established 2012.
• Sonic Summer
• Yaya Festival

Products and services

• General Admission Tickets Standard concert admission tickets granting entry to ApCal Rock'n Ranch outdoor concerts and events. Base price $20 plus processing and service fees; $10 surcharge for at-gate purchase.
• VIP Table for 8 Reserved VIP table with seating for 8 guests, including VIP area admission for all 8, dedicated VIP entry line, VIP-only bar access, and VIP-only flushable restrooms. Base price $315 plus fees.
• VIP Area Admission Individual VIP area admission with VIP entry line access, VIP bar, and VIP restrooms. Does not include a reserved table. Base price $45 plus fees.
• Sonic Summer Festival Annual multi-stage electronic dance music and arts festival featuring three zones (House Stage, Bass Stage, Techno Trance Stage), live painting showcases, artisan vendors, and 30+ DJs. Held August 15-16, 2026 at ApCal Rock'n Ranch.
• Yaya Festival Multi-day music and cultural festival held at ApCal Rock'n Ranch featuring Latin music and cultural performances, scheduled for 2027.
• Classic Car Show & Movie Night Classic car show event ($10 general admission; free for ages 3 and under) featuring vintage automobiles, hot rods, DJ music, food trucks, and outdoor movie screening under the stars. Car registration $10 includes admission for driver and one guest. Presented by North Fork Mono Casino.
• ApCal Rock'n Ranch Venue Rental Outdoor concert venue rental at 7409 Road 32, Madera, CA featuring a 40'x40' stage, 40'x40' dance floor, state-of-the-art sound and lighting, full bar, food trucks, and picnic seating on 3 acres.
• Food Truck Services Curated food truck catering service featuring local Valley food trucks offering diverse cuisines (tacos, tri-tip, kettle corn, mini-donuts, root beer floats, dirty sodas) at every concert event. Operated in partnership with Fresno Street Eats.
• Full-Service Bar On-site bar serving Riley's Brewery beers, 805 brand beers, cocktails, shots, wine, and non-alcoholic beverages to guests 21+.
• Season Pass Season pass valid April-September 2025 for the purchaser and one guest per show, with dedicated season pass and VIP entry line access. Named purchaser must be present to use; no discounts on drinks, merch, or additional tickets; non-transferable and no cash value.

Quantifiable outcome

• 30,000+ live music fans reached annually through sponsorship packages

Named customers7 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Richter Entertainment GroupminorGTM or Marketing Partner · 3 October 2026Presented Foghat & Molly Hatchet concert on October 3, 2026 at ApCal Rock'n Ranch. Richter Entertainment Group serves as the event promoter for this classic rock show.
• North Fork Mono CasinominorGTM or Marketing Partner · 11 September 2026Presenting sponsor for Classic Car Show & Movie Night #6 event on September 11, 2026. North Fork Mono Casino provides sponsorship support for the automotive event.
• Blood BankminorStrategic or Co-development PartnerBlood donors receive free admission to ApCal events as part of this partnership. Blood Bank partnership encourages community blood donation while providing donor perks.
• Riley's BrewerycoreOthersRiley's Brewery beers are served at the full-service bar at ApCal Rock'n Ranch. This is a core beverage partnership for the venue's bar program.
• 805 BrandcoreOthers805 Brand beers are served at the full-service bar at ApCal Rock'n Ranch. Core beverage partnership for the venue's bar program.
• Fresno Street EatscoreOthersGourmet food trucks by Fresno Street Eats serve at ApCal Rock'n Ranch concerts, providing tacos, tri-tip, and other cuisines. They provide fast service and variety for concert-goers.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Greek Theatre at UC Berkeley: Iconic outdoor amphitheater in Berkeley, California hosting live music concerts in a similar venue-style format with tiered general admission and VIP/hospitality options. Directly comparable as a California outdoor live music venue.

Broad incumbents

• Toyota Amphitheatre: Large outdoor amphitheater in Wheatland (near Sacramento) operated by Live Nation. Comparable as a Northern California outdoor concert venue hosting touring acts with reserved and lawn seating.
• The Masonic (San Francisco): Live Nation-operated indoor concert venue in San Francisco presenting touring artists with tiered ticket options. Comparable as a California live music venue with general admission and VIP experiences.
• Concord Pavilion: Outdoor amphitheater in Concord, California operated by Live Nation, hosting major touring acts with reserved seating and lawn areas. Comparable outdoor concert venue model in the same California market.
• Live Nation Entertainment: Largest global live entertainment company operating amphitheaters, festivals, and ticketing platforms. Relevant as a broad incumbent whose touring artist relationships and Ticketmaster platform shape the competitive landscape ApCal operates in.
• AEG Presents: Global live entertainment promoter and venue operator (Coachella, The O2, etc.). Comparable as the other major incumbent shaping artist routing, festival competition, and venue economics in California.

Regional players

• The Fox Theatre Fresno: Historic indoor performing arts venue in downtown Fresno hosting concerts, comedy, and community events. The closest regional live entertainment competitor serving the same Fresno/Madera audience, though indoors.
• BottleRock Napa Valley: Multi-stage California music, food, and beverage festival. Comparable as a regional California festival operator using venue-style programming and sponsorship-driven revenue models.
• Sierra Nevada Brewing Co. Big Room: Brewery-based live music and event venue in Chico, California combining craft beverage with ticketed concerts. Comparable as a Northern California venue pairing bar/beverage service with live entertainment.
• Strummer's (Fresno): Independent live music club and event space in Fresno, California. Comparable as a regional competitor also serving Fresno/Madera live music audiences with ticketed concerts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/apcal
• Instagraminstagram.com/apcalrocknranch
• Xx.com/ApCalwine

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about apcal