aotea
- Company typePrivate
- Founded2018
- HeadquartersAuckland, New Zealand
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
aotea firmographics
Firmographics- Name
- aotea
- Legal name
- TE UIRA Ō TE RINGA LTD T/A AOTEA ENERGY
- Website
- https://aoteaenergy.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
aotea industry classification
Industry- Product category
- Residential Energy Storage
- NAICS
- Battery Manufacturing (33591), Electric Power Generation, Transmission and Distribution (2211)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- Battery Management Systems (BMS) & Pack Electronics Manufacturing (EUAFABAJ)
- akta.pro secondary industries
- Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers) (HSAPAQAF), Battery Management Systems (BMS) & Battery Electronics (IMAGAHAC)
Keywords
Where aotea is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
aotea business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Smart Battery Hardware Sales: The Mark1 Smart Battery is sold as a one-time hardware purchase (NZD $9,200 including GST, installation quoted separately). This is the primary upfront revenue from each customer.
- Aotea Platform Fee (Retail Subscription): Customers must be on the Aotea Smart Retail Plan, which includes a $20/month Aotea Platform Fee. This is Aotea's only margin on energy — all wholesale energy costs, network charges, and metering are passed through at cost with no markup. This creates a recurring monthly revenue stream.
- Wholesale Energy Pass-Through: As a licensed electricity retailer, Aotea Energy purchases electricity at wholesale prices and passes costs directly to customers. Aotea earns its revenue solely through the $20/month platform fee, not through energy margins. Customers can also export surplus energy for credits when they have solar.
- Installation and Materials: Installation and materials are quoted separately from the base battery price, providing an additional revenue component tied to each deployment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Monthly | Mark1 Smart Battery — NZD $9,200 including GST |
| Subscription | Monthly | Aotea Platform Fee — $20/month |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
aotea product offering
Product offeringCore offering
Aotea Energy designs, assembles in New Zealand, and sells the Mark1 Smart Battery, a 15 kWh LiFePO4 home battery system with an integrated 5 kVA inverter. The battery is bundled with a Smart Control Platform that dispatches on 5-minute wholesale electricity price signals to charge during cheap off-peak hours and discharge during peak prices, and with the Aotea Smart Retail Plan, a licensed electricity retail subscription that passes wholesale energy costs through at no markup. The system provides automatic backup power during grid outages, integrates with optional rooftop solar, and is delivered with a mobile app for monitoring and control.
Product overview
Aotea Energy offers a unified smart home battery ecosystem consisting of the Mark 1 Smart Battery (MK1) hardware product combined with the Aotea Energy App for user control and the Aotea Smart Retail Plan for wholesale electricity pricing. The Smart Control Platform serves as the backend intelligence, managing 5-minute price signal dispatch to optimize energy costs. The system works without solar panels but is solar-compatible, storing excess solar for later use or grid export.
Differentiator
Problem solved
Functional benefit
Products and services
- Mark 1 Smart Battery (MK1) A 15 kWh LiFePO4 home battery with integrated 5 kVA hybrid inverter, designed and assembled in New Zealand. Automatically charges during low wholesale-price hours and discharges during peak hours via the Smart Control Platform. Provides automatic backup power during grid outages. Works standalone (no solar required) and integrates with optional rooftop solar. Sold to New Zealand residential homeowners via direct e-commerce, with installation and materials quoted separately.
- Aotea Smart Retail Plan A licensed electricity retail plan that provides residential customers with direct access to wholesale electricity market pricing. Includes a $20/month Aotea Platform Fee (Aotea's sole margin), transparent monthly billing showing total usage, battery savings, and arbitrage earnings, and optional solar export credits. Wholesale energy, network, and metering are passed through at cost with no markup. Required for all Mark1 Smart Battery customers.
Quantifiable outcome
- Cuts residential power bills in half
- +5 more outcomes
Companies that use aotea
Customer profileNamed customers10 records
Segments1 record
Ideal customer profiles1 record
aotea technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
aotea partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
aotea competitors and assessment
Company assessmentDirect peers
- Tesla Energy: Tesla Powerwall is the leading global residential battery product, competing directly with Aotea's Mark1 in the home energy storage category with similar value propositions around backup power, solar integration, and time-of-use optimization.
- Enphase Energy: Enphase IQ Battery is a direct competitor in the residential battery market, offering integrated storage with energy management software. Enphase's broader microinverter ecosystem makes it a strong comparable for Aotea's hardware-plus-software stack.
- BYD: BYD's Battery-Box residential storage line is a direct competitor to the Mark1 in the home LiFePO4 battery category, widely distributed across Australia and New Zealand with comparable capacity, chemistry, and warranty structures.
- FranklinWH: FranklinWH offers an integrated home energy management system with whole-home backup and intelligent dispatch, closely mirroring Aotea's hardware-plus-platform-plus-app architecture in the premium residential battery segment.
- sonnen: sonnen (now part of Enerix/Shell) is a long-established residential battery brand with integrated energy management software, serving as a comparable for Aotea's vertically integrated hardware-plus-platform model.
- EcoFlow: EcoFlow produces residential and portable battery products with smart energy management features, positioning it as a competitor in the home battery category with comparable LiFePO4-based offerings.
Broad incumbents
- SolarEdge: SolarEdge is a broader solar-plus-storage incumbent offering inverters, optimizers, and battery products. While less specialized than Aotea, it represents a comparable platform play spanning hardware, software, and energy optimization.
Regional players
- Redflow: Redflow (ZCell) is an Australian-listed flow battery company targeting residential and small commercial storage in Australia and New Zealand, making it a regional peer addressing similar customer needs in the broader Australasian market.
- Meridian Energy: Meridian is one of New Zealand's largest electricity generators and retailers and a likely partner or competitor as it explores distributed energy offerings. Its retail license and customer base make it a natural comparable for Aotea's bundled retailer-plus-storage model.
- Genesis Energy: Genesis Energy is a major NZ electricity generator-retailer exploring residential solar and battery offerings through partnerships. As a licensed NZ retailer with a customer base, it represents a potential competitive incumbent in the same market Aotea targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
aotea social profiles
Digital presenceaotea compliance and trust
Trust signalCompliance3 records
aotea financial estimates
Financial estimateRevenue estimate
Valuation estimate
aotea leadership team
Management profileNumber of profiles
Profiles5 records
aotea funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
aotea M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about aotea
What does aotea do?
Aotea Energy designs, assembles in New Zealand, and sells the Mark1 Smart Battery, a 15 kWh LiFePO4 home battery system with an integrated 5 kVA inverter. The battery is bundled with a Smart Control Platform that dispatches on 5-minute wholesale electricity price signals to charge during cheap off-peak hours and discharge during peak prices, and with the Aotea Smart Retail Plan, a licensed electricity retail subscription that passes wholesale energy costs through at no markup. The system provides automatic backup power during grid outages, integrates with optional rooftop solar, and is delivered with a mobile app for monitoring and control.
Is aotea a public or private company?
aotea is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was aotea founded?
aotea was founded in 2018. It employs 1 to 10 people.
Where is aotea based?
aotea is headquartered in Auckland, New Zealand, in the Oceania region.
How does aotea make money?
Four revenue lines are on record. Smart Battery Hardware Sales are the primary driver. The others are aotea Platform Fee (Retail Subscription), wholesale Energy Pass-Through and installation and Materials.
Who are aotea's main competitors?
Direct peers on record are Tesla Energy, Enphase Energy, BYD, FranklinWH, sonnen and EcoFlow. SolarEdge is listed as a broad incumbent. Regional players are Redflow, Meridian Energy and Genesis Energy.
Does aotea have an API?
No public API is recorded for aotea.
What industry is aotea in?
aotea's product category is Residential Energy Storage. Its primary akta.pro industry code is EUAFABAJ, Battery Management Systems (BMS) & Pack Electronics Manufacturing, with a secondary code of HSAPAQAF, Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers). Its NAICS code is 33591 and its SIC code is 4911.