What Colorevolution does

Colorevolution is a privately held mineral cosmetics company founded in 2000 and domiciled in California. The company formulates, manufactures, and sells 100% natural mineral makeup under its own brand, serving consumers — primarily women with sensitive skin, acne-prone or oily skin, and health-conscious buyers seeking clean beauty — through a direct-to-consumer e-commerce storefront (colorevolution.com, built on Shopify) and a wholesale dealer program that ships to dozens of countries worldwide. The wholesale channel requires prospective resellers to provide a business address, store type, and tax ID or resale number. There are no disclosed institutional investors, parent companies, subsidiaries, M&A activity, or funding rounds.

The product line is built on a minimal three-ingredient formulation — Mica, Titanium Dioxide, and Iron Oxides — with proprietary processes the company claims enable maximum color pigmentation without filler compounds, parabens, preservatives, chemical dyes, phthalates, or artificial fragrances. The catalog spans 36 in-stock SKUs across mineral foundation (10 shades), blush (6 shades), bronzer (6 shades), lip gloss (12 colors), mascara, translucent finishing powder, and a Mystery Bag bundle. All products are manufactured at the company's own Valencia, California production facility, staffed by in-house chemists, makeup artists, and industry experts; products are cruelty-free and the company adheres to the Truth in Labeling pledge through Natural Ingredient.org.

Revenue is generated through one-time direct e-commerce transactions (unit pricing from $10 to $48, with free standard shipping on orders over $100) and wholesale orders to authorized dealers. The company markets primarily through educational content on its blog, email newsletter subscriptions, and organic SEO on its Shopify storefront; it has no mobile app, no public API, and no disclosed AI or machine-learning capabilities. Operations are supported from a wholesale/contact office in Canoga Park, California, while the Valencia facility handles production.

Name

Colorevolution

Legal name

Colorevolution

Website

https://colorevolution.com

Company type

Private

Founded year

2000

Operating status

Operating

Short description

Colorevolution is a privately held, California-based mineral cosmetics brand founded in 2000 that manufactures and sells 100% natural hypoallergenic makeup (Mica, Titanium Dioxide, Iron Oxides only) to sensitive-skin consumers worldwide through direct-to-consumer e-commerce and a wholesale dealer program.

Ownership category

akta.pro rank

Product category

Mineral Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics) (CRABACAJ)

akta.pro secondary industry

Lip Makeup (Lipstick, Lip Gloss, Lip Liner, Lip Stain, Lip Balm-Tint) (CRABACAC)

Keywords

• Mineral makeup cosmetics
• Sensitive skin makeup
• Natural cosmetics manufacturing
• Wholesale mineral makeup
• Private label cosmetics

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales (B2C): One-time transaction sales of mineral makeup products directly to consumers through the e-commerce website. Products include foundations, blushes, bronzers, lip glosses, mascaras, and finishing powders at various price points ranging from $10 to $48.
2. Wholesale B2B Sales: Wholesale channel for retailers and businesses to purchase Colorevolution products for resale. Dealers must provide business address, store type, and tax ID or resale number.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Colorevolution manufactures and sells a line of 100% natural mineral cosmetics — foundations, blushes, bronzers, lip glosses, mascaras, and finishing powders — formulated with only Mica, Titanium Dioxide, and Iron Oxides for women with sensitive skin. The company operates its own production facility in Valencia, California, and supports both direct-to-consumer e-commerce sales and a wholesale/private-label cosmetics manufacturing service for retailers and distributors.

Product overview

Colorevolution offers a comprehensive line of 100% natural mineral makeup products specifically formulated for women with sensitive skin. The core product portfolio includes Mineral Foundation (10 shades), Mineral Blush (6 shades), Mineral Bronzer (6 shades), Mineral Lip Gloss (12 colors), Mineral Mascara, and Translucent Finishing Powder. All products are made with a minimal ingredient list of Mica, Titanium Dioxide, and Iron Oxides, with no parabens, preservatives, or chemical dyes. Products are manufactured in Valencia, California, and are cruelty-free. The company also offers a Mystery Bag bundle product.

Differentiator

Problem solved

Functional benefit

Products and services

• Mineral Foundation 100% natural mineral foundation formulated with Mica, Titanium Dioxide, and Iron Oxides for women with sensitive skin. Available in 10 shades (Porcelain, Honey, Sandstone, Toffee, Creme Caramel, Cappuccino, Canyon, Sonora, Cimarron, Mesquite) covering a range of skin tones and undertones.
• Mineral Blush 100% natural mineral blush for natural coloration, available in shades including Autumn Sunset, Desert Dusk, Mocha Mist, Sierra Suede, Terra Cotta, and Wild Rose. Sold in 1-gram sample, 3-gram, and 9-gram sizes.
• Mineral Bronzer 100% natural mineral bronzer for a sun-kissed glow, available in 6 shades (Belmont Shore, Hermosa, Malibu, Pismo, Santa Monica, Venice) in 9-gram containers.
• Lip Gloss 100% natural mineral lip gloss providing a silky and luminous shine, available in 12 colors (After Party, Bashful, Bedazzled, Diva, Egg Plant, Goddess, Melon, Papaya, Prom Night, Red Hot, Tangerine). Infused with vitamins A & E to moisturize lips.
• Mineral Mascara 100% natural mineral mascara that is volumizing, lengthening, and moisturizing, formulated for women with sensitive skin using Mica, Titanium Dioxide, and Iron Oxides in Very Black shade.
• Translucent Finishing Powder 100% natural mineral face powder in 9-gram containers, available in Light and Latte shades, designed to set makeup for a flawless, longer-lasting finish.
• Mystery Bag Bundle Bundle of 10+ Colorevolution products that may include mineral foundation, blush, bronzer, or eye shadow, available in Light to Medium and Medium to Dark variants. Priced at $39.99 with stated retail value of $100.
• Wholesale Dealer Program B2B wholesale program for retailers, boutiques, and distributors to purchase Colorevolution mineral cosmetics for resale. Operated from the Canoga Park wholesale office with dedicated sales contact.
• Private Label Cosmetics Manufacturing B2B contract manufacturing of natural mineral cosmetics produced at Colorevolution's own Valencia, California facility, employing in-house chemists, makeup artists, and industry experts for formulation and production.

Quantifiable outcome

• No parabens, preservatives, or chemical dyes - 100% natural formulation
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BareMinerals: BareMinerals is the category-defining mineral makeup brand, offering foundation, blush, bronzer, and lip products formulated with minimal ingredients. It directly competes with Colorevolution in the same mineral makeup niche, with a significantly larger retail and marketing footprint.
• ILIA Beauty: ILIA Beauty is a clean color cosmetics brand offering foundation, lip, and complexion products with a focus on natural and skin-nourishing ingredients. It competes in the same clean beauty color cosmetics space with a comparable premium positioning.
• RMS Beauty: RMS Beauty is a clean beauty brand using minimally processed ingredients for color cosmetics, sold primarily through Sephora and DTC. It directly competes with Colorevolution in the clean mineral makeup category with a similar ingredient transparency ethos.
• Alima Pure: Alima Pure is a mineral makeup brand focused on pure, minimal-ingredient formulations for sensitive skin. It is a direct competitor to Colorevolution, sharing the same pure mineral positioning and similar core product line (foundation, blush, bronzer).
• Lily Lolo: Lily Lolo is a UK-based mineral makeup brand offering foundation, blush, bronzer, and eye products with a clean, natural ingredient focus. It competes directly with Colorevolution in the natural mineral makeup category with global DTC shipping.
• Mineral Fusion: Mineral Fusion is a mineral-based cosmetics brand offering foundation, eye, lip, and nail products formulated for sensitive skin. It directly competes with Colorevolution on natural mineral positioning with broader mainstream retail distribution.

Broad incumbents

• Juice Beauty: Juice Beauty is a broader clean beauty and organic color cosmetics brand with skincare and makeup offerings. It overlaps with Colorevolution's clean beauty positioning but operates across a wider product portfolio including skincare.
• 100% Pure: 100% Pure is a natural and fruit-pigmented color cosmetics and skincare brand. It competes in the clean beauty color cosmetics space with a broader range of products beyond mineral makeup, including skincare fundamentals.

Emerging players

• Kosas: Kosas is a clean color cosmetics brand emphasizing skincare-makeup hybrids with transparent ingredient lists. It intersects with Colorevolution's clean beauty positioning but focuses more on tinted skincare and complexion products than pure mineral makeup.
• Josie Maran Cosmetics: Josie Maran is a natural beauty brand focused on argan oil-based skincare and color cosmetics. It overlaps with Colorevolution's clean beauty positioning but differentiates through its hero ingredient story rather than mineral formulation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/international-beauty-group

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colorevolution