american beauty venture

Name

american beauty venture

Website

https://americanbeauty.la

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Steakhouse / Full-Service Restaurant

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251), Limited-Service Restaurants (722513)

akta.pro primary industry

Steakhouses & Seafood Restaurants (THAFACAE)

akta.pro secondary industry

Special Occasion & Destination Restaurants (THAFACAK)

Keywords

• Neighborhood steakhouse
• Wood-grilled steaks
• Craft cocktail bar
• Quick-service window
• Full-service restaurant

Headquarters

HQ city

Venice

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Dining: Full-service dining at two locations featuring wood-grilled steaks, seafood, and vegetable-forward dishes. Revenue generated from food sales with average check sizes typical of upscale steakhouses.
2. Bar Program: Craft cocktails, local and small production spirits, beers, and a wine list of over 200 selections. Bar opens at 5:30pm daily and serves both walk-in guests and diners.
3. The Win~Dow Take-Out: Quick-service window concept serving smash-burgers, fried chicken sandwiches, and $8 grain bowls for pick-up and delivery. Lower price point casual offering adjacent to main restaurant brand.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

American Beauty operates a neighborhood steakhouse serving wood-grilled steaks over almond wood, seafood, vegetable-forward dishes, and craft cocktails at two Los Angeles locations (Venice and The Grove). The company also operates The Win~Dow, a quick-service window offering smash-burgers, fried chicken sandwiches, and $8 grain bowls for pick-up and delivery.

Product overview

American Beauty operates as a neighborhood steakhouse restaurant with two locations in the Los Angeles area (Venice and The Grove). The core offering is wood-grilled steaks cooked over almond wood, along with seafood and vegetable-forward dishes. The restaurant features a craft cocktail program and a wine list with over 200 selections. Additionally, the company operates The Win~Dow, a quick-service window concept serving smash-burgers, fried chicken sandwiches, and grain bowls.

Differentiator

Problem solved

Functional benefit

Brands

• The Win~Dow: A destination for classic smash-burgers, fried chicken sandwiches and $8 grain bowls. Available for pick-up and delivery.

Products and services

• American Beauty (Neighborhood Steakhouse) Full-service neighborhood steakhouse featuring wood-grilled steaks over almond wood, seafood, and vegetable-forward dishes, paired with a craft cocktail program and a wine list of over 200 selections. Open seven days a week for dine-in customers in the Los Angeles area.
• The Win~Dow Quick-service window concept serving classic smash-burgers, fried chicken sandwiches, and $8 grain bowls for pick-up and delivery, with outdoor stool seating for neighborhood guests.
• American Beauty at The Grove American Beauty's The Grove location offering the same steakhouse menu plus a daily Burger Hour promotion with half-off burgers and $10 AB martinis from 4:30-5:30pm, and weekend brunch service from 11am.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• ResycoreGTM or Marketing PartnerResy is the third-party reservation platform used by American Beauty for booking tables at both Venice and The Grove locations. This partnership enables customer acquisition through Resy's platform and simplifies the booking experience for diners.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Mastro's Steakhouse: Upscale steakhouse chain with a strong Los Angeles presence, offering premium steaks, seafood, and a craft cocktail program. Directly comparable to American Beauty's positioning as a neighborhood-to-destination upscale steakhouse with bar-driven ambiance.
• BOA Steakhouse: Long-established Los Angeles steakhouse offering prime cuts and an extensive wine list in a West Hollywood location. Directly comparable business model, customer base, and LA-centric upscale steakhouse positioning to American Beauty.
• Catch Steak: Trendy, upscale steakhouse concept with locations in LA and other major metros. Comparable to American Beauty in offering premium steaks with a chef-driven, social atmosphere and craft cocktails, targeting a similar affluent millennial and Gen-X foodie demographic.
• Jar Restaurant: Chef Suzanne Goin's upscale chophouse in Los Angeles, known for classic steak preparations, premium spirits, and an attentive dining experience. Directly comparable to American Beauty as a chef-led LA steakhouse with a loyal local following.
• Gwen Restaurant: Chef Curtis Stone's upscale Los Angeles restaurant featuring a whole-animal butchery program and wood-fired cuisine. Comparable to American Beauty in its chef-driven LA fine dining positioning, premium meat curation, and neighborhood destination status.

Emerging players

• Steak 48: Emerging upscale steakhouse chain with locations in major US cities, featuring dry-aged steaks and an extensive wine list. Comparable to American Beauty in upscale positioning and premium beef focus, though operating as a growing multi-unit chain rather than a local independent.

Broad incumbents

• The Palm Restaurant: Iconic national upscale steakhouse chain with broader menu and broader geographic presence. Comparable to American Beauty in offering premium steaks, classic cocktails, and an established brand, though operating at greater scale and with less chef-driven narrative.
• Ruth's Chris Steak House: National upscale steakhouse chain with broad US footprint and consistent premium beef offering. Comparable to American Beauty in target customer (special occasion, business dining) and menu positioning, though operating at far greater scale with standardized experience.
• The Capital Grille: National upscale steakhouse concept by Darden Restaurants with dry-aged steaks and award-winning wine list. Comparable to American Beauty in premium steak and wine focus, though operating as part of a large publicly-held restaurant portfolio.

Regional players

• Hinoki & The Bird: Chef-driven Los Angeles restaurant blending Asian and American flavors with a curated cocktail program. Comparable to American Beauty in its chef-led LA fine dining positioning, neighborhood destination status, and craft beverage focus, though with a more eclectic menu.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/americanbeauty.la
• LinkedInlinkedin.com/company/americanbeautyroseave

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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