aqtn association

What aqtn association does

AQTN (Association québécoise des thérapeutes naturels), legally Association Québécoise des Thérapeutes Naturels, is a Quebec-based non-profit professional membership association founded in 2009 that represents massage therapists, naturotherapists, and naturopaths practicing in the province of Quebec, Canada. The organization is headquartered in Verdun (Quebec) with a primary contact location in Montreal, and serves a single geographic market — it explicitly does not represent regulated ND doctors from other Canadian provinces. AQTN operates a member portal (French at aqtn.ca and English at association.quebec.aqtn.ca) that supports online applications, renewals, a public practitioner directory, an insurance carrier verification tool, and an AI-powered virtual agent chatbot called Jonathan.

The core product is the AQTN membership itself, which provides credentialing, insurance receipt issuance eligible for reimbursement by Quebec insurers, access to continuing education (webinars, articles, OpenStax science textbooks), and visibility through the practitioner directory and partnerships such as Index Santé and TELUS Santé eRéclamations. The association recognizes 47 accredited massage therapy schools and multiple naturopathy programs and maintains standards of practice, a code of ethics, disciplinary measures, and professional inspections to enforce public protection. Adjacent offerings include a recognized-schools listing, an insurance verification tool for carriers, and content marketing on natural-health topics.

AQTN's revenue model is subscription-based membership dues paid by individual practitioners on a recurring annual basis; specific pricing is published on the website but not disclosed in available sources. The go-to-market is community-led: members are acquired through an online eligibility-screened application process, and value is reinforced through a partnership ecosystem spanning direct billing (TELUS Santé), liability and group insurance (BFL Canada, ProSanté, Co-operators), clinical software (Medexa), professional supplies (Clinique Lafontaine), educational content (OpenStax), and specialty tools (Tsubook, DNA labs). No public funding, parent company, or institutional investor ownership has been disclosed.

Name

aqtn association

Legal name

Association Québécoise des Thérapeutes Naturels

Website

https://aqtn.ca

Company type

Private

Founded year

2009

Operating status

Operating

Short description

AQTN is a Quebec-based non-profit professional association, founded in 2009, that credentials and serves massage therapists, naturotherapists, and naturopaths across Quebec via membership dues, providing insurance receipts, a public directory, continuing education, and an AI member-support chatbot.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Business Associations (813910), Professional Organizations (813920)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Care Navigation, Advocacy & Benefits Guidance Platforms (HLALADAJ)

Keywords

• Professional association services
• Massage therapy certification
• Naturopathy membership
• Continuing education programs
• Practitioner directory services

Headquarters

HQ city

Verdun

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Membership Dues: Annual membership fees charged to massage therapists, naturotherapists, and naturopaths for access to professional development resources, insurance receipt privileges, member directory listings, and association services

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

AQTN is a non-profit professional association based in Verdun, Quebec, founded in 2009, that serves massage therapists, naturotherapists, and naturopaths. The association provides membership services, a Recognized Schools Program, insurance verification tools, an online member portal, science-based educational textbooks, and a practitioner directory to its practitioner members in Quebec.

Product overview

AQTN (Association québécoise des thérapeututes naturels) is a professional association serving massage therapists, naturotherapists, and naturopaths in Quebec. The organization operates a membership-based model offering professional association services including insurance receipt issuance, webcasts, articles, administrative tools, and a member portal. The association provides access to a therapist directory for the public, an insurance verification tool for insurers, and maintains a network of 47 recognized massage therapy schools and numerous naturopathy programs. Members benefit from partnerships including TELUS Santé eRéclamations for direct billing, as well as educational resources including science textbooks and recipe content.

Differentiator

Problem solved

Functional benefit

Products and services

• AQTN Professional Membership

Quantifiable outcome

• Members offer professional services eligible for insurance reimbursement

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

14 partnerships are on record, tiered minor and core.

• Co-operatorsminorGTM or Marketing PartnerExclusive group insurance program (automobile and home insurance) for AQTN members, offered as a member benefit with details available through the member portal
• Index SantécoreGTM or Marketing PartnerSince 2007, Index Santé directory has been Quebec's leading web reference for health services, featuring AQTN member massage therapists
• Metabolic BalanceminorStrategic or Co-development PartnerMetabolic health program partner offering nutrition and lifestyle management resources
• Clinique LafontaineminorChannel Partner/ Reseller/ DistributorProfessional product supplier for 50 years, offering essential oils, massage oils, muscle rubs, supplements, massage tables and supplies; products include OrthoCure and Bioterra brands
• TELUS SantécoreTechnology or IntegrationeRéclamations service allowing massage therapists and naturopaths to offer direct billing through the eRéclamations platform, provided free to AQTN members
• SOINS PERSONNELS QUÉBEC (SPQ)minorStrategic or Co-development PartnerSectoral workforce committee for personal care services including massage therapy, working to develop skills recognition and industry professionalism
• Massage Association of Australia (MAA)minorStrategic or Co-development PartnerInternational partnership promoting massage therapy benefits and techniques, supporting member expertise expansion
• PasseportSante.netminorGTM or Marketing PartnerPartner providing practical, reliable health information on disease prevention and healthy lifestyle habits to the general public
• ICNM (International Congress of Naturopathic Medicine)minorStrategic or Co-development PartnerWorld Naturopathy Congress promoting scientific validation of alternative medicine and collaboration between traditional and integrative approaches
• BFL CanadaminorGTM or Marketing PartnerProfessional liability insurance partner for AQTN members
• Association québécoise des spasminorStrategic or Co-development PartnerPartnership with Quebec spa association through March 2026 for industry collaboration
• ProSantéminorGTM or Marketing PartnerDisability insurance provider offering coverage options for AQTN members
• Association pour la santé publique du Québec (ASPQ)minorStrategic or Co-development PartnerPublic health association promoting disease prevention and healthy lifestyle education
• OpenStaxminorStrategic or Co-development PartnerFree college and university level textbooks on anatomy, physiology, nutrition, microbiology, chemistry, biology and physics for member education; AQTN has recommended these resources since 2015

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Canadian Naturopathic Association: National professional association representing naturopathic doctors across Canada. Comparable to AQTN as a membership-based association serving natural therapy practitioners, but operating at a national scale with regulatory-aligned scope.

Regional players

• Massage Association of Australia: Australian massage therapy professional association and existing AQTN international partner. Comparable as a national massage therapy membership organization providing practitioner standards, training recognition, and professional development.
• Association québécoise des spas: Quebec spa industry association with a current partnership with AQTN running through March 2026. Comparable as a Quebec-based professional association serving adjacent personal-care and wellness practitioners.

Emerging players

• International Congress of Naturopathic Medicine: Global naturopathy congress promoting scientific validation of alternative medicine. Listed as an AQTN strategic partner, and comparable as an international coordination body supporting naturopathy practitioner legitimacy.

Direct peers

• Association des massothérapeutes du Québec: Other Quebec-based professional association serving massage therapists with overlapping practitioner segments. Directly competes with AQTN for the same massage therapist member base in the Quebec market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/AqtnCaAssociationMassoth%C3%A9rapie/videos
• Facebookfacebook.com/AQTN.Association
• LinkedInlinkedin.com/company/aqtn

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about aqtn association