Aquatic Management Services
Aquatic Management Services is a family-owned Virginia LLC that provides seasonal lifeguard staffing, year-round maintenance, and renovation services for commercial swimming pools at apartment communities and HOA properties in southern Hampton Roads.
- Company typePrivate
- Founded2019
- HeadquartersSouthern Hampton Roads, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What Aquatic Management Services does
Aquatic Management Services, LLC (AMS) is a privately held, family-owned commercial pool services company founded in 2019 and headquartered in southern Hampton Roads, Virginia. The company manages, maintains, and renovates commercial swimming pools for apartment communities and homeowners associations (HOAs), operating from a single regional footprint. Its service portfolio is organized into three integrated modules: seasonal pool staffing and management (Memorial Day through Labor Day), year-round pool maintenance (daily or weekly cleaning with chemical balancing and equipment inspections), and full-scale pool renovations (plaster/resurfacing, coping and tiling, fiberglass repairs, deck paver installation, pump room filtration rebuilds, plumbing, and motor installations).
The underlying operating model is labor-driven. AMS employs American Red Cross-certified lifeguards alongside pool attendants and managers, and recruits a seasonal workforce of over 200 young adults from local high schools and colleges. The company describes its competitive positioning as personalized, family-owned service with rapid response times and detailed safety audit documentation. There is no proprietary software platform, API, or digital product layer; service delivery is performed by company employees on-site at customer properties.
Revenue is generated through quote-based, multi-year professional services contracts with property managers and HOA boards. Pricing is not publicly disclosed and is per-project or per-contract. Go-to-market is direct-to-customer via the company website, with quote request forms for each of the three service lines. The company has no external investors, no parent entity, and no subsidiaries. The four co-founders (Bannor, Karla, Landon, and Chance) lead the operation, and the company is actively hiring for the 2026 summer season.
Aquatic Management Services firmographics
Firmographics- Name
- Aquatic Management Services
- Legal name
- Aquatic Management Services, LLC
- Website
- https://aquaticmanagementservices.co
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Short description
- Aquatic Management Services is a family-owned Virginia LLC that provides seasonal lifeguard staffing, year-round maintenance, and renovation services for commercial swimming pools at apartment communities and HOA properties in southern Hampton Roads.
- Ownership category
- akta.pro rank
Aquatic Management Services industry classification
Industry- Product category
- Commercial Pool Management
- SIC
- Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)
Keywords
Where Aquatic Management Services is headquartered
LocationHeadquarters
- HQ city
- Southern Hampton Roads
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Aquatic Management Services business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Commercial Pool Management: Seasonal staffing and management services for commercial swimming pools at apartment communities and HOA properties. Services include certified lifeguards, pool attendants, and managers from Memorial Day to Labor Day.
- Pool Maintenance Services: Daily or weekly cleaning services with year-round chemical balancing, vacuuming, surface scrubbing, debris removal, and equipment inspections for commercial pools.
- Pool Renovations: Restoration and enhancement services including plaster/resurfacing, coping and tiling, fiberglass repairs, concrete and deck paver installation, pump room filtration rebuilds, plumbing services, and motor installations/repairs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Aquatic Management Services product offering
Product offeringCore offering
Aquatic Management Services is a family-owned commercial pool management company providing seasonal lifeguard and attendant staffing, year-round pool cleaning and chemical balancing, and full-scale pool renovation services. The company serves apartment communities and HOA properties in southern Hampton Roads, Virginia, operating primarily from Memorial Day through Labor Day for staffing while delivering maintenance and renovation services throughout the year.
Product overview
Aquatic Management Services is a family-owned commercial pool management company offering three interconnected service modules: Commercial Pool Staffing & Management (providing certified lifeguards, pool attendants, and managers for the summer season), Commercial Pool Maintenance (daily/weekly cleaning with chemical balancing and equipment inspections year-round), and Pool Renovations (full-scale restoration including resurfacing, repairs, and equipment rebuilds). The services are designed to work together, providing comprehensive pool management from seasonal staffing through ongoing maintenance to renovation projects, serving apartment communities and HOA properties in southern Hampton Roads.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Pool Staffing & Management Seasonal staffing service providing certified American Red Cross lifeguards and experienced pool attendants and managers for commercial swimming pools at apartment communities and HOA properties. Operations run from the Saturday before Memorial Day through Labor Day and include aquatic safety audits, detailed record-keeping, regulatory compliance assistance, and seasonal facility preparation including opening, maintenance, and winterization.
- Commercial Pool Maintenance Daily or weekly commercial pool cleaning service with year-round chemical balancing for apartment and HOA pools. Includes vacuuming, scrubbing surfaces and tiles, skimming debris, emptying skimmer baskets and hair strainers, balancing chemicals, and regular equipment inspections to identify and address issues early.
- Pool Renovations Full-scale pool restoration and enhancement service for commercial pools. Includes plaster and resurfacing, coping and tiling, fiberglass repairs, concrete and deck paver installation and repairs, pump room filtration system rebuilds, plumbing services, and motor installations and repairs.
Companies that use Aquatic Management Services
Customer profileSegments2 records
Ideal customer profiles2 records
Aquatic Management Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Aquatic Management Services partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Aquatic Management Services competitors and assessment
Company assessmentDirect peers
- American Pool Enterprises: One of the largest commercial pool management companies in the U.S., providing lifeguard staffing, maintenance, and renovation services to apartments, HOAs, and hotels. Directly comparable to AMS across all three service lines and target customer verticals.
- America's Swimming Pool Company (ASP): National franchised pool service provider offering residential and commercial pool maintenance, cleaning, and minor repairs. Comparable in core service offering (pool maintenance and cleaning) and B2B/B2C delivery model.
- Pool Scouts: National pool service franchise offering pool cleaning, maintenance, and minor repair services to residential and light commercial customers. Comparable service offering and recurring-service business model.
- Sunsational Pool Service: Regional pool service provider offering recurring pool maintenance and minor repair services to residential and commercial customers. Comparable in pool maintenance service offering and recurring contract model.
Broad incumbents
- Poolwerx: International pool service franchise providing residential and commercial pool maintenance, cleaning, and minor repairs. Comparable service portfolio and franchise-driven delivery model, though primarily residential rather than commercial-focused.
- Pinch A Penny: National pool supplies and service franchise with retail locations offering pool maintenance products and recurring pool service. Comparable in the pool maintenance vertical but operates a broader retail-plus-service model.
- Leslie's: Largest U.S. pool supplies retailer, also offering pool service in select markets. Adjacent to AMS in the pool service category but primarily a pool products retailer with service as a complement.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Aquatic Management Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aquatic Management Services leadership team
Management profileNumber of profiles
Profiles4 records
Aquatic Management Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aquatic Management Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aquatic Management Services
What does Aquatic Management Services do?
Aquatic Management Services is a family-owned commercial pool management company providing seasonal lifeguard and attendant staffing, year-round pool cleaning and chemical balancing, and full-scale pool renovation services. The company serves apartment communities and HOA properties in southern Hampton Roads, Virginia, operating primarily from Memorial Day through Labor Day for staffing while delivering maintenance and renovation services throughout the year.
Is Aquatic Management Services a public or private company?
Aquatic Management Services is a private company. It is classified as family owned and is currently operating.
When was Aquatic Management Services founded?
Aquatic Management Services was founded in 2019.
Where is Aquatic Management Services based?
Aquatic Management Services is headquartered in Southern Hampton Roads, United States, in the North America region.
How does Aquatic Management Services make money?
Three revenue lines are on record. Commercial Pool Management is the primary driver. The others are pool Maintenance Services and pool Renovations.
Who are Aquatic Management Services's main competitors?
Direct peers on record are American Pool Enterprises, America's Swimming Pool Company (ASP), Pool Scouts and Sunsational Pool Service. Broad incumbents are Poolwerx, Pinch A Penny and Leslie's.
Does Aquatic Management Services have an API?
No public API is recorded for Aquatic Management Services.
What industry is Aquatic Management Services in?
Aquatic Management Services's product category is Commercial Pool Management. Its primary akta.pro industry code is HSAIALAJ, Equipment Installation & Upgrades (Automation, Covers, Sanitizers). Its SIC code is 8744.