bare botanics

What bare botanics does

Bare Botanics Skincare (operating as Bare Botanics) is a privately-held, bootstrapped direct-to-consumer natural body-care brand founded in fall 2019 by Jason Junod in Wisconsin. The company formulates and handcrafts scrubs (sea salt and brown sugar), body oils, magnesium oil sprays, exfoliation tools, soy wax candles, shower steamers, oral care items, and facial gua sha/roller sets using 100% natural ingredients — sea salt, plant-based oils (coconut, jojoba, argan, avocado, sweet almond, grapeseed), shea butter, aloe vera, and essential oils — with no synthetic fragrance and an unscented option available for sensitive skin. Production occurs in small batches at the company's Wisconsin facility, with Leaping Bunny cruelty-free and LGBTBE certifications anchoring the brand's positioning around clean, inclusive skincare.

The business operates primarily through a Shopify-powered e-commerce storefront at barebotanics.co, complemented by wholesale distribution via Faire (barebotanics.faire.com), Amazon marketplace (with Canadian-stocked inventory), and a private-label B2B program (500-unit MOQ) serving spas, hotels, retreats, and salons. The entire retail line is priced under $30, with free shipping offered in the USA and Canada. According to the company's own materials, hundreds of thousands of jars have been sold since 2019, and Bare Botanics was ranked #25 in Wisconsin on the 2025 Inc. 5000 list of fastest-growing private companies, with earned media placements in VOGUE, CNN, E! News, the Wall Street Journal, Good Housekeeping, and Bustle providing top-of-funnel reach that exceeds what would be expected for a 1-10 person operation.

Name

bare botanics

Legal name

Bare Botanics Skincare

Website

https://barebotanics.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Bare Botanics is a Wisconsin-based, bootstrapped DTC brand that handcrafts natural body scrubs, oils, magnesium sprays, candles, and facial tools with no synthetic fragrance. It sells direct via Shopify, through Faire wholesale, Amazon, and a private-label B2B program serving spas and salons.

Ownership category

akta.pro rank

Product category

Natural Body Care & Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

akta.pro secondary industry

Body Scrubs & Exfoliating Cleansers (CRABAEAD)

Keywords

• Natural skincare products
• Body care scrubs
• Exfoliation tools
• Direct-to-consumer beauty
• Cruelty-free cosmetics

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through their Shopify-powered online store at barebotanics.co. Customers purchase products individually at listed prices.
2. Wholesale Distribution: Wholesale channel through Faire platform (barebotanics.faire.com) for retailers and businesses to purchase products in bulk.
3. Private Label Partnerships: Private label manufacturing partnerships with spas, hotels, retreats, hair salons, waxing studios, and nail salons. Minimum order of 500 units for private label orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Bare Botanics manufactures and sells all-natural body care products, including body scrubs (sea salt and brown sugar), body oils, magnesium oil spray, soy wax candles, body exfoliation tools, shower steamers, oral care items, and facial massage tools (gua sha). All products are handcrafted in small batches in Wisconsin using 100% natural ingredients with no synthetic fragrances and are Leaping Bunny certified cruelty-free. The brand sells directly to consumers through its Shopify-powered website, with secondary distribution through wholesale (Faire), Amazon, and private label B2B partnerships.

Product overview

Bare Botanics is a direct-to-consumer skincare brand offering a unified portfolio of all-natural personal care products. The core offering centers on body scrubs (sea salt and brown sugar varieties), body oils (moisturizing formulations), and body brushes/exfoliation tools. The product line extends into complementary categories including magnesium oil sprays, natural soy candles, shower steamers, oil pulling mouth rinses, tongue scrapers, and facial gua sha tools. All products share common brand pillars: 100% natural ingredients, no synthetic fragrance, cruelty-free (Leaping Bunny certified), and handcrafted in small batches in Wisconsin. The company sells exclusively through its Shopify-hosted e-commerce platform with operations in the USA and Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Coconut Vanilla Body Scrub Sea salt body scrub with fine and ultra-fine sea salts combined with jojoba, argan, shea, and aloe vera. Exfoliates while deeply hydrating skin; Leaping Bunny certified cruelty-free. Targeted at consumers seeking natural body care.
• Brown Sugar Body Scrub Body scrub formulated with brown sugar, white sugar, aloe vera, avocado oil, coconut oil, and shea butter for gentle physical exfoliation. Designed for consumers who want natural, moisturizing exfoliation.
• Magnesium Oil Spray Topical magnesium oil spray made with natural Dead Sea minerals in a fast-absorbing, water-light formula. Available in 4 oz, 8 oz, and 16 oz sizes for daily self-care and wellness routines.
• Unscented Body Oil All-natural body oil blend of coconut, grapeseed, sweet almond, jojoba, and argan oils designed to deeply nourish and soften skin without synthetic fragrance. Targeted at sensitive-skin consumers.
• Palm Body Brush Exfoliating dry brush with natural palm bristles designed to gently energize skin. Part of the body exfoliation ritual collection for consumers.
• Long Handle Back Brush Body brush with extended handle for reaching back and hard-to-reach areas during exfoliation and dry brushing routines.
• Exfoliating Gloves Textured exfoliating gloves designed for gentle physical exfoliation. Leaping Bunny certified cruelty-free.
• Exfoliating Towels Exfoliating towel for body scrubbing and skin renewal, featuring Bare Botanics brand labeling.
• Warm Vanilla Oak Soy Wax Candle Clean-burning natural soy wax candle with warm vanilla oak scent for aromatherapy and ambiance.
• Lavender Fields Soy Wax Candle Natural soy wax candle with lavender aromatherapy scent designed for relaxation and calm.
• Yuzu Mandarin Soy Wax Candle Citrus soy wax candle with yuzu and mandarin scent for energizing and refreshing spaces.
• Peach Nectar Soy Wax Candle Natural soy wax candle with peach nectar fruit scent for sweet, warm ambiance.
• Unscented Soy Wax Candle Unscented clean-burning soy wax candle for fragrance-free aromatherapy needs.
• Oil Pulling Mouth Rinse All-natural oil pulling mouth rinse available in Peppermint and Cinnamon flavors. Made with fractionated coconut oil and essential oils for oral care.
• Tongue Scraper Stainless steel tongue scraper with single-handle grip. Sold as a pack of two with travel cases for oral hygiene.
• Stainless Steel Gua Sha & Facial Roller Set Facial massage tool set made from stainless steel for smooth gliding, tension relief, circulation encouragement, and healthy glow promotion.
• Authentic Jade Gua Sha & Facial Roller Facial massage tool set crafted from certified genuine jade for smooth gliding, tension relief, and glow promotion.
• Shower Steamers (Variety Pack) All-natural shower steamers in three aromatherapy scents: Lemon Orange, Bergamot Mint, and Lavender Tea Tree. Designed to transform the shower into a spa-like ritual.
• Scrub Gift Set Gift set of Bare Botanics salt scrubs with branded packaging. Features Leaping Bunny certification. Designed for gift-giving and brand-gifting occasions.
• Private Label Manufacturing Program White-label and private label manufacturing service for businesses in the spa, hotel, retreat, salon, and wellness industries. Allows partners to offer branded natural skincare products with a 500-unit minimum order.

Quantifiable outcome

• Hundreds of thousands of jars sold since founding in fall 2019
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationShopify provides the e-commerce platform powering the Bare Botanics online store. The store is hosted on Shopify Inc., which enables online sales, payment processing, and order management. Shopify also handles personal information processing and provides consumer privacy rights management.
• FairecoreChannel Partner/ Reseller/ DistributorFaire is the wholesale platform used by Bare Botanics for their wholesale channel. Retailers can access the wholesale store at barebotanics.faire.com to purchase products for resale.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Saltair: Saltair is a body care brand built around salt-based body scrubs, body washes, and bath products with a clean, sensorial positioning. It directly overlaps Bare Botanics on hero product format (body scrubs), target demographic (natural-beauty consumers), and DTC-led distribution.
• Dr. Teal's: Dr. Teal's is a leading bath and body scrub brand featuring Epsom salt and essential oil formulations sold across mass retail. It competes head-to-head with Bare Botanics on salt scrubs and aromatherapy body care, though at a broader price point and retail presence.
• Tree Hut: Tree Hut is a body care brand specializing in sugar and salt body scrubs, body butters, and shave products at affordable prices. It is one of Bare Botanics' closest direct competitors in the body scrub category, particularly via Target and mass channels.
• Necessaire: Necessaire is a clean personal care brand offering body wash, lotion, and deodorant formulated with active ingredients in minimalist packaging. Its clean-beauty, ingredient-forward positioning and body care focus overlap closely with Bare Botanics.
• Herbivore Botanicals: Herbivore Botanicals is a natural skincare brand offering face and body oils, scrubs, and bath products with a focus on plant-based, non-toxic formulations. Its product mix, natural ingredient story, and DTC distribution parallel Bare Botanics' positioning.

Broad incumbents

• Lush: Lush is a global handmade natural cosmetics brand with a broad range of bath, body, and skincare products. It overlaps with Bare Botanics on handcrafted natural body scrubs and bath products but operates at much greater scale with hundreds of retail locations.
• The Body Shop: The Body Shop is an established global natural and ethically-sourced beauty brand spanning body care, skincare, and fragrances. It overlaps with Bare Botanics on natural body washes, scrubs, and body care positioning, though at broader scale and with global retail footprint.
• SheaMoisture: SheaMoisture is a Unilever-owned natural personal care brand offering body scrubs, butters, and bath products marketed on natural, ethically-sourced ingredients. It competes with Bare Botanics on natural ingredient positioning across body care at a much larger scale.

Emerging players

• Sol de Janeiro: Sol de Janeiro is a fast-growing body care brand built on Brazilian-inspired body scrubs, creams, and fragrance mists. It overlaps with Bare Botanics on the body scrub category and DTC channel but has reached significantly greater scale and brand awareness.
• Native: Native is a natural personal care brand focused on aluminum-free deodorant, body wash, toothpaste, and bar soap with a clean-ingredient positioning. It overlaps with Bare Botanics on the clean personal care proposition and direct-to-consumer distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bare-botanics

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bare botanics