What Saltair does

Saltair is a privately held, founder-led body care and hair care brand established by model and influencer Iskra Lawrence, operating from the United States. The company develops and markets formulations positioned as "skincare for your body," combining advanced dermatological actives — niacinamide, glycolic acid, AHAs, retinoids, vitamin C, hyaluronic acid, ceramides, and phyto-collagen complexes — with exotic botanical oils (monoi, kukui, cacay, moringa, squalane), butters (shea, cupuaçu, murumuru), and transportive beach-inspired fragrances across 13 scent collections. The catalog spans 184+ body care SKUs plus a full hair care line (shampoo, conditioner, hair oil, leave-in conditioner, dry shampoo, heat protectant, curl products), and includes differentiated formats such as a 5% AHA serum deodorant (48-hour odor protection, clinically tested), a refillable skincare deodorant with algae and BHA, an SPF 50 PA++++ sunscreen body oil, a Vitamin C body brightener serum, an HA Body Hydrator, and a Retinol Revive overnight body lotion.

The business model is direct-to-consumer e-commerce at saltair.com with individual SKUs ($8–$23), bundles and sets (10–15% discount, up to $72), and a subscription tier for recurring deliveries, supplemented by omnichannel retail distribution through Ulta Beauty (flagship partner, physical stores plus ulta.com) and Amazon (marketplace and Prime Day participation). The brand is marketed as vegan, cruelty-free, paraben-free, gluten-free, and dermatologist tested, and operates cause-marketing partnerships with Plastic Bank, One Tree Planted, and The Trevor Project. There is no disclosed evidence of institutional investors, parent companies, employees, or financial figures in the source material; ownership structure and scale metrics beyond SKU count and fragrance count are data gaps.

Name

Saltair

Legal name

Saltair

Website

https://saltair.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Saltair is a privately held, founder-led U.S. body and hair care brand that formulates skincare-grade products with actives like niacinamide, vitamin C, AHAs, and hyaluronic acid, selling through DTC e-commerce, Ulta Beauty, and Amazon to U.S. consumers.

Ownership category

akta.pro rank

Product category

Body Care and Hair Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Body Skincare (Lotions, Creams, Body Oils) (CRABAAAD)

akta.pro secondary industries

Body Sprays & Mists (CRABADAC), Deodorants & Antiperspirants (CRADANAA), Conditioners & Hair Masks (CRABABAB), Bath Additives (Bath Bombs, Salts, Oils, Soaks) (CRABAEAE)

Keywords

• Body care products
• Skincare-grade bodycare
• Hair care products
• Clean beauty brand
• Deodorant formulations

Headquarters

HQ city

West Hollywood

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Saltair generates revenue through direct-to-consumer sales via its website saltair.com, offering individual products, bundles and sets, and subscription options for regular deliveries.
2. Retail Distribution: Products sold through major retail partners including Ulta Beauty and Amazon, reaching customers in physical stores and through marketplace listings.
3. Subscription Service: Customers can subscribe to receive products regularly with potential discount benefits, generating recurring revenue from loyal customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Saltair is a body care and hair care brand that formulates and sells skincare-grade body care products — including body oils, body butter, body wash, body lotion, body scrub, body mist, sunscreen body oil, lip oil balm, and skincare deodorants — alongside hair care products such as shampoo, conditioner, hair oil, and stylers. The brand spans 13 fragrance collections and offers advanced body treatments utilizing clinically tested, vegan, cruelty-free, gluten-free, paraben-free formulations featuring actives like niacinamide, glycolic acid, retinoids, Vitamin C, and hyaluronic acid.

Product overview

Saltair is a body care and hair care brand that positions itself as 'skincare for your body.' The product portfolio centers on body care products (body oil, body butter, body wash, body lotion, body mist, body scrub, shimmering body oil, sunscreen, lip balm, deodorant) and haircare products (shampoo, conditioner, hair oil, leave-in conditioner, dry shampoo, heat protectant, curl products). Key treatments include Vitamin C Body Brightener Serum, HA Body Hydrator, Retinol Revive Overnight Lotion, and KP Body Smoother. The brand organizes products across 13 fragrance collections: Shea Soleil, Coral Coast, Driftwood, Salt Water Vanilla, Santal Bloom, Golden Hour, Pink Beach, Seascape, Island Orchid, Exotic Pulp, Pacific Pear, Green Grapefruit, and Black Tide. Products are marketed as vegan, cruelty-free, gluten-free, paraben-free, and dermatologist tested, featuring advanced skincare ingredients like niacinamide, glycolic acid, retinoids, hyaluronic acid, and exotic botanical extracts.

Differentiator

Problem solved

Functional benefit

Products and services

• Body Oil Nourishing body oil formulated with fermented saururus, kukui, cacay, moringa, and squalane; clinically tested to deliver 100% immediate hydration improvement and 96% healthier-looking skin after 4 weeks.
• Body Butter Multi-lipid body butter containing ceramide complex, phospholipids, fatty acids, and phytosterols; clinically tested for 24-hour moisture with 100% improvement in skin texture after 4 weeks.
• Body Wash Serum body wash with monoi oil, cupuaçu butter, kukui oil, ascorbyl glucoside, and niacinamide; biodegradable cleansing agents that help fade the look of dark spots.
• Body Lotion Renewing body lotion with multi-algae complex, cupuaçu butter, and linoleic-rich safflower seed oil that restores hydration while leaving skin luminous.
• Body Mist Long-wearing fine fragrance mist that extends scent beyond the shower; can be sprayed on hair and body for all-day fragrance.
• Body Scrub Oil-infused body scrub with ultra-refined salt and sugar crystals for gentle exfoliation; contains Vitamin C blend, multi-oil complex (moringa, rosehip, jojoba, kukui oils), and shea butter for nourished, smoother skin.
• Shimmering Body Oil Shimmer body oil with fermented saururus, kukui, cacay, moringa, and squalane; golden pearl pigments provide a sunkissed glow while biomimetic plant actives soften skin.
• Sunscreen Body Oil SPF 50 PA++++ Sun protection body oil providing SPF 50 PA++++ protection; lightweight formula that hydrates while protecting from UV rays.
• Lip Oil Balm Conditioning lip oil balm with coconut oil, murumuru butter, and shea butter; nourishes and hydrates dry lips with subtle sheen, available in clear and 10 glossy shades.
• 5% AHA Serum Deodorant Clear, lightweight gel deodorant with multi-acid blend of mandelic, lactic, and polyhydroxy acids; clinically proven 48-hour odor protection, brightens underarm skin, reduces ingrowns; aluminum-free and baking-soda free.
• Skincare Deodorant (Refillable) Refillable deodorant stick with BHA, zinc ricinoleate, tamanu oil, and brown algae; clinically tested 24-hour odor protection; skin-activated acidification neutralizes odor; refill pods reduce plastic waste.
• Vitamin C Body Brightener Serum Lightweight vitamin C body serum with Glow Complex featuring L-ascorbic acid and 3-O-ethyl ascorbic acid; contains Australian Kakadu Plum and glycerin; boosts radiance and helps even skin tone.
• HA Body Hydrator (Hyaluronic Acid Body Serum) Hyaluronic acid body serum with phyto-collagen complex, sodium hyaluronate, red algae, and magnesium chloride; fast-absorbing formula firms skin, boosts elasticity, and improves the skin moisture barrier.
• Retinol Revive Overnight Body Lotion Overnight retinol body lotion with retinol, allantoin, bisabolol, glycolic acid, and lactic acid; visibly renews and refines skin texture while promoting smoother, firmer, more even-looking skin.
• KP Body Smoother (Exfoliating Milk) 5% glycolic acid exfoliating body scrub for keratosis pilaris; helps smooth rough skin and improve skin texture.
• Shampoo Sulfate-free, vegan shampoos for varying hair types including hydrating (Moisture Bound), volumizing (Lagoona), curl defining, beach blonde purple shampoo, and damage repair; all safe for color-treated hair.
• Conditioner Vegan, paraben-free conditioners for all hair types; includes hydrating, volumizing, curl defining, and damage repair options; smooths hair without weighing it down.
• Hair Oil Hair oils for different hair types: Moisture Bound Hair Oil Light for fine hair with omega-rich fermented oils; Moisture Bound Hair Oil Rich for thick hair with babassu and argan oils; both preserve color and add shine.
• Leave-In Conditioner Hydrating leave-in conditioner for detangling and moisturizing hair without weighing it down.
• Dry Shampoo Dry shampoo for refreshing hair between washes; available in multiple fragrances.
• Heat Protectant Spray All-in-one heat protectant spray with Ocean Orange Flower extract; protects hair from heat styling damage.
• Curl Defining Jelly Curl defining jelly with polysaccharide-rich linseed and chia seed to define and perfect curls; babassu oil and murumuru seed butter tame frizz and add luminous shine.
• In-Shower Hair Gloss In-shower hair gloss for added shine and glossiness.
• Bundles & Sets Curated product bundles and sets including Body Rituals Sets, Vault Sets, Essentials Sets, Duos, Trios, Cleanse & Hydrate Bundles, and Shimmer + Glow Duos; save up to 15% off purchasing as a set.

Quantifiable outcome

• 100% showed immediate improvement in skin hydration (body oil)
• +6 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Four partnerships are on record, tiered core, minor and flagship.

• Plastic BankcoreStrategic or Co-development PartnerPartnership to offset plastic consumption. With every purchase on Saltair.com, donations help remove single-use plastic from the world while creating jobs in at-risk communities globally.
• One Tree PlantedminorStrategic or Co-development PartnerEnvironmental non-profit dedicated to reforestation and urban forestry. Saltair donates a percentage of proceeds to plant trees, supporting environmental sustainability.
• The Trevor ProjectcoreStrategic or Co-development PartnerLeading national organization providing crisis intervention and suicide prevention services to LGBTQ young people under 25. Portion of proceeds donated to support this organization.
• Ulta BeautyflagshipChannel Partner/ Reseller/ DistributorMajor retail distribution partner where Saltair products are sold both in Ulta stores and online at ulta.com. Products include new launches like Vitamin C Oil-Infused Body Scrubs available in-store and online at Ulta Beauty.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Necessaire: Skincare-grade body care brand offering body lotion, body wash, deodorant, and body serum with active ingredients (niacinamide, retinol, AHAs). Direct competitor in the 'skincare for the body' category with overlapping product structure.
• Vacation Inc. Body care and sunscreen brand with nostalgic beach fragrance identity, sold DTC and through major retailers. Comparable to Saltair in scent-driven positioning, body oil/sunscreen overlap, and inclusive lifestyle branding.
• Moroccanoil: Iconic hair oil brand that expanded into body care, fragrance, and styling, sold through salons and retail. Comparable to Saltair in signature oil-led hair/body portfolio and lifestyle fragrance identity.
• OUAI: Founder-led (Jen Atkin) hair care brand extending into body and fragrance, sold DTC and through Sephora. Comparable to Saltair in influencer-founder marketing, multi-category lifestyle positioning, and retail expansion trajectory.
• Native: Aluminum-free deodorant and body care brand sold DTC and through Target, Walmart, and Amazon. Direct overlap with Saltair's deodorant line and broader natural body care positioning.
• Sol de Janeiro: Brazilian-inspired body care brand built on signature fragrances (e.g., Brazilian Bum Bum Cream), sold DTC and through Sephora/Ulta. Highly comparable to Saltair in scent-led body positioning, multi-channel strategy, and target demographic.
• Salt & Stone: Body care and fragrance brand with signature scents, natural positioning, and DTC + retail distribution. Closely mirrors Saltair's scent-led body care portfolio with body wash, lotion, body oil, and deodorant.

Broad incumbents

• The Ordinary (DECIEM): Active-ingredient-led skincare brand with transparent ingredient communication and accessible pricing. Comparable to Saltair in ingredient-forward messaging, clinical claim emphasis, and broad consumer appeal.
• Drunk Elephant: Founder-led (Tiffany Masterson) biocompatible skincare brand sold through Sephora and DTC. Comparable in founder-led, ingredient-led positioning, though more focused on facial skincare with smaller body extension.

Emerging players

• Kosas: Founder-led clean beauty brand extending from color into skincare, sold DTC and through Sephora. Comparable to Saltair in founder-led DTC storytelling, clean ingredient positioning, and category-extension strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/saltairbody
• Instagraminstagram.com/saltair
• TikToktiktok.com/@saltairofficial
• LinkedInlinkedin.com/company/saltair

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saltair