anne frank stichting
Anne Frank Stichting is a Dutch non-profit foundation operating the Anne Frank House museum in Amsterdam and developing global educational programs on Anne Frank, WWII, antisemitism, and discrimination for schools, teachers, police, and sports organizations.
- Company typePrivate
- Founded1957
- HeadquartersAmsterdam, Netherlands
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What anne frank stichting does
The Anne Frank Stichting is a Dutch non-profit foundation founded in 1957 and headquartered at Westermarkt 20 in Amsterdam, where it operates the Anne Frank House museum at the authentic historical location of the Secret Annex. The organization develops and distributes a broad portfolio of educational products for youth, schools, teachers, and institutional audiences worldwide, including museum visits and online/3D tours, traveling exhibitions active in more than 70 countries, the annually published Anne Frank Krant educational newspaper (47th edition in 2026), interactive digital lessons hosted on LessonUp (such as Ontmoet Robin en Wael, De eerste indruk, Is democratie van jou?), the Stories that Move online toolbox available in nine languages, the Open deur?! scenario-based game for MBO students, and teacher training programs covering antisemitism, Holocaust education, dialogue skills, and stereotypes. Specialized programming also extends to Dutch police (Politieteam, Stadstour, training in dialogue) and sports organizations (Fair Play workshops, Spreekkorenproject). The portfolio is organized around themes of Anne Frank, World War II, antisemitism, prejudice, discrimination, democracy, and equal rights.
The underlying technology stack is modest and content-led: a multilingual website built with partners DOOR/IN10 and Maykin Media, Piwik Pro for visitor analytics, and LessonUp as the delivery platform for interactive digital lessons. Products are distributed through a mix of self-serve online channels (Stories that Move, shop, ticket sales), direct field sales to schools and institutional customers, and partnerships with Holocaust memorial organizations (Gedenkstätte Haus der Wannseekonferenz, Nationaal Monument Kamp Vught, Herinneringscentrum Kamp Westerbork) for joint programs including the 2026 Berlin study trip.
The organization's revenue model combines earned and contributed income: museum admission tickets (€16.50 adults, €7 youth), donations and tax-advantaged legacies, fees for teacher training workshops (€300-€1,000 per team), sales of the Anne Frank Krant and teaching materials, training programs delivered to Dutch police and sports organizations, and a merchandise shop. The go-to-market motion is primarily direct-to-consumer through the museum and website, supplemented by direct sales to educational and government institutions and a strategic partnership with Critical Mass reaching 19,000 teachers via the Dutch national Teacher Professionalization Program from autumn 2025.
anne frank stichting firmographics
Firmographics- Name
- anne frank stichting
- Legal name
- Anne Frank Stichting
- Website
- https://annefrank.nl
- Company type
- Private
- Founded year
- 1957
- Operating status
- Operating
- Short description
- Anne Frank Stichting is a Dutch non-profit foundation operating the Anne Frank House museum in Amsterdam and developing global educational programs on Anne Frank, WWII, antisemitism, and discrimination for schools, teachers, police, and sports organizations.
- Ownership category
- akta.pro rank
anne frank stichting industry classification
Industry- Product category
- Museum and Historical Education Services
- NAICS
- Museums, Historical Sites, and Similar Institutions (7121), Museums (712110), Museums, Historical Sites, and Similar Institutions (712), Historical Sites (712120), Historical Sites (71212), Museums (71211)
- akta.pro primary industry
- Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film) (THAJADAF)
Keywords
Where anne frank stichting is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
anne frank stichting business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Museum Admission Tickets: Revenue from ticket sales for museum visits to the Anne Frank House, including optional introductory programs. Tickets are sold through the organization's own website with timed entry slots released weekly.
- Donations and Legacies: Charitable donations from supporters, tax-advantaged gifts, and bequests/legacies from individuals supporting the organization's mission.
- Educational Programs and Training: Fees charged for teacher training programs, workshops, and educational materials sold to schools and institutions. Includes training sessions for police and sports organizations.
- Educational Materials Sales: Sale of educational products including the Anne Frank Krant (newspaper), teaching materials, and classroom resources to primary and secondary schools.
- Shop Products: Sale of books, merchandise, and educational products through the organization's online shop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Museum Visit |
| One time/ perpetual license | Pay-as-you-go | Museum + Introductory Program |
| One time/ perpetual license | Pay-as-you-go | Group Introductory Program |
| One time/ perpetual license | Pay-as-you-go | Pabo Program |
| Unit Pricing | Pay-as-you-go | Anne Frank Krant 2026 - Basic Package |
| Unit Pricing | Pay-as-you-go | Anne Frank Krant 2026 - 10 Pack |
| Unit Pricing | Pay-as-you-go | Anne Frank Krant 2026 - Extra Package |
| Subscription | Multi-year contract | Training Lesgeven over antisemitisme |
| Subscription | Multi-year contract | Training Effectiever in dialoog |
| Subscription | Multi-year contract | Training Lesgeven over de Holocaust |
| Subscription | Multi-year contract | Workshop Stereotypen VO/MBO |
| Subscription | Multi-year contract | Workshop Stories that Move |
| Subscription | Multi-year contract | Study Trip to Berlin for Teachers |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
anne frank stichting product offering
Product offeringCore offering
The Anne Frank Stichting operates the Anne Frank House museum in Amsterdam and develops a portfolio of educational products and programs that use Anne Frank's life story and World War II history to teach young people and professionals about antisemitism, prejudice, discrimination, and democracy. Offerings span museum visits, traveling exhibitions in over 70 countries, teacher workshops and training, classroom materials (including the annual Anne Frank Krant newspaper), digital learning tools, scenario-based games, and tailored programs for police and sports organizations.
Product overview
The Anne Frank Stichting (Anne Frank House) operates the Anne Frank House museum in Amsterdam and develops a broad portfolio of educational products and programs for youth worldwide. The offering spans museum visits and online/3D tours at its core, complemented by a portfolio of traveling exhibitions (including 'Anne Frank: een geschiedenis voor vandaag' and 'Laat me mezelf zijn'), classroom teaching materials (Anne Frank Krant newspaper, Praatkaarten dialogue cards, De eerste indruk, Is democratie van jou?), interactive digital lessons hosted on LessonUp (Ontmoet Robin en Wael, Anne Frank videodagboek, Stories that Move), a scenario-based game for MBO students (Open deur?!), teacher training workshops and multi-session programs (Training Lesgeven over antisemitisme, Training Effectiever in dialoog, Training Lesgeven over de Holocaust, Anne Frank Huis Docententeam, Studiereis naar Berlijn), e-learning modules on internship discrimination, an Anne Frank Youth Network with a multilingual toolkit, specialized programs for police (Stadstour, Lespakketten, Politieteam) and sports (Fair Play workshops, Spreekkorenproject), and worldwide activities in over 70 countries. The portfolio is organized around themes of Anne Frank, World War II, the Holocaust, antisemitism, prejudice, discrimination, democracy, and equal rights.
Differentiator
Problem solved
Functional benefit
Brands
- Anne Frank Youth Network: International youth network for young people aged 13-18 that works on educational projects about Anne Frank and against prejudice and discrimination
- Stories that Move
- Open deur?!
- Anne Frank Huis Politieteam
- Anne Frank Huis Jongerenteam
Products and services
- Museumbezoek / Museum Visit
- Online en 3D tours
- Traveling Exhibition - Anne Frank: een geschiedenis voor vandaag
- Traveling Exhibition - Laat me mezelf zijn
- Traveling Exhibition - Lezen en schrijven met Anne Frank
- Traveling Exhibition - Leren met Anne Frank
- Anne Frank Krant 2026
- Stories that Move Online Toolbox
- Open deur?! (scenario-based game)
- Ontmoet Robin en Wael
- Situatiekaarten over antisemitisme
- De eerste indruk
Companies that use anne frank stichting
Customer profileNamed customers7 records
Segments7 records
Ideal customer profiles7 records
anne frank stichting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
anne frank stichting partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor, core and major.
- Verwey-Jonker InstituutminorJoint research with Verwey-Jonker Instituut on pro-LHBTQIA+ initiatives at football club Telstar from IJmuiden, studying how these initiatives were introduced and their effects.
- Critical MasscoreThe Anne Frank Stichting and Critical Mass developed a joint practical offering to support teachers in conducting open dialogue, setting clear boundaries, and building inclusive learning environments. This partnership is part of the national Teacher Professionalization Program reaching 19,000 teachers in PO, VO, and newcomer education from autumn 2025. The collaboration combines educational expertise with experience-based approaches.
- Stichting School & VeiligheidcoreCollaboration with Stichting School & Veiligheid to develop e-learning modules on discrimination during internships. The partnership created modules for teachers and internship supervisors to address discrimination in educational and workplace settings.
- Gedenkstätte Haus der WannseekonferenzmajorJoint organization of study trips to Berlin for teachers, with visits to historical sites and educational institutions. The partnership includes collaboration with multiple Holocaust memorial organizations.
- Nationaal HolocaustmuseummajorCollaboration on study trips for teachers and joint development of Holocaust education programs. Part of a consortium of Dutch Holocaust memorial organizations.
- Nationaal Monument Kamp VughtmajorPartner in organizing study trips and training programs for teachers on Holocaust education and contemporary relevance.
- Herinneringscentrum Kamp WesterborkmajorPartnership for study trips and educational programs focusing on Holocaust history and remembrance education.
- Stories that Move ConsortiumcoreDevelopment of the Stories that Move online toolbox featuring stories from young people across Europe. The tool is available in 9 languages and addresses racism, antisemitism, and discrimination against Roma, Sinti, Muslims, and LGBTQ+ individuals.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
anne frank stichting competitors and assessment
Company assessmentDirect peers
- Yad Vashem: Israel's official Holocaust memorial and museum, dedicated to documenting, commemorating, and educating about the Holocaust. Directly comparable as a Holocaust education institution with a museum, research center, and global educational outreach programs.
- United States Holocaust Memorial Museum: US federal institution operating a major Holocaust museum in Washington, D.C., with extensive digital education resources, teacher training, and traveling exhibitions. Closest international peer in terms of museum-based Holocaust education at scale.
- Auschwitz-Birkenau State Museum: Memorial and museum at the former Nazi concentration and extermination camp, providing on-site education, guided tours, and digital resources on the Holocaust. Comparable as a primary Holocaust remembrance and education institution.
- Jewish Museum Berlin: Major Berlin museum covering Jewish history and culture, including Holocaust history, with educational programs and exhibitions. Comparable as a European Jewish history museum with strong educational programming.
- Imperial War Museums: UK network of museums covering conflicts involving Britain and the Commonwealth, including WWII and the Holocaust. Comparable as a multi-site historical museum with educational programs and teacher training.
- National WWII Museum: New Orleans-based museum focused on the American experience in WWII, with extensive educational programming and teacher resources. Comparable as a WWII-focused museum with strong educational outreach.
- Anne Frank Zentrum (Berlin): Berlin-based organization operating as the German counterpart of the Anne Frank House, with exhibitions and educational programs on Anne Frank's life in Berlin and Amsterdam. Closely related peer sharing curatorial focus and educational mission.
- House of the Wannsee Conference Memorial and Educational Site: Berlin memorial and educational site where the Wannsee Conference was held, focused on Holocaust history and education. Partner of Anne Frank Stichting on teacher study trips and comparable as a Holocaust education institution.
Broad incumbents
- Rijksmuseum: Amsterdam's national museum of art and history. Comparable as a major Amsterdam museum with similar scale of visitorship, ticket revenue model, and educational programming, though with a much broader curatorial mandate.
Emerging players
- Holocaust Educational Trust: UK charity dedicated to Holocaust education, including the Lessons from Auschwitz project and teacher development. Comparable as a non-profit Holocaust education organization with teacher training focus, though without an on-site museum.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
anne frank stichting social profiles
Digital presenceanne frank stichting financial estimates
Financial estimateRevenue estimate
Valuation estimate
anne frank stichting leadership team
Management profileNumber of profiles
anne frank stichting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
anne frank stichting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about anne frank stichting
What does anne frank stichting do?
The Anne Frank Stichting operates the Anne Frank House museum in Amsterdam and develops a portfolio of educational products and programs that use Anne Frank's life story and World War II history to teach young people and professionals about antisemitism, prejudice, discrimination, and democracy. Offerings span museum visits, traveling exhibitions in over 70 countries, teacher workshops and training, classroom materials (including the annual Anne Frank Krant newspaper), digital learning tools, scenario-based games, and tailored programs for police and sports organizations.
Is anne frank stichting a public or private company?
anne frank stichting is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was anne frank stichting founded?
anne frank stichting was founded in 1957.
Where is anne frank stichting based?
anne frank stichting is headquartered in Amsterdam, Netherlands, in the Europe region.
How does anne frank stichting make money?
Five revenue lines are on record. Museum Admission Tickets are the primary driver. The others are donations and Legacies, educational Programs and Training, educational Materials Sales and shop Products.
Who are anne frank stichting's main competitors?
Direct peers on record are Yad Vashem, United States Holocaust Memorial Museum, Auschwitz-Birkenau State Museum, Jewish Museum Berlin, Imperial War Museums, National WWII Museum, Anne Frank Zentrum (Berlin) and House of the Wannsee Conference Memorial and Educational Site. Rijksmuseum is listed as a broad incumbent. Holocaust Educational Trust is listed as an emerging player.
Does anne frank stichting have an API?
No public API is recorded for anne frank stichting.
What industry is anne frank stichting in?
anne frank stichting's product category is Museum and Historical Education Services. Its primary akta.pro industry code is THAJADAF, Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film). Its NAICS code is 7121.