What nbs tv does

NBS Television is a privately held, Ugandan-owned free-to-air broadcast television station headquartered at Next Media Park, Plot 13, Summit View Road, Naguru, Kampala. Founded in 2008, it operates as a single-channel national network broadcasting news, current affairs, political analysis, live coverage, and entertainment programming 24 hours a day, seven days a week, reaching audiences across Uganda with content in both English and Luganda.

The station's product portfolio is anchored by flagship news bulletins (Live At 9 in the evening, Live At 1 at midday, Amasengejje at 7 PM in Luganda), political talk formats (The Frontline on Thursdays, its Luganda counterpart Barometer on Tuesdays), and entertainment programming (After 5 weekday afternoons, plus After-Hours Vibe in the evening). Core technology consists of broadcast television infrastructure supporting live studios, field reporting, and multi-platform content distribution, supplemented by a mobile application on Google Play and active social media accounts on Instagram, YouTube, X, Facebook, and TikTok. On-air talent includes named anchors such as Canary Mugume, Samson Kasumba, Simon Kagwa Njala, Douglas Lwanga, and MC Kats.

NBS generates revenue almost exclusively through advertising sales, monetizing its national audience and "Political Command Center" brand positioning with major Ugandan and international brands. Named advertisers include MTN Uganda, EcoBank, Equity Bank, Stanbic Bank, Standard Chartered Bank, Coca Cola Uganda, Stabex International, and UNICEF. Pricing is quote-based and not publicly disclosed. The company serves two primary customer groups: the Ugandan general viewing audience (its core consumer base) and enterprise advertisers seeking national reach and credibility in political and current affairs content.

Name

nbs tv

Legal name

NBS Television

Website

https://alwaysnbs.tv

Company type

Private

Founded year

2008

Operating status

Operating

Short description

NBS Television is a privately held, Ugandan-owned free-to-air national broadcaster founded in 2008, delivering 24/7 news, political talk, and entertainment programming in English and Luganda to Ugandan audiences, and monetizing its national reach primarily through advertising from major enterprise brands.

Ownership category

akta.pro rank

Product category

Television Broadcasting

NAICS

Television Broadcasting Stations (51612), Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

National Broadcast News Networks (MPABAAAB)

akta.pro secondary industry

National General-Entertainment Broadcast Networks (MPABAAAA)

Keywords

• Television broadcasting
• News programming
• Current affairs coverage
• Political talk shows
• Free-to-air broadcast

Headquarters

HQ city

Kampala

HQ country

Uganda

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising Revenue: NBS Television generates revenue primarily through advertising sales. Major Ugandan and international brands advertise on the station to reach its national audience. The station positions itself as a trusted platform where brands can 'command national attention' through wide reach and credible political/current affairs content.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

NBS Television operates as a Ugandan free-to-air broadcast television station producing and airing 24/7 news, current affairs, political analysis, live field reporting, and entertainment programming in English and Luganda. The station delivers a portfolio of flagship news bulletins (Live At 9, Live At 1), Luganda-language news (Amasengejje), political talk shows (The Frontline, Barometer), and entertainment programming (After 5), reaching audiences across Uganda and monetizing its audience through advertising sales to national and international brands.

Product overview

NBS Television is Uganda's leading current affairs broadcaster operating as a single-platform television network. The station offers a portfolio of news bulletins and entertainment programming organized around its 'Political Command Center' brand identity. Core offerings include flagship news programs (Live At 9, Live At 1), vernacular news segments (Amasengejje), political talk shows (The Frontline, Barometer), and entertainment programming (After 5, After-Hours Vibe). The programming spans morning, midday, and evening slots, with content available in both English and Luganda to serve Uganda's diverse viewing population.

Differentiator

Problem solved

Functional benefit

Products and services

• Live At 9

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered major and core.

• MTN UgandamajorGTM or Marketing PartnerMTN Uganda is a major telecommunications brand advertising with NBS Television. The partnership allows MTN to reach NBS's national audience through the station's broadcast platform.
• EcoBank UgandamajorGTM or Marketing PartnerEcoBank Uganda is a Pan-African banking brand advertising with NBS Television to reach Ugandan consumers through the station's trusted broadcast platform.
• Equity Bank UgandamajorGTM or Marketing PartnerEquity Bank Uganda, a leading regional banking institution, partners with NBS Television for advertising to reach the station's broad national audience.
• Stanbic Bank UgandamajorGTM or Marketing PartnerStanbic Bank Uganda, part of Standard Bank Group, is an advertising partner with NBS Television, leveraging the station's reach to connect with Ugandan consumers.
• Standard Chartered Bank UgandamajorGTM or Marketing PartnerStandard Chartered Bank Uganda, an international banking brand, advertises with NBS Television to reach the station's national audience.
• Stabex InternationalcoreGTM or Marketing PartnerStabex International is a consumer goods company advertising with NBS Television as part of its brand marketing efforts in Uganda.
• Coca Cola UgandamajorGTM or Marketing PartnerCoca Cola Uganda, a globally recognized beverage brand, partners with NBS Television for advertising, utilizing the station's wide reach and credibility to connect with Ugandan consumers.
• UNICEFcoreGTM or Marketing PartnerUNICEF partners with NBS Television for awareness campaigns and content initiatives focused on children and vulnerable populations in Uganda.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• NTV Uganda: NTV Uganda is the country's other major national commercial news broadcaster, operating as a free-to-air channel competing head-to-head with NBS for news audiences, political talk viewership, and the same blue-chip advertiser base in Uganda.
• Bukedde TV: Bukedde is a Luganda-language free-to-air broadcaster owned by the Vision Group that competes directly with NBS's vernacular news segments (Amasengejje, Barometer) for the Luganda-speaking audience in Uganda.
• WBS TV (Uganda): WBS is a Ugandan private free-to-air broadcaster with a comparable mix of news, talk, and entertainment programming, targeting the same domestic audience and competing for advertising share with NBS.
• Smart TV Uganda: Smart TV is a Ugandan private free-to-air broadcaster with a younger-skewing entertainment and music focus that overlaps with NBS's After 5 and After-Hours Vibe entertainment slots, competing for ad budgets in the youth demographic.
• Spark TV Uganda: Spark TV is a Uganda-based private broadcaster with a youth and lifestyle programming mix that competes for the same younger viewers and entertainment advertisers as NBS's After 5 franchise.

Broad incumbents

• UBC (Uganda Broadcasting Corporation): UBC is the state-owned national broadcaster operating multiple free-to-air channels across Uganda. It is a broader incumbent with overlapping news and entertainment programming, competing for both viewers and advertisers with NBS.

Regional players

• Citizen TV (Royal Media Services, Kenya): Citizen TV is Kenya's leading free-to-air news and current affairs broadcaster and a regional comparable to NBS in format (news-led, politically engaged, vernacular-inclusive) though operating in Kenya rather than Uganda.
• KTN News (Kenya): KTN is a Kenyan private free-to-air broadcaster with a strong news and political talk focus that mirrors NBS's Political Command Center positioning, comparable as a regional East African peer serving an adjacent market.

Others

• Daily Monitor (Nation Media Group): The Daily Monitor is Uganda's leading English-language newspaper and a sibling of NTV Uganda under Nation Media Group. It competes for the same advertiser and audience mindshare in Ugandan news consumption, though it operates in print/digital rather than broadcast.
• Capital FM Uganda: Capital FM is a Uganda-based commercial radio broadcaster under the Capital Group that competes for audience attention and advertising budgets alongside NBS's TV operations within the same Ugandan media market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/nbstv
• YouTubeyoutube.com/@nbstelevisionugandaon/?hl=en
• Facebookfacebook.com/nbstelevision
• Instagraminstagram.com/nbstelevision/?hl=en
• TikToktiktok.com/@nbstvug

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about nbs tv