animal love srl

What animal love srl does

Animal Love SRL (DBA: Animal Love Pet Shop) is an Italian e-commerce retailer of pet supplies operating exclusively through its Shopify-based storefront at animalovepetshop.com. The company is registered as a Società a Responsabilità Limitata with a share capital of €10,000 and is headquartered in Bibbiena (AR), Tuscany. It sells pet food, snacks, antiparasitics, supplements, grooming and hygiene products, toys, bedding, accessories, clothing, and veterinary therapeutic diets for dogs, cats, birds, and small animals, functioning as a multi-brand curated reseller of more than 80 third-party brands including Monge, Farmina, Acana, Forza 10, Prolife, and Oasy. The dog-food category alone lists 3,594+ products.

The business operates a direct-to-consumer model with 24/48-hour express courier delivery throughout Italy and free shipping for orders above €59. There is no subscription tier, no B2B channel, and no physical retail footprint beyond the registered address. Checkout supports American Express, Apple Pay, Google Pay, Klarna, Mastercard, Shop Pay, UnionPay, and Visa. The technology stack is a standard Shopify storefront augmented by a VanChat widget for 24/7 conversational customer support; no proprietary technology, mobile app, or API is offered. Marketing is limited to organic SEO on the storefront plus a Facebook page (superpremiumfood) and a founder-operated TikTok account (@gabrielemencattini).

Revenue is not publicly disclosed, no headcount is reported, no management team is listed, and no funding rounds, partnerships, or acquisitions are documented. Ownership commentary indicates a privately held, independent Italian company with no institutional investors, parent entity, or disclosed M&A activity. Competitive positioning is that of a small, specialized single-country online pet retailer competing against larger Italian and pan-European e-tailers and Amazon on assortment and delivery speed, rather than on price, proprietary technology, or scale.

Name

animal love srl

Legal name

Animal Love SRL

Website

https://animalovepetshop.com

Company type

Private

Operating status

Operating

Short description

Animal Love SRL is an Italian direct-to-consumer e-commerce retailer (Animal Love Pet Shop) selling branded pet food, accessories, antiparasitics, supplements, and veterinary diets for dogs, cats, birds, and small animals via its Shopify storefront with 24/48h delivery across Italy.

Ownership category

akta.pro rank

Product category

Pet Supplies Retail (Online)

NAICS

Pet and Pet Supplies Retailers (45991)

akta.pro primary industry

Pet Supplies Omnichannel (CRAFAEAJ)

akta.pro secondary industries

Pet Food & Treats Retail (CRALAHAB), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC), Companion Animal Therapeutic Diets (Prescription Diets) (HLAMAHAA)

Keywords

• Online pet supplies
• Pet food retail
• Veterinary pet diets
• Pet accessories
• DTC pet ecommerce

Headquarters

HQ city

Bibbiena

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Pet Product Sales: Direct-to-consumer online retail of pet food, accessories, and supplies. Revenue generated through product sales with prices ranging from €1 to €100+ per item. Offers free shipping on orders over €59.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Animal Love SRL, through its Animal Love Pet Shop brand, sells pet food, snacks, anti-parasite products, nutritional supplements, grooming and hygiene items, toys, bedding, accessories, dog clothing, cat litter, kennels, and veterinary therapeutic diets for dogs, cats, birds, and small rodents. The company curates products from over 80 brands (including Monge, Farmina, Oasy, Prolife, Acana, Forza 10) and retails them exclusively online via a Shopify storefront with 24/48h express courier delivery throughout Italy and free shipping on orders above €59.

Product overview

Animal Love Pet Shop operates as a multi-brand e-commerce pet supplies retailer specializing in premium and veterinary-quality pet food and accessories for dogs, cats, birds, and small animals. The core product portfolio comprises dry and wet pet food in various formulations (grain-free, monoproteic, hypoallergenic), veterinary therapeutic diets, snacks and treats, anti-parasite prevention products (collars, spot-ons, sprays, tablets), nutritional supplements and vitamins, grooming and hygiene products, toys, bedding and rest products, accessories (collars, leashes, harnesses), clothing for dogs, cat litter systems, and kennels. The business model is a curated multi-brand marketplace featuring third-party pet food brands including Monge, Oasy, Prolife, Farmina, Forza 10, Acana, Exclusion Diet, Natural Trainer, and over 80 other brands. The company operates exclusively as an online retailer with 24/48 hour courier delivery across Italy, targeting pet owners seeking premium and specialized nutrition for their animals.

Differentiator

Problem solved

Functional benefit

Products and services

• Dog Food (Cibo per Cani) Dry kibble, wet food, grain-free, monoproteic, and veterinary diet formulas for dogs of all sizes and life stages, retailed under multiple premium brands.
• Cat Food (Cibo per Gatti) Dry kibble, wet food, grain-free, monoproteic, and veterinary diet formulas for cats including sterilized-specific products, retailed under multiple premium brands.
• Dog Snacks (Snack per Cani) Natural snacks, dental treats, biscuits, chewable bones, and training rewards for dogs in various protein flavors.
• Cat Snacks (Snack per Gatti) Creamy snacks, sticks, and treats for cats in various flavors including tuna, salmon, and poultry.
• Anti-Parasite Products (Antiparassitari) Spray, collar, pipette (spot-on), and tablet-form flea and tick prevention products for dogs and cats.
• Supplements and Vitamins (Integratori) Nutritional supplements for joints, urinary/renal health, skin protection, liver/intestinal function, stress relief, and nursing support for dogs and cats.
• Grooming and Hygiene Products Shampoos, brushes, ear cleaners, eye cleaners, oral hygiene products, perfumes, and wet wipes for dogs and cats.
• Pet Toys (Giochi) Interactive, chewable, plush, ball, rope, and aquatic toys for dogs and cats; scratching posts and tunnels for cats.
• Bedding and Rest Products (Riposo) Plastic beds, cooling mats, blankets, baskets, sofas, mattresses, cushions for dogs; igloos and beds for cats.
• Accessories (Accessori) Collars, leashes, harnesses, muzzles, travel accessories, bags, and carriers for dogs and cats.
• Dog Clothing (Vestiti per Cani) Sweaters, hoodies, t-shirts, raincoats, and coats for dogs.
• Cat Litter (Lettiere) Closed, open, self-cleaning, clumping, biodegradable, and silica cat litter boxes and accessories.
• Bird and Small Animal Products Bird food, feeders, cages, substrates; hamster and rodent food, toys, cages, and hygiene products.
• Veterinary Diets (Diete Veterinarie) Prescription therapeutic diets for food sensitivities, weight management, urinary issues, intestinal problems, and metabolic conditions for dogs and cats.
• Water Bowls and Fountains (Ciotole e Fontanelle) Bowls, water dispensers, and drinking fountains for cats.
• Dog Kennels and Houses (Cucce) Plastic and wooden dog kennels and houses for outdoor shelter.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Zooplus: Pan-European online pet supplies retailer, the dominant direct competitor in Italy. Operates a multi-brand marketplace with subscriptions, mirroring Animal Love's assortment across food, accessories, and health categories at significantly greater scale.
• Arcaplanet: Leading Italian pet retail chain with a strong e-commerce presence. Competes with Animal Love on the same core categories (food, accessories, veterinary diets) and offers both online and physical store fulfillment across Italy.
• Maxi Zoo Italia: Italian arm of the Maxi Zoo European pet retail chain. Sells premium and mainstream pet food, accessories, and health products both online and in-store, overlapping directly with Animal Love's assortment and customer base.
• Chewy: US-based online pet supplies leader known for premium assortment, fast shipping, and auto-ship subscriptions. Operates the same e-commerce-only, multi-category model that Animal Love runs in Italy, though at vastly larger scale.

Regional players

• Tiendanimal: Iberian pet e-commerce specialist with a comparable multi-brand marketplace model. Not a direct competitor in Italy, but a regional peer using a similar curated, multi-category online retail strategy in southern Europe.

Broad incumbents

• Amazon Italia (Pet Supplies): Generalist e-commerce incumbent whose Italian pet supplies storefront competes with Animal Love on assortment breadth, Prime delivery speed, and pricing across the same SKU categories.
• PetSmart: Large North American specialty pet retailer with an integrated e-commerce platform. Comparable assortment (food, health, accessories) and omnichannel model make it a relevant benchmark for category coverage and digital merchandising.

Peers

• Purina (Nestlé) Direct: Direct-to-consumer channel of one of the world's largest pet food manufacturers. Overlaps with Animal Love on premium and veterinary nutrition brands and could compete by sourcing or bypassing independent retailers on key SKUs.

Others

• Farmina Pet Foods: Premium Italian pet food manufacturer whose brand is stocked by Animal Love. Relevant as a key supplier and as a potential vertical competitor if it expands direct-to-consumer channels in Italy.

Emerging players

• Mondo Pets: Italian online pet supplies retailer offering a comparable assortment of food, accessories, and health products. Comparable in size and channel strategy, making it a relevant emerging peer for the Italian e-commerce niche.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/superpremiumfood
• TikToktiktok.com/@gabrielemencattini

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about animal love srl