Intenze Tattoo Ink
Intenze Tattoo Ink manufactures professional tattoo inks and PMU pigments in US-based ISO 22716-certified clean room facilities, selling factory-direct to licensed tattoo artists and PMU professionals globally through e-commerce and dealer networks.
- Company typePrivate
- Founded-
- HeadquartersHackensack, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Intenze Tattoo Ink does
Intenze Tattoo Ink manufactures professional tattoo inks and permanent makeup (PMU) pigments from its headquarters in Las Vegas, Nevada, selling factory-direct to licensed tattoo artists and PMU professionals globally. The core product portfolio spans single-color tattoo inks and curated sets, the Artist Series of artist-collaboration inks, the GEN-Z REACH line for European regulatory compliance, and the patent-pending SINGLEZ sterile single-dose system; the PMU division operates under the Pro Nouveau brand with sub-lines for areola (Nipple Fairy), brow, lip, and blush applications, plus a paramedical line for scar camouflage and skin reconstruction. Manufacturing is conducted in the USA in clean room facilities under ISO 22716 cosmetics GMP certification, with REACH compliance enabling European distribution and a 'Verify Your Ink' documentation program supporting traceability.
The company operates a dual-channel go-to-market model combining direct-to-consumer e-commerce through its Shopify storefront, which ships to more than 40 countries, with a wholesale dealer and distributor network supported by a downloadable product catalog and pricemap for bulk buyers. Pricing is not publicly disclosed and is handled via quote or account login, consistent with a B2B/SMB professional buyer model. Marketing emphasizes organic social (Instagram, Facebook, Pinterest, YouTube, X/Twitter), a content blog, email newsletters, and SEO, with a digital artist tool (ProCreate Swatches) and a 'Find Your Black' interactive selector. Multiple sub-brands and partnerships, including Electric Ink and EZ Tattoo, indicate portfolio and ecosystem expansion strategy.
Revenue mechanics are concentrated in one-time unit sales of tattoo ink bottles, ink sets, single-dose packets, PMU pigment bottles, and accessory supplies such as V3 cartridges. The addressable market is the global tattoo ink market, valued at USD 107 million in 2025 and projected to reach USD 170 million by 2032 at a 7.0% CAGR, with the United States accounting for approximately 55% of demand. Intenze is publicly identified by third-party market research as one of the key global players in this category.
Intenze Tattoo Ink firmographics
Firmographics- Name
- Intenze Tattoo Ink
- Legal name
- Intenze Tattoo Ink
- Website
- https://intenzeproducts.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Intenze Tattoo Ink manufactures professional tattoo inks and PMU pigments in US-based ISO 22716-certified clean room facilities, selling factory-direct to licensed tattoo artists and PMU professionals globally through e-commerce and dealer networks.
- Ownership category
- akta.pro rank
Intenze Tattoo Ink industry classification
Industry- Product category
- Tattoo Ink and PMU Pigment Manufacturing
- NAICS
- Printing Ink Manufacturing (32591)
- SIC
- Pens, Pencils & Other Artists' Materials (3950)
- akta.pro primary industry
- Digital & Specialty Inks (Inkjet, UV, Conductive) (IMAEAHAI)
- akta.pro secondary industry
- Permanent Makeup Pigments & Supplies (Microblading/PMU Pigments, Aftercare Color Products) (CRABACAI)
Keywords
Where Intenze Tattoo Ink is headquartered
LocationHeadquarters
- HQ city
- Hackensack
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Intenze Tattoo Ink business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Tattoo Ink and Pigment Sales: Direct product sales of professional tattoo inks, PMU pigments, and tattoo supplies through e-commerce storefront and dealer/distributor network. Includes single colors, ink sets, artist series, vegan inks, and specialty lines.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | B2C retail pricing through e-commerce |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
Intenze Tattoo Ink product offering
Product offeringCore offering
Intenze Tattoo Ink manufactures and sells professional tattoo inks and permanent makeup (PMU) pigments under the INTENZE, Artist Series, GEN-Z REACH, SINGLEZ™, Pro Nouveau, Easy Glow, Electric Ink, and Magic Ink lines. Products are made in the USA in clean-room facilities under ISO 22716 certification with REACH compliance, sold directly to tattoo artists and PMU professionals via e-commerce and a dealer/distributor network.
Product overview
Intenze Tattoo Ink is a manufacturer of professional tattoo inks and PMU (permanent makeup) pigments, operating as a factory-direct B2B and B2C brand. The portfolio consists of multiple product lines: the core Intenze Single Colors and Ink Sets for professional tattooing; the Artist Series sub-brand developed with professional artists; the GEN-Z REACH line for REACH-compliant regulated markets; SINGLEZ™ as the world's first patent-pending sterile single-dose ink system; specialty lines including Easy Glow (glow-in-the-dark), Electric Ink (partner brand), and Magic Ink; plus accessories such as Cartridges V3 and general Tattoo Supplies. The PMU division centers on the Pro Nouveau brand offering Areola (Nipple Fairy), Brow, Lip, and Blush pigments for cosmetic applications, alongside Paramedical pigments. All products are manufactured in the USA with clean room protocols, vegan formulations, and ISO 22716 quality standards.
Differentiator
Problem solved
Functional benefit
Brands
- Artist Series: Artist-specific single color inks and ink sets
- GEN-Z (REACH)
- SINGLEZ
- Magic Ink
- Electric Ink
- Easy Glow
- Pro Nouveau
- Nipple Fairy
Products and services
- Intenze Single Colors Individual professional tattoo ink colors formulated for predictable handling, color clarity, and consistent healed results, sold to professional tattoo artists.
- Intenze Ink Sets Professional tattoo ink sets and kits engineered as complete color systems for professional tattooing applications.
- Artist Series Single Inks Single colors developed in collaboration with professional tattoo artists, offering specialized formulations for specific artistic techniques.
- Artist Series Sets Curated sets of Artist Series ink colors designed for professional tattoo artists seeking artist-developed formulations.
- Single Use Tattoo Ink (SINGLEZ™) The world's first patent-pending, sterile single-dose tattoo ink system designed for single-use applications to ensure hygiene and safety for professional tattoo artists.
- Black Inks Professional black tattoo inks with predictable dilution, smooth gradients, and consistent healed tone, serving as the foundation for black and grey tattoo work.
- Vegan Inks Tattoo inks formulated without animal-derived ingredients, catering to vegan and cruelty-conscious tattoo artists and clients.
- GEN-Z REACH Tattoo Inks Professional tattoo inks compliant with REACH (Registration, Evaluation, Authorisation and Restriction of Chemicals) regulations, available in single inks, sets, and single-use formats for European and regulated markets.
- GEN-Z REACH Ink Sets Complete sets of REACH-compliant tattoo inks designed for professional artists working in regions with strict chemical regulations.
- GEN-Z REACH Single Use REACH-compliant single-dose tattoo inks for hygienic single-use applications in regulated markets.
- Easy Glow Glow-in-the-dark tattoo inks for specialty artistic applications.
- Electric Ink Premium tattoo ink brand offered through partnership with Electric Ink, featuring high-performance pigments for professional tattoo artists.
- Magic Ink Specialty tattoo ink product line featured under the Intenze brand.
- PMU Pigments (Pro Nouveau) Professional permanent makeup pigments for cosmetic applications including brow, lip, and blush treatments under the Pro Nouveau brand.
- Areola – Nipple Fairy Specialized PMU pigments designed for areola reconstruction and nipple tattoo procedures under the Nipple Fairy brand.
- Brow – Pro Nouveau Precision PMU pigments formulated for eyebrow microblading and permanent makeup applications.
- Lip – Pro Nouveau PMU pigments designed for lip blushing and permanent lip makeup procedures.
- Blush – Pro Nouveau PMU pigments for cheek blush and complexion enhancement permanent makeup applications.
- Paramedical PMU Pigments PMU pigments designed for paramedical tattoo applications including scar camouflage and skin reconstruction.
- Nipple Fairy Single Inks Individual paramedical PMU pigments from the Nipple Fairy brand for specialized applications.
Companies that use Intenze Tattoo Ink
Customer profileSegments3 records
Ideal customer profiles3 records
Intenze Tattoo Ink technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Intenze Tattoo Ink partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Electric InkcoreElectric Ink is featured as both a product line and a partnership within INTENZE's ecosystem. The partnership includes dedicated Electric Ink product collection pages and is listed under the 'Partnerships' section of the website navigation alongside EZ Tattoo.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Intenze Tattoo Ink competitors and assessment
Company assessmentDirect peers
- Electric Ink: Premium tattoo ink brand explicitly listed as both an Intenze sub-brand and partnership. Competes in the same professional tattoo ink category with overlapping artist customer base and pigment technology.
- Kuro Sumi: Professional tattoo ink manufacturer named as a key global tattoo ink market player alongside Intenze. Sells similarly formulated colored and black inks to professional tattoo artists worldwide.
- Eternal Ink: US-based professional tattoo ink manufacturer with comparable artist-targeted color systems, vegan formulations, and direct-to-artist distribution. One of the most direct substitutes for Intenze's core line.
- World Famous Tattoo Ink: Major professional tattoo ink brand serving the same licensed artist customer base with similar color set and single-color SKUs, vegan options, and global dealer distribution.
- Dynamic Color: Professional tattoo ink manufacturer competing across single colors, sets, and black inks with artist-focused branding. Highly comparable product mix and target customer.
- Perma Blend: Leading permanent makeup (PMU) pigment brand directly comparable to Intenze's Pro Nouveau line. Same end-user (cosmetic tattoo artists) and same regulatory/compliance considerations for facial pigments.
- StarBrite Colors: Professional tattoo ink brand with overlapping single-color, set, and vegan product lines targeted at licensed artists; competes for similar dealer shelf space and artist brand loyalty.
- Tommy's Supplies: Named alongside Intenze as a key global tattoo ink market player. Comparable combination of ink manufacturing and broader tattoo supply distribution.
- Millennium Colors: Professional tattoo ink manufacturer listed as a key industry player in the same global market research report as Intenze. Direct competitor in colored and black professional inks.
- Li Pigments: PMU pigment manufacturer serving microblading/permanent makeup artists with comparable brow, lip, and areola pigment lines to Intenze's Pro Nouveau offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Intenze Tattoo Ink social profiles
Digital presenceIntenze Tattoo Ink compliance and trust
Trust signalCompliance2 records
Intenze Tattoo Ink financial estimates
Financial estimateRevenue estimate
Valuation estimate
Intenze Tattoo Ink leadership team
Management profileNumber of profiles
Intenze Tattoo Ink funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Intenze Tattoo Ink M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Intenze Tattoo Ink
What does Intenze Tattoo Ink do?
Intenze Tattoo Ink manufactures and sells professional tattoo inks and permanent makeup (PMU) pigments under the INTENZE, Artist Series, GEN-Z REACH, SINGLEZ™, Pro Nouveau, Easy Glow, Electric Ink, and Magic Ink lines. Products are made in the USA in clean-room facilities under ISO 22716 certification with REACH compliance, sold directly to tattoo artists and PMU professionals via e-commerce and a dealer/distributor network.
Is Intenze Tattoo Ink a public or private company?
Intenze Tattoo Ink is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Intenze Tattoo Ink founded?
Intenze Tattoo Ink was founded in -1.
Where is Intenze Tattoo Ink based?
Intenze Tattoo Ink is headquartered in Hackensack, United States, in the North America region.
How does Intenze Tattoo Ink make money?
One revenue line is on record: tattoo Ink and Pigment Sales.
Who are Intenze Tattoo Ink's main competitors?
Direct peers on record are Electric Ink, Kuro Sumi, Eternal Ink, World Famous Tattoo Ink, Dynamic Color, Perma Blend, StarBrite Colors, Tommy's Supplies, Millennium Colors and Li Pigments.
Does Intenze Tattoo Ink have an API?
No public API is recorded for Intenze Tattoo Ink.
What industry is Intenze Tattoo Ink in?
Intenze Tattoo Ink's product category is Tattoo Ink and PMU Pigment Manufacturing. Its primary akta.pro industry code is IMAEAHAI, Digital & Specialty Inks (Inkjet, UV, Conductive), with a secondary code of CRABACAI, Permanent Makeup Pigments & Supplies (Microblading/PMU Pigments, Aftercare Color Products). Its NAICS code is 32591 and its SIC code is 3950.