What Eternal Ink does

Eternal Ink is a German-headquartered (Paderborn, Büren) professional tattoo ink manufacturer with approximately 18 employees and a global brand presence. The company produces vegan-friendly, cruelty-free pigment-based tattoo inks built around a proprietary batch-consistent formulation that allows artists to reliably match colors across sessions. Its catalog comprises more than 320 individual SKUs spanning a core Standard Colours range, Grey Wash, Portrait Colours, Muted Earthtones, M-Series, Vintage Ink, Neutral Gray, Zombie Colours, The Concentrates, Seasonal Spectrum, and Motor City collections, supplemented by over 15 artist-curated collaboration lines developed with internationally recognized tattooists such as Liz Cook, Jess Yen, Andrea Afferni, Myke Chambers, Gia Rose, Frank La Natra, Rich Pineda, Rember Orellana, Mike DeVries, Mario Rosenau, Chukes, and Halo. Products are available in sizes from 1/2oz (15ml) sample bottles to 8oz (240ml) bulk containers, with selected EU-compliant variants.

Eternal Ink operates a wholesale, distribution-led go-to-market model rather than direct-to-artist e-commerce. The brand is sold through authorized distributors, with Barber DTS serving as a key European channel partner offering localized storefronts across the UK, France, Germany, the Netherlands, Spain, Italy, Poland, Sweden, Denmark, Norway, and Ireland. Pricing follows a per-unit, pay-as-you-go model — examples include £14.99 for Eternal Ink Pitch Black Classic Lining 1oz and £8.49 for Eternal Ink White 1oz. The primary customer segment is professional tattoo artists and studios requiring reliable, consistent, ethically formulated pigments across a wide range of styles including traditional, realism, portrait, black and grey, and color work.

Investment-relevant context: the company is privately held, has no disclosed funding rounds, no M&A activity, no leadership changes, and no disclosed financial figures. Its competitive moat is built on brand recognition in a niche artist community, a broad artist-collaboration network, and a multi-country European distribution footprint via a single primary distributor. Risks include distributor concentration risk with Barber DTS, regulatory exposure to EU cosmetic/tattoo pigment regulations (REACH), and limited geographic diversification beyond Europe based on the available evidence.

Name

Eternal Ink

Legal name

Barber DTS

Website

https://eternalinks.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Eternal Ink is a German-headquartered professional tattoo ink manufacturer with 320+ vegan, batch-consistent pigment SKUs, distributed across 11 European countries through wholesale partners like Barber DTS, serving professional tattoo artists and studios.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Tattoo Ink Product Sales: Eternal Ink generates revenue through direct product sales of tattoo pigments. Products are sold in multiple size formats (1/2oz, 1oz, 2oz, 4oz, 8oz) to accommodate different artist needs. The company sells both individual colors and curated sets through distribution partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Eternal Ink manufactures and sells professional-grade tattoo pigments under a vegan-friendly, cruelty-free formulation, offering a catalogue of 320+ products across standard colours, grey washes, specialty collections, and artist-curated lines. Products are sold in multiple bottle sizes (1/2oz to 8oz) and marketed globally through wholesale tattoo supply distributors such as Barber DTS across the UK and EU.

Product overview

Eternal Ink is a professional tattoo ink brand offering a comprehensive portfolio of vibrant pigment-based tattoo inks. The core offering consists of Standard Colours (bold primary tones in black, blues, browns, greens, reds, yellows, purples, pinks, oranges) and Grey Wash products for black & grey shading. The portfolio is structured around multiple specialist sub-brands including Portrait Colours, Muted Earthtones, M-Series (by Mike DeVries and Mario Rosenau), Zombie Colours, Vintage Ink, and Seasonal Spectrum. Artist collaboration lines include collections from Liz Cook, Jess Yen, Andrea Afferni, Myke Chambers, Gia Rose Nightshades, Frank La Natra, Rich Pineda, and Rember Orellana. All Eternal Ink products are vegan-friendly, cruelty-free, and batch-consistent for reliable color matching across sessions. Available sizes range from 1/2oz (15ml) to 8oz (240ml). Some products are EU compliant while others are non-EU compliant variants.

Differentiator

Problem solved

Functional benefit

Brands

• Standard Colours: Standard tattoo ink colour palette
• Colour Sets
• Grey Wash
• Vintage Ink
• Portrait Colours
• Muted Earthtones
• M-Series
• Neutral Gray
• Zombie Colours
• The Concentrates
• Seasonal Spectrum
• Motor City
• Halo - Fifth Dimension
• Liz Cook
• Jess Yen
• Andrea Afferni
• Myke Chambers
• Gia Rose Nightshades
• Frank La Natra
• Rich Pineda
• Rember Orellana

Products and services

• Standard Colours Core range of vibrant tattoo pigment tones including blacks, blues, browns, greens, reds, yellows, purples, pinks, and oranges, available in sizes from 1/2oz to 8oz. Designed for professional tattoo artists across all styles.
• Colour Sets Pre-selected multi-bottle color collections and sets for palette building, including artist-curated combinations, for professional tattoo artists and studios.
• Grey Wash Grey shades and wash sets for smooth shading, soft blends, and realistic depth in black and grey tattoo work, for professional tattoo artists.
• Vintage Ink Specialist vintage-style tattoo ink collection with aged, retro aesthetic tones, for professional tattoo artists working in vintage styles.
• Portrait Colours Colour palette designed for realistic portrait tattoo work with skin-tone and flesh-tone variations, for professional portrait tattoo artists.
• Muted Earthtones Subdued, natural earth-tone tattoo pigments for muted, naturalistic tattoo designs, for professional tattoo artists.
• M-Series (Mike DeVries and Mario Rosenau) Specialist ink collection developed by Mike DeVries and Mario Rosenau, featuring high-performance pigments for detailed tattoo work, for professional tattoo artists.
• Neutral Gray Precise neutral gray tattoo pigments for black and grey shading and gradients, for professional tattoo artists.
• Zombie Colours Specialist zombie and horror-themed tattoo pigment palette with flesh tones, greens, and decay colours, for professional tattoo artists working in horror styles.
• The Concentrates (Four Colour Concentrate Set) High-pigment concentrate set for custom mixing and creating custom tattoo ink dilutions, for professional tattoo artists.
• Seasonal Spectrum (Chukes) Limited-edition seasonal tattoo pigment collection curated by Chukes with trending seasonal tones, for professional tattoo artists.
• Motor City Bold tattoo pigment collection inspired by Detroit motor city aesthetics with high-impact, industrial tones, for professional tattoo artists.
• Halo - Fifth Dimension Specialist tattoo pigment collection featuring ethereal, otherworldly tones for unique designs, for professional tattoo artists.
• Liz Cook Portrait Series Artist-curated portrait tattoo pigment palette developed with Liz Cook featuring realistic skin tones and portrait work colours, for professional portrait tattoo artists.
• Jess Yen Colours Artist-curated tattoo pigment collection developed with Jess Yen featuring Asian-inspired vibrant tones, for professional tattoo artists.
• Andrea Afferni Collection Artist collaboration tattoo pigment line featuring Andrea Afferni's signature colour palette, for professional tattoo artists.
• Myke Chambers Colours Artist-curated tattoo pigment collection developed with Myke Chambers featuring bold, punchy tones, for professional tattoo artists.
• Gia Rose Nightshades Artist collaboration tattoo pigment collection featuring dark, moody nightshade-inspired colour palette by Gia Rose, for professional tattoo artists.
• Frank La Natra Colours Artist-curated tattoo pigment collection developed with Frank La Natra, for professional tattoo artists.
• Rich Pineda Colours Artist-curated tattoo pigment palette developed with Rich Pineda featuring versatile tattoo colours, for professional tattoo artists.
• Rember Orellana Set Artist collaboration tattoo pigment set developed with Rember Orellana, for professional tattoo artists.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Barber DTScoreChannel Partner/ Reseller/ DistributorBarber DTS is a major UK-based tattoo supply distributor and one of Eternal Ink's key distribution partners. They offer Eternal Ink products across multiple European country websites (UK, France, Germany, Netherlands, Spain, Italy, Poland, Sweden, Denmark, Norway, Ireland). Barber DTS provides free express delivery on UK mainland orders over £100 and operates a pro team program featuring sponsored artists.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• World Famous Tattoo Ink: Major US-originated tattoo ink brand with vegan formulations, artist signature sets (Sasha O'Kharin, Alex Pancho, Oleg Shepelenko), and broad color ranges. Distributed alongside Eternal Ink and competes head-to-head for premium artist share.
• Fusion Tattoo Ink: Professional tattoo ink brand offering standard colors, pastel, grey wash, flesh tones, and opaque lines, plus artist collaborations (Nikko Hurtado, Juan Salgado). Directly comparable in product architecture and target customer to Eternal Ink.
• Nocturnal Tattoo Ink (by Bishop Rotary): Tattoo ink brand distributed alongside Eternal Ink via Barber DTS, with comparable artist-focused product positioning and premium formulation claims.
• Radiant Colors: Long-established tattoo ink manufacturer with a standard color range and an EU-compliant 'Evolved EU' line that directly parallels Eternal Ink's EU/non-EU product split. Targets the same professional studio customer base.
• Kuro Sumi: Heritage tattoo ink brand sold through Barber DTS alongside Eternal Ink. Competes in the same professional artist channel with traditional tattoo ink formulations and international artist distribution.
• Solid Ink: Artist-driven tattoo ink company known for Horitomo colour sets and Black Label grey wash. Competes in the same premium artist segment as Eternal Ink with a similar artist-collaboration-led catalog strategy.
• Dynamic Tattoo Ink: One of the largest tattoo ink manufacturers worldwide, offering extensive color ranges and premium lines like Triple Black. A direct competitor to Eternal Ink in the professional tattoo ink category.
• Intenze Ink: One of the largest professional tattoo ink brands globally, offering standard colors, grey wash, gold label, and artist collaboration lines. Sold side-by-side with Eternal Ink on Barber DTS, directly competing for the same professional tattoo artist customers with comparable vegan/cruelty-free positioning.
• Allegory Ink: Professional tattoo ink brand sold on the same Barber DTS platform as Eternal Ink, targeting the same UK/EU professional artist segment with comparable product positioning.

Emerging players

• Vice Colors: Tattoo and body art supply brand with growing ink lines and broader equipment portfolio. Competes with Eternal Ink on artist distribution but operates more as a multi-category challenger brand than a specialist ink maker.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/eternal-ink

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eternal Ink