American Cyclery
American Cyclery is a privately held San Francisco bicycle retailer operating since 1941, selling conventional and electric bikes, parts, accessories, apparel, and offering repair services and SOMA custom builds through a single storefront and e-commerce site, serving individual cyclists, families, and urban commuters.
- Company typePrivate
- Founded1941
- HeadquartersSan Francisco, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What American Cyclery does
American Cyclery is a privately held, single-location bicycle retailer headquartered in San Francisco, California, operating continuously since 1941. The company sells conventional and electric bicycles, parts and components, accessories, helmets, cycling shoes, apparel, and car racks, and provides professional bicycle repair and maintenance services through a capacity-constrained service department. Its core product offering is supported by authorized-dealer relationships with premium and mass-market brands including Cervélo, Santa Cruz, SOMA, Surly, WOOM, Fuji, Giant, Liv, Bianchi, Momentum, Salsa, and Cleary, covering road, mountain, commuter, comfort, cruiser, fitness, hybrid, children's, and electric categories.
The business model is a hybrid of brick-and-mortar retail and e-commerce. Revenue is generated across five streams: one-time bicycle sales, parts and accessories sales, professional repair and maintenance services (Basic Tune-Up, Advanced Tune-Up, Complete Overhaul), SOMA Tailored custom bicycle builds with custom powder coating, and gift cards redeemable in-store. Pricing spans from $10 gift cards to $12,999 high-end electric bikes, with mid-market entry bikes such as Batch hybrids priced at $399 or two for $600. The company differentiates via a 80+ year heritage brand, Legacy Business certification, partnerships with cycling advocacy organizations (SF Bike Coalition, IMBA, NBDA, PeopleForBikes, NICA), and a bespoke SOMA custom build offering.
The company targets individual consumers in three primary segments: general cycling enthusiasts (road, mountain, fitness, recreation), families with children (WOOM kids' bikes, child seats, trailers), and urban commuters (electric commuter bikes). Distribution occurs through a single retail storefront at 510 Frederick Street, San Francisco, and an e-commerce website with shipping and in-store pickup. The website carries no disclosed AI/ML capabilities, no proprietary technology platform, and no API or SDK offerings; digital infrastructure is limited to standard e-commerce and accessibility-compliant web (WCAG 2.1) functionality.
American Cyclery firmographics
Firmographics- Name
- American Cyclery
- Legal name
- American Cyclery
- Website
- https://americancyclery.com
- Company type
- Private
- Founded year
- 1941
- Operating status
- Operating
- Short description
- American Cyclery is a privately held San Francisco bicycle retailer operating since 1941, selling conventional and electric bikes, parts, accessories, apparel, and offering repair services and SOMA custom builds through a single storefront and e-commerce site, serving individual cyclists, families, and urban commuters.
- Ownership category
- akta.pro rank
American Cyclery industry classification
Industry- Product category
- Bicycle Retail
- akta.pro primary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
- akta.pro secondary industries
- Bicycle Retail (New Bikes) (CRAMAHAA), E-Bike Retail (CRAMAHAE), Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Parts & Components Retail (CRAMAHAB)
Keywords
Where American Cyclery is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
American Cyclery business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Bicycle Sales: Retail sales of bicycles across multiple categories including road, mountain, commuter, comfort, cruiser, fitness, hybrid, children's, and electric bikes. Products sourced from multiple brand partners.
- Parts and Accessories: Sales of bike components (derailleurs, brakes, chains, cranksets, etc.), accessories (lighting, locks, hydration, nutrition), clothing, helmets, shoes, and car racks.
- Repair and Service: Bike repair and maintenance services including Basic Tune-Up, Advanced Tune-Up, and Complete Overhaul packages. Service department operates at limited capacity.
- SOMA Custom Builds: Custom bicycle build-up services where American Cyclery builds SOMA framesets to customer specifications with custom powder coating options.
- Gift Cards: Gift cards sold in denominations from $10 to $1,000 for in-store redemption only.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Electric bikes from $1,700 to $12,999 |
| Unit Pricing | Pay-as-you-go | Batch fitness/hybrid bikes starting at $399 |
| Unit Pricing | Pay-as-you-go | Gift cards from $10 to $1,000 |
| Unit Pricing | Pay-as-you-go | SOMA custom builds with $200 powder coating option |
Distribution channels2 records
Marketing channels4 records
American Cyclery product offering
Product offeringCore offering
American Cyclery is a San Francisco bicycle retailer selling conventional and electric bicycles, parts, accessories, apparel, helmets, shoes, and car racks from multiple premium brand partners. The company also provides in-house professional bicycle repair and maintenance services (Basic, Advanced, and Complete Overhaul tune-ups) and custom SOMA bicycle build services with personalized configuration and powder coating options. Gift cards are sold for in-store redemption, and the company maintains both a physical store and an e-commerce storefront.
Product overview
American Cyclery is a San Francisco-based bicycle retailer and service shop operating since 1941. The business offers a comprehensive portfolio of cycling products centered around conventional and electric bicycles from multiple brands (Fuji, Giant, Liv, Momentum, Salsa, Surly, Santa Cruz, Cervélo, Bianchi, Cleary, WOOM). The company distinguishes itself through custom SOMA bicycle builds tailored to individual customer specifications, an authorized dealer network for premium brands, and professional repair services. Additional revenue streams include cycling apparel, helmets, shoes, car racks, and gift cards. The product portfolio spans the complete cycling lifecycle from children's bikes to performance road and mountain e-bikes, complemented by parts, accessories, and maintenance services.
Differentiator
Problem solved
Functional benefit
Products and services
- Electric Bikes Electric bicycles with pedal-assist technology from Giant, Liv, Momentum, Salsa, and Surly available in road, mountain, gravel, and city/recreation categories with motor systems including Giant SyncDrive, Bosch, Fazua, and MAHLE. Prices range from $1,700 to $12,999.
- Conventional Bicycles Non-electric bicycles across Road, Mountain, Cyclocross, Commuter/Urban, Comfort, Cruiser, Fitness, Hybrid, and Children's categories from brands including Fuji, Surly, Cervélo, Santa Cruz, Salsa, Giant, Liv, Bianchi, and Cleary. Batch fitness/hybrid bikes start at $399 each or two for $600.
- SOMA Tailored Bicycles Custom-built SOMA bicycles tailored to customer specifications, with frame/fork selection, wheelset choice, component group selection, and other component options. Custom powder coating available as a $200 add-on adding 2 weeks to delivery.
- WOOM Kids Bikes Austrian brand of children's bicycles available in multiple sizes, offered as an authorized WOOM dealer with wide selection in stock.
- Bike Parts and Components Extensive selection of bicycle parts including bar ends, BMX components, bottom brackets, brakes/levers/pads, cables, cassettes/freewheels, chainrings, chains, cranksets, derailleurs, forks, groups, handlebar grips/tape, handlebars, headsets, pedals, saddles, seatposts, shifters, shocks, stems, and wheels.
- Cycling Accessories Wide range of cycling accessories including electric/gas motor kits, body care, children's accessories, child seats, electronics, eyewear, fenders, hydration systems, lighting, locks/security, nutrition, packs/racks/baskets, pumps/inflation, safety gear, storage, tools/maintenance, trailers/strollers, trainers/rollers, travel cases, and indoor cycling equipment.
- Cycling Clothing and Apparel Cycling apparel including accessories, gloves, jerseys/tops (short and long sleeve), outerwear, protective armor, casual shirts/tops, shorts/bottoms (cycling and casual), socks, and undergarments.
- Helmets Bicycle helmets for adults and children with various accessories and replacement parts available.
- Cycling Shoes Cycling-specific footwear including casual shoes and performance cycling shoes with associated parts and accessories.
- Car Racks Vehicle-mounted bicycle carriers including hitch-mount, pickup/RV/spare-tire mount, roof-mount, and trunk-mount options from brands including Thule, Saris, Hollywood Racks, and SportRack.
- Bike Repair Services Professional bicycle repair and maintenance services including Basic Tune-Up, Advanced Tune-Up, and Complete Overhaul packages. The service department handles bikes sold by American Cyclery and operates at limited capacity.
- Gift Cards American Cyclery gift cards available in denominations from $10 to $1,000, redeemable in-store only. Cards can be mailed to purchaser or recipient.
Companies that use American Cyclery
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
American Cyclery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
American Cyclery partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- SFBike CoalitioncoreSan Francisco Bike Coalition partnership supporting local cycling advocacy and community.
- IMBA (International Mountain Bicyling Association)corePartnership supporting mountain biking advocacy and development.
- NBDA (National Bicycle Dealers Association)coreMembership in national bicycle dealer association.
- PeopleForBikescorePartnership supporting cycling advocacy organization.
- NICA (National Interscholastic Cycling Association)coreSupport for scholastic cycling programs and youth biking.
- WOOMcoreAuthorized dealer for WOOM kid's bikes, Austrian brand known for quality children's bicycles
- SOMA FabricationscoreCustom bicycle builds using SOMA framesets with personalized configuration and powder coating
- CervélocoreAuthorized dealer for Cervélo bikes including Caledonia, Soloist and Aspero models
- Santa Cruz BicyclescoreAuthorized dealer for Santa Cruz bikes including Blur, Bronson and Hightower models
- Surly BikescoreAuthorized dealer for Surly bikes including Straggler, Preamble, Bridge Club, Disk Trucker with direct ordering capability
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
American Cyclery competitors and assessment
Company assessmentDirect peers
- Mike's Bikes: Multi-location Bay Area premium bike retailer carrying many of the same brands as American Cyclery (Specialized, Giant, Santa Cruz). Most direct competitor in the SF Bay market with similar full-service sales, fitting, and repair offering.
- Summit Bicycles: Berkeley-based full-service independent bike shop carrying premium road, mountain, and e-bike brands. Competes with American Cyclery for Bay Area customers and has overlapping brand portfolio including e-bikes and accessories.
- Valencia Cyclery: Long-running San Francisco Mission District bike shop offering sales, service, and accessories. Direct local competitor sharing the same geographic catchment and similar independent, multi-brand full-service model.
- Roaring Mouse Cycles: San Francisco independent bike shop focused on road, mountain, and commuter cycling. Competes head-to-head for SF customers across premium bikes, fitting, and repair services.
- Mission Bicycle Company: San Francisco-based custom bicycle builder with a D2C model and showroom. Comparable to American Cyclery's SOMA custom build service in its focus on personalized, locally-built bicycles.
- Bicycle Habitat: Iconic independent full-service bike shop in New York City with similar multi-brand premium positioning and strong repair culture. Closest urban analog to American Cyclery's independent, expertise-led retail model.
Regional players
- The Bike Stand: Long-established Portland, Oregon independent bike shop offering sales, service, and custom builds. Comparable independent urban bike-shop model with premium brand focus, though operating in a different regional market.
Broad incumbents
- REI Co-op: National outdoor retailer with a strong bike department including sales, service, and e-bikes. Overlaps with American Cyclery on commuter and family cycling categories but operates at much larger scale and broader product breadth.
- Trek Bicycle: Major bicycle manufacturer with a global network of company-owned retail stores and dealer network. Competes with American Cyclery on premium road, mountain, and e-bikes but at fundamentally different scale and brand-control economics.
Emerging players
- Jenson USA: Online-direct bicycle and parts retailer offering competitive pricing on bikes, components, and accessories. Represents the e-commerce competitive threat that pressures brick-and-mortar retailers like American Cyclery on price transparency and convenience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
American Cyclery social profiles
Digital presenceAmerican Cyclery compliance and trust
Trust signalCompliance2 records
American Cyclery financial estimates
Financial estimateRevenue estimate
Valuation estimate
American Cyclery leadership team
Management profileNumber of profiles
American Cyclery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
American Cyclery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about American Cyclery
What does American Cyclery do?
American Cyclery is a San Francisco bicycle retailer selling conventional and electric bicycles, parts, accessories, apparel, helmets, shoes, and car racks from multiple premium brand partners. The company also provides in-house professional bicycle repair and maintenance services (Basic, Advanced, and Complete Overhaul tune-ups) and custom SOMA bicycle build services with personalized configuration and powder coating options. Gift cards are sold for in-store redemption, and the company maintains both a physical store and an e-commerce storefront.
Is American Cyclery a public or private company?
American Cyclery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was American Cyclery founded?
American Cyclery was founded in 1941.
Where is American Cyclery based?
American Cyclery is headquartered in San Francisco, United States, in the North America region.
How does American Cyclery make money?
Five revenue lines are on record. Bicycle Sales are the primary driver. The others are parts and Accessories, repair and Service, SOMA Custom Builds and gift Cards.
Who are American Cyclery's main competitors?
Direct peers on record are Mike's Bikes, Summit Bicycles, Valencia Cyclery, Roaring Mouse Cycles, Mission Bicycle Company and Bicycle Habitat. The Bike Stand is listed as a regional player. Broad incumbents are REI Co-op and Trek Bicycle. Jenson USA is listed as an emerging player.
Does American Cyclery have an API?
No public API is recorded for American Cyclery.
What industry is American Cyclery in?
American Cyclery's product category is Bicycle Retail. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories), with a secondary code of CRAMAHAA, Bicycle Retail (New Bikes).