magiline pools

What magiline pools does

Piscines Magiline (legal entity: Piscines MAGILINE, a privately held French SAS headquartered in Troyes) designs, manufactures, and distributes premium in-ground swimming pools through a network of 150+ exclusive dealers across 34 countries. Founded in 1994, the company has built approximately 50,000 pools worldwide and protects its offering with 90 international patents covering a modular polypropylene-formwork concrete structure, the NFX cartridge filtration system, the iMAGI-X smart pool automation platform, the SÉRÉNITÉ SEL-X electrolytic treatment, the MAGIguard submerged shutter, and the NFXv variable flow pump. Its flagship MAGIPRESTIGE pool is a 100% integrated concept in which structure, filtration, automation, and treatment are designed in-house to interoperate, with installation achievable in 6–8 days and up to 50% reduction in power consumption versus conventional pools.

Magiline generates revenue from four streams: one-time sales of turnkey pools sold by dealers, DIY and assisted self-build kits, hardware sales of pool equipment, accessories, and a six-model spa line, plus recurring revenue from dealer maintenance contracts and aftersales services. Pricing is quote-based and not publicly disclosed. Go-to-market is entirely indirect through the exclusive dealer network, with no entry fees or royalties, supported by QUALIOPI-certified training, marketing materials, and lead generation. The company holds regulatory firsts including the Origine France Garantie label (2011), Class A energy certification under NF EN 17645 (2024), and the Entreprise du Patrimoine Vivant label (2025), and is led by President Hervé Ricard and CEO Amaury Sion.

Name

magiline pools

Legal name

Piscines MAGILINE

Website

https://swimming-pools-magiline.com

Company type

Private

Founded year

1994

Operating status

Operating

Short description

Magiline Pools is a French manufacturer, founded in 1994, of premium integrated in-ground swimming pools and accessories, sold exclusively through a network of 150+ dealers in 34 countries, with patented modular structure, NFX filtration, and iMAGI-X smart automation.

Ownership category

akta.pro rank

Product category

Swimming Pool Manufacturing

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)

SIC

Pumps & Pumping Equipment (3561)

akta.pro primary industry

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

Keywords

• Swimming pool manufacturing
• Pool equipment
• Smart pool automation
• Pool renovation services
• Spa manufacturing

Headquarters

HQ city

Troyes

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Premium In-ground Pool Sales: Sale of custom-designed, premium in-ground swimming pools through a network of exclusive dealers. Pools include the MAGIprestige new-generation pool with integrated smart technologies. Sales include turnkey installation, kit, and assisted kit options.
2. Pool Equipment and Accessories: Sale of pool equipment including filtration systems, heat pumps, pool alarms, robots, lighting, covers, shutters, shelters, and water treatment products. Equipment can be added during construction or to existing pools.
3. Spa and Wellness Products: Sale of spa products including hydrotherapy, balneotherapy, aromatherapy, and chromotherapy features. Products include models ranging from 3 to 6 seats with various jet configurations.
4. Dealer Network and Services: Ongoing revenue from dealer network including exclusive accessories, equipment, and services that generate recurring revenue. Dealers offer maintenance contracts, winterizing, pool opening, water analysis, and leak detection services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Magiline designs, manufactures, and distributes premium in-ground swimming pools built on a patented modular concrete structure with permanent polypropylene formwork panels, sold through 150+ exclusive dealers in 34 countries as turnkey, kit, or assisted-kit installations. The core product line (MAGIPRESTIGE) integrates in-house NFX cartridge filtration, iMAGI-X smart home automation, SÉRÉNITÉ SEL-X electrolytic treatment, NFXv variable flow pump, MAGIguard shutter, and WATER-X water collector. The company also sells a line of spas, the MAGIstyle above-ground pool, pool shelters in four heights, pool renovation services, and standalone pool equipment (heat pumps, alarms, lighting, cleaning robots, counter-current systems).

Product overview

Piscines Magiline is a French manufacturer of premium in-ground swimming pools offering a comprehensive ecosystem of interconnected products. The core offering is the MAGIPRESTIGE new-generation pool featuring a patented modular concrete structure, integrated with the NFX cartridge filtration system and the iMAGI-X intelligent automation platform. The product portfolio includes add-on modules for water treatment (SÉRÉNITÉ SEL-X electrolyzer), safety (PRECISIO alarm, MAGIguard shutters), lighting (Neolight), heating (heat pumps), cleaning (MAGIblack TankTrax, MAGIwhite robots), and counter-current swimming (MAGIsport). The company also offers pool enclosures in four heights (flat, low, mid-high, high), the MAGIstyle above-ground pool alternative, and a full spa line (Iris, Lotus, Dalhia, Azalea, Orchid, Magnolia). Products are designed as a 100% integrated concept where components work together through the iMAGI-X system, with availability in turnkey, kit, and assisted-kit formats. The network operates through 150 exclusive dealers across 35 countries.

Differentiator

Problem solved

Functional benefit

Brands

• MAGIPRESTIGE: Premium new-generation in-ground swimming pool with patented modular concrete structure and integrated smart technologies.
• iMAGI-X
• NFX
• MAGIguard
• Sérénité Sel-X
• MAGIstyle

Products and services

• MAGIPRESTIGE Pool Premium custom in-ground swimming pool built on Magiline's patented modular concrete structure with integrated NFX cartridge filtration and iMAGI-X automation, offered in turnkey, kit, and assisted-kit formats for residential homeowners via exclusive dealers.
• Pool Renovation Renovation options for existing pools, leveraging Magiline's modular system and equipment upgrades (filtration, treatment, automation, shutters, lighting) to refurbish or modernize pools built by other manufacturers.
• Magiline Spas Wellness spa line (Iris, Lotus, Dalhia, Azalea, Orchid, Magnolia models) with hydrotherapy, balneotherapy, chromotherapy, and aromatherapy features for residential wellness buyers.
• MAGIstyle Above-Ground Pool Above-ground pool solution with modular design that mimics in-ground aesthetics, featuring polyester and polymer UV-resistant internal lining for easier installation.
• Pool Shelters Pool enclosure solutions in four heights (flat Stockholm, low Montréal, mid-high Amsterdam/Moscou, high Tokyo/Moscou) that extend the swimming season, retain heat, and protect from external contamination.
• iMAGI-X Smart Pool System Smart pool automation system that controls filtration, treatment, temperature, water level, lighting, spa, and shutter functions automatically and remotely via a smartphone app, with malfunction alerts and pH regulation.
• NFX Filtration System Patented cartridge filtration system with 15-micron fineness and integrated technical room design, providing water filtration 3x faster than conventional systems while preventing wastewater discharge.
• SÉRÉNITÉ SEL-X Electrolytic Treatment Salt electrolysis water treatment system providing automated, natural disinfection that maintains crystal-clear, odor-free water with pH and filtration auto-regulation based on water and air temperature.
• PRECISIO Pool Alarm Immersion-detection pool alarm with microprocessor and new-generation wave technology that triggers built-in sirens immediately upon detecting a body in water.
• Neolight Pool Lights LED pool lighting in white and color variants, with color version offering up to 11 fixed colors and 7 animations, controllable via remote or iMAGI-X app.
• Pool Heat Pumps Energy-efficient pool heating solutions controllable via iMAGI-X app, designed to suit pools of any size.
• MAGIsport Counter-Current System Counter-current swimming system that enables fitness swimming in smaller pools by generating a controlled current.
• MAGIguard Underwater Shutter Submerged pool shutter system providing integrated safety protection and pool coverage, available in submerged configurations.
• NFXv Variable Flow Pump Variable speed pump for intelligent energy management that, combined with iMAGI-X, reduces power consumption by up to 50% versus conventional pumps.
• Pool Cleaning Robots (MAGIblack TankTrax / MAGIwhite) Automated hydraulic (MAGIblack TankTrax) and electric (MAGIwhite) pool cleaning robots for debris removal and water clarity maintenance.
• WATER-X Water Collector Water recovery system that collects and recycles pool water to enable intelligent water management between the recuperator and pool, working with iMAGI-X.

Quantifiable outcome

• Up to 50% reduction in power consumption with intelligent filtration management
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature7 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Hoffmann GreenminorStrategic or Co-development PartnerPartnership announced in 2024 for low-carbon concrete supply. Hoffmann Green provides low-carbon concrete to reduce the basin's carbon impact, supporting Magiline's environmental sustainability goals.
• Solidarités InternationalminorStrategic or Co-development PartnerPartnership since 2014 with Solidarités International, a humanitarian organization. Magiline demonstrates corporate social responsibility through this ongoing collaboration.
• DENTSU ConsultingminorGTM or Marketing PartnerPress agency DENTSU Consulting handles media requests and journalist inquiries for the Piscines Magiline brand, product range, news, and visuals. Located at 4 place de Saverne, 92971 Courbevoie, Paris La Défense.
• Dealer Network - Various Local PartnerscoreChannel Partner/ Reseller/ DistributorMagiline operates through a network of exclusive dealers worldwide. Key international partners include: WELLNESS MASVITAL SRO (Slovakia), WATERWOOD DESIGN SDN BHD (Malaysia), VERSATILE GROUP (Dubai), PROSPER DESIGN INC. (Japan), PISCINE NEL BLUE (Italy), MS MANUTENCOES (Portugal), AQUASPOT (Greece), MAT BASENY (Poland), IPR STAVEBNI CINNOST (Czech Republic), FLEXI GROUP (Kosovo), and others across 34 countries.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Desjoyaux Pools: Direct French competitor in the in-ground swimming pool market with proprietary structure technology and an international dealer network. Desjoyaux is the historical French market leader with comparable business model and product offering.
• Piscines Waterair: French pool manufacturer specializing in self-build kit pools with steel structure, distributed through a similar dealer network. Competes directly with Magiline's kit and assisted-kit offerings in the European residential market.
• Compass Pools: International manufacturer of one-piece ceramic composite in-ground pools with proprietary technology. Competes with Magiline on premium positioning and integrated pool systems across multiple international markets.
• Niveko: European manufacturer of premium one-piece overflow and skimmer pools with high-end customization. Competes with Magiline in the premium in-ground segment, particularly in Central European markets.

Broad incumbents

• Fluidra: Global leader in pool equipment, water treatment, and connected pool solutions. While not a pool builder, Fluidra's AstralPool, Jandy, and Zodiac brands compete with Magiline's NFX filtration, pumps, and automation components.
• Pentair: Major global pool equipment manufacturer offering pumps, filtration, automation, and water treatment. Pentair's pool segment competes with Magiline's integrated equipment ecosystem, particularly in retrofit and upgrade markets.
• Hayward Industries: Large US-based pool equipment manufacturer with pumps, filters, heaters, and automation. Competes with Magiline's equipment portfolio at the component level, particularly in filtration and variable-speed pump categories.
• SCP Pool Corporation: Largest wholesale distributor of pool supplies and equipment in North America. While not a pool manufacturer, SCP's distribution scale and equipment portfolio create competitive pressure on Magiline's dealer-driven model.

Emerging players

• Maytronics: Global leader in robotic pool cleaning with Dolphin brand. Magiline's MAGIblack TankTrax and MAGIwhite robots compete with Maytronics in pool cleaning automation, though Maytronics is the dominant player in this segment.

Others

• Ravago Building Solutions: European manufacturer of insulation and construction materials. Relevant as a supplier-adjacent peer in the pool construction materials supply chain, though not a direct competitor to Magiline's products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCwZO2ASxHKmfFJF3OqiQKAA
• Facebookfacebook.com/piscines.magiline.fr
• LinkedInlinkedin.com/company/piscines-magiline/?originalSubdomain=fr
• Instagraminstagram.com/piscines_magiline/?hl=fr

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about magiline pools