ALSMA

What ALSMA does

ALSMA (Asian Local Search and Media Association), founded in 2008 and headquartered at 16th Floor DPC Place, 2322 Don Chino Roces Avenue, Makati City, Philippines, is a non-profit industry association serving providers of digital services to small and medium-sized businesses (SMBs) across the Asia-Pacific region. It operates as a membership-based platform rather than a technology vendor, with a portfolio centered on the SMBCON annual conference (formerly AsiaComm and ADPAI Annual Conference), the Executive Insights interview series, webinars, industry news and reports, and member update communications. The association convenes digital marketing, local search, website-building, reputation management, and digital advertising providers from at least 12 APAC countries, supplemented by cross-continental affiliations with SIINDA (Europe), LSA, and ADP.

The association generates revenue from membership fees and conference registrations/sponsorship, with publicly disclosed sponsors including Wix, Duda, Yext, Synup, Boostability, Uberall, Adaan, Top4, Amap, PCCW, NTT, and MD Media. Its flagship event rotates annually across APAC host cities — most recently SMBCON23 in Bali (November 2023), SMBCON24 in Bangkok (November 2024), and SMBCON25 scheduled for Bangkok (9-12 November 2025). The Head of Delegates program, running since 2008, provides the governance and networking backbone. ALSMA does not develop or sell proprietary technology products; its competitive positioning rests on incumbency, brand recognition, and cross-border member access in a niche that lacks an alternative regional association of comparable scale.

Name

ALSMA

Legal name

Asian Local Search and Media Association

Website

https://alsma.org

Company type

Private

Founded year

2008

Operating status

Operating

Short description

ALSMA (Asian Local Search and Media Association), founded in 2008 and headquartered in Manila, is a non-profit industry association serving digital service providers to SMBs across the Asia-Pacific region through its SMBCON annual conference, Executive Insights series, webinars, and member programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Makati City

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Distribution channels1 record

Marketing channels4 records

Core offering

ALSMA (Asian Local Search and Media Association) is a non-profit industry association that serves providers of digital services to small and medium-sized businesses (SMBs) across the Asia-Pacific region. It offers membership, an annual flagship conference (SMBCON), webinars, industry news and reports, executive interviews, and member update reports to facilitate networking, knowledge sharing, and professional development in the local search and digital marketing ecosystem.

Product overview

ALSMA (Asian Local Search and Media Association) is a non-profit industry association serving providers of digital services to SMBs across the APAC region. Rather than a unified software platform, ALSMA functions as a membership organization offering a portfolio of professional services including the SMBCON Annual Conference as its flagship in-person event, the Executive Insights Series featuring video interviews with industry leaders, curated Industry News & Reports covering digital marketing and local search trends, Webinars addressing current topics like AI adoption and search optimization, and Member Update Reports highlighting member company developments. The association focuses on connecting industry professionals through conferences, providing industry intelligence through reports and news, and facilitating knowledge exchange via webinars and interviews.

Differentiator

Problem solved

Functional benefit

Brands

• SMBCON: Annual conference brand for ALSMA's flagship event serving SMB digital transformation in APAC region
• SMBCON25
• ALSMA Executive Insights Series

Products and services

• SMBCON Annual Conference Flagship in-person annual conference bringing together digital marketing and local search professionals across the APAC region, featuring speakers, workshops, and networking opportunities for SMB-focused businesses. SMBCON25 is scheduled for 9-12 November 2025 in Bangkok.
• ALSMA Executive Insights Series Interview series featuring industry leaders sharing insights on digital transformation, local search evolution, and technology trends affecting the SMB sector.
• Industry News and Reports Curated news coverage and industry reports covering digital marketing, local search, AI developments, and SMB technology trends across the APAC region.
• Webinars Online webinars and virtual events addressing current industry topics including digital transformation, AI adoption, and local search optimization for SMBs.
• Membership Program Membership program providing digital service providers access to industry networking, conference discounts, member update reports, and association resources across the APAC region.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• SIINDA (Search and Information Industry Association)coreStrategic or Co-development PartnerALSMA works closely with SIINDA on joint events and industry initiatives. The two associations have co-organized virtual events including the ALSMA & Siinda Virtual 2020 event titled 'The Universe of Opportunity: What's next in Digital and Local Search?' and the ALSMA & Siinda Virtual CEO Discussion in 2022. The partnership provides a global perspective on the local search and digital marketing industry spanning Asia and Europe.
• ADP (Association of Directory Publishers)coreStrategic or Co-development PartnerALSMA maintains a close partnership with the Association of Directory Publishers (ADP) as part of its belief that worldwide association cooperation is key for industry development. ADP is listed as an affiliated association on ALSMA's website, indicating a cooperative relationship for the development of members, the association, and the industry.
• LSA (Local Search Association)coreStrategic or Co-development PartnerALSMA is affiliated with the Local Search Association (LSA), representing a cooperative relationship between the two industry bodies. The partnership supports ALSMA's mission to develop its members and the broader local search industry in the APAC region.
• BigFive DigitalminorStrategic or Co-development PartnerALSMA cooperated with BigFive Digital in presenting the BigFive Digital MENA Summit on 17 February 2022 in Dubai, U.A.E. The event explored the ecosystem supporting digital transformation of small and local businesses in the Middle East and North Africa region, extending ALSMA's reach beyond its core APAC focus.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• SIINDA (Search and Information Industry Association): European-based industry association for search, directory, and local information companies. Directly partnered with ALSMA on joint events; both serve similar member profiles of digital marketing and local search providers, making it the closest functional peer.
• Local Search Association (LSA): US-based industry association for the local search ecosystem. Affiliated with ALSMA and serves a comparable member base of local search and digital marketing providers, focused on a different (US) geography.
• Association of Directory Publishers (ADP): Global association for directory publishers. Listed as an ALSMA affiliated association; both serve overlapping member types in the directory and local search ecosystem with similar conference and networking activities.
• Asia Pacific Digital Marketing Association: Regional association serving digital marketing professionals across Asia Pacific. Operates in direct geographic overlap with ALSMA across similar member segments and conference programming.

Broad incumbents

• Interactive Advertising Bureau (IAB): Large global industry association for digital advertising and marketing. Operates broadly across the digital marketing ecosystem that ALSMA's members serve, but covers much larger incumbents and a wider remit than ALSMA's SMB-focused niche.
• Data & Marketing Association (DMA): Established marketing association focused on data-driven marketing. Serves similar marketing professional members but operates at a broader, more generalist level than ALSMA's APAC local-search specialty.
• American Association of Advertising Agencies (4A's): US trade association for advertising agencies. Comparable membership-driven model and event programming, but focuses on traditional advertising agencies rather than ALSMA's SMB digital service providers.
• Association of National Advertisers (ANA): US advertising industry association representing marketers. Operates a similar conference and membership model, but on the advertiser/brand side rather than ALSMA's service provider focus.
• IAB Europe: European arm of the IAB network. Comparable trade association model for digital marketing in the EMEA region, with much larger scale than ALSMA.

Regional players

• Marketing Association of Australia and New Zealand (MAANZ): Australia and New Zealand marketing association. Regional peer operating in one of ALSMA's served APAC markets with similar member services and event programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AlsmaAsia
• Facebookfacebook.com/AsianLocalSearch
• LinkedInlinkedin.com/company/asian-local-search-and-media-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALSMA