Alpine Sports Rental

What Alpine Sports Rental does

Alpine Sports Rental is a family-owned outdoor equipment rental company based in Breckenridge, Colorado, operating under consistent ownership since its founding in 2002. The company provides seasonal ski, snowboard, bike, and stand-up paddle board (SUP) rentals through two retail storefronts (Park Ave at 435 N. Park Ave and Valdoro at 500 Village Rd), serving visitors to the Breckenridge ski resort and surrounding Summit County corridor.

The product portfolio spans tiered ski packages (Demo at $65/day, Performance at $55/day, Recreational at $45/day), snowboard packages, junior packages with included helmets, alpine touring gear, cross-country skis, snowshoes, snow blades, and winter clothing for the winter season. The summer line covers mountain, road, path, electric (Specialized Vado), and full suspension bikes alongside SUP boards and accessories. Service differentiation rests on professional ski and snowboard tuning using Wintersteiger Mercury machinery, certified technician fittings completed in under 20 minutes, and complementary transportation including a 7-mile shuttle pickup radius and a Vail Pass bike shuttle delivering riders for a 14-mile downhill cruise to Frisco.

Revenue is generated through usage-based unit pricing with day and multi-day rental durations, a 20% online reservation discount, and progressive multi-day incentives (6th day free, 7th day free, 12-day pay for 10). The equipment fleet is refreshed on a 3-year cycle. Customers book directly through the company's WooCommerce-based website or walk into either retail location; the business is direct-to-consumer only, with no B2B or enterprise contracts disclosed and no external funding, acquisitions, or leadership changes documented across its operating history.

Name

Alpine Sports Rental

Legal name

Alpine Sports Rental

Website

https://alpinesportsrental.com

Company type

Private

Founded year

2002

Operating status

Operating

Short description

Alpine Sports Rental is a family-owned ski, snowboard, bike, and stand-up paddle board rental company operating two retail storefronts in Breckenridge, Colorado since 2002, serving resort visitors with equipment rentals, professional tuning, and shuttle services.

Ownership category

akta.pro rank

Product category

Outdoor Recreation Equipment Rentals

NAICS

Recreational Goods Rental (532284)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Winter Equipment Rental, Demo & Repair (Skis/Boards/Boots, Tuning) (THAAAJAH)

akta.pro secondary industries

Ski & Snowboard Rental & Demo Shops (CRAMAJAE), Ski & Snowboard Service & Repair Shops (Tuning, Mounting, Boot Fitting) (CRAMAJAF)

Keywords

• Ski equipment rentals
• Snowboard rentals
• Mountain bike rentals
• Stand-up paddleboard rentals
• Ski tuning services

Headquarters

HQ city

Breckenridge

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ski and Snowboard Rentals: Day and multi-day rentals of skis, snowboards, boots, poles, helmets, snowshoes, cross-country skis, and alpine touring gear with various performance tiers (Demo, Performance, Recreational) and junior packages.
2. Bike Rentals: Summer mountain bike, road bike, path bike, electric bike, and full suspension rentals with half-day, full day, multi-day, and Vail Pass shuttle options.
3. Stand-Up Paddle Board Rentals: SUP rentals available as non-inflatable and inflatable boards with 4-hour and 24-hour rental periods.
4. Tuning and Repair Services: Professional ski and snowboard tuning including full tune, 3/4 tune, edge and wax, wax only, base welds, and binding mount/adjustment services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Alpine Sports Rental rents ski, snowboard, mountain/path/road/electric bike, and stand-up paddle board equipment by the day or multi-day period from two retail locations in Breckenridge, Colorado. The company complements rentals with professional ski and snowboard tuning using Wintersteiger Mercury machinery, alpine touring and cross-country ski rentals, snowshoe and snow blade rentals, junior equipment packages, and shuttle pickup plus a Vail Pass bike shuttle service.

Product overview

Alpine Sports Rental is a family-owned ski, snowboard, bike, and stand-up paddle board rental company operating two locations in Breckenridge, Colorado since 2002. The product portfolio consists of winter sports equipment (ski packages in Demo, Performance, and Recreational tiers; snowboard packages; junior packages; alpine touring gear; cross-country skis; snowshoes; snow blades; and helmets) and summer recreational equipment (mountain bikes, full suspension bikes, road bikes, path bikes, electric bikes, junior bikes, child cabooses, trail-a-bikes, and SUP boards). The company differentiates through professional tuning services using Wintersteiger machinery and complementary transportation services including ski shuttle pickup and Vail Pass bike shuttle. Equipment is refreshed on a three-year cycle with multi-day rental discounts (6th day free, 7th day free with 6-day rental, 12-day rental pay for 10).

Differentiator

Problem solved

Functional benefit

Products and services

• Ski Package Rentals (Demo, Performance, Recreational)

Quantifiable outcome

• Equipment exchange at no fee between equivalent packages
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Summit ExpressminorGTM or Marketing PartnerSummit Express provides airport transportation to Breckenridge. Alpine Sports directs customers needing airport rides to Summit Express reservations page, with Alpine Sports listed as a partner source in the booking URL parameters.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ski Butlers: Ski Butlers is a premium ski and snowboard rental delivery service that brings equipment directly to guest lodging at major Colorado and North American resorts. It competes with Alpine Sports for the same destination guest wallet but via a delivery model rather than a retail storefront.
• Black Tie Ski Rentals: Black Tie is a long-established ski rental delivery company operating across Colorado and other western resorts, offering in-room fitting and equipment delivery. It is directly comparable to Alpine Sports on product (ski/snowboard rentals) and customer (destination visitors), differing primarily in distribution channel.
• Christy Sports: Christy Sports is a Colorado-based ski, snowboard, and outdoor retail and rental chain with multiple mountain resort locations, including Summit County. It directly competes with Alpine Sports in ski/snowboard rentals, tuning services, and retail in the same Breckenridge-adjacent market.
• Sport Rent: Sport Rent is a multi-location ski and snowboard rental chain operating in Colorado and other western resort towns. It is directly comparable to Alpine Sports on rental product, pricing tiers, multi-day discounts, and resort-town store footprint, serving similar destination visitors.
• Breckenridge Sports (Breck Sports): Breckenridge Sports is a local ski and snowboard rental and retail shop operating multiple locations in Breckenridge. It competes head-to-head with Alpine Sports for walk-in and online rental guests in the same town, offering overlapping categories including junior packages and tuning services.

Broad incumbents

• REI Co-op: REI is a national outdoor goods retailer and rental operator offering ski, snowboard, and bike rentals across multiple U.S. markets. It overlaps with Alpine Sports in outdoor equipment retail and seasonal rental categories but operates as a broad specialty retailer rather than a destination ski-town specialist.
• Vail Resorts: Vail Resorts operates Breckenridge and other nearby ski areas, including on-mountain ski rental shops and ski school services. As the dominant resort operator in Alpine Sports' immediate market, it competes for the same rental guest through integrated Epic Pass offerings and on-mountain convenience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpine Sports Rental