cavalieri

What cavalieri does

Cavalieri S.A.S is the privately held Colombian company that operates the Armatura (also styled "Armatura CO") direct-to-consumer fashion brand, designing and selling timeless, classic-modern apparel and accessories to Colombian men and women. Its core assortment spans sweaters — with the Halfzip silhouette positioned as a signature best seller — shirts, t-shirts, jackets, pants, and accessories, complemented by a pet clothing line under the Armatura Pets sub-brand and electronic gift cards denominated in Colombian Pesos. Merchandising is organized around named thematic collections (Cette Femme, Cavalieri Station, Tierra & Encanto, Tempo al Tempo, Friends of Friends, and the 2025 Life is Not a Race capsule) that drive capsule-drop cadence and content storytelling.

The business is pure DTC omnichannel with no third-party retail or marketplace presence disclosed. Sales occur through the owned e-commerce site armatura.com.co — backed by free nationwide shipping, a 365-day exchange guarantee, and a Loyalty Armatura program offering a $45,000 COP repurchase bonus on purchases above $450,000 COP — and through three physical retail stores in the Bogotá metropolitan area (Zona G and Calle 109 in Bogotá, and C.C. Fontanar in Chía). Pricing is set in Colombian Pesos across unit-priced SKUs, with sweaters ranging from roughly $99,500 to $459,000 COP and jackets up to $849,000 COP, supported by an annual "Anniversary Club" promotional event offering 20–40% storewide discounts.

Cavalieri S.A.S is registered in Colombia (NIT 901244996-6) with no parent company, no disclosed subsidiaries, no funding rounds, and no identified institutional investors in the source data. Marketing is anchored on organic social across Instagram, Facebook, YouTube, TikTok, LinkedIn, and Twitter, supplemented by an "Armatura Podcast" on Spotify, a "Midweek Motivation" blog, and email. The platform carries over 100,000 customer reviews, indicating a substantial long-tail consumer base, though no revenue, headcount, or specific customer cohort metrics have been publicly disclosed.

Name

cavalieri

Legal name

Cavalieri S.A.S

Website

https://armatura.com.co

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Cavalieri S.A.S operates the Armatura direct-to-consumer fashion brand in Colombia, designing and selling timeless classic-modern apparel, accessories, and pet clothing to Colombian men and women through its own e-commerce platform and three Bogotá metropolitan retail locations.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Apparel Sales: One-time purchase model for clothing items including sweaters, shirts, pants, jackets, and accessories. Products sold at various price points with periodic promotional discounts (20-50% off during anniversary sales). Gift cards available in denominations from $50,000 to $500,000 COP.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Cavalieri S.A.S designs and sells Armatura-branded clothing and accessories for men and women, including sweaters (notably Halfzip styles), shirts, t-shirts, jackets, pants, dresses, and skirts, plus a pet clothing line and branded gift cards. Products are sold directly to consumers through the owned e-commerce platform armatura.com.co and three physical retail stores in Colombia (Bogotá Zona G, Bogotá Calle 109, and Chía C.C. Fontanar), with free nationwide shipping and a 365-day exchange guarantee.

Product overview

Armatura is a Colombian fashion retailer offering a unified clothing platform for men and women, along with a pet clothing line. The core portfolio includes sweaters (notably Halfzip styles as best sellers), shirts, t-shirts, jackets, pants, and accessories. The brand positions itself around timeless design with 'Ethos Armatura' philosophy. Key product lines span men's and women's collections featuring classic-modern aesthetics, complemented by sub-brand collections like Cette Femme (women), Cavalieri Station (men), Tempo al Tempo (lifestyle), and pet clothing. Gift cards are also offered as a standalone product.

Differentiator

Problem solved

Functional benefit

Brands

• Armatura Pets: Pet clothing line featuring sweaters and jackets for dogs inspired by popular Armatura designs
• Loyalty Armatura

Quantifiable outcome

• 100,000+ customer reviews demonstrating customer satisfaction and brand trust

Segments2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Arturo Calle: Iconic Colombian men's and women's apparel retailer with national store footprint and own-brand manufacturing. Directly comparable as a domestic Colombian fashion brand targeting the same mid-market, timeless-style customer across both physical retail and e-commerce.
• Studio F: Colombian women's fashion brand with national store presence across Colombia and Latin America. Closely comparable in offering trendy-yet-affordable women's apparel at accessible price points through DTC stores and own e-commerce.
• Cueros Vélez: Colombian leather-goods and apparel brand with stores across Colombia and multiple LatAm countries. Comparable as a vertically integrated Colombian lifestyle brand emphasizing quality materials, classic design, and omnichannel DTC execution.
• Koaj: Colombian multi-brand apparel and accessories retailer with national footprint and e-commerce. Comparable as a Colombian mid-market apparel destination carrying both own and third-party labels through physical stores and online.
• Tennis: Colombian sportswear and casual apparel brand with broad physical retail and e-commerce presence. Comparable as a Colombian-owned fashion brand with a national store footprint serving everyday men, women, and family apparel needs.
• Punto Blanco: Colombian basics and innerwear apparel brand with national retail and wholesale presence. Comparable as a long-standing Colombian apparel brand selling timeless, quality essentials through department stores and own e-commerce.
• Dafiti: LatAm fashion and lifestyle e-commerce platform operating in Colombia and several other regional markets. Comparable as a major online destination competing for the same Colombian digital fashion shopper, including third-party brands and own labels.

Broad incumbents

• Zara (Inditex): Global fast-fashion incumbent with growing physical and online presence in Colombia. Comparable as a large-scale competitor in the same mid-market fashion category with far greater supply-chain scale and brand reach.
• H&M: Global fast-fashion retailer with multiple stores across Colombian cities. Comparable as a broad incumbent competing for the same Colombian mid-market customer across men's, women's, and kids apparel.
• Mango: European mid-market fashion brand with stores and online in Colombia. Comparable as a broad incumbent competing in the same timeless/classic-modern women's apparel category Armatura targets in the Colombian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/armatura_co
• YouTubeyoutube.com/@ArmaturaCo
• Facebookfacebook.com/armatura2015
• LinkedInlinkedin.com/company/armatura-cavalieri
• Instagraminstagram.com/armaturaco
• TikToktiktok.com/@armaturaco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about cavalieri