anneta group

What anneta group does

Anneta Group is a privately held luxury vacation rental management company headquartered in Indio, California, operating a direct-to-consumer portfolio of 80–100+ luxury estates and villas across Southern California and Mexico. The core offering is short-term rental of high-end properties ranging from 3-bedroom retreats to 13-bedroom estates accommodating up to 40+ guests, with locations spanning the Coachella Valley (Indio, La Quinta, Palm Desert, Palm Springs, Bermuda Dunes, Desert Hot Springs, Thousand Palms), outlying California markets (Big Bear, Temecula, Idyllwild), and Mexican destinations in Baja California Sur (Cabo San Lucas, San Jose del Cabo, Punta Mita). The company layers event hosting for up to 500 attendees (weddings, corporate retreats, family reunions), 24/7 concierge services (private chefs, transportation, spa, yacht charters, IV hydration), event planning, and golf cart rentals on top of the rental base.

The technology stack centers on a proprietary booking engine at booking.annetagroup.com, powered by HostAway, with integrated property search, availability calendars, and direct checkout. Properties feature keyless entry and smart home controls (Samsung Smart TVs, iPad pool controls, EV chargers). No public API, SDK, or developer portal is offered. The company relies primarily on its own SEO-optimized website and direct phone inquiries (US and Mexico numbers) rather than third-party OTAs; a minor partnership with RentalGuardian adds travel insurance at checkout.

The business model is a property-management/services fee structure with quote-based nightly and weekly pricing that varies by property, season, and guest count, augmented by event hosting fees and concierge add-ons. Customer segments span affluent leisure travelers and families, Coachella/Stagecoach festival attendees, and event planners/corporate groups. Revenue figures are not publicly disclosed; the company is operating, privately held, founder-led (with 'Anna' referenced as a primary host/contact), and shows no evidence of external institutional funding, M&A activity, or a public listing.

Name

anneta group

Legal name

Anneta Group

Website

https://annetagroup.com

Company type

Private

Operating status

Operating

Short description

Anneta Group is a privately held luxury vacation rental management company operating 80–100+ high-end estates across Southern California and Mexico, serving affluent leisure travelers, festival attendees, and event planners via direct online booking, concierge services, and large-scale event hosting.

Ownership category

akta.pro rank

Product category

Vacation Rental Management

NAICS

Other Traveler Accommodation (72119), All Other Traveler Accommodation (721199)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Vacation Homes & Residences (THAMAEAB)

akta.pro secondary industries

Family & Group-Friendly Rentals (Large Homes, Multi-Unit Compounds) (THAGANAI), Luxury Beachfront & Waterfront Villas (THAMAEAE)

Keywords

• Vacation rental management
• Luxury vacation rentals
• Short-term rental services
• Event hosting venues
• Concierge services

Headquarters

HQ city

Indio

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Vacation Property Rentals: Short-term luxury vacation rental revenue from properties in Southern California and Mexico. Revenue generated through nightly/weekly rental rates, with additional fees for pool heating, pets, early check-in, and extra guests. Properties range from individual homes to large estates accommodating 8-40+ guests.
2. Event Services: Special events hosting including weddings, retreats, family reunions, and corporate events. Services include concierge, chef, transportation, photobooth, massage, and IV hydration services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Anneta Group manages and rents a portfolio of 80-100+ luxury vacation rental homes and estates in Southern California's Coachella Valley and Mexico's Los Cabos/Punta Mita regions, ranging from 3-bedroom homes to 13-bedroom estates accommodating up to 26+ guests. The company also offers special-event hosting (up to 500 attendees) and concierge add-on services including private chefs, transportation, spa treatments, and event planning.

Product overview

Anneta Group operates as a luxury vacation rental management company offering a portfolio of high-end rental properties across Southern California and Mexico. The core product is the vacation rental portfolio, with properties ranging from intimate 3-bedroom homes to expansive estates accommodating 40+ guests. Add-on services include event hosting (up to 500 people), concierge services, concierge services (chef, spa, transportation), event planning, and golf cart rentals. The company leverages keyless entry systems, smart home technology (Samsung Smart TVs, iPad pool controls), and EV chargers across properties. Booking is facilitated through a proprietary booking platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Vacation Rentals Portfolio Portfolio of luxury vacation rental homes and estates across Southern California (Bermuda Dunes, Coachella, Desert Hot Springs, Indio, La Quinta, Palm Desert, Palm Springs, Thousand Palms, Joshua Tree, Temecula, Idyllwild, Cathedral City, Rancho Mirage, Big Bear) and Mexico (Cabo San Lucas, San Jose del Cabo, Punta Mita). Properties range from 3-13 bedrooms, accommodate 6-26+ guests, and feature amenities including pools, spas, game rooms, outdoor kitchens, smart home technology, and EV chargers. Marketed to affluent leisure travelers, families, and group travelers.
• Special Events Hosting Event hosting services for weddings, retreats, family reunions, corporate events, and milestone celebrations. Properties can accommodate up to 500 people for events, with proximity to popular festival grounds such as Coachella and Stagecoach. Targeted at event planners and corporate group organizers.
• Concierge Services 24/7 customer support throughout guest stays, including transportation arrangements, private chefs, spa treatments, yoga, personal training, yacht charters, guided tours, and curated adventures. Available at luxury properties such as Beachfront East Cape. Offered as an add-on to vacation rental bookings.
• Event Planning Services Professional event planning assistance including milestone birthday celebrations, weddings, engagements, proposals, corporate retreats, and destination events. Featured at Villa Guadalupe with a dedicated event coordination team.
• Golf Cart Rentals Golf cart rental services available at select Mexico properties, particularly in the Pedregal community, enabling guests to access nearby attractions and beaches.

Quantifiable outcome

• 90% overall satisfaction rating across all properties
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• RentalGuardianminorGTM or Marketing PartnerTravel insurance partnership offering insurance services to guests booking vacation rentals through Anneta Group. Accessible via the website services section.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vacasa: Large-scale vacation rental management company operating across the U.S. and Mexico. Directly comparable in business model (managed short-term rental portfolio) and customer base, but at much greater scale and with broader geographic reach than Anneta Group.
• AvantStay: Luxury-focused short-term rental brand specializing in large-group homes for festivals, weddings, and corporate retreats. Closely aligned with Anneta on property size, group-event focus, and festival-driven demand, particularly in California and Mexico.
• Plum Guide: Curated luxury vacation rental platform with strict quality vetting. Comparable to Anneta in the luxury short-stay category and reliance on differentiated property standards and guest experience, though operating more as a marketplace than a manager.
• Wander: Tech-forward luxury short-term rental operator offering premium homes with smart-home automation and concierge support. Comparable to Anneta in luxury positioning and amenity-rich offerings targeting affluent group travelers.
• StayOne: Luxury vacation home rental platform featuring high-end villas and estates globally. Comparable to Anneta in luxury villa positioning, premium guest experience, and curated property presentation, though with broader international distribution.
• Mr & Mrs Smith: Curated collection of luxury hotels, villas, and vacation rentals. Comparable to Anneta in curating luxury stays for affluent travelers, but operates primarily as a booking platform rather than property manager.

Broad incumbents

• Sonder: Tech-enabled hospitality operator offering short-stay apartments and boutique hotel units in urban and resort markets. Comparable in tech-driven short-term accommodation operations, but focuses on apartments and urban hotels rather than luxury vacation estates.
• Airbnb Luxe: Luxury tier of the Airbnb marketplace featuring high-end villas and estates, including Coachella Valley and Cabo inventory. Competes with Anneta for the same affluent guests but benefits from Airbnb's massive distribution, brand, and trust infrastructure.
• Vrbo: Major vacation rental marketplace with a large luxury home inventory, including Southern California and Mexico. Comparable in offering whole-home vacation rentals to families and groups, but competes primarily as a distribution platform rather than a property manager.

Regional players

• Casa del Sol Cabo: Luxury vacation rental management company focused on the Los Cabos region of Mexico. Directly comparable to Anneta's Mexico properties in market, customer type, and luxury positioning, though operating only in the Baja market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about anneta group