sehatpharmacy
- Company typePrivate
- Founded1948
- HeadquartersLahore, Pakistan
- Headcount—
- GTM typeB2C
- OfferingServices
sehatpharmacy firmographics
Firmographics- Name
- sehatpharmacy
- Legal name
- Apothecare (Pvt) Ltd.
- Website
- https://apothecare.com.pk
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Ownership category
- akta.pro rank
sehatpharmacy industry classification
Industry- Product category
- Online Pharmacy
- NAICS
- Pharmacies and Drug Retailers (45611), Local Messengers and Local Delivery (49221)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- Pharmaceutical Cold-Chain Delivery (2–8°C / CRT) (TLAAAJAC)
- akta.pro secondary industry
- Premium B2B Express & Scheduled Time-Window Delivery (TLAAABAE)
Keywords
Where sehatpharmacy is headquartered
LocationHeadquarters
- HQ city
- Lahore
- HQ country
- Pakistan
- HQ region
- Asia
Offices2 records
Markets served
sehatpharmacy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Online Pharmacy Retail: Direct sales of pharmaceutical products to consumers through sehat.com.pk with various payment methods including credit card, internet banking, EasyPaisa, UBL Omni, and cash on delivery
- Corporate Vaccination Services: B2B corporate vaccination services for factories and businesses, including on-site vaccination of employees using vaccines from pharmaceutical partners like Sanofi-Pasteur
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard product pricing with 5% discount |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
sehatpharmacy product offering
Product offeringCore offering
Sehat is an online pharmacy that sells and delivers prescription and over-the-counter medicines directly from manufacturers to consumers across Pakistan via its e-commerce platform sehat.com.pk. The service includes prescription verification by an in-house pharmacy team, temperature-controlled cold-chain shipping (2-8°C) for sensitive medicines, multiple payment methods including cash on delivery, recurring order scheduling, and a special-medicine import request process for products not available locally. It also offers a separate B2B Corporate Vaccination Service that administers vaccines on-site at client factories using vaccines from pharmaceutical partners such as Sanofi-Pasteur.
Product overview
Sehat is a single unified online pharmacy platform operated by Apothecare Private Limited (a project by the 4th generation of the Fazal Din family, part of a group with 60+ years in healthcare). The platform serves as a direct-to-consumer medicine delivery service, connecting customers with pharmaceutical products sourced directly from manufacturers. Key service capabilities include temperature-controlled storage facilities, cold-chain product shipping (2-8 degrees Celsius), prescription verification by pharmacy teams, order rescheduling, and a special request system for medicines not available in Pakistan. The company also provides corporate vaccination services and first aid kits. The Sehat platform integrates with multiple payment gateways (EasyPaisa, UBL Omni, credit cards, internet banking) and courier services (TCS) for nationwide cash on delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Sehat Online Pharmacy Pakistan's premier online pharmacy storefront where individual consumers across the country can order prescription and non-prescription medicines for home delivery, with prescription verification by an in-house pharmacy team, recurring order scheduling, multiple payment options, and cold-chain shipping for temperature-sensitive products.
- Corporate Vaccination Services B2B on-site employee vaccination program for Pakistani factories and businesses, providing compliant workplace vaccination (e.g., typhoid via Sanofi-Pasteur's Typhim) administered directly at client premises to meet Pakistan Factories Act 1934 obligations.
- Special Medicine Import Request Service Service enabling customers to request medicines that are not currently available in Pakistan through a dedicated request form on the sehat.com.pk platform, which Sehat then arranges to import on the customer's behalf.
Quantifiable outcome
- First corporate vaccination service in Pakistan
- +2 more outcomes
Companies that use sehatpharmacy
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
sehatpharmacy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
sehatpharmacy partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Model Town Football Club (MTFC)minorJoint First Aid Awareness promotion campaign. Sehat and MTFC collaborated to promote first aid education and provide first aid supplies at football events.
- Pakistan Cricket MuseumminorSehat.com.pk is a partner of Pakistan Cricket Museum, providing sponsorship for events and promoting Pakistan's cricketing history through extended marketing support.
- Sanofi Pakistan / Sanofi PasteurcoreVaccine supplier for corporate vaccination services. Sehat uses Sanofi-Pasteur's Typhim vaccine for corporate typhoid vaccination programs, including Pakistan's first corporate vaccination at ICI Polyester.
- TCS (Tranzum)coreCourier partner enabling nationwide cash on delivery delivery to 300+ locations across Pakistan. Key enabler of Sehat's nationwide e-commerce pharmacy model.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
sehatpharmacy competitors and assessment
Company assessmentDirect peers
- Dawaai: Dawaai is Pakistan's largest VC-backed online pharmacy, offering prescription and OTC medicine delivery across major Pakistani cities. It is the most direct competitor to Sehat, operating the same B2C e-commerce pharmacy model with prescription upload and home delivery.
- DVAGO: DVAGO is a Pakistani online pharmacy and healthcare platform delivering medicines, wellness products, and laboratory services nationwide. It directly competes with Sehat in the e-commerce pharmacy space and has built a hybrid pharmacy + diagnostic offering.
- Pharmacy.pk: Pharmacy.pk is a Pakistani online pharmacy offering prescription medicine delivery. It is comparable to Sehat as a direct B2C e-commerce pharmacy competitor in the same geographic market with similar product categories.
Emerging players
- Tabiyat.pk: Tabiyat.pk is a Pakistani digital health and medicine delivery startup focused on authentic medicines and chronic-condition refills. It overlaps with Sehat's chronic-care and authenticity positioning, though with a narrower initial focus.
Broad incumbents
- Servaid Pharmacy: Servaid is one of Pakistan's largest retail pharmacy chains with nationwide physical store coverage. It is a broad incumbent that competes for the same medicine-purchasing wallet as Sehat, though primarily through brick-and-mortar rather than online channels.
- Shaheen Pharmacy: Shaheen Pharmacy is an established Pakistani pharmacy chain with a growing digital presence. Comparable to Sehat as a competing drug retailer, though it began as a brick-and-mortar chain and is expanding into online delivery.
Regional players
- Tata 1mg: Tata 1mg is India's leading online pharmacy and digital health platform. While it operates in India rather than Pakistan, it is a strong comparable for the online pharmacy + diagnostics + cold-chain delivery model that Sehat is pursuing in a different geography.
- PharmEasy: PharmEasy is one of India's largest online pharmacy and diagnostic aggregators. It is comparable to Sehat on the e-commerce pharmacy business model and cold-chain delivery capabilities, though it serves the Indian market rather than Pakistan.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
sehatpharmacy social profiles
Digital presencesehatpharmacy financial estimates
Financial estimateRevenue estimate
Valuation estimate
sehatpharmacy leadership team
Management profileNumber of profiles
Profiles2 records
sehatpharmacy subsidiaries and ownership
Company hierarchySubsidiaries1 record
sehatpharmacy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
sehatpharmacy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about sehatpharmacy
What does sehatpharmacy do?
Sehat is an online pharmacy that sells and delivers prescription and over-the-counter medicines directly from manufacturers to consumers across Pakistan via its e-commerce platform sehat.com.pk. The service includes prescription verification by an in-house pharmacy team, temperature-controlled cold-chain shipping (2-8°C) for sensitive medicines, multiple payment methods including cash on delivery, recurring order scheduling, and a special-medicine import request process for products not available locally. It also offers a separate B2B Corporate Vaccination Service that administers vaccines on-site at client factories using vaccines from pharmaceutical partners such as Sanofi-Pasteur.
Is sehatpharmacy a public or private company?
sehatpharmacy is a private company. It is classified as family owned and is currently operating.
When was sehatpharmacy founded?
sehatpharmacy was founded in 1948.
Where is sehatpharmacy based?
sehatpharmacy is headquartered in Lahore, Pakistan, in the Asia region.
How does sehatpharmacy make money?
Two revenue lines are on record. Online Pharmacy Retail is the primary driver. The others are corporate Vaccination Services.
Who are sehatpharmacy's main competitors?
Direct peers on record are Dawaai, DVAGO and Pharmacy.pk. Tabiyat.pk is listed as an emerging player. Broad incumbents are Servaid Pharmacy and Shaheen Pharmacy. Regional players are Tata 1mg and PharmEasy.
Does sehatpharmacy have an API?
No public API is recorded for sehatpharmacy.
What industry is sehatpharmacy in?
sehatpharmacy's product category is Online Pharmacy. Its primary akta.pro industry code is TLAAAJAC, Pharmaceutical Cold-Chain Delivery (2–8°C / CRT), with a secondary code of TLAAABAE, Premium B2B Express & Scheduled Time-Window Delivery. Its NAICS code is 45611 and its SIC code is 5912.