Alpina Tours

What Alpina Tours does

Alpina Tours is a Belgian travel agency headquartered in Namur that organizes pre-packaged group travel across Europe for three customer segments: families/individuals, school classes, and adult associations/clubs. Its core products are all-inclusive packages bundling ground transport, accommodation, meals, activities, and equipment into seasonal winter sports (ski trips to Italy and France), summer (mountain trekking, beach, city breaks), and specialized school programs (Classes de Neige, Mer, Montagne, Rivi\u00e8re, plus European educational trips). Pricing is per-person and ranges from \u20ac45 for school day trips up to \u20ac790 for 9-day all-inclusive ski packages, with custom quotes provided on request.\n\nThe business model is sales-led and distribution-direct, with customers contacting the agency by phone, email, or through alpina.be to request personalized quotes and download brochures. Ground transport is primarily sourced through a long-standing partnership with Toussaints Autocars (~100-year-old, 4-generation coach operator with a 23-coach fleet including PMR-equipped vehicles), and the agency operates cooperatively with sister firm A.Travel / ScolA. School and adult-group bookings carry minimum participant thresholds (35+ for school snow classes, 15+ for adult groups), include dedicated animators and pedagogical programs, and frequently recur annually, creating an implicit multi-year contract layer atop the otherwise transactional per-trip pricing.\n\nThe technology stack is essentially human-curated itinerary assembly and supplier coordination; the company has no app, no API, no proprietary software, and no disclosed AI tooling. Marketing relies on the website, Facebook, downloadable PDF brochures, and direct outreach. With 35+ years of operating history and a Namur-based physical agency, Alpina Tours is a mature regional group-travel operator whose competitive position rests on long-standing supplier relationships, pedagogical credibility, and integrated coach capacity rather than on technology or scale advantages.

Name

Alpina Tours

Legal name

Alpina Tours

Website

https://alpina.be

Company type

Private

Operating status

Operating

Short description

Alpina Tours is a Belgian travel agency in Namur that organizes all-inclusive group travel packages across Europe for families, schools, and adult associations, bundling transport, lodging, meals, and activities through partner Toussaints Autocars.

Ownership category

akta.pro rank

Product category

Group Travel Services

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation, Land (48711)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Escorted Coach & Bus Package Tour Operators (THAKADAA)

akta.pro secondary industry

Group & Small-Group Custom Itinerary Planning (THAKAOAF)

Keywords

• Group travel packages
• School travel programs
• Winter sports vacations
• Mountain trekking holidays
• Coach rental services

Headquarters

HQ city

Namur

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Packaged Group Travel Services: Alpina Tours generates revenue by selling complete travel packages to families, school groups, and adult groups. Packages include transport (coach, ferry crossings, flights), accommodation (hotels, hostels, chalets), meals (full board or half board), activities, ski passes, equipment rental, and animation/animation services. Pricing is per person based on group size and package tier (All-In, Base, or Ski Plaisir). Revenue is primarily one-time transaction-based for each trip, with repeat customers for schools returning annually.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Alpina Tours is a Belgian travel agency that organizes and sells package travel for families, schools, and adult groups. Its packages combine transport, accommodation, meals, activities, and destination-specific services such as ski passes, equipment rental, guides, supervision, and coach transport across Europe.

Product overview

Alpina Tours is a Belgian travel agency (based in Namur) operating as part of the A Travel group, specializing in organized travel packages for families, schools, and adult groups across Europe. The company offers a comprehensive portfolio of travel products organized into seasonal categories: winter sports packages (ski trips to Italian and French resorts including Valmalenco, Courchevel, Les Arcs, Val Cenis, La Toussuire), summer activities (mountain trekking, beach holidays, city trips), and specialized school trip programs (classes de neige, classes de mer, classes de montagne, classes de rivière). For adult groups, the company provides customized city break packages to major European destinations and coach rental services through partner Toussaint coaches. All packages range from day trips starting at €35 to multi-week all-inclusive ski packages reaching €790, serving individual families, school groups, and organized clubs with a combined service offering spanning over 35 years of operation.

Differentiator

Problem solved

Functional benefit

Products and services

• Winter Sports Packages
• Summer Mountain Trips (Trekking)
• Sea & Sun Holidays
• Snow School Trips (Classes de Neige)
• River School Trips (Classes de Rivière)
• Mountain School Trips (Classes de Montagne)
• Sea School Trips (Classes de Mer)
• European School Trips
• School Day Trips
• Adult Group Trips - City Breaks
• Coach Rental with Driver
• New Year Trips
• Carnival Ski Trips
• Short Ski Weekends

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Toussaints AutocarscoreChannel Partner/ Reseller/ DistributorToussaints Autocars provides the fleet for Alpina Tours' coach-based travel packages. The company has been operating for nearly 100 years across 4 generations, with a modern fleet of 23 coaches (49-87 seats), 6 PMR-equipped vehicles, bike trailers, and professional drivers. They are a core partner enabling Alpina Tours to offer all-inclusive transport for group travel packages.
• A.Travel (Scola)coreChannel Partner/ Reseller/ DistributorA.Travel is a sister travel agency working alongside Alpina Tours, specializing in families, individuals, groups, and school groups. The two agencies collaborate to offer complete travel packages and share resources for building and adapting customer projects. They work together to provide visits, guides, lecturers, hotels, restaurants, and tastings.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Voyages Léonard: Belgian tour operator based in Belgium offering group and individual travel packages across Europe. Directly comparable to Alpina Tours in terms of Belgian market focus, multi-destination coach-based packages, and customer segments including groups and families.
• Voyageurs du Monde: French travel agency specializing in customized group and individual travel packages to European and worldwide destinations. Comparable to Alpina Tours in custom itinerary planning and small-group tours, with similar mid-market positioning.
• Le Ski: UK specialist ski tour operator offering chalet-based packages to French resorts. Comparable to Alpina Tours on multi-day ski packages with accommodation, meals, skipasses and equipment bundled, though focused on UK market.
• Peak Retreats: UK specialist ski tour operator offering packages to French resorts with accommodation and skipass. Directly comparable to Alpina Tours on ski package product structure targeting European resort destinations.

Broad incumbents

• Club Med: Global all-inclusive resort and packaged vacation provider with operations across Europe including Belgium. Comparable to Alpina Tours in offering all-inclusive family and group vacation packages, though Club Med operates at much larger scale and global scope.
• TUI Belgium: Major European tour operator with Belgian operations offering packaged holidays, ski trips, and group travel. Directly overlaps with Alpina Tours in ski and multi-destination European packages, but operates at significantly larger scale as a multinational incumbent.
• Sunweb Group: Dutch-headquartered European tour operator with strong Belgian presence, specializing in packaged ski and summer holidays to European destinations. Comparable to Alpina Tours on ski packages to French and Italian resorts and family segment focus.
• Corendon: Belgian-Dutch tour operator offering packaged holidays with strong Belgian market presence. Comparable to Alpina Tours on packaged European vacations targeting Belgian consumers, though with broader holiday portfolio.

Emerging players

• TUI Musement: Digital tours, activities and experiences platform integrated with TUI. Comparable to Alpina Tours on packaged experiences and activities layer, but operates as a digital marketplace rather than traditional agency model.

Others

• Toussaints Autocars: Belgian coach operator and core partner of Alpina Tours, also providing coach rental services with driver. Listed as a peer because it offers directly overlapping coach rental services to adult customers in Belgium, partially competing with Alpina Tours' own coach rental offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AlpinaTours

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpina Tours