Verso Travel

What Verso Travel does

Verso Travel EOOD (Версо Травъл ООД) is a privately held Bulgarian tour operator headquartered in Sofia that primarily serves Bulgarian individual travelers and families. It packages hotel accommodation with bus or plane transportation and also offers standalone hotel bookings, excursions, travel insurance, New Year and last-minute packages, and bus rental. Its principal destinations are Turkey, Bulgaria, and Greece, with Montenegro and a 2026 Egypt listing in the current catalog.

The business is distributed through a direct-to-consumer online reservation system on Verso.bg, which supports searches by destination, dates, rooms, and guests and provides user accounts for booking management, as well as a B2B agent platform at tobo.verso.bg. Instagram, Facebook, Viber, email, and online reviews support awareness, customer service, and conversion. Revenue comes from transactions involving package holidays and hotel bookings and from add-ons such as insurance, bus rental, and vouchers; prices vary by destination, season, hotel category, room type, meal plan, and guest count and are quoted in EUR. No transaction volume, margins, headcount, or system architecture beyond the described booking platforms is disclosed.

Name

Verso Travel

Legal name

Версо Травъл ООД

Website

https://versotravel.bg

Company type

Private

Operating status

Operating

Short description

Verso Travel is a Bulgarian tour operator serving individual travelers and families with hotel, transport, excursion, and vacation-package bookings across Bulgaria, Turkey, Greece, Montenegro, and a current Egypt offering through direct and travel-agent channels.

Ownership category

akta.pro rank

Product category

Tour Operator Services

NAICS

Tour Operators (561520), Travel Agencies (561510)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Island, Beach & Resort Travel Agencies (THAKAFAL)

akta.pro secondary industries

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA), Hotel & Accommodation Booking Platforms (THALAFAB), Escorted Coach & Bus Package Tour Operators (THAKADAA)

Keywords

• Package holidays
• Tour operator services
• Hotel bookings
• Travel packages
• Vacation packages

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Package Holidays: The company generates revenue through selling complete vacation packages that include accommodation, transportation (bus or plane), and sometimes additional services like insurance and excursions.
2. Hotel Bookings: Direct hotel room bookings with various meal plans (BB, HB, FB, Ultra All Inclusive) to destinations primarily in Turkey, Bulgaria, and Greece.
3. Travel Insurance: Medical travel insurance policies offered as add-ons to vacation packages, covering assistance during travel abroad.
4. Bus Rental: Coach/bus rental services for group transportation.
5. Gift Vouchers: Gift vouchers sold for travel packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Verso Travel is a Bulgarian tour operator that sells bundled vacation packages combining hotel accommodation with optional bus or air transportation to beach and resort destinations in Turkey, Bulgaria, Greece, Montenegro, and Egypt. Offerings span multiple hotel categories (4-star to 5-star Ultra All Inclusive), various meal plans (BB, HB, FB, All Inclusive, Ultra All Inclusive), and themed products including early-booking deals, last-minute offers, New Year celebration packages, and excursions. A separate B2B portal allows travel agents to book packages for their clients.

Product overview

Verso Travel is a Bulgarian tour operator (Версо Травъл ООД) offering a comprehensive vacation package platform. The core product is the tour operator service providing vacation packages to Turkey, Bulgaria, and Greece. The ecosystem includes a B2B platform for travel agents (tobo.verso.bg), bus rental services, gift vouchers, and a loyalty program. The company operates primarily through an online reservation system and offers various package types including early booking discounts, last-minute deals, New Year packages, and excursions.

Differentiator

Problem solved

Functional benefit

Products and services

• Tour Operator Services (vacation packages) Bundled vacation packages combining hotel accommodation (4- to 5-star, BB through Ultra All Inclusive) with optional own-transport bus or scheduled flight transportation to beach destinations in Turkey (Antalya/Belek, Fethiye/Kusadasi/Canakkale), Bulgaria (Sunny Beach, St. Vlas), Greece (Halkidiki/Kassandra), Montenegro, and Egypt. Targeted at Bulgarian leisure travelers and families.
• B2B Platform for Travel Agents Online B2B portal (tobo.verso.bg) allowing Bulgarian travel agencies and agents to browse available hotel and package inventory, view B2B rates, and make bookings on behalf of their end clients.
• Bus Rental Service Chartered coach and bus rental service for group transportation, available to customers independently of vacation packages.
• Gift Vouchers Travel gift vouchers that can be purchased and redeemed against any Verso Travel vacation package, supporting gifting use cases.
• Travel Insurance Travel insurance products including medical assistance insurance during travel abroad (provided via ZK AKSIOM AD as part of mandatory tour operator liability insurance) and optional trip cancellation insurance (via ZAD Armeets) offered as add-ons to vacation packages.
• Excursions Guided tours and excursion packages offered as a distinct bookable product category for travelers seeking organized sightseeing experiences.
• New Year Vacation Packages Themed holiday-season vacation packages featuring gala dinners, festive entertainment programs, and 5-star accommodation in Turkish destinations such as Canakkale, Kusadasi, and Antalya, marketed specifically for the New Year celebration period.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• ZК АКСИОМ (AKSIOM) InsurancecoreOthersTravel insurance provider for the 'Отговорност на Туроператора' (Tour Operator Liability) insurance as required by Bulgarian Tourism Law Article 97. Policy number 261370050 valid until 29.04.2027.
• ЗАД Армеец (Armeets Insurance)minorOthersTravel insurance provider offering 'Отмяна на пътуване' (Trip Cancellation) insurance with general conditions available for customers.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Balkan Holidays:
• Jet2Holidays: Jet2Holidays is a UK-focused package holiday operator combining flights, hotels, and transfers across Mediterranean destinations including Turkey, Greece, and Bulgaria. Closely mirrors Verso's bundled beach-holiday model targeting a single national outbound market.
• HotelPlanner: HotelPlanner is a B2C/B2B hotel booking platform with a dedicated agent/affiliate channel. Comparable to Verso's dual verso.bg consumer site and tobo.verso.bg B2B agent platform and bundled hotel + ancillary offerings.
• Loveholidays: Loveholidays is a UK-focused online travel agency specializing in packaged beach holidays to Mediterranean destinations. Shares Verso's online-first, package-centric, single-market-outbound positioning and pricing-discount model.
• Riviera Travel: Riviera Travel is a UK specialist tour operator offering guided and packaged holidays across Mediterranean and Eastern European destinations. Comparable niche tour-operator business model with bundled packages, excursions, and loyalty-style repeat customer base.

Broad incumbents

• TUI Group: TUI is the world's largest integrated tour operator, offering package holidays with flights, hotels, and excursions across Mediterranean and beach destinations. Highly comparable to Verso's package-holiday model, but at far greater scale, with own-airline capacity and global distribution.
• Booking.com: Booking.com is the dominant global online accommodation and travel marketplace, offering hotel, flight, and package bookings. Overlaps with Verso on hotel reservations, bundled experiences, and B2B agent partnerships (Booking.com for Agents).
• Expedia Group: Expedia operates a major online travel marketplace spanning hotels, flights, packages, and experiences, with B2B tools (Expedia Partner Solutions). Competes with Verso on bundled beach vacation demand and agent distribution.
• Airbnb: Airbnb is a global accommodation and experiences marketplace with strong presence in Mediterranean beach destinations where Verso operates. Represents a structural alternative accommodation and experiences channel competing for the same Bulgarian tourist wallet share.

Regional players

• Mouzenidis Travel: Mouzenidis Travel is a large Greek tour operator focused on inbound tourism into Greece and Eastern European destinations. Regionally comparable to Verso in destination overlap (Halkidiki, Mediterranean resorts) but operates inbound into Greece rather than outbound from Bulgaria.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

• Facebookfacebook.com/verso.bg
• Instagraminstagram.com/verso.bg
• LinkedInlinkedin.com/company/verso-travel-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verso Travel