Yemek.com
Yemek.com is a Turkey-focused digital recipe and culinary content platform offering 20,000+ curated recipes, video content, restaurant discovery guides, and lifestyle articles to Turkish-speaking consumers via web, iOS, Android, and six social media channels, monetized through advertising and affiliate placements.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What Yemek.com does
Yemek.com is a Turkey-focused online recipe and culinary content platform serving Turkish-speaking home cooks with 20,000+ curated recipes, instructional videos, daily menu suggestions, restaurant/venue guides, plant cultivation articles, and nutrition and health content. The platform is accessible via the yemek.com website, a native iOS application, and a native Android application, with content organized across detailed categories (kahvaltılık, kurabiye, kek, tatlı, sebze, salata, makarna, pilav, çorba, Airfryer, and others) and tagged by preparation time, author, and user ratings. The technology stack centers on a recipe content management platform with editorial curation, user-generated content ingestion (Sizden Gelenler), author profile pages, and a recipe competition pipeline (Bir Mutfaktan Bin Sofraya).
Distribution is multi-channel and digital-first: organic content marketing, SEO-optimized editorial articles, and an active presence on six major social networks (Instagram, YouTube, Facebook, Pinterest, Twitter/X, TikTok) supplement owned web and mobile properties. Exclusive content integrations include MasterChef recipe adaptations, and named editors such as Zeynep Çetin anchor editorial authority.
The business model is consumer-facing and free-to-use; there are no subscription tiers, paid products, or premium memberships. Revenue is generated solely through digital advertising and affiliate placements, including third-party display ads, financial product placements, and app download promotions distributed throughout site pages. Yemek.com is a brand within the Bir media portfolio (which also encompasses Mackolik, Matchendirect, Mynet, Onedio, Webtekno, and Hisse.net) and operates under the MediaZone media network; no revenue, funding, headcount, or management team details are publicly disclosed in source materials.
Yemek.com firmographics
Firmographics- Name
- Yemek.com
- Legal name
- Yemek.com
- Website
- https://yemek.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Yemek.com is a Turkey-focused digital recipe and culinary content platform offering 20,000+ curated recipes, video content, restaurant discovery guides, and lifestyle articles to Turkish-speaking consumers via web, iOS, Android, and six social media channels, monetized through advertising and affiliate placements.
- Ownership category
- akta.pro rank
Yemek.com business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Digital Advertising: The website carries third-party advertising and affiliate content (e.g., financial product ads, app download promotions). Ad placements appear throughout the site including display ads and sponsored content sections.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Yemek.com product offering
Product offeringCore offering
Yemek.com provides a Turkish-language online recipe and culinary content platform offering a comprehensive suite of food-related resources to Turkish consumers. It hosts over 20,000 recipes across categories such as breakfast, pastries, cakes, main dishes, desserts, soups, salads, pasta, rice dishes, and Airfryer recipes, along with video recipe content, restaurant/place discovery guides, food cultivation articles, nutrition information, and a user-generated content submission system (Sizden Gelenler). The platform is accessible via a website, a native iOS app, and a native Android app.
Product overview
Yemek.com is a Turkish online recipe and culinary content platform offering a comprehensive suite of food-related resources. The core web platform provides categorized recipe collections (including breakfast, pastries, cakes, main dishes, desserts, soups, salads, pasta, rice dishes, and Airfryer recipes), video recipe content, a restaurant/mekan discovery section (Ye), agricultural and plant cultivation articles (Yetiştir), educational food content (Öğren), and health/nutrition guides (İyi Yaşa). The platform is accessible via a web application, a dedicated iOS mobile app for iPhone and iPad, and an Android application.
Differentiator
Problem solved
Functional benefit
Products and services
- Yemek.com Web Platform
Companies that use Yemek.com
Customer profileSegments1 record
Ideal customer profiles1 record
Yemek.com technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Yemek.com partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Birparent_companyYemek.com is a brand of Bir (Bir medya platformu), which is part of the Doğan Media Group ecosystem. The footer states 'Bir markasıdır', indicating Yemek.com operates under the Bir media brand umbrella alongside other properties including Mackolik, Matchendirect, Mynet, Onedio, Webtekno, Hisse.net, and Yemek.com itself.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Yemek.com competitors and assessment
Company assessmentDirect peers
- Food52: Food media brand with curated recipes, cooking content, and adjacent commerce. Comparable as a lifestyle recipe media property extending into adjacent monetization verticals.
- Lezzet: Long-established Turkish food/recipe content brand with editorial recipes and restaurant content. Competes directly with Yemek.com in Turkish food search and lifestyle media.
- Epicurious: Condé Nast-owned premium recipe and cooking media platform. Comparable as a large editorial recipe database with brand-driven content strategy.
- Nefis Yemek Tarifleri: One of Yemek.com's largest Turkish-language recipe platform competitors, operating a comparable user-submitted recipe model (Nefis Mutfak community). Directly competes for Turkish home-cook search traffic and recipe engagement.
- Cookpad: Global UGC recipe platform (originally Japanese) that pioneered community-submitted household recipes. Closest international analogue to Yemek.com's Sizden Gelenler UGC engine and recipe-sharing model.
- Tasty (BuzzFeed): Major video-first recipe brand producing short-form cooking videos distributed across social platforms. Comparable to Yemek.com in combining editorial recipes with social video distribution.
- Allrecipes: Large English-language recipe database with heavy user ratings/reviews and community contributions. Closest Western analogue in terms of recipe-volume moat and community-driven engagement.
- Yemektarifi.com: Smaller Turkish-language recipe portal. Competes with Yemek.com for long-tail Turkish food search queries, though at smaller scale and narrower brand recognition.
Broad incumbents
- Tastemade: Larger food and travel media/video company with extensive branded content, mobile apps, and OTT distribution. Comparable at a broader scale as a food-lifestyle media incumbent with video-first strategy.
- Onedio: Turkish digital media property within the same MediaZone/Bir media group as Yemek.com. Adjacent incumbent in the same Turkish digital media portfolio covering lifestyle, food, and general interest content.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Yemek.com social profiles
Digital presenceYemek.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yemek.com leadership team
Management profileNumber of profiles
Yemek.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yemek.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yemek.com
What does Yemek.com do?
Yemek.com provides a Turkish-language online recipe and culinary content platform offering a comprehensive suite of food-related resources to Turkish consumers. It hosts over 20,000 recipes across categories such as breakfast, pastries, cakes, main dishes, desserts, soups, salads, pasta, rice dishes, and Airfryer recipes, along with video recipe content, restaurant/place discovery guides, food cultivation articles, nutrition information, and a user-generated content submission system (Sizden Gelenler). The platform is accessible via a website, a native iOS app, and a native Android app.
Is Yemek.com a public or private company?
Yemek.com is a private company. It is classified as corporate owned and is currently operating.
When was Yemek.com founded?
Yemek.com was founded in -1.
How does Yemek.com make money?
One revenue line is on record: digital Advertising.
Who are Yemek.com's main competitors?
Direct peers on record are Food52, Lezzet, Epicurious, Nefis Yemek Tarifleri, Cookpad, Tasty (BuzzFeed), Allrecipes and Yemektarifi.com. Broad incumbents are Tastemade and Onedio.
Does Yemek.com have an API?
No public API is recorded for Yemek.com.