armstrong cricket farm

What armstrong cricket farm does

Armstrong Cricket Farm is a privately held, family-operated U.S. business that produces and ships live feeder insects and related supplies, primarily to hobbyist reptile and amphibian pet owners, recreational fishermen, zoos, and poultry farmers. Founded in 1947 in Glennville, Georgia as the first commercial cricket grower in America, the company added a second production farm in West Monroe, Louisiana in 1954 and today markets itself under DBA names including "Armstrong's Original Cricket Farm." The product catalog consists of three groups: crickets in seven developmental stages from pinhead to adult, seven worm species (superworms, giant mealworms, mealworms, hornworms, wax worms, night crawlers, and Carolina Jumbos), and roughly ten cricket-farming supplies such as watering devices, cages, containers, and cleaning tools. The underlying technology is biological rather than digital — cricket and worm husbandry across two farms — with FDA-approved cricket stock originally based on Acheta domesticus and recently transitioned to Gryllodes sigillatus (banded cricket).

The business operates a direct-to-consumer e-commerce model through armstrongcrickets.com, supplemented by phone sales (1-800-345-8778). Pricing is unit-based and low, ranging from $0.50 for a watering pad to $67.25 for bulk 1/3-grown crickets, with pay-as-you-go billing on every order. Fulfillment is built around same-day shipping (orders before 2 PM CT) via FedEx, USPS, and UPS across all 50 U.S. states and internationally, with permit-driven compliance for jurisdictions such as Hawaii and overseas destinations. Distribution is supported by a modest digital presence on Facebook and Instagram and a Trustindex-verified Google review profile. Revenue is not disclosed, the company has no institutional funding, and current headcount is not publicly stated; the only available benchmark is a 1955 peak of 21 employees producing over 20 million crickets annually. The legal entity is Armstrong's Cricket Farm- LA, LLC, a Louisiana LLC, and the business is currently led by Brandon Armstrong.

Name

armstrong cricket farm

Legal name

Armstrong's Cricket Farm- LA, LLC

Website

https://armstrongcrickets.com

Company type

Private

Founded year

1947

Operating status

Operating

Short description

Armstrong Cricket Farm is a family-owned U.S. producer founded in 1947 that breeds and ships live crickets, feeder worms, and insect-care supplies via direct-to-consumer e-commerce to pet reptile owners, fishermen, zoos, and poultry farmers across all 50 states and internationally.

Ownership category

akta.pro rank

Product category

Live Feeder Insects

NAICS

Animal Production and Aquaculture (112)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Insect Farming (Crickets, Mealworms, Black Soldier Fly) (AFAEAIAI)

akta.pro secondary industries

Live Animals & Aquatics Wholesale Distribution (CRAOAKAJ), Insect & Live Feed (Crickets, Mealworms, Feeder Roaches) (AFADAFAM)

Keywords

• Live feeder insects
• Cricket farming supplies
• Reptile feeder worms
• Live fish bait
• Commercial insect farm

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Live Insect Sales: Direct one-time product sales of live crickets, worms, and related supplies through e-commerce platform. Products sold in various quantities ranging from individual cups to bulk loose quantities.
2. Cricket Supplies: Sale of cricket farming and insect keeping supplies including watering devices, feeding containers, cages, and maintenance tools.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Armstrong Cricket Farm commercially farms and sells live feeder insects — crickets in seven developmental stages from pinhead to adult, multiple worm species (super worms, mealworms, hornworms, wax worms, night crawlers, Carolina Jumbos) — and a line of cricket farming supplies (watering devices, cages, containers, cleaning tools). Products are marketed as FDA-approved reptile food and live fish bait, sold directly to consumers via an e-commerce website and phone orders with same-day shipping.

Product overview

Armstrong Cricket Farm operates a multi-category e-commerce business offering live feeder insects and cricket farming supplies. The core product portfolio consists of two main insect categories: (1) Crickets offered in seven developmental stages from pinhead (1/16") to adult (1") for reptiles, amphibians, and fishing; (2) Worms including Super Worms, Giant Meal Worms, Meal Worms, Hornworms, Wax Worms, Night Crawlers, and Carolina Jumbos. Additionally, the company sells a comprehensive line of 10 cricket farming supplies including watering devices, containers, cages, and cleaning equipment. Founded in 1947, the company serves zoos, fishermen, pet owners, and poultry farmers across North America.

Differentiator

Problem solved

Functional benefit

Products and services

• Adult Cricket (1 inch) (5-6 weeks) Fully grown crickets approximately 1 inch in size, marketed as the gray cricket. Brown in color, FDA-approved as safe reptile food with soft exoskeleton for easy digestion. Sold in various quantity boxes from 500 to 5000 for reptile and amphibian feeding.
• 2/3 Cricket (3/4 inch) (4 weeks) Partially grown crickets at 3/4 inch size, approximately 4 weeks old. Same species as adult crickets at different developmental stage. Sold for reptile and amphibian feeding.
• 1/2 Grown Cricket (1/2 inch) (3 weeks) Half-grown crickets approximately 1/2 inch in size, about 3 weeks old. Offered in various quantity options for reptile and pet feeding.
• 2 Week Cricket (3/8 inch) Two-week-old crickets at approximately 3/8 inch size. Suitable for smaller reptiles and amphibians requiring smaller prey items.
• 1/3 Cricket (1/4 inch) (1.5 weeks) One-third grown crickets approximately 1/4 inch in size, about 1.5 weeks old. Smaller cricket size for juvenile reptiles.
• 1 Week Cricket (1/8 inch) One-week-old crickets approximately 1/8 inch in size. Very small cricket size for small reptiles and amphibians.
• Pinhead Cricket (1/16 inch) (2-4 days old) The smallest cricket available, approximately 1/16 inch, freshly hatched within 2-4 days. Orders of 1500 and below arrive in tubes; orders of 3000+ ship in fully enclosed boxes.
• Super Worms Large worm resembling a very large mealworm with slightly softer exoskeleton. Suitable for turtles, lizards, salamanders, birds, and frogs. Must be appropriate size for pet (for bearded dragons, about 16 inches or bigger).
• Giant Meal Worms Several times larger than regular mealworms but not as big as Superworms. Great source of protein for reptiles, amphibians, and birds. Also suitable for trout fishing due to buoyancy.
• Meal Worm Larva form of the darkling beetle (stage 2 of 4-stage life cycle). Great protein source for reptiles, amphibians, and birds. Stays in larva stage for months if kept between 43-50 degrees.
• Hornworms Larval stage of sphinx moth. Good for adding weight to reptiles and a delicious treat. Nutritional profile: 85% moisture, 10% protein, 2.4% fat, 2.5% fiber.
• Wax Worms Also referred to as Bee Moths, soft-bodied grub creamy white in color. High in fat, easier to digest. Great treat for geckos, arachnids, chameleons, lizards, and amphibians.
• Night Crawlers Canadian Night Crawlers (Lumbricus terrestris). Relatively large, pinkish to reddish-brown, 110-200mm in length. Can be used as feeder or fish bait.
• Carolina Jumbos (Big Reds) Large earthworm variety offered as feeder insects for reptiles or for fishing bait purposes.
• Cricket Watering Device Supplies Kit Complete cricket watering supplies including watering device ($8.00), foam or plastic donuts ($4.50), plastic fountain base ($2.50), and watering pad ($0.50) designed to provide hydration to crickets without drowning them.
• Cricket Counter Device for counting crickets in commercial operations. Price: $22.80.
• Measuring Device Device for measuring crickets or managing cricket inventory. Price: $8.50.
• Wire Cages (Case of 12) Wire mesh cages for containing crickets, sold as case of 12. Price: $50.00.
• Tubular Containers (Case of 12) Tubular containers for cricket storage and transport, sold as case of 12. Price: $35.00.
• Throwaway Container A-32 (Case of 18) Disposable containers for cricket storage and transport, sold as case of 18. Price: $36.00.
• Whisk Broom and Pan Cleaning tool for maintaining cricket farming operations. Price: $4.00.

Quantifiable outcome

• Excellent rating based on 29 Google reviews with verified Trustindex badge

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Fluker Farms: Fluker Farms is one of the largest US producers and shippers of live feeder insects (crickets, mealworms, superworms) and reptile supplies, directly competing with Armstrong's across the same product categories, customer segments, and DTC distribution model.
• Top Hat Cricket Farm: Top Hat Cricket Farm sells live crickets, mealworms, and other feeder insects online directly to reptile owners and bait shops, making it a direct comparable in SKU mix, customer base, and shipping logistics.
• Ghann's Cricket Farm: Ghann's Cricket Farm is a long-established Augusta, GA-based commercial cricket farm selling live crickets, worms, and related supplies to the same reptile, bait, and zoo customers Armstrong's serves.
• Bassett's Cricket Ranch: Bassett's Cricket Ranch is a California-based live cricket and worm farm serving reptile pet owners, zoos, and bait retailers across the US with a similar DTC model and product catalog.
• Timberline Live Pet Foods: Timberline Live Pet Foods produces and ships live crickets, dubia roaches, hornworms, and mealworms to pet owners and retailers, overlapping almost entirely with Armstrong's core feeder insect business.
• Premium Crickets: Premium Crickets is an online supplier of live feeder crickets in multiple size grades for the reptile hobbyist market, directly comparable to Armstrong's on size-staging, DTC e-commerce, and target customer.
• Critterland USA: Critterland USA sells live crickets, mealworms, superworms, and reptile supplies through its own website, sharing Armstrong's SKU mix, feeder-insect focus, and hobbyist buyer base.
• Rainbow Mealworms: Rainbow Mealworms is a long-standing live mealworm and superworm supplier serving pet stores, zoos, and individual reptile owners through DTC channels, comparable to Armstrong's worm product line and customer base.

Broad incumbents

• PetSmart: PetSmart is a national pet retail chain that sells feeder insects and reptile supplies alongside a much broader product portfolio, representing a broader-incumbent alternative where reptile owners can also purchase live feeders.
• Chewy: Chewy is a major online pet retailer that distributes live and freeze-dried feeder insects for reptiles and amphibians, providing a broader-incumbent DTC channel that overlaps with Armstrong's reptile hobbyist customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Customer concentration

• Facebookfacebook.com/TheOriginalCricket
• Instagraminstagram.com/armstrongcricketfarmla
• LinkedInlinkedin.com/company/armstrong-crickets

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about armstrong cricket farm