TrillaBit

What TrillaBit does

TrillaBit Inc. is a Toronto-based, privately held software company founded in 2022 by Keith Riddolls (CEO), Ehsan Haghighatgoo, and Theodore Bourikos. The company builds Quick Intelligence, an enterprise-grade embedded analytics platform designed to sit on top of existing data warehouses — Snowflake, BigQuery, ClickHouse, Redshift, PostgreSQL, MySQL, Databricks, and MSSQL — and deliver search-driven, no-code analytics without ETL or data copying. The platform is built around a metadata-driven query generation engine, a semantic layer (Logical Data Model) that maps physical schemas to business-friendly models, and an Attribute-Based Access Control (ABAC) policy engine that enforces row-level, attribute-level, and multi-tenant-within-multi-tenant security at query time. Adjacent modules include Designer/Explorer for no-code exploration, Dynamic Dashboards, Omni Mode for cross-workspace analytics, and full white-label embedding for B2B SaaS platforms.

In 2024 TrillaBit launched Addi, an AI-powered conversational analytics layer with three agentic roles (Business Analyst, Data Engineer, Data Analyst) that interprets natural-language questions, determines which data sources to query, and returns charts and answers. The platform is available as a hosted cloud SaaS, a downloadable desktop app for on-prem use, and an enterprise on-prem deployment at scale. The company monetizes through a tiered subscription model: a free tier (one-time 500 credits), an Individual tier at $25/month, a Teams tier at $12/seat/month (minimum 4 seats), usage-based Addi credits, and a quote-based Enterprise tier with SSO, multi-tenancy, and embedded white-label. Go-to-market is hybrid: a product-led growth funnel through the free downloadable app and self-serve tiers, combined with a sales-assisted enterprise motion for embedded B2B SaaS deployments. Named customers include AlibiTech, ChannelAssist, Mercatus, Optimy, and fleet management companies. No external funding rounds are disclosed; the company appears bootstrapped or self-funded.

Name

TrillaBit

Legal name

TrillaBit Inc.

Website

https://trillabit.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

TrillaBit is a Toronto-based analytics platform that delivers embedded, no-code, and conversational business intelligence for B2B SaaS providers and enterprises with distributed data warehouses, without ETL or data copying.

Ownership category

akta.pro rank

Product category

Embedded Analytics Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Database/Application Data Layer Modernization (DB migration, ORM, caching) (BPAEAFAL)

Keywords

• Embedded analytics
• Conversational analytics
• Business intelligence
• Data warehouse integration
• Multi-tenant analytics

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Tiers (Free, Individual, Teams): Tiered subscription model with Free tier (500 credits one-time), Individual at $25/month (3,000 credits/month), Teams at $12/seat/month (1,000 credits/seat/month pooled, minimum 4 seats). Paid subscriptions auto-renew monthly or annually.
2. Addi AI Credits (Usage-based): Usage-based credit consumption for Addi AI features. $10 = 1,000 credits (1 credit = $0.01). Typical Addi question consumes 2-5 credits. Monthly tier credits allotted per billing period; purchased top-off credits never expire. Teams credits are pooled across domain.
3. Enterprise Platform: Enterprise tier with tiered user volumes, unlimited workspaces and multi-tenancy, domain-level datasets and dashboards, SSO/IAM/AD integration, and platform fee (pricing not publicly disclosed - quote-based).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

TrillaBit provides an enterprise-grade embedded analytics platform called Quick Intelligence that connects directly to existing data warehouses (Snowflake, BigQuery, ClickHouse, Redshift, PostgreSQL, MySQL, Databricks, MSSQL) without ETL or data copying. The platform delivers search-based and conversational AI analytics (via its Addi product) with multi-tenant security, ABAC controls, and white-label embedding for B2B SaaS providers and enterprises with distributed data.

Product overview

TrillaBit offers Quick Intelligence, an enterprise-grade embedded analytics platform designed for B2B SaaS providers. The platform consists of a unified core system with integrated modules: Quick Intelligence serves as the central analytics engine handling metadata-driven query generation, security, and multi-tenancy; Addi provides AI-powered conversational analytics with three agentic roles enabling natural language queries across distributed data sources; Designer/Explorer delivers smart data exploration with AI suggestions and automatic visualization; Dynamic Dashboards provides interactive drill-down reporting; Semantic Layer maps physical data to business-friendly models; Embedding & Branding enables white-label integration; Omni Mode supports cross-workspace analytics; and User & Workspace Management provides hierarchical ABAC-driven access control. The platform connects natively to Snowflake, BigQuery, ClickHouse, Redshift, PostgreSQL, MSSQL, Databricks, and MySQL without ETL. Deployment options include hosted SaaS, downloadable desktop app for on-prem, or enterprise on-prem at scale.

Differentiator

Problem solved

Functional benefit

Brands

• Addi: Agentic distributed data intelligence - conversational analytics product allowing users to ask questions in plain language and get charts and answers instantly.
• Quick Intelligence

Products and services

• Quick Intelligence The core enterprise-grade analytics platform engine managing users, dashboards, and security across organizations. Features search-based analytics with metadata-driven query generation and a no-code interface built for multi-tenant scale, available as a hosted SaaS, downloadable desktop app, or enterprise on-prem deployment.
• Addi Conversational Analytics AI-powered conversational analytics layer enabling natural language queries across distributed data sources. Automatically determines which sources to query, executes securely, and delivers charts and answers instantly through three agentic roles (Business Analyst, Data Engineer, Data Analyst).
• Fleet Management Analytics Industry-specific analytics solution for fleet operations providing driver safety monitoring, idling and fuel tracking, and operational analytics embedded in telematics products.

Quantifiable outcome

• Reduced development burden - product owners took direct control of dashboard development
• +5 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability7 records

Feature8 records

Partnerships

One partnership is on record.

• Stripecore infrastructureOthersThird-party payment processor used for subscription billing. Stripe securely holds payment information as necessary to process payments. Customer payment data is held by Stripe outside the TrillaBit system and subject to Stripe's terms.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sisense: Sisense is a long-standing embedded analytics platform that lets B2B SaaS providers ship white-labeled BI inside their products. It is the closest direct competitor to TrillaBit's OEM/embedded motion, also targeting multi-tenant security and white-label deployment.
• ThoughtSpot: ThoughtSpot offers AI-driven, search-based analytics with natural language querying against cloud data warehouses — directly analogous to TrillaBit's Addi conversational layer and search-driven Quick Intelligence.
• Hex: Hex is an AI-native collaborative data workspace that combines notebooks, dashboards, and conversational AI over warehouse data. It overlaps TrillaBit on conversational analytics and multi-source querying for modern data teams.
• Mode Analytics: Mode combines SQL-based analytics, interactive dashboards, and now AI-assisted analysis directly on cloud warehouses. Comparable to TrillaBit on the data-team self-serve analytics positioning and warehouse-native architecture.
• GoodData: GoodData is an embedded analytics platform purpose-built for SaaS providers, offering multi-tenant architecture, white-labeling, and API-driven embedding — closely aligned with TrillaBit's OEM motion and security model.

Broad incumbents

• Looker (Google Cloud): Looker is a Google Cloud-owned BI and embedded analytics platform with a semantic modeling layer (LookML) similar in spirit to TrillaBit's Logical Data Model. As an incumbent, it serves a much broader enterprise base with overlapping embedded capabilities.
• Tableau (Salesforce): Tableau is a dominant enterprise BI and visualization platform that has added AI/Tableau GPT features and embedded analytics. It competes broadly in the same enterprise analytics category as TrillaBit with vastly greater scale.
• Microsoft Power BI: Power BI is the broadest enterprise BI platform, deeply bundled with the Microsoft ecosystem and now offering Copilot-driven natural language analytics. It competes in the same conversational-analytics space as Addi but as part of a much wider portfolio.
• Domo: Domo is a cloud-native BI and embedded analytics platform serving enterprise customers with dashboards, data apps, and AI features. It overlaps TrillaBit on the enterprise and embedded-analytics positioning but at much larger scale.

Emerging players

• Preset (Apache Superset): Preset offers a commercial cloud version of Apache Superset for modern, warehouse-native BI and embedded dashboards. It overlaps TrillaBit on warehouse-native self-serve analytics with an open-source-anchored positioning for cost-sensitive teams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@TrillaBitInc
• LinkedInlinkedin.com/company/trillabit

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TrillaBit