Alpha Cooling (Alpha Industries AG) is a German medical device manufacturer selling proprietary palm-cooling hardware using controlled negative pressure and temperature to treat orthopedic pain and support wellness; certified under EU MDR 2017/745 and serving medical practices, premium clubs, beauty institutes, and operators across 12 countries.
- Company typePrivate
- Founded2019
- HeadquartersMemmingen, Germany
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What [email protected] does
Alpha Cooling (legally Alpha Industries AG) is a German medical device manufacturer founded in 2019 by Markus Deussl and headquartered in Memmingen. The company develops and sells proprietary cold-therapy hardware that delivers whole-body physiological effects exclusively through palm cooling, using its registered Alpha Technologie® — a combination of precise temperature control and defined negative pressure (vacuum) applied to the palms of the hands to keep blood vessels dilated and cool blood directly, rather than cooling the body's outer shell. The product portfolio spans three professional generations (Gen1 launched 2020, Gen2 launched 2022, Gen3 launched 2024 with vacuum sensor, mental-training display, and 528 Hz audio), the Alpha Cooling Tower for premium clubs, and the Alpha Cooling BASIC for entry-level operators. The Alpha Cooling Professional has been certified under EU Medical Device Regulation 2017/745 since 2025 for treatment of acute and chronic orthopedic pain.
The business operates a B2B go-to-market combining direct sales and an operator/franchise model. Devices are sold quote-based as one-time perpetual licenses to medical practices, beauty institutes, premium fitness and sports clubs (including corporate wellness), and entrepreneur-operators who deliver Alpha Cooling applications to end customers; training, seminars, and an online Academy form an attached professional-services layer. Distribution is handled by an in-house sales team in Germany and Austria plus country-specific importers across 12 countries (DACH, Southern/Southeastern Europe, Middle East, Northern Europe). The company is founder-controlled, reports ~40 employees across a corporate headquarters and a dedicated R&D/production "Alpha Campus," has raised no external capital, and operates ~1,700 operator locations worldwide. Competitive advantages cited by the company include the EU MDR medical-device certification, Kneipp Bund e.V. endorsement as the organization's largest supporter, Mind Change Award 2023 (Gold), and the materially lower operating cost profile (~€30/month electricity, zero maintenance, no nitrogen) versus electric cryotherapy chambers.
[email protected] firmographics
Firmographics- Name
- [email protected]
- Legal name
- Alpha Industries AG
- Website
- https://alphacooling.de
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Short description
- Alpha Cooling (Alpha Industries AG) is a German medical device manufacturer selling proprietary palm-cooling hardware using controlled negative pressure and temperature to treat orthopedic pain and support wellness; certified under EU MDR 2017/745 and serving medical practices, premium clubs, beauty institutes, and operators across 12 countries.
- Ownership category
- akta.pro rank
Where [email protected] is headquartered
LocationHeadquarters
- HQ city
- Memmingen
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
[email protected] business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Equipment Sales (Hardware): Sale of Alpha Cooling Professional devices (Gen1, Gen2, Gen3) and related products including Alpha Cooling tower and Alpha Cooling BASIC. Products are sold as medical devices (EU MDR 2017/745) or wellness/regeneration devices. Direct sales to operators, medical practices, beauty institutes, and premium clubs.
- Operator/Franchise Model: Business opportunity for entrepreneurs to become licensed Alpha Cooling operators. Includes training, coaching, marketing support, and ongoing customer service. Operators provide cold therapy applications to end customers.
- Training and Education Services: Seminars, operator letters, and online Academy providing ongoing education to operators on latest research findings and best practices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Alpha Cooling Professional Gen3 - Latest generation device |
| One time/ perpetual license | Pay-as-you-go | Alpha Cooling tower - Premium club version |
| One time/ perpetual license | Pay-as-you-go | Alpha Cooling BASIC - Entry level device |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
[email protected] product offering
Product offeringCore offering
Alpha Cooling develops, manufactures, and sells professional whole-body cold therapy devices that work exclusively through the palms of the hands using proprietary Alpha Technologie® (combining controlled temperature with defined negative pressure to prevent vasoconstriction). Devices are certified under EU Medical Device Regulation (MDR) 2017/745 for treating acute and chronic orthopedic pain and are also marketed as wellness/regeneration devices. Products are sold B2B to medical practices, beauty institutes, premium fitness clubs, and corporate wellness programs, with an operator/franchise model enabling entrepreneurs to provide cold therapy applications to end customers.
Product overview
Alpha Cooling® is a German-made whole-body cold therapy product family using proprietary Alpha Technology® that cools blood via palm cooling (hand pad application) with controlled negative pressure and temperature regulation. The product line includes Alpha Cooling® Professional (certified medical device for acute and chronic orthopedic pain treatment per EU MDR 2017/745), Alpha Cooling® tower (for premium clubs and wellness facilities), and Alpha Cooling® BASIC (for entrepreneurs and home use). All products utilize the Alpha Technology® combining negative pressure and temperature to keep blood vessels open and circulate cooled blood throughout the body.
Differentiator
Problem solved
Functional benefit
Products and services
- Alpha Cooling® Professional Gen3 The flagship cold therapy device for whole-body effects via palm cooling. Features integrated vacuum sensor for precise negative pressure control, built-in display for body-centered mental training with breathing curve guidance, and Alpha-Klangwelt audio at 528 Hz. Certified as medical product (EU MDR 2017/745) for acute and chronic orthopedic pain treatment and wellness device. Maintenance cost €0.00, monthly electricity ~€30 at full load.
- Alpha Cooling® Professional Gen2 Second-generation dual-hand palm cooling device with light module for enhanced relaxation and premium materials including leather finish. Predecessor to Gen3.
- Alpha Cooling® Professional Gen1 First-generation dual-hand palm cooling device for regeneration and performance enhancement. Original discovery of pain relief effects occurred during use of this model.
- Alpha Cooling® Tower Tall-form palm cooling device positioned for premium clubs, tennis and golf clubs, and premium gyms. Designed for rapid regeneration and performance enhancement for members from young to old.
- Alpha Cooling® BASIC Entry-level palm cooling device for startups and entrepreneurs offering applications to customers, serving wellness and regeneration needs.
Quantifiable outcome
- 1700 operator locations worldwide
- +3 more outcomes
Companies that use [email protected]
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
[email protected] technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
[email protected] partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Kneipp Bund e.V.coreAlpha Cooling is the largest supporter of Kneipp Bund e.V., the leading organization for natural health methods based on Sebastian Kneipp's traditions. The partnership positions Alpha Cooling as 'Kneipp 2.0' - the modern evolution of Sebastian Kneipp's cold therapy principles. Kneipp Bund officially endorses Alpha Cooling technology and has awarded the Premiumsiegel Gold certification.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
[email protected] competitors and assessment
Company assessmentDirect peers
- MECOTEC: German-headquartered manufacturer of whole-body cryotherapy chambers and cold-air devices for medical, sports, and wellness applications. Directly comparable as a Germany-based cold-therapy equipment maker competing for the same medical practice, sports, and premium-clinics customers.
- Cryo Innovations: US-based manufacturer of whole-body cryotherapy chambers (ARC, Impact) used by athletes, wellness centers, and clinics. Comparable cold-therapy equipment maker serving overlapping medical and sports recovery use cases.
- Impact Cryotherapy: US manufacturer of cryotherapy chambers and recovery equipment for sports, fitness, and medical facilities. Directly comparable cold-therapy hardware competitor targeting similar B2B operator customers.
- Plunge: US-based cold-plunge tub brand with strong consumer/wellness positioning and operator installations. Comparable as a cold-therapy device maker competing in the same recovery and longevity consumer narrative.
- Celsius Cryo: Manufacturer and operator of whole-body cryotherapy chambers in the US. Comparable B2B cold-therapy equipment and operator-network business competing for similar medical and wellness accounts.
Broad incumbents
- Zimmer MedizinSysteme: Established German manufacturer of electromedical devices including cryotherapy and cold-air therapy systems. A broader medical-device incumbent with overlapping cold-therapy offerings targeting orthopedic and rehabilitation markets.
- Erbe Elektromedizin: German-based global medical-technology company spanning surgical, electrosurgical, and therapeutic devices. A broad electromedical incumbent with adjacent therapeutic-device capabilities in the same German ecosystem.
Emerging players
- Vasper Systems: US company offering vascular compression and cold-therapy recovery systems for performance and wellness. Comparable as an emerging cold/recovery modality competing for premium wellness and athletic customers.
- Ice Barrel: US cold-plunge brand selling upright barrels direct-to-consumer and to gyms. Comparable as a cold-exposure modality competitor targeting similar recovery and wellness end-users.
Others
- Wim Hof Method: Globally recognized cold-exposure brand and training methodology. Not a hardware peer but an ecosystem/thematic participant shaping consumer demand for cold therapy that Alpha Cooling's wellness channel depends on.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
[email protected] social profiles
Digital presence[email protected] compliance and trust
Trust signalCompliance1 record
[email protected] financial estimates
Financial estimateRevenue estimate
Valuation estimate
[email protected] leadership team
Management profileNumber of profiles
Profiles11 records
[email protected] subsidiaries and ownership
Company hierarchySubsidiaries1 record
[email protected] funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
[email protected] M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about [email protected]
What does [email protected] do?
Alpha Cooling develops, manufactures, and sells professional whole-body cold therapy devices that work exclusively through the palms of the hands using proprietary Alpha Technologie® (combining controlled temperature with defined negative pressure to prevent vasoconstriction). Devices are certified under EU Medical Device Regulation (MDR) 2017/745 for treating acute and chronic orthopedic pain and are also marketed as wellness/regeneration devices. Products are sold B2B to medical practices, beauty institutes, premium fitness clubs, and corporate wellness programs, with an operator/franchise model enabling entrepreneurs to provide cold therapy applications to end customers.
Is [email protected] a public or private company?
[email protected] is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was [email protected] founded?
[email protected] was founded in 2019.
Where is [email protected] based?
[email protected] is headquartered in Memmingen, Germany, in the Europe region.
How does [email protected] make money?
Three revenue lines are on record. Equipment Sales (Hardware) is the primary driver. The others are operator/Franchise Model and training and Education Services.
Who are [email protected]'s main competitors?
Direct peers on record are MECOTEC, Cryo Innovations, Impact Cryotherapy, Plunge and Celsius Cryo. Broad incumbents are Zimmer MedizinSysteme and Erbe Elektromedizin. Emerging players are Vasper Systems and Ice Barrel. Wim Hof Method is listed as an others.
Does [email protected] have an API?
No public API is recorded for [email protected].