A. Pereira Jordão

What A. Pereira Jordão does

A. Pereira Jordão is a privately held Portuguese distributor founded in 1940 and headquartered in Maia, Portugal. The company supplies products and equipment for green space maintenance, organized into six categories: seeds (temperate-climate species, warm-climate species, and innovative mixtures), fertilizers (from brands such as Scotts/Everris, Floratine, Flow Option, Melspring, Soil Life, and Terralift), professional machinery (verticutters, sand-injection systems, sprayers, spreaders, brushes, painting machines, rollers, and bunker edgers from manufacturers including Graden, Techneat, Windfoil, Scotts, Gandy, Accupro, Fleet, and Farmura), other products (Aquadyne, HydroStraw, Naiad, peat), floriculture (bulbs, carnations, chrysanthemums, rose bushes), and pool maintenance chemicals under its own melpool sub-brand. The technical backbone of the machinery offering is third-party specialized turf equipment — for example, Graden's Swing-Wing SW04 verticutter with contour-following pivot arms and tungsten tips, the Graden Contour Sand Injection system that injects sand up to 40 mm deep behind the verticut blade, Windfoil anti-drift sprayer technology, and the Fleet Kombi battery-powered field painting machine.

The business model is one-time product distribution: A. Pereira Jordão purchases from international manufacturers and resells to professional end users in Portugal, primarily greenkeepers and groundskeepers at golf courses, football pitches, tennis courts, and other sports fields, with landscapers and pool owners as adjacent segments. GTM is sales-led, executed through the company website catalog, direct contact ([email protected]), Facebook presence, and trade-event participation such as EXPOJARDIM 2022 and the XXI Congress of the Portuguese Greenkeepers Association. Pricing is not publicly disclosed. The company has no disclosed employees, no external funding, no parent entity, and no app or API surface.

Name

A. Pereira Jordão

Legal name

A. Pereira Jordão

Website

https://apereirajordao.pt

Company type

Private

Founded year

1940

Operating status

Operating

Short description

A. Pereira Jordão is a Portuguese distributor founded in 1940 that supplies seeds, fertilizers, professional turf machinery, floriculture products, and pool maintenance chemicals to greenkeepers, golf courses, sports field operators, and landscaping professionals in Portugal.

Ownership category

akta.pro rank

Product category

Green Space Maintenance Product Distribution

NAICS

Lawn and Garden Equipment and Supplies Retailers (4442), Flower, Nursery Stock, and Florists' Supplies Merchant Wholesalers (424930)

SIC

Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Gardening, Lawn & Outdoor Living Distribution (CRAOAFAH)

akta.pro secondary industry

Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL)

Keywords

• Turf maintenance supplies
• Professional landscaping equipment
• Golf course products
• Green space fertilizers
• Specialized turf machinery

Headquarters

HQ city

Maia

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Revenue generated from direct sales of green space maintenance products including seeds, fertilizers, machines, floriculture products, and pool maintenance solutions. Products are sold from various branded manufacturers through the company's distribution network.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

A. Pereira Jordão distributes a comprehensive range of products for green space maintenance in Portugal, including seeds (temperate and warm climate species plus innovative mixtures), fertilizers from prestigious international brands (Everris-Scotts, Floratine, Flow Option, Melspring, Soil Life, Terralift), specialized professional machines (verticutters, spreaders, sprayers, trimmers, brushes, rollers, painting machines), floriculture products, and pool maintenance products under its melpool brand. The company serves professional greenkeepers, golf courses, sports fields, landscaping professionals, and pool owners with a portfolio sourced from multiple international manufacturers.

Product overview

A. Pereira Jordão is a distributor of products for green spaces operating since 1940, offering a comprehensive portfolio organized into six main categories: (1) Seeds including temperate and warm climate species plus innovative mixtures; (2) Fertilizers from brands such as Everris-Scotts, Floratine, Flow Option, Melspring, Soil Life, and Terralift; (3) Professional machines including Golf Bunker Edge trimmers, Accupro 2000/EdgeGuard Deluxe/Gandy/SS-2 spreaders, PB3410 PowerBroom brushes, Kombi painting machines, Farmura/Windfoil/Techneat sprayers, GSR 1200 Greens Roller, and GBS 1200/GS04/Swing-Wing verticutter plus Graden Sand Injection machines; (4) Other products like Aquadyne, HydroStraw, Naiad Company, and Turfa; (5) Floriculture products including bulbs, carnations, chrysanthemums, and rose bushes; (6) Pool maintenance products under the melpool brand. The company emphasizes environmental sustainability and quality solutions for professional green space maintenance including golf courses, sports fields, and landscaping.

Differentiator

Problem solved

Functional benefit

Brands

• Melpool: Pool maintenance product line for swimming pool care, known for excellent quality and technical support.

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

18 partnerships are on record, tiered core and minor.

• FloratinecoreChannel Partner/ Reseller/ DistributorPremium fertilizer brand for turf nutrition distributed by A. Pereira Jordão in the Portuguese market.
• GradencoreChannel Partner/ Reseller/ DistributorGraden produces specialized verticut machines including GBS 1200 Verticutter, GS04 Verticutter, Graden Contour Sand Injection, and Swing-Wing Verticutter SW04 - all distributed in Portugal by A. Pereira Jordão.
• TechneatcoreChannel Partner/ Reseller/ DistributorTechneat produces professional sprayers and spraying equipment for intensive lawn maintenance, distributed by A. Pereira Jordão.
• ScottscoreChannel Partner/ Reseller/ DistributorScotts produces professional spreaders and equipment including the SS-2 gravity distributor for professional use.
• GandyminorChannel Partner/ Reseller/ DistributorGandy produces centrifugal spreaders for fertilizer and seed distribution, including Gandy 50H13 and Gandy 100H13 models.
• Flow OptionminorChannel Partner/ Reseller/ DistributorFertilizer brand included in the product portfolio.
• MelspringminorChannel Partner/ Reseller/ DistributorFertilizer brand included in the product portfolio.
• Soil LifeminorChannel Partner/ Reseller/ DistributorFertilizer brand included in the product portfolio.
• TerraliftminorChannel Partner/ Reseller/ DistributorFertilizer brand included in the product portfolio.
• FarmuraminorChannel Partner/ Reseller/ DistributorFarmura produces sprayers and spraying equipment including the FHD 30 model.
• FleetminorChannel Partner/ Reseller/ DistributorFleet produces painting and marking machines for sports fields including the Kombi model.
• Green TechnologyminorChannel Partner/ Reseller/ DistributorGreen Technology produces the Golf Bunker Edge for bunker edge trimming.
• AccuprominorChannel Partner/ Reseller/ DistributorAccupro produces centrifugal spreaders including the Accupro 2000 model.
• WindfoilminorChannel Partner/ Reseller/ DistributorWindfoil produces anti-drift sprayers including Windfoil Electric Walker (WE) and Windfoil Greensfoil (WG) models.
• AquadyneminorChannel Partner/ Reseller/ DistributorProduct brand included in the 'Other Products' category.
• HydroStrawminorChannel Partner/ Reseller/ DistributorProduct brand included in the 'Other Products' category.
• Naiad CompanyminorChannel Partner/ Reseller/ DistributorProduct brand included in the 'Other Products' category.
• melpoolminorChannel Partner/ Reseller/ DistributorPool maintenance products line including chemicals and solutions for pool maintenance, distributed by A. Pereira Jordão.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Rigby Taylor: UK and Ireland-based distributor of turf maintenance products — seeds, fertilizers, and equipment — to golf, sports, and amenity markets. Operates an essentially identical business model to A. Pereira Jordão for the same professional greenkeeper customer base, making it APJ's closest international direct peer.
• DLF: Global Danish-based grass seed specialist producing and selling turf and forage seeds worldwide. Directly competes with the seed category A. Pereira Jordão distributes and supplies many of the same professional turf and golf customers across Europe.
• Barenbrug: Dutch-headquartered grass seed company specializing in turf and forage seeds globally. Overlaps with APJ's seed distribution business and serves the same professional turf, golf, and sports-field market segments across Europe.

Broad incumbents

• Scotts Miracle-Gro (Everris): Global lawn and garden brand whose Everris professional division distributes turf fertilizers, seeds, and spreaders worldwide. APJ is Scotts/Everris's distributor in Portugal, while Scotts' professional division also independently sells into the broader European turf market APJ targets.
• COMPO EXPERT: European specialty fertilizer manufacturer focused on turf, horticulture, and professional landscaping. Sells competing fertilizer products to APJ's golf, sports-turf, and amenity customers across European markets.
• ICL Specialty Fertilizers: Global specialty fertilizer manufacturer with significant turf, ornamental, and horticulture lines. Directly competes with — and partially complements — the fertilizer distribution portion of APJ's portfolio at a multinational scale.
• Syngenta: Global crop and turf protection company with dedicated turf and amenity products including fungicides and plant growth regulators. Sells into APJ's golf-course, sports-turf, and groundskeeping customer base across Europe.
• Bayer Crop Science: Global agricultural and turf protection company with products targeted at golf courses, sports turf, and amenity markets. Overlaps with the chemical and protection portion of APJ's portfolio and competes for the same professional end customers.
• Toro Company: US-based global manufacturer of turf maintenance equipment including mowers, sprayers, and irrigation systems for golf, sports, and grounds care. Operates in the same equipment category that APJ distributes through brands such as Graden, Techneat, and Fleet.

Others

• Floratine Products Group: US-based specialty turf nutrition company of which APJ is the exclusive premium distributor in Portugal. Functions simultaneously as a key supplier and a competitor whose independent operations address the same turf nutrition end customers globally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pages/A-Pereira-Jord%C3%A3o-Lda/309984595687782

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A. Pereira Jordão