carrots

What carrots does

Carrots By Anwar Carrots is a US streetwear label founded by Anwar Carrots and operated through Dauscus Carota, LLC. The eponymous menswear line launched in March 2015 at the Scion A/V Retail Gallery Space, evolving from the founder's earlier 2007 creative collective, Peas & Carrots International. The product portfolio spans screen-printed tees ($48), longsleeves ($58), Champion hoodies ($120), mesh shorts ($50), a PUMA Suede sneaker collaboration ($105), and a Manhattan Portage bag capsule ($65–$159), with an Onions By Anwar Carrots sub-brand extending into heavyweight fleece. The core technology is design and brand development rather than software; the operational stack is a Shopify-powered DTC site plus email capture and a brand blog.

The go-to-market combines owned e-commerce with international shipping, mass-market physical retail through Walmart placements across 30+ US states, and an application-based wholesale program for independent stores. There are no subscription or licensing components disclosed; revenue is generated through one-time unit sales of physical goods across premium streetwear price points. The customer base is individual fashion-conscious consumers seeking culturally rooted streetwear; the brand's positioning leans heavily on Anwar Carrots' personal reputation within LA street culture and music, and on co-branded collaborations (PUMA, Manhattan Portage, CHFN/Hemp) to extend reach. The company is privately held, founder-owned, with no institutional investment identified in available sources.

Name

carrots

Legal name

Dauscus Carota, LLC.

Website

https://anwarcarrots.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Carrots By Anwar Carrots is a founder-owned US streetwear label selling apparel, footwear, and accessories through Shopify DTC, Walmart retail, and wholesale, anchored by founder Anwar Carrots' personal brand and collaborations with PUMA and Manhattan Portage.

Ownership category

akta.pro rank

Product category

Streetwear Apparel & Accessories

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Luggage and Leather Goods Retailers (45832)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Handbags & Fashion Bags Manufacturing (IMAOAHAA)

akta.pro secondary industry

Sustainable / Ethical Apparel & Accessories Wholesale (CRAOADAJ)

Keywords

• Streetwear apparel
• Graphic t-shirts
• Collaborative footwear
• Urban fashion accessories
• Men's clothing brand

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of branded streetwear apparel and accessories through e-commerce website and retail channels. One-time purchase model for physical products with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Carrots By Anwar Carrots designs, produces and sells branded streetwear apparel (t-shirts, hoodies, longsleeves, mesh shorts, sweatpants), collaborative footwear (PUMA Suede sneakers priced at $105), and accessories (waist bags, backpacks, drum bags, pouches) under its own brand and the Onions by Anwar Carrots sub-brand. Products are sold directly to consumers through its Shopify e-commerce site, through Walmart retail locations across the United States, and via wholesale to independent retail stores.

Product overview

Carrots by Anwar Carrots is a streetwear menswear label founded in 2015, originating from Trenton, New Jersey. The brand offers a diverse product portfolio including footwear collaborations (PUMA Suede sneakers), apparel (t-shirts, hoodies, longsleeves, shorts), and accessories (bags and waist packs). The company operates sub-brands including Onions by Anwar Carrots, and has collaborative collections with Manhattan Portage. The brand sells directly through its e-commerce platform and through Walmart retail locations.

Differentiator

Problem solved

Functional benefit

Brands

• Carrots x PUMA: A collaborative collection of PUMA Suede sneakers featuring retro Super PUMA graphics and custom colorways.
• Carrots x Manhattan Portage
• Onions By Anwar Carrots

Products and services

• Carrots by Anwar Carrots PUMA Suede (Collaborative Sneaker) Collaborative sneaker produced with PUMA, featuring retro Super PUMA graphics, suede/leather-synthetic uppers and rubber outsoles; comes with extra colored laces and is offered in multiple colorways. Targeted at streetwear consumers seeking culturally branded footwear.
• Berlin Longsleeve

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• PUMAcoreStrategic or Co-development PartnerCollaborative sneaker partnership producing Carrots by Anwar Carrots PUMA Suede sneakers. Product features retro Super PUMA graphics with fresh new look. Available in colorways including PUMA Black-Opale Blue and Smokey Gray/Rickie Orange. Sneakers retail for $105 and feature leather/synthetic uppers with rubber outsoles.
• Manhattan PortagecoreStrategic or Co-development PartnerCarrots x Manhattan Portage bag collection featuring oversized Carrots branding and custom clear-coated logo lining. Products include Jogger Bag ($65), Brooklyn Bridge Waist Bag ($75), Governors Backpack ($149), and Chelsea Drum Bag ($159). Designed for movement and everyday carry.
• WalmartcoreChannel Partner/ Reseller/ DistributorProducts available at Walmart retail locations across extensive US footprint including stores in Alabama, Texas, California, Florida, Georgia, Illinois, New York, Ohio, North Carolina, Virginia, Tennessee, and numerous other states.
• CHFN/HempminorStrategic or Co-development PartnerCHFN x Carrots THCA flower product collaboration. Hemp-derived product available through hhemp.co.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Drew House: Founder-led (Justin Bieber) streetwear brand selling graphic apparel and accessories DTC. Direct analogue to Carrots in being a celebrity/creative-led label whose brand equity rests on a single founder identity.
• Online Ceramics: Small founder-driven streetwear/graphic apparel brand selling directly to consumers with a distinct cultural-identity focus. Closely mirrors Carrots' model of an independent DTC streetwear label built around a recognizable creative collective and founder persona.
• Chinatown Market: Independent streetwear brand built around collabs, graphic-heavy apparel, and a playful, identity-led aesthetic. Compares to Carrots in size, founder/influencer roots, and reliance on collaboration drops to drive demand.
• Places+Faces: Streetwear label born from a creative collective with strong music-scene ties, selling apparel and accessories DTC globally. Matches Carrots' cultural-collective origin and founder-led storytelling model.
• Madhappy: Premium DTC streetwear/lifestyle brand with flagship retail, collaborations, and emotionally-led brand identity. Comparable as a founder-driven apparel label with multi-channel distribution (DTC + select retail) and a cultural/community-led positioning.
• A-COLD-WALL: Independent streetwear/conceptual fashion label with European retail presence and a founder-driven design identity. Comparable to Carrots in being a culture-led, smaller-scale brand with selective collaborations and a focused product assortment.

Broad incumbents

• Stüssy: A foundational streetwear label operating globally across DTC, wholesale, and flagship stores with a California-rooted, surf-and-street identity. Highly comparable as an apparel-and-accessories streetwear brand originating from Southern California culture and selling through multi-channel distribution.
• Aimé Leon Dore: Established New York streetwear label with flagship stores, premium collaborations, and a lifestyle-apparel positioning. Comparable to Carrots as a culture-rooted streetwear brand that has scaled through both DTC and selective retail partnerships.

Others

• Manhattan Portage: Bag and accessories brand and direct collaborator with Carrots By Anwar Carrots. Included as an existing partner-level peer with shared product category (bags/accessories) and co-branded distribution.
• PUMA: Global footwear and sportswear company and direct collaborator producing the Carrots x PUMA Suede sneaker. Included as an existing partner-level peer given shared sneaker product category and co-branded commercial relationship.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about carrots