asaja

What asaja does

ASAJA (Asociación Agraria Jóvenes Agricultores) is a Spanish non-profit professional agricultural association headquartered in Madrid that represents farmers, livestock producers, and agricultural businesses across all of Spain. It operates through a federative structure comprising 16 regional organizations and 40-plus provincial offices covering every autonomous community, supported by member organizations Asaja Joven (youth), Asaja Mujeres (women in agriculture), and Fundación Asaja (foundation for training and rural development). At the European level, ASAJA participates in Copa-Cogeca, the unified EU farmers' and agri-cooperative body, giving it direct representation in EU agricultural policy formation.

The organization's service portfolio centers on advocacy, training, market intelligence, and member benefits. Core digital products include the Observatorio de precios (a weekly price observatory for agricultural and livestock market quotations), the Lonjas exchange system, Revista ASAJA (a sector magazine), and the Whistleblower Channel (Canal de denuncias) compliant with Spanish Ley 2/2023. Training programs include the MAPA-funded Programa CULTIVA for young farmers, Formación y cursos digitales (covering digital skills, AI applications, e-signatures, and social media), and EU-funded initiatives such as Kit Digital and AKIS digitization advisory. The association also coordinates Operational Groups (e.g., GO Superfood, GO Microclimatt, GO SECUESVAC) and European projects (Life Resilience, Recover, Citrusbusters), applied innovation programs that expand its R&D footprint.

ASAJA's revenue model is member-driven, combining recurring annual membership fees from affiliated farmers and livestock producers with fee-based training and advisory services (including AKIS and Kit Digital) and partner-related commissions from a broad commercial network. Core strategic partners include MAPFRE and Agroseguro for multi-risk agricultural insurance, ENESA for state-level insurance coordination, Copa-Cogeca for EU representation, and a wider set of commercial partners (Vodafone, Bayer CropScience, Iberdrola, Peugeot, Isuzu, MAPFRE, Vestaron, KGM, Aviation Drones) that provide preferential terms to members. Member engagement is sustained through provincial offices, a weekly newsletter, a WhatsApp Community, and active social media presence across X, Facebook, Instagram, LinkedIn, Telegram, and YouTube.

Name

asaja

Legal name

Asociación Agraria Jóvenes Agricultores

Website

https://asaja.com

Company type

Private

Operating status

Operating

Short description

ASAJA (Asociación Agraria Jóvenes Agricultores) is a Spanish non-profit agricultural association headquartered in Madrid that represents farmers and livestock producers across all 17 autonomous communities. It delivers advocacy, training, market intelligence, and member services through 40+ provincial offices and EU representation via Copa-Cogeca.

Ownership category

akta.pro rank

Product category

Agricultural Association Services

NAICS

Business Associations (813910), Support Activities for Crop Production (11511), Support Activities for Animal Production (11521)

SIC

Services-Membership Organizations (8600), Agricultural Services (700), Services-Educational Services (8200)

akta.pro primary industry

Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing) (AFACAJAH)

akta.pro secondary industries

Regulatory Compliance, Permitting & Audit Readiness (Food Safety, Environmental, Labor) (AFACAJAE), Agriculture & Food Production (EDABALAA), Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory) (AFACABAL)

Keywords

• Agricultural association services
• Farmer representation advocacy
• Agricultural training programs
• Farm sector price information
• Rural development support

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices23 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Fees: ASAJA generates revenue through annual membership fees from affiliated farmers and agricultural producers across its provincial organizations throughout Spain
2. Training and Advisory Services: The organization provides fee-based training programs including digital skills courses, agricultural certifications, and advisory services under programs like Kit Digital and AKIS digitization advisory

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

ASAJA is a non-profit professional agricultural association (Asociación Agraria Jóvenes Agricultores) that represents and serves farmers and livestock producers across Spain through a federated network of provincial and regional offices. The organization delivers sector advocacy, political representation at national and EU levels (through COPA-COGECA), training programs, market price monitoring, advisory services, and institutional representation on agricultural policy. Members access a portfolio of services including the weekly Observatorio de precios, the Revista ASAJA magazine, the Lonjas exchange system, the MAPA-funded Programa CULTIVA training stays, the Ley 2/2023-compliant Canal de denuncias, and digital training courses.

Product overview

ASAJA (Asociación Agraria Jóvenes Agricultores) is a Spanish farmers' union offering a unified service portfolio centered on agricultural advocacy and member support. The core offerings include the Price Observatory (Observatorio de precios) providing weekly market quotations, the Magazine (Revista) for sector news, and Lonjas exchanges for price discovery. Additional services include a Whistleblowing Channel (Canal de denuncias) for compliance reporting, the CULTIVA Program for young farmer training stays, a Newsletter subscription service, and digital training courses covering AI applications, digital competencies, and social media skills. These products collectively serve the agricultural and livestock sector through information services, compliance tools, professional development, and sector representation.

Differentiator

Problem solved

Functional benefit

Brands

• Asaja Joven: Youth wing of ASAJA focused on young farmers, includes awards such as Premio Joven Agricultor
• Asaja Mujeres
• Fundación Asaja
• Programa CULTIVA
• Observatorio de Precios ASAJA

Products and services

• Observatorio de precios Weekly price observatory providing updated agricultural and livestock market quotations and reference prices for farmers and ranchers across Spanish markets.
• Revista ASAJA Magazine publication covering agricultural and livestock sector news, current affairs, and industry developments.
• Lonjas Agricultural exchange system providing current quotations for main agricultural and livestock products.
• Programa CULTIVA Free formative stay program for young farmers and ranchers developed and funded by the Ministry of Agriculture (MAPA), covering accommodation, meals, transportation, and visits to model agricultural operations.
• Canal de denuncias Internal reporting channel for whistleblowing on compliance, ethics, and regulatory matters, managed by THURMA IURIS S.L. and compliant with Spanish Ley 2/2023.
• Formación y cursos digitales Training courses including AI applied to computing, digital skills, electronic signatures, and social media digitization for agricultural professionals.
• Newsletter ASAJA Email subscription service for receiving agricultural sector news and updates from ASAJA.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Copa-CogecacoreStrategic or Co-development Partner · 1 January 2026European farmers' organization - ASAJA is a member representing Spanish agriculture at EU level, participating in policy positions and advocacy
• VodafoneminorGTM or Marketing PartnerCommercial agreement providing telecommunications services and offers for ASAJA members
• Bayer CropScienceminorGTM or Marketing PartnerAgricultural chemical company partnership for crop protection products and services
• KGM (KGM GAMA Profesional)minorGTM or Marketing PartnerProfessional equipment brand partnership for agricultural machinery and tools
• MAPFREcoreGTM or Marketing PartnerMulti-risk agricultural insurance partnership providing comprehensive coverage for farms and livestock operations
• ENESA (Entidad Estatal de Seguros Agrarios)coreStrategic or Co-development PartnerState entity for agricultural insurance coordination - ASAJA participates in ENESA activities and distributes insurance information to members
• IberdrolaminorGTM or Marketing PartnerElectric mobility and charging station partnership for electric vehicle services
• VestaronminorGTM or Marketing PartnerBiological pest control products for sustainable agriculture
• PeugeotminorGTM or Marketing PartnerVehicle fleet offers and commercial vehicle partnerships for agricultural professionals
• IsuzuminorGTM or Marketing PartnerCommercial vehicle partnership for agricultural pickup trucks and utility vehicles
• AgrosegurocoreGTM or Marketing PartnerAgricultural insurance consortium for crop and livestock coverage - ASAJA promotes and advises on Agroseguro policies

Scale indicators3 records

Recent moves2 records

Expansion highlights6 records

Direct peers

• UPA (Unión de Pequeños Agricultores y Ganaderos): Spain's second major agricultural union representing smallholder farmers and ranchers. Directly competes with ASAJA for members, political influence, and representation roles at Spanish and EU levels through similar provincial office structures.
• COAG (Coordinadora de Organizaciones de Agricultores y Ganaderos): Major Spanish agricultural professional organization representing farmers across autonomous communities. Competes with ASAJA on member services, advocacy at national and EU level, and provincial representation.
• Cooperativas Agro-alimentarias de España: Spanish federation of agricultural cooperatives representing farmer-owned cooperatives. Offers overlapping advocacy and commercial services to Spanish farmers and competes with ASAJA for institutional recognition and policy influence.

Regional players

• FNSEA (Fédération Nationale des Syndicats d'Exploitants Agricoles): France's dominant farmers' union and Copa-Cogeca counterpart. Operates the same member-driven agricultural association model in France, providing a comparable benchmark for ASAJA's structure and service portfolio across Europe.
• Coldiretti: Italy's largest agricultural employers' association representing Italian farmers. Comparable in scale, federative structure, and member services to ASAJA, and co-member of Copa-Cogeca at EU level.
• Deutscher Bauernverband (DBV): German Farmers' Association, the leading advocacy organization for German agriculture. Comparable in scope and Copa-Cogeca membership to ASAJA, representing farmers and shaping agricultural policy at national and EU levels.

Broad incumbents

• FEPEX (Federación Española de Asociaciones de Productores Exportadores): Spanish federation of fruit, vegetable, flower, and live plant producer-exporters. Operates as a specialized agricultural sector association comparable to ASAJA's sectoral work in horticulture and trade representation.

Emerging players

• CEJA (European Council of Young Farmers): European-level organization representing young farmers across EU member states. Comparable in scope to ASAJA's Asaja Joven wing and CULTIVA program, focused on generational renewal in European agriculture.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AsajaNacional
• YouTubeyoutube.com/@AsajaNacional
• Facebookfacebook.com/AsajaNacional
• LinkedInlinkedin.com/company/asaja-nacional
• Instagraminstagram.com/asajanacional

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about asaja