ALPINE PRO

What ALPINE PRO does

ALPINE PRO, a.s. is a privately held Czech joint-stock company headquartered in the Czech Republic that designs, distributes, and retails functional outdoor apparel, footwear, and accessories under the ALPINE PRO brand and its urban sub-brand NAX. The company sells through a dual-channel model: a national e-commerce platform at alpinepro.cz and an owned network of physical retail stores (Prodejny) located in shopping centers across 20+ Czech cities including Prague, Brno, Ostrava, Plzeň, Liberec, Hradec Králové, and Olomouc, with in-store pickup and inventory visibility integrated across the network. Its assortment spans men's, women's, and children's categories — including jackets, pants, shorts, hoodies, vests, t-shirts, dresses, swimwear, baselayers, and footwear — across performance, urban, and outdoor use cases, with prices ranging from approximately 399 Kč for basic apparel to 2,199 Kč for premium jackets.

The product range is built on proprietary material technologies including the PTX waterproof membrane, Cool Dry moisture-wicking treatment, Soft Shell stretch-woven materials, EVA midsoles, TPR outsoles, Merino wool insulation, and YKK zippers. The firm operates a subscription-based loyalty program, the ALPINE PROgram, which offers free shipping over 1,399 Kč, 30-day returns, and bonus vouchers to drive repeat purchase. The company's revenue model is overwhelmingly B2C unit-sale driven through e-commerce and brick-and-mortar retail, with a small subscription/loyalty revenue line and a non-material co-branded supply partnership with the Czech Paralympic Team for the Milano Cortina 2026 Winter Paralympics. No parent company, private equity sponsor, or institutional investor has been disclosed.

The go-to-market is concentrated entirely in the Czech Republic with no announced international expansion. Distribution advantages and brand recognition — reinforced by the Paralympic sponsorship and a content/blog marketing channel — are the primary competitive assets. Limited financial transparency (no revenue, headcount, or capital structure disclosed) and the absence of any AI or data-driven capability layer are notable characteristics distinguishing ALPINE PRO from international outdoor-tech competitors.

Name

ALPINE PRO

Legal name

ALPINE PRO, a.s.

Website

https://alpinepro.cz

Company type

Private

Operating status

Operating

Short description

ALPINE PRO is a Czech private outdoor apparel and footwear retailer operating an owned e-commerce platform and a 20+ store retail network across major Czech cities, serving men, women, and children with proprietary PTX, Cool Dry, and Soft Shell technologies under its core brand and NAX urban sub-brand.

Ownership category

akta.pro rank

Product category

Outdoor Apparel and Footwear

NAICS

Sporting Goods Retailers (45911), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Outdoor Performance Footwear & Apparel Retail (Trail/Hike) (CRAMACAI)

Keywords

• Outdoor apparel
• Outdoor footwear
• Sportswear retail
• Functional clothing
• Outdoor accessories

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales - E-commerce: Direct-to-consumer online sales through alpinepro.cz e-commerce platform, selling outdoor apparel, footwear, and accessories to end customers
2. Retail Sales - Physical Stores: Brick-and-mortar retail sales through company-owned stores (Prodejny) across the Czech Republic, offering in-store shopping and pickup options
3. Loyalty Program (ALPINE PROgram): Loyalty program generating revenue through membership subscriptions and driving repeat purchases with exclusive benefits including free shipping and extended returns

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

ALPINE PRO designs, sources and sells outdoor clothing, footwear, and accessories for women, men, and children through its own e-commerce platform (alpinepro.cz) and a network of physical retail stores across the Czech Republic. The product range is built around proprietary material technologies such as PTX waterproof membrane, Cool Dry moisture-wicking, Soft Shell, and EVA midsoles, and includes performance athletic lines, an Olympic/Paralympic collection, and the NAX urban fashion sub-brand. Revenue is generated primarily through direct-to-consumer retail sales of branded apparel and footwear, supported by an ALPINE PROgram loyalty membership offering free shipping and extended returns.

Product overview

ALPINE PRO is a Czech outdoor clothing and footwear e-commerce retailer offering a comprehensive product portfolio spanning three main categories: clothing, footwear, and accessories. The company sells products for women, men, and children through its e-commerce platform and physical retail stores. The product range includes functional outdoor apparel featuring technologies like PTX membrane (waterproof), Cool Dry (quick-dry), Softshell materials, organic cotton, and Merino wool. Key product lines include the PERFORMANCE collection for athletic performance, the NAX sub-brand for urban fashion, and the Olympic collection. Footwear offerings cover outdoor, sports, summer, urban, and winter categories. The company operates a loyalty program (ALPINE PROgram) providing member benefits including free shipping over 1,399 Kč and extended return windows. Products are primarily sold through the alpinepro.cz e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• NAX: Urban fashion sub-brand offering city-style clothing for women, men, and children.

Products and services

• BASIKO Children's Quick-Dry T-Shirt Children's quick-dry t-shirt using Cool Dry-style fast-drying technology, designed for outdoor activities and part of the children's clothing line.
• OMONA Women's Jacket with PTX Membrane Women's jacket featuring PTX membrane technology providing waterproof and breathable protection for outdoor activities.
• UHESE Outdoor Footwear with PTX Membrane Outdoor footwear featuring PTX membrane technology for waterproof protection, priced at 1,999 Kč.
• OMEGE Summer Outdoor Footwear Summer outdoor footwear for various outdoor activities, priced at 1,899 Kč.
• EREGO Children's Sports Footwear Children's sports footwear with EVA midsole for shock absorption and TPR outsole for grip. Weighs only 140g in size 31. Suitable for Nordic, Running, and Walking-Tourism activities.
• MOTENO Children's Outdoor Footwear with PTX Membrane Children's outdoor footwear with PTX membrane for waterproof protection. Discounted from 1,999 Kč to 799 Kč (-60%).
• ALPINE PROgram Loyalty Program Customer loyalty program offering free shipping over 1,399 Kč for members, 30-day returns policy, welcome vouchers, gift vouchers, exclusive pricing, and bonus vouchers for loyal customers. Annual membership subscription.
• PERFORMANCE Collection High-performance athletic collection featuring advanced materials for maximum performance and comfort during active pursuits across clothing and footwear.
• NAX Urban Fashion Sub-brand Urban fashion sub-brand under ALPINE PRO offering contemporary city-style clothing and accessories for women, men, and children.
• Olympic / Paralympic Collection Official Olympic and Paralympic-themed apparel collection tied to ALPINE PRO's sponsorship of the Czech Paralympic Team for Milano Cortina 2026 Winter Paralympic Games.
• Gift Vouchers (Dárkové poukazy) ALPINE PRO gift vouchers available for purchase online and redeemed across the product range for women, men, and children.
• Women's Outdoor Clothing Range Full women's outdoor clothing assortment including t-shirts and tops, shirts, dresses and skirts, hoodies and sweaters, vests, shorts, leggings, pants, jackets, coats, and functional underwear. Includes plus size options.
• Women's Footwear Range Women's footwear assortment covering summer, outdoor, sports, urban, and winter categories.
• Men's Outdoor Clothing Range Full men's outdoor clothing assortment including t-shirts, shirts, hoodies and sweaters, vests, shorts, pants, functional underwear, jackets, and coats. Includes plus size options.
• Men's Footwear Range Men's footwear assortment covering summer, outdoor, sports, urban, and winter categories.
• Children's Outdoor Clothing Range Full children's outdoor clothing assortment including t-shirts and tops, dresses and skirts, hoodies and sweaters, vests, shorts, pants, leggings, functional underwear, jackets, coats, and winter overalls.
• Children's Footwear Range Children's footwear assortment covering summer, outdoor, sports, urban, and winter categories.
• Accessories Range (Women, Men, Children) Outdoor accessories including sunglasses, caps and headbands, bags and backpacks, towels, socks, camping items, impregnation and detergent products, scarves, helmets, gloves, and other miscellaneous accessories.

Quantifiable outcome

• Free shipping for ALPINE PROgram members on orders over 1,399 Kč
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Czech Paralympic TeamflagshipStrategic or Co-development Partner · 1 January 2026ALPINE PRO is an official partner of the Czech Paralympic Team, supplying apparel for athletes competing at the Milano Cortina 2026 Winter Paralympic Games. The partnership includes outfitting 24 athletes and 4 guides representing the largest Czech Paralympic team in history.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sportisimo: Sportisimo is the largest Czech sporting goods and footwear retailer with a near-identical multi-channel (stores + e-commerce) model. Directly comparable to ALPINE PRO on geography, price band, and assortment breadth across outdoor, running, and lifestyle categories.
• Decathlon: Global multi-category sporting goods retailer with Czech stores and a wide own-brand outdoor apparel/footwear assortment. Closely comparable on value-oriented outdoor assortment, store footprint strategy, and proprietary technology branding.
• Intersport: European sporting goods retailer with Czech e-commerce and shop-in-shop presence. Comparable as a multi-brand sporting goods retailer serving similar Czech consumers across apparel, footwear, and equipment.
• Jack Wolfskin: German outdoor apparel/footwear brand with Central European distribution and mid-market pricing. Comparable to ALPINE PRO on product mix (jackets, footwear, hiking gear) and proprietary membrane/weatherproof technology branding.
• Fjällräven: Swedish heritage outdoor apparel and backpack brand with pan-European retail and DTC presence. Comparable on functional everyday/outdoor crossover positioning and a strong Nordic/Central European consumer base.

Broad incumbents

• The North Face: Global premium outdoor apparel and footwear brand owned by VF Corporation with strong Czech retail and e-commerce presence. Comparable across technical outerwear, hiking footwear, and lifestyle collections.
• Columbia Sportswear: US-listed global outdoor apparel/footwear brand with broad European distribution including Czech Republic. Comparable on multi-category outdoor assortment (jackets, hiking footwear, performance apparel) and technology-led marketing.
• Salomon: Ameer Sport-owned French outdoor and trail-running footwear/apparel brand with strong European presence. Comparable to ALPINE PRO's footwear-led offerings (hiking, trail, Nordic, urban) and proprietary midsole/outsole technology.
• Helly Hansen: Norwegian outdoor and workwear brand distributed across European markets. Comparable on technical outerwear, base layers, and a Scandinavian positioning that overlaps with ALPINE PRO's winter/hiking assortment.
• Mammut: Swiss mountain sports brand selling technical outdoor apparel, footwear, and climbing/hiking gear across Europe. Comparable to ALPINE PRO on hiking apparel, insulation, and premium mountain-positioned product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/alpine-pro-a-s

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALPINE PRO