What Alluvion does

Alluvion Embellishment is a private B2B apparel decoration company founded in June 2023 by Rich Petty (President) and Steve Wands (Executive Vice President) following their acquisition of a production facility and equipment from liquidation in South St. Louis County, Missouri. The founders — who had worked together since 2007 at Paramount Apparel — repositioned the inherited operation from a declining-margin screen printing business toward embroidery-led embellishment services. Alluvion explicitly targets major apparel brands, distributors, and team dealers as overflow or full production partners, and does not serve walk-in retail or consumer customers. The company describes itself as "the production" for some customer relationships rather than a sub-tier decorator.

The company's production base consists of 54 industrial Tajima embroidery heads running three shifts continuously, with 15-needle capability per machine and over 400 Madeira thread colors in stock. Service lines span Custom Embroidery, Direct-to-Film (DTF) Printing at 2880 dpi, Heat Transfer Vinyl (including name/number applications for athletic uniforms), and Lasered Patches, supported by Third-Party Logistics (3PL) inventory management, order fulfillment, and shipping, plus ancillary fulfillment operations (folding, polybagging, hang tags, retail folds, label replacement, UPC labeling). Underpinning the operation is a custom-built production management technology platform that provides real-time order updates, individualized customer portals, daily production summaries, week-by-week comparisons, automated thread inventory tracking, KPI monitoring, and a centralized communication system — designed to replace email/voicemail exchanges between customers and the production floor. Standard embroidery turnaround is 10 days, local DTF-only orders received by 2PM ship in 1 day, and the central Midwest location enables 3-day-or-less ground shipment anywhere in the continental US.

Commercially, Alluvion operates a sales-led B2B model via dedicated representatives and direct relationships, accepting orders through email, spreadsheet, or API integration. Pricing is quote-based per unit and stitch count, with no minimum order requirements — an atypical structure for the embroidery category — and a $30 per-file digitization fee. There is no public disclosure of revenue, headcount, funding, or financial performance; no external institutional investment is evident, and ownership appears concentrated between the two co-founders. The company maintains brand presence on LinkedIn and Facebook, with its website serving as the primary informational and inquiry channel.

Name

Alluvion

Legal name

Alluvion Embellishment

Website

https://alluvionusa.com

Company type

Private

Founded year

2023

Operating status

Operating

Short description

Alluvion Embellishment is a private B2B contract apparel decoration company providing embroidery, DTF printing, heat transfer, lasered patches, and 3PL services for major brands, distributors, and team dealers from its South St. Louis County, Missouri facility.

Ownership category

akta.pro rank

Product category

Contract Apparel Embellishment and Decoration Services

NAICS

Apparel Manufacturing (315)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Apparel OEM/ODM & Private Label Manufacturing (CRAAAAAK)

akta.pro secondary industry

Contract / Private Label Cut & Sew Manufacturing (OEM/ODM) (IMAOAEAM)

Keywords

• Contract embroidery services
• Apparel embellishment
• Garment decoration
• DTF printing services
• Third-party logistics apparel

Headquarters

HQ city

South St. Louis County

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Embroidery Services: Primary revenue stream from custom embroidery on apparel and garments. Pricing based on unit count and stitch count complexity. No minimum order requirements due to low setup costs.
2. Direct-to-Film (DTF) Printing: Digital printing service using film transfer technology for application on various surfaces. Offers cost savings compared to screen printing with superior print quality at 2880 dpi.
3. Heat Transfer Services: Heat transfer vinyl application for smaller production runs, including name and number applications for athletic uniforms.
4. Lasered Patches: Laser cut or laser printed patches sewn onto garments for enhanced decoration options.
5. Third-Party Logistics (3PL): Inventory management, order fulfillment, and shipping services for brands and factories. Handles logistics from start-to-finish after decoration completion.
6. Digitizing Services: File setup and digitization service at $30 per file, including physical stitchout proof.
7. Fulfillment Services: Additional services including folding, polybagging, hang tags, retail folds, cutting, tagging, and UPC labeling.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Alluvion provides contract embroidery and garment embellishment services for major apparel brands, distributors, and team dealers. Core offerings include custom embroidery on 54-head Tajima machines (15-needle, 3 shifts, 400+ Madeira thread colors), Direct-to-Film (DTF) printing at 2880 dpi, heat transfer for athletic name/number applications, and lasered patches, supported by 3PL and fulfillment services. The company operates exclusively B2B with no minimum order requirements, a 10-day standard turnaround, and a custom-built production management platform providing real-time order tracking.

Product overview

Alluvion Embellishment is a B2B apparel decoration company offering a suite of embellishment services primarily for major brands, distributors, and team dealers. The core product portfolio centers on five decoration techniques: Custom Embroidery (using 54-head Tajima machines with 400+ thread colors), Direct-to-Film (DTF) Printing (eco-friendly, 2880 dpi), Heat Transfer (for smaller runs including athletic name/number applications), Lasered Patches (laser cut/printed sewn-on patches), and Heat Press applications. These are supported by Third-Party Logistics (3PL) services for inventory management, fulfillment, and shipping. A proprietary Custom Production Management Technology platform underpins all services, providing real-time tracking, KPI monitoring, and client-specific portals. The company also offers ancillary fulfillment services (folding, polybagging, hang tags, retail folds, labeling, UPC marking).

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Embroidery Industrial custom embroidery service for apparel brands, distributors, and team dealers, running 54-head Tajima machines with 15-needle capability, 3 shifts, and access to over 400 colors of Madeira thread. Capable of handling designs from small logos on socks to full back designs, with no minimum order requirements and a 10-day standard turnaround.
• Direct-to-Film (DTF) Printing Direct-to-film printing service that prints designs on film for application to almost any surface, offering 2880 dpi print quality, PMS color matching, and an eco-friendly process without PVCs or harsh chemicals. Includes 1-day turnaround guarantee for local DTF-only orders received by 2PM.
• Heat Transfer Heat transfer vinyl (HTV) service suitable for smaller production runs, including name and number applications for athletic uniforms, where designs are cut or printed and applied to garments using heat presses.
• Lasered Patches Laser cut or laser printed patches sewn directly onto garments for decorative customization, with capability to also laser non-garment items for additional decoration options.
• Third-Party Logistics (3PL) Third-party logistics services including inventory management, order fulfillment, and shipping, handling garment logistics from start-to-finish after decoration completion, with 3-day-or-less nationwide shipping from a central Midwest location.
• Fulfillment Services Additional fulfillment operations including folding (basic bulk to individual), polybagging, hang tag application, retail folds, label cutting and replacement, woven label tagging, and UPC labeling.
• Digitizing Services File setup and digitization service at $30 per file, including a physical stitchout proof, to prepare customer artwork for embroidery production.

Quantifiable outcome

• 10-day standard turnaround time for embroidery orders
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Stadri Emblems: Stadri Emblems is a U.S. manufacturer of custom embroidered emblems and patches serving apparel brands, distributors, and team dealers. It is a direct peer to Alluvion's laser-patch and embroidery services, addressing the same B2B customer base with overlapping decoration techniques and tooling.

Broad incumbents

• alphabroder: alphabroder is one of the largest U.S. wholesale apparel and promotional product distributors, offering in-house decoration services (embroidery, screen print, heat seal) alongside its distribution catalog. It overlaps Alluvion in B2B decoration services to brands and team dealers, but operates at much broader scale and as a primarily distribution-led incumbent.
• SanMar: SanMar is a large U.S. wholesale apparel distributor that also offers decoration services to its brand and team-dealer customers. While primarily a distributor, its in-house decoration footprint competes with Alluvion for share of contract embellishment work from apparel brands and team dealers.
• 4imprint: 4imprint is a major North American promotional products distributor with integrated decoration capabilities (embroidery, screen print, heat transfer) for branded merchandise. It competes for the same promotional products and B2B decorated apparel wallet that Alluvion targets, with a far larger catalog and customer base.
• HALO Branded Solutions: HALO Branded Solutions is one of the largest U.S. promotional product and branded merchandise distributors, with in-house decoration across multiple techniques serving enterprise clients. It competes for decoration overflow work from major brands on a national scale, making it a broad incumbent comparable to Alluvion's B2B decoration segment.
• PCNA (Polyconcept North America): PCNA is a leading North American supplier of promotional products with integrated decoration services for apparel and accessories. Like Alluvion, it serves B2B customers needing branded decorated merchandise, but operates at significantly broader scale across multiple decoration techniques.
• Koozie Group: Koozie Group is a North American promotional products supplier offering decorated apparel, drinkware, and accessories with in-house decoration. It competes with Alluvion for share of decoration services on promotional and team-apparel orders from distributors and brands.
• Crestline: Crestline is a U.S. promotional products and custom-decorated apparel distributor offering embroidery, screen print, and laser decoration to B2B customers. It is comparable to Alluvion as a national, decoration-enabled promo supplier serving the same end-buyer base.
• Pinnacle Promotions: Pinnacle Promotions is a U.S. promotional products distributor with in-house decoration capabilities for branded apparel and accessories. It overlaps Alluvion's B2B service model for promotional brands and event-driven corporate customers.

Emerging players

• LogoSportswear: LogoSportswear is a custom team-uniform and decorated apparel e-commerce provider for schools, leagues, and corporate buyers. It is comparable as a B2B team-dealer decoration peer, though it operates a primarily digital-direct model rather than serving as an overflow decorator for major brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/people/Alluvion-USA/100084383372564
• LinkedInlinkedin.com/company/alluvion-usa

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alluvion