Art Is Amor
Art Is Amor is a small, bootstrapped Atlanta-based direct-to-consumer e-commerce company that sells physical and digital adult coloring books celebrating curly hair and body diversity through a Shopify storefront serving global consumers.
- Company typePrivate
- Founded-
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Art Is Amor does
Art Is Amor is a small, privately held, bootstrapped e-commerce business headquartered in Atlanta, Georgia, that sells adult coloring books celebrating curly hair and diverse body representation. The company operates a single Shopify-powered direct-to-consumer storefront at artisamor.com and does not sell through any third-party marketplaces, retailers, or distribution partners. Its product portfolio is narrowly focused on the Curly Girl Summer brand, offered in two formats: a $20.00 USD physical spiral-bound coloring book with 40 hand-drawn illustrations, tutorial pages, and thick uncoated cardstock, and an $8.00 USD PDF digital edition with 20 illustrations intended for use in digital art programs or home printing. Physical books are specially printed per order and shipped within 7-10 business days to a global customer base spanning the US, Canada, the UK, and approximately 25 EU countries.
The underlying technology stack is a standard Shopify e-commerce installation without disclosed modules, APIs, or platform extensions, and the company maintains no mobile application. Marketing is conducted entirely through organic social media on Pinterest, Instagram, TikTok, and YouTube under the @artisamor handle, supplemented by email/newsletter promotions and time-limited campaigns such as free shipping and discount codes. The company has no disclosed institutional investors, no funding history, no patents or trademarks on record, no leadership team disclosed publicly, and no AI or machine learning capabilities integrated into the product or platform.
Revenue is generated exclusively through one-time purchases of physical and digital coloring books with no subscription, licensing, or recurring component. The customer base consists of consumer end-users seeking creative relaxation, artistic self-expression, and products featuring curly hair and diverse body representation, plus a secondary gift-buyer segment. There is no B2B channel, no wholesale arrangement, and no enterprise customer concentration. The company self-identifies as a small independent business with no publicly disclosed financials, headcount trend, or growth metrics.
Art Is Amor firmographics
Firmographics- Name
- Art Is Amor
- Legal name
- Art Is Amor
- Website
- https://artisamor.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Art Is Amor is a small, bootstrapped Atlanta-based direct-to-consumer e-commerce company that sells physical and digital adult coloring books celebrating curly hair and body diversity through a Shopify storefront serving global consumers.
- Ownership category
- akta.pro rank
Art Is Amor industry classification
Industry- Product category
- Adult Coloring Books
- NAICS
- Book Publishers (513130)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Humor, Gift & Specialty Format Books (Journals, Coloring, etc.) (MPAJAAAN)
- akta.pro secondary industry
- Art, Photography & Illustrated Books Publishing (MPAJAAAF)
Keywords
Where Art Is Amor is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Art Is Amor business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Physical Coloring Books: One-time purchase of physical spiral-bound coloring books sold directly through the e-commerce storefront. Physical products are specially printed per order and shipped to customers within 7-10 business days.
- Digital Downloads: One-time purchase of PDF digital coloring books delivered as instant downloads after purchase. Digital edition includes 20 hand-drawn illustrations with pattern practice and swatch pages, plus exclusive free gifts. Licensed for personal use only.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Curly Girl Summer Physical Coloring Book |
| One time/ perpetual license | Pay-as-you-go | Curly Girl Summer Digital Edition |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Art Is Amor product offering
Product offeringCore offering
Art Is Amor designs and sells adult coloring books under its own brand, offering a physical spiral-bound edition (40 hand-drawn illustrations, priced at $20.00) and a digital PDF edition (20 illustrations, priced at $8.00) of its flagship "Curly Girl Summer" title. Physical books are printed on demand and shipped within 7–10 business days, while digital products are delivered as instant downloads after purchase. The artwork focuses on diverse curly hair representation, body positivity, and tutorial content on shading, blending, and textured hair techniques.
Product overview
Art Is Amor is a small independent business offering a focused portfolio of adult coloring books centered on body positivity and curly hair representation. The company sells two versions of its flagship product: a physical spiral-bound coloring book with 40 illustrations priced at $20.00, and a digital PDF edition with 20 illustrations priced at $8.00. Both products feature hand-drawn artwork with tutorial pages, though the physical edition includes additional materials such as pattern practice pages and page protectors. The company operates as a Shopify-powered e-commerce store without additional modules, add-ons, or platform extensions.
Differentiator
Problem solved
Functional benefit
Products and services
- Curly Girl Summer: Cozy Coloring Book (Physical Edition)
Quantifiable outcome
- 40 exclusive illustrations in physical edition, 20 in digital edition
- +2 more outcomes
Companies that use Art Is Amor
Customer profileSegments2 records
Ideal customer profiles2 records
Art Is Amor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Art Is Amor partnerships and signals
Strategic signalScale indicators1 record
Expansion highlights4 records
Art Is Amor competitors and assessment
Company assessmentDirect peers
- Johanna Basford: Creator-publisher of the original adult coloring book phenomenon (Secret Garden). Operates a direct-to-consumer storefront selling premium illustrated coloring books, directly analogous to Art Is Amor's niche-author DTC model.
Broad incumbents
- Dover Publications: Long-established publisher with one of the largest adult coloring book catalogs (Creative Haven line). Competes in the same coloring book category but at vastly broader catalog scale and through retail/wholesale channels rather than a single-artist DTC storefront.
- Crayola: Dominant brand in coloring/illustration products with a broad art supplies portfolio. Overlaps with Art Is Amor's end-use case (coloring as creative activity) but operates across mass-market retail, kids' products, and licensing rather than niche-author DTC.
- Chronicle Books: Independent publisher with a meaningful gift/illustrated/coloring catalog distributed through retail and DTC. Comparable product format (specialty illustrated books) though far broader in scope and distribution channels than Art Is Amor.
- Quarto Group: Global illustrated book publisher spanning children's, adult, art, and lifestyle titles, including coloring and activity formats. Comparable product category but operated at publisher scale rather than single-artist DTC.
- Workman Publishing: Independent publisher known for lifestyle, activity, and craft titles including coloring books. Sells through retail and own channels; comparable product formats but much broader catalog and team.
- Ten Speed Press: Penguin Random House imprint with established coloring and illustrated gift book lines. Comparable product category but operates as a major publishing house rather than a DTC microbrand.
Others
- Faber-Castell: Global manufacturer of art and coloring supplies including colored pencils used alongside coloring books. Adjacent/enabling player in the coloring ecosystem rather than a direct competitor, but frequently bundled with coloring book purchases.
- Lulu (Lulu Press): Print-on-demand self-publishing platform often used by independent creators to produce and sell illustrated books, including coloring books. Indirect comparator as an alternative infrastructure choice for a single-artist coloring book business.
Emerging players
- Coloring Book Cafe: Independent publisher focused exclusively on adult coloring books sold through Amazon and direct channels. Closest single-niche peer to Art Is Amor in target audience and product format, though distributed primarily through marketplaces rather than a curated DTC storefront.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Art Is Amor social profiles
Digital presenceArt Is Amor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Art Is Amor leadership team
Management profileNumber of profiles
Art Is Amor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Art Is Amor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Art Is Amor
What does Art Is Amor do?
Art Is Amor designs and sells adult coloring books under its own brand, offering a physical spiral-bound edition (40 hand-drawn illustrations, priced at $20.00) and a digital PDF edition (20 illustrations, priced at $8.00) of its flagship "Curly Girl Summer" title. Physical books are printed on demand and shipped within 7–10 business days, while digital products are delivered as instant downloads after purchase. The artwork focuses on diverse curly hair representation, body positivity, and tutorial content on shading, blending, and textured hair techniques.
Is Art Is Amor a public or private company?
Art Is Amor is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Art Is Amor founded?
Art Is Amor was founded in -1. It employs 11 to 50 people.
Where is Art Is Amor based?
Art Is Amor is headquartered in Atlanta, United States, in the North America region.
How does Art Is Amor make money?
Two revenue lines are on record. Physical Coloring Books are the primary driver. The others are digital Downloads.
Who are Art Is Amor's main competitors?
Johanna Basford is listed as a direct peer. Broad incumbents are Dover Publications, Crayola, Chronicle Books, Quarto Group, Workman Publishing and Ten Speed Press. Others are Faber-Castell and Lulu (Lulu Press). Coloring Book Cafe is listed as an emerging player.
Does Art Is Amor have an API?
No public API is recorded for Art Is Amor.
What industry is Art Is Amor in?
Art Is Amor's product category is Adult Coloring Books. Its primary akta.pro industry code is MPAJAAAN, Humor, Gift & Specialty Format Books (Journals, Coloring, etc.), with a secondary code of MPAJAAAF, Art, Photography & Illustrated Books Publishing. Its NAICS code is 513130 and its SIC code is 2731.