What ColoringBook.com does

ColoringBook.com, legally Really Big Coloring Books®, Inc., is a St. Louis-based publisher and in-house manufacturer founded in 1988 by N. Wayne Bell. The company designs, prints, binds, and sells coloring books, story books, notebooks, greeting cards, placemats, and paper products, and serves as an authorized wholesale distributor of the Crayola catalog. It operates multiple product lines including standard retail coloring books (children and adult), licensed PBS KIDS character books, fully custom and imprint/private-label books for businesses, organizations, schools, and government, plus a print-on-demand (POD) publishing service capable of fulfilling orders from a single copy to tens of thousands of units. The company also operates a music publishing arm (The Color Tones®) and a digital presence anchored by ColoringBook.com and an estate of 1,500+ related domain names.

The business runs a hybrid B2B/B2C model: direct-to-consumer e-commerce through ColoringBook.com, quote-based enterprise sales for custom and imprint work, wholesale distribution to retailers and Amazon/Borders/Barnes & Noble, fundraising channels via 501(c)(3) organizations, and vetted contractor status with the U.S. Government Publishing Office (GPO). Pricing is unit-based with bulk discount tiers (e.g., $2.09–$5.99 per standard book depending on quantity), while custom/imprint jobs are quote-based with no setup fees and four imprint areas per book. Production is 100% U.S.-made at the Dielman Industrial Drive facility, which was expanded in 2019 with new bindery and press equipment, and a separate Canadian corporate entity has operated from Manitoba since 2014. The company owns CPSIA-compliant children's product certification, Library of Congress registrations, and a PBS KIDS character license covering roughly a dozen properties.

Geographically the company ships to 90+ countries and has published content in 30+ languages, although U.S. revenue is clearly dominant given the GPO work, Crayola distribution, and school-channel depth. Customers span education (schools, homeschool, FFA/booster clubs), nonprofit/fundraising (Boy Scouts, Lions, Kiwanis, church groups), retail/wholesale, federal/state/local government, and end consumers (parents and adult hobbyists). Recent product activity is concentrated around America's 250th anniversary (2026), the Trump Accounts financial initiative, and the 2025 launch of a full 50-state coloring book line, indicating active thematic monetization around national moments. There is no disclosed venture or institutional funding; ownership remains concentrated with founder Bell and COO Kenneth N. Rich (joined 2004), making this a profitable-or-stable privately-held operator rather than a venture-backed growth asset.

Name

ColoringBook.com

Legal name

Really Big Coloring Books®, Inc.

Website

https://coloringbook.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

ColoringBook.com (Really Big Coloring Books®, Inc.) is a St. Louis-based publisher and in-house manufacturer designing, printing, and selling coloring books, custom imprint books, Crayola wholesale supplies, and licensed PBS KIDS titles to consumers, schools, businesses, nonprofits, and government agencies in 90+ countries.

Ownership category

akta.pro rank

Product category

Coloring Book Publishing and Manufacturing

NAICS

Book Publishers (513130), Books Printing (323117), Office Supplies and Stationery Retailers (45941)

SIC

Books: Publishing Or Publishing & Printing (2731), Book Printing (2732), Pens, Pencils & Other Artists' Materials (3950)

akta.pro primary industry

Children’s Activity & Workbook Publishing (MPAJAFAG)

akta.pro secondary industries

Children’s Activity & Practice Books (Workbooks, Puzzles, Handwriting) (EDAGAIAE), Humor, Gift & Specialty Format Books (Journals, Coloring, etc.) (MPAJAAAN), Children’s Book Print-on-Demand (Picture Books, Early Readers, YA) (MPAJANAC), Children’s Books & Educational Readers Retail (CRALAAAD)

Keywords

• Coloring book publishing
• Custom book manufacturing
• Print-on-demand services
• Children's activity books
• Art supply wholesale

Headquarters

HQ city

Saint Louis

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Standard Coloring Book Sales: Direct sales of pre-designed coloring books for children and adults across various topics including educational, entertainment, holiday, and cultural themes. Products sold individually or in bulk at tiered wholesale pricing.
2. Custom Coloring Book Manufacturing: Custom-designed coloring books for businesses, organizations, schools, and government clients. Includes imprint books with customer branding, private-label products, and fully customized designs. Orders range from small batches to 10,000+ custom books.
3. Print-on-Demand Publishing: POD services allowing clients to order as few as a dozen copies or thousands on demand, with direct shipping. Also supports authors and customers in self-publishing coloring and story books.
4. Crayola Wholesale Distribution: Authorized wholesaler and distributor of Crayola brand crayons, markers, colored pencils, paints, and art supplies throughout the USA and Canada. Sells single items to truckload quantities.
5. Paper Products: Additional paper products including notebooks, greeting cards, placemats, and story books. The company also publishes music through its music division.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

ColoringBook.com designs, manufactures, and sells coloring books and related paper products for children and adults through its own e-commerce storefront, wholesale channels, and B2B enterprise sales. The company produces standard, custom, and imprint coloring books using in-house design, printing, and binding at its St. Louis, MO facility, with print-on-demand capabilities supporting orders from one copy to 10,000+ units. It also serves as an authorized Crayola wholesaler and produces licensed PBS KIDS character books, hardback books, story books, placemats, greeting cards, and notebooks.

Product overview

Really Big Coloring Books, Inc. (ColoringBook.com) is a St. Louis-based publisher and manufacturer offering a comprehensive portfolio of coloring book products and publishing services. The core offerings include coloring books for children and adults in multiple sizes (Regular 8.5x11, Big Books 12x18, Travel Tablets 5.5x8.5, Giant Tablet 11x17, Really Big 17.5x22.5), custom coloring books with print-on-demand capabilities, and imprint/ private branding services for businesses and organizations. The company also develops licensed PBS KIDS character coloring books, operates as a wholesale Crayola distributor, offers personalized coloring books, and provides story books and paper products including greeting cards, notebooks, and placemats. Services include custom book design, printing, binding (perfect-bound, case-bound, spiral), and bulk order fulfillment for retail, wholesale, schools, government, and individual customers. The company has been creating original hand-drawn art since 1988 and now also welcomes AI-generated designs.

Differentiator

Problem solved

Functional benefit

Brands

• Colorful Story Books: Full-color storybooks division for children and adults, launched using advanced digital technology and high-end presses for print-on-demand publishing.
• The Color Tones®

Products and services

• Coloring Books for Children Pre-designed children's coloring books in multiple sizes (Regular 8.5x11, Big Books 12x18, Travel Tablets 5.5x8.5, Giant Tablet 11x17, Really Big 17.5x22.5) covering animals, educational subjects, cultural themes, holidays, and entertainment topics. Sold individually or in bulk at tiered wholesale pricing to parents, schools, and retailers.
• Coloring Books for Adults Adult coloring books categorized by themes including Stress Relief & Therapy, Entertainment, Holiday Topics, Nature, Oddities, Educational-Historic, and Political. Designed for high-quality paper compatible with various art supplies, marketed for relaxation, stress relief, and creative hobby activities.
• Custom Coloring Books Custom-designed coloring books for businesses, organizations, schools, and individuals, offering any topic, any page count, with in-house graphics, design, printing, and binding. Print-on-demand production supports orders from a dozen copies to tens of thousands, with direct shipping to customers.
• Imprint Customized Coloring Books Business-oriented imprint coloring books allowing organizations to market their services or promote their brand through customized content and covers. Features 4 imprint areas per book with no setup fees and complimentary color, available across multiple sizes and bindings.
• Personalized Coloring Books Customizable coloring books where an individual's name appears on the front cover and throughout every page. Themes include princess playdates, flying with fairies, underwater exploration, dinosaurs, and more. Sold at $5.99 per book.
• PBS KIDS Character Coloring Books Licensed coloring books featuring PBS KIDS characters including Arthur, The Berenstain Bears, Cyberchase, Dinosaur Train, Elinor Wonders Why, Lyla in the Loop, Odd Squad, SID the Science Kid, Wild Kratts, Alma's Way, and WordWorld. Product formats include Big Books 12x18, Regular 8.5x11, Travel Tablets 5.5x8.5, Imprintable 8.5x11, Notebooks, Sketchbooks, Placemats, and Greeting Cards.
• Hardback Books Biographies, stories, perfect-bound and case-bound hardback books, coloring books, and other products manufactured at the St. Louis, MO facility.
• Crayola Wholesale Distribution Authorized wholesale distribution of the entire Crayola catalog including crayons, colored pencils, markers, chalks, paints, toys, and art supplies. Single source for one-off and corporate orders at wholesale prices, from single items to truckload quantities.
• Placemats Custom placemats and custom coloring book menus representing brand identity, printed for dining and entertainment venues.
• Story Books & Paper Products (Colorful Story Books) Full-color storybooks for children and adults produced via the Colorful Story Books division using advanced digital technology and high-end presses for print-on-demand publishing. Also includes musical products (via The Color Tones® music division), greeting cards, notebooks, and other paper products.
• Print-on-Demand Coloring Book Manufacturing Service Full-service manufacturing and publishing service for coloring books, notebooks, cards, and paper products. Print-on-demand orders from a dozen copies to tens of thousands, with direct shipping to the customer. Available to authors, organizations, and businesses.
• America 250th Anniversary Collection Patriotic coloring books, presidential posters, notebooks, and greeting cards commemorating the U.S. 250th anniversary (America 250). Original hand-rendered works of art available nationwide through ColoringBook.com.
• All 50 States Coloring & Activity Book Collector Set Comprehensive set of 50 state-specific coloring and activity books with 36 pages per state, featuring maps, state symbols, and regional information. Designed for educational purposes, available as a complete set for $149.50 or individually.
• Full Line of 50 States Coloring Books Comprehensive line of educational coloring books for all 50 US states, featuring maps, state symbols, and regional information. Available individually or as a complete set.

Quantifiable outcome

• Ships to over 90 countries worldwide
• +3 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• MeadWestvaco/Mead Paper CompanyminorStrategic or Co-development Partner · 1 January 2004Licensed and signed contract in 2004 for the coloring book product line to MeadWestvaco (a 160-year-old multi-billion dollar distribution and paper manufacturing company). This was a historical partnership for distribution purposes.
• CrayolacoreChannel Partner/ Reseller/ DistributorAuthorized wholesaler and distributor of Crayola brand products including crayons, colored pencils, markers, paints, chalks, and art supplies. Markets entire Crayola catalog at wholesale prices. Partnership established in 2004 when company partnered with Crayola marketing office to use Crayola brand name on books.
• Amazon.com, Borders Books, Barnes & NobleminorChannel Partner/ Reseller/ DistributorHistorical distribution partnerships. Company joined Amazon.com, Borders Books, Barnes & Noble and other retail outlets in 1997-2000 as early e-commerce expansion.
• Library of CongressminorOthersMember of Library of Congress Copyright Office for books and music publishing. Maintains product registrations in the Library of Congress.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Mixbook: Mixbook is an online custom photo book and personalized product platform with a consumer-friendly studio and gift-oriented positioning. Comparable to RBCB's Personalized Coloring Books line, which puts a child's name on cover and pages.
• Dover Publications: Dover Publications is a long-established trade publisher specializing in activity, coloring, and craft books for children and adults. It is the closest analog to RBCB's core catalog of low-priced, mass-market coloring and activity titles.
• Highlights for Children: Highlights is a children's activity, puzzle, and coloring publisher with a long-running brand, school-channel distribution, and similar 8.5x11 activity book formats. Comparable in targeting parents, teachers, and classroom curriculum use.
• Lulu Press: Lulu is a print-on-demand self-publishing platform offering custom book manufacturing from low minimum orders up to bulk runs. It directly competes with RBCB's POD service (12 to tens of thousands of copies) for self-publishers and small businesses.
• Blurb: Blurb provides custom and self-published book printing with trade-quality binding for creators, businesses, and educators. Comparable to RBCB's custom book and Colorful Story Books division in serving niche custom-print demand.
• PrintNinja: PrintNinja offers short-to-mid run custom book printing (comics, children's books, workbooks) with online quoting and binding options. Overlaps with RBCB's custom coloring book and workbook manufacturing services for SMB and creator customers.

Broad incumbents

• Workman Publishing: Workman Publishing is a major trade publisher of activity, puzzle, calendar, and specialty books including adult and children's coloring titles. Larger and broader catalog than RBCB but directly competitive in activity/workbook publishing.
• Shutterfly: Shutterfly is a large personalized products platform (photo books, cards, stationery, gifts) with vertically integrated printing. Comparable to RBCB's personalized book, greeting card, and custom imprint products as a broader incumbent in custom print-on-demand.

Others

• Crayola LLC: Crayola is both a supplier and partial partner to RBCB; RBCB is an authorized wholesaler of the Crayola catalog. As a brand owner, Crayola sets wholesale pricing and product access that directly affects RBCB's art-supply revenue stream.

Regional players

• Mixed Media (demco.com): Demco supplies libraries, schools, and educators with books, activity materials, and supplies including coloring-related products. Overlaps with RBCB's education and fundraising distribution channels to schools and nonprofits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/coloringbookcom
• YouTubeyoutube.com/user/BigColoringBooks/videos
• Facebookfacebook.com/coloringbookcom
• LinkedInlinkedin.com/company/really-big-coloring-books-inc-
• Instagraminstagram.com/coloringbookcom

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ColoringBook.com