arag legal center
ARAG Legal Center (ARAG North America Incorporated) provides U.S. legal insurance plans, giving employer groups and individual consumers access to a nationwide network of credentialed attorneys, DIY legal document tools, and identity theft protection on a recurring subscription basis.
- Company typePrivate
- Founded1970
- HeadquartersDes Moines, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What arag legal center does
ARAG Legal Center, legally ARAG North America Incorporated, is a Des Moines, Iowa-headquartered subsidiary of ARAG SE (the world's leading legal insurer) that provides legal insurance and related protection products to U.S. employers, employees, and individual consumers. Founded over 50 years ago, the company operates a legal insurance platform that grants members access to a nationwide network of individually credentialed attorneys for covered legal matters, with most in-network services paid-in-full; complementary modules include DIY Docs (state-specific attorney-reviewed document templates), Identity Theft Protection, Caregiving Services, and educational content via its Learning Center and email series. The firm distributes through five regional sales teams covering all major U.S. regions, a dedicated broker/agent sales force, affinity and wealth-management partnerships, and a direct-to-consumer product (Legal Now) for individuals without employer-sponsored coverage. Revenue is generated primarily through recurring subscription premiums at approximately $20 per employee per month via payroll deduction, annual individual plan renewals, and broker/partner commissions. Recent strategic moves include partnerships with Raymond James (legacy planning, August 2025), Bindable (Insurance-as-a-Service distribution, August 2025), and LifeCloud (AI-powered personal information organization, June 2026), alongside an ongoing product roadmap of educational series and member-engagement tools. The company holds AM Best A (Excellent) financial strength rating and BBB accreditation, and the parent ARAG SE reports an international premium base exceeding $2.8 billion across 18 countries protecting 26.3 million individuals globally.
arag legal center firmographics
Firmographics- Name
- arag legal center
- Legal name
- ARAG North America Incorporated
- Website
- https://araglegalcenter.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Short description
- ARAG Legal Center (ARAG North America Incorporated) provides U.S. legal insurance plans, giving employer groups and individual consumers access to a nationwide network of credentialed attorneys, DIY legal document tools, and identity theft protection on a recurring subscription basis.
- Ownership category
- akta.pro rank
arag legal center industry classification
Industry- Product category
- Legal Insurance
- NAICS
- Insurance Carriers and Related Activities (524), Offices of Lawyers (541110), Direct Insurance (except Life, Health, and Medical) Carriers (52412)
- SIC
- Insurance Agents, Brokers & Service (6411), Services-Legal Services (8111)
- akta.pro primary industry
- Insurance Program Administration & MGA/MGU Services (FSAEADAK)
Keywords
Where arag legal center is headquartered
LocationHeadquarters
- HQ city
- Des Moines
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
arag legal center business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Employer Group Legal Insurance Premiums: ARAG generates revenue primarily through monthly premiums paid by employers offering legal insurance as an employee benefit. Premiums are typically payroll-deducted from employees. Plans cover access to network attorneys for covered legal matters with most services paid-in-full.
- Individual Legal Insurance (Legal Now): Direct-to-consumer legal insurance plans purchased by individuals without employer-sponsored coverage. Plans include attorney access, DIY Docs, identity theft protection, and are automatically renewed annually.
- Broker/Partner Commissions: Revenue generated through distribution partnerships with brokers, insurance agents, and affinity partners who sell ARAG legal insurance plans to their clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Employer Group Legal Insurance Plans |
| Subscription | Annual | Legal Now Individual Plans |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
arag legal center product offering
Product offeringCore offering
ARAG Legal Center underwrites and administers legal insurance plans that give members access to a nationwide network of attorneys for consultation, advice, and document review, together with self-service document creation tools (DIY Docs), identity theft protection, and caregiving coordination services. Distribution is structured for both employer-sponsored voluntary benefits (sold via brokers) and direct-to-consumer subscription (the Legal Now individual plan).
Product overview
ARAG Legal Center offers legal insurance as a unified product with multiple service modules. The core offering is legal insurance providing access to a nationwide network of credentialed attorneys for covered legal matters. Key products include Legal Now (individual plan), DIY Docs (online legal document builder), Identity Theft Protection, and Caregiving Services. Additional value-add modules include educational email series covering estate planning, financial wellness, identity theft, and various life stages. The company also provides mobile applications for iOS and Android, plus a Learning Center with educational content. ARAG partners with LifeCloud (AI-powered document organization), Bindable (distribution), and Raymond James (legacy planning) to extend its offerings.
Differentiator
Problem solved
Functional benefit
Brands
- Legal Now: Affordable legal help and identity theft protection plan for individuals and families who don't have legal insurance through their employer. Includes access to vetted network attorneys at reduced fees, immediate attorney advice, DIY Docs, and identity theft protection.
- DIY Docs
- CaseAssist
Products and services
- Employer Group Legal Insurance Plans
- Legal Now A direct-to-consumer legal protection plan providing individual subscribers with access to attorney consultations, document review, DIY document creation, identity theft protection, and caregiving coordination services on a monthly subscription basis.
- DIY Docs Online self-service document creation tool that enables ARAG plan members to generate common personal legal documents such as wills and related forms without direct attorney involvement.
- Identity Theft Protection Monitoring and protection service for ARAG plan members covering identity theft concerns, complementing legal consultation coverage.
- Caregiving Services Caregiving coordination service that helps plan members navigate eldercare and family caregiving situations, extending ARAG's coverage beyond legal matters.
- ARAG Legal App Mobile application for ARAG plan members providing access to attorney consultations, plan information, and related self-service features from a smartphone.
Quantifiable outcome
- 87% of ARAG plan members are likely to refer their network attorney to family and friends
- +3 more outcomes
Companies that use arag legal center
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
arag legal center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
arag legal center partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- LifeCloudcorePartnership announced June 2026 to help individuals and families organize and protect important personal, legal, financial, and medical information. LifeCloud's AI-powered secure digital platform is offered to employers with ARAG legal insurance, enabling members to store and organize essential documents in a centralized location. The platform supports transition management for families during difficult moments.
- BindablecorePartnership with Bindable, an Insurance-as-a-Service (IaaS) innovator, to offer Legal Now plan through Bindable's network of digital marketplaces and tech partners. The partnership expands ARAG's reach into new markets and customer segments by leveraging Bindable's distribution capabilities. Legal Now provides affordable legal help and identity theft protection to individuals and families.
- Raymond JamescoreStrategic relationship with Raymond James, a major financial services firm with $1.53 trillion in client assets, to offer comprehensive legacy planning solutions. Raymond James financial advisors can provide clients with ARAG's Legal Now service including access to vetted network attorneys, estate planning documents via DIY Docs, and online educational resources. The partnership supports longevity planning offerings for Raymond James advisors.
- Wealth Management FirmsminorPartnership opportunities for wealth management firms to add legal insurance as a value-add product for their clients, enhancing retention and comprehensive service offerings.
- Financial InstitutionsminorPartnership opportunities for banks and financial institutions to offer legal insurance products to their customers through existing distribution channels.
- Insurance ProvidersminorPartnership opportunities for insurance companies to integrate legal insurance into their product offerings, creating more comprehensive protection products for customers.
- Affinity and Membership GroupsminorPartnership opportunities for membership organizations to offer legal insurance as a member benefit, providing additional value to their members while creating new revenue streams.
- Drake UniversityminorARAG partners with Drake University to sponsor the Chad Hensley Diversity Scholarship, awarding it annually to a third-year law student who exemplifies commitment to equity, advocacy and community impact. The scholarship honors Chad Hensley, founder of Midwest Legal Services which became an ARAG subsidiary.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
arag legal center competitors and assessment
Company assessmentBroad incumbents
- MetLife: Through its Hyatt Legal Plans subsidiary, MetLife is both ARAG's principal competitor in employer-sponsored legal insurance and an analogue of how a large incumbent insurer packages legal coverage as part of a broader voluntary benefits portfolio.
- Cigna (Evernorth): Large health and benefits incumbent offering voluntary benefits portfolios where employers might include or substitute legal insurance — relevant distribution-side competitor for HR-budget share.
Emerging players
- LawDepot: DIY legal document template platform with a subscription model — directly comparable to ARAG's DIY Docs product in the document-only consumer segment, though without a network-attorney layer.
- Trust & Will: Online estate planning service competing for the same estate-planning use cases ARAG addresses via DIY Docs and network attorneys, particularly relevant given ARAG's Raymond James legacy-planning partnership.
- Rocket Lawyer: Online subscription legal services platform with document creation, attorney access, and AI-assisted legal guidance — overlapping with ARAG's DIY Docs and attorney-network value proposition but delivered primarily direct-to-consumer.
- LegalZoom: Consumer-facing legal document, business formation, and attorney access brand — competes with ARAG in DIY legal documents (DIY Docs) and on estate planning, while extending into broader small-business legal services.
Regional players
- Legal & General: UK-headquartered financial services and insurance group with legal-expense insurance operations in Europe; analogous international legal insurance business model but does not directly compete in the U.S. market.
Direct peers
- LegalShield: Direct competitor offering subscription-based legal insurance/plan products to individuals and small businesses through a network attorney model — closely aligned with ARAG's core Legal Now offering.
- Hyatt Legal Plans (MetLife): Largest U.S. group legal plans provider for employers, owned by MetLife; directly competes with ARAG in the employer-sponsored voluntary benefits channel with similar nationwide attorney network and payroll-deduction enrollment.
Others
- ARAG SE: European parent of ARAG North America; operates the same legal insurance business model across 18 countries — relevant for capability benchmarking and cross-market product transfer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
arag legal center social profiles
Digital presencearag legal center compliance and trust
Trust signalCompliance5 records
arag legal center financial estimates
Financial estimateRevenue estimate
Valuation estimate
arag legal center leadership team
Management profileNumber of profiles
Profiles8 records
arag legal center subsidiaries and ownership
Company hierarchySubsidiaries1 record
arag legal center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
arag legal center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about arag legal center
What does arag legal center do?
ARAG Legal Center underwrites and administers legal insurance plans that give members access to a nationwide network of attorneys for consultation, advice, and document review, together with self-service document creation tools (DIY Docs), identity theft protection, and caregiving coordination services. Distribution is structured for both employer-sponsored voluntary benefits (sold via brokers) and direct-to-consumer subscription (the Legal Now individual plan).
Is arag legal center a public or private company?
arag legal center is a private company. It is classified as corporate owned and is currently operating.
When was arag legal center founded?
arag legal center was founded in 1970.
Where is arag legal center based?
arag legal center is headquartered in Des Moines, United States, in the North America region.
How does arag legal center make money?
Three revenue lines are on record. Employer Group Legal Insurance Premiums are the primary driver. The others are individual Legal Insurance (Legal Now) and broker/Partner Commissions.
Who are arag legal center's main competitors?
Broad incumbents on record are MetLife and Cigna (Evernorth). Emerging players are LawDepot, Trust & Will, Rocket Lawyer and LegalZoom. Legal & General is listed as a regional player. Direct peers are LegalShield and Hyatt Legal Plans (MetLife). ARAG SE is listed as an others.
Does arag legal center have an API?
No public API is recorded for arag legal center.
What industry is arag legal center in?
arag legal center's product category is Legal Insurance. Its primary akta.pro industry code is FSAEADAK, Insurance Program Administration & MGA/MGU Services. Its NAICS code is 524 and its SIC code is 6411.