Bindable
Bindable provides an Insurance-as-a-Service platform that enables carriers, brokers, agencies, and non-insurance brands to distribute P&C insurance through embedded APIs, white-label marketplaces, and a 50-state digital agency with licensed agents.
- Company typePrivate
- Founded2016
- HeadquartersBoston, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Bindable does
Bindable is a Boston-based insurance technology company operating an Insurance-as-a-Service platform for property and casualty (P&C) distribution. Founded in 2016 and incorporated in Massachusetts as Bindable LLC, the company targets three primary customer segments: insurance carriers and insurers, brokers and agencies, and non-insurance "trusted brands" seeking to embed or distribute insurance products. Its platform is structured around four product components: Policy Crusher (a multi-product agent CRM supporting quoting, cross-selling, lead management, and reporting); Branded Experiences (white-label digital marketplace front-ends); API (embedded insurance quoting infrastructure covering auto, home, condo, renters, pet, travel, and home warranty products with >99.99% uptime); and Agency Operations (a 50-state digital agency staffed by nationally licensed agents with established carrier appointments). Five solution areas — Alternative Distribution, Insurance Marketplaces, Digitization, Digital Agency Services, and Product Distribution — are layered on top of these components.
Bindable firmographics
Firmographics- Name
- Bindable
- Legal name
- Bindable LLC
- Website
- https://bindable.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bindable provides an Insurance-as-a-Service platform that enables carriers, brokers, agencies, and non-insurance brands to distribute P&C insurance through embedded APIs, white-label marketplaces, and a 50-state digital agency with licensed agents.
- Ownership category
- akta.pro rank
Where Bindable is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bindable business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Licensing (SaaS): Bindable licenses their Insurance-as-a-Service technology platform, agent software (Policy Crusher), and digital agency services to carriers, brokers, and trusted brands. Partners can license the company's agent software or leverage Bindable's 50-state digital agency to supplement existing agent footprint.
- API Access Fees: Partners pay for API access to embed insurance quoting within their existing digital environments, enabling multiproduct comparison rating and digital quoting experiences.
- Agency Services Revenue Share: Bindable generates revenue through their white-label agency operations, enabling partners to monetize customer relationships while enhancing them with insurance products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise Insurance Distribution Platform |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Bindable product offering
Product offeringCore offering
Bindable provides an Insurance-as-a-Service platform that enables carriers, brokers, and trusted brands to distribute property and casualty (P&C) insurance through embedded digital experiences and white-label marketplaces. The platform includes Policy Crusher CRM, a flexible API for embedded quoting, branded white-label experiences, and a 50-state licensed digital agency that partners can leverage to launch or scale insurance programs.
Product overview
Bindable offers an Insurance-as-a-Service platform providing configurable sales solutions for property and casualty insurance distribution. The product ecosystem is built around four core components: Policy Crusher® (agent CRM and sales tool), Branded Experiences (white-label solutions), API (embedded insurance technology), and Agency Operations (white-label agency services). These products support five solution areas: Alternative Distribution (embedded insurance at relevant touchpoints), Insurance Marketplaces (multi-carrier comparison platforms), Digitization (digital agency transformation), Digital Agency Services (white-label agency support), and Product Distribution (digital GTM expansion). The platform is insurer and product agnostic, enabling carriers, brokers, and trusted brands to offer customized insurance products via branded digital marketplaces or API-powered embedded experiences.
Differentiator
Problem solved
Functional benefit
Brands
- Policy Crusher®: Modern multi-product CRM insurance software solution supporting agent quoting, cross-selling, lead management, and CRM with robust reporting and communications modules.
- Bundle Crusher
- UNBIND with Bindable
Products and services
- Policy Crusher® A modern, cloud-based multi-product CRM platform that supports agent quoting, cross-selling, lead management, and CRM with robust reporting and communications modules. Enables lead capture from front-end sites, the ability to quote and bind products over the phone or in person, and provides a user-friendly interface for remote agent work. Designed for insurance carriers, brokers, and agencies seeking to digitize agent operations.
- Branded Experiences White-label digital insurance marketplace capabilities that allow partners to maintain brand integrity while providing embedded insurance experiences to their customers. Enables trusted brands and affinity groups to offer insurance under their own brand without building proprietary infrastructure.
- API Platform
Quantifiable outcome
- >85 Net Promoter Score maintained by agency operations with 200+ 5-star Google reviews
- +2 more outcomes
Companies that use Bindable
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
Bindable technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Bindable partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, minor and flagship.
- Pets Best Insurance ServicescoreAPI-enabled partnership allowing Bindable's B2B2C distribution network to access Pets Best pet insurance products through digital quoting experiences and Policy Crusher CRM tool. Aims to address the pet insurance protection gap in the US where only 5.68 million pets are insured compared to ~99 million households owning dogs or cats.
- ModivesminorModives partnered with Bindable for property segment embedded insurance (November 2023 collaboration), enabling insurance offers during relevant vehicle or property transactions.
- CarEdgeminorCarEdge uses Bindable's insurance distribution capabilities to offer embedded insurance alongside their auto buying/owning/selling platform, providing elevated customer experiences.
- Dairyland InsurancecoreDairyland, a Wisconsin-based provider of automobile and motorcycle coverage underwritten by Sentry Insurance Group, leverages Bindable to build and launch a digital personal lines insurance marketplace of ancillary products. Bindable provides branded front-end digital experience and licensed agent infrastructure.
- GallaghercoreGallagher uses Bindable as a SaaS partner enabling a digital and call-center based agency for personal lines. Relies on Bindable's technology for comparative quoting and multi-carrier approach serving affinity groups and associations.
- Guidewire InsurTech Vanguards ProgramminorBindable joined Guidewire's InsurTech Vanguards program, a community and platform connecting insurance startups with industry participants for innovation and partnership opportunities.
- iptiQ by Swiss ReflagshipStrategic partnership for digital insurance ecosystems. Phil Walker, CEO of iptiQ by Swiss Re, and Bill Suneson, CEO of Bindable, discussed the partnership impact on digital ecosystems and holistic solutions for partners.
- NFPcorePlatform partnership with P&C Brokerage NFP for digital insurance distribution capabilities, expanding Bindable's reach in the brokerage channel.
- MercercorePlatform collaboration where Mercer's sponsoring organization clients access Bindable's technology solutions including customized white label marketplaces for auto and homeowners insurance. Bindable also provides Policy Crusher SaaS platform for quotes and policy bundling.
- NationwidecoreNationwide added to Bindable's distribution platform, expanding carrier options available through Bindable's marketplace and agency operations.
- MassDrive Insurance GroupcoreMassDrive Insurance Group launched Bindable platform for their insurance distribution operations, leveraging the technology for their agency operations.
- MetLife Auto & HomecoreMetLife Auto & Home launched SnapQuote, a digital insurance marketplace powered by Bindable technology for comparative quoting and policy management.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Bindable competitors and assessment
Company assessmentDirect peers
- Boost Insurance: Boost Insurance is an Insurance-as-a-Service platform that enables brands, carriers, and tech platforms to launch and distribute insurance products digitally. Its embedded infrastructure and white-label model are directly comparable to Bindable's API, Branded Experiences, and Agency Operations offerings.
- Sure (formerly Surefyre): Sure is an embedded insurance infrastructure platform providing APIs for digital insurance product distribution across multiple lines. Like Bindable, it targets brands and carriers seeking API-first embedded insurance and digital distribution capabilities.
- Wrisk: Wrisk provides an embedded insurance platform enabling brands to integrate insurance offerings via API. Its API-first approach to embedding insurance across consumer experiences is highly comparable to Bindable's API platform and alternative distribution strategy.
- CoverWallet: CoverWallet is a digital insurance platform that simplifies commercial insurance buying online and provides embedded insurance capabilities to partners. Its mix of digital distribution and partner enablement aligns with Bindable's marketplace and white-label distribution model.
- Tarmika: Tarmika provides comparative rating and agency enablement technology for independent insurance agents. It is comparable to Bindable's Policy Crusher CRM and multi-carrier quoting functionality for agency distribution.
- AgentSync: AgentSync offers insurance distribution management and producer onboarding software used by carriers, agencies, and MGAs. It overlaps with Bindable's agency operations layer, particularly in licensing, compliance, and carrier appointment workflows.
Broad incumbents
- iPipeline: iPipeline is an established insurance technology provider offering a broad portfolio of digital distribution, illustration, and underwriting tools. It overlaps with Bindable's SaaS and API capabilities but serves a wider life and P&C carrier base as an incumbent platform.
- Lemonade: Lemonade is a public InsurTech carrier offering direct-to-consumer insurance with growing embedded and platform capabilities. While not a direct API competitor, Lemonade operates in adjacent digital P&C distribution and represents a broader InsurTech benchmark for the category.
- Indio (Applied Systems): Indio, now part of Applied Systems, provides a digital insurance application and agency platform used by agencies and carriers for commercial and personal lines workflows. It overlaps with Bindable's Policy Crusher and digital agency services as part of a larger incumbent ecosystem.
- EIS: EIS provides a core insurance platform suite (policy administration, billing, claims, distribution) used by global insurers. Its broader suite is comparable to Bindable's distribution and policy administration ambitions as an incumbent platform serving large carriers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Bindable social profiles
Digital presenceBindable financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bindable leadership team
Management profileNumber of profiles
Profiles9 records
Bindable funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bindable M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bindable
What does Bindable do?
Bindable provides an Insurance-as-a-Service platform that enables carriers, brokers, and trusted brands to distribute property and casualty (P&C) insurance through embedded digital experiences and white-label marketplaces. The platform includes Policy Crusher CRM, a flexible API for embedded quoting, branded white-label experiences, and a 50-state licensed digital agency that partners can leverage to launch or scale insurance programs.
Is Bindable a public or private company?
Bindable is a private company. It is classified as venture growth investor backed and is currently operating.
When was Bindable founded?
Bindable was founded in 2016. It employs 51 to 100 people.
Where is Bindable based?
Bindable is headquartered in Boston, United States, in the North America region.
How does Bindable make money?
Three revenue lines are on record. Software Licensing (SaaS) is the primary driver. The others are API Access Fees and agency Services Revenue Share.
Who are Bindable's main competitors?
Direct peers on record are Boost Insurance, Sure (formerly Surefyre), Wrisk, CoverWallet, Tarmika and AgentSync. Broad incumbents are iPipeline, Lemonade, Indio (Applied Systems) and EIS.
Does Bindable have an API?
Yes. Bindable's API enables partners to embed insurance quoting within existing sites or apps, allowing for digital quoting of auto, home, condo, renters, pet insurance, travel insurance, and home warranty products. The API retrieves and transfers data between established systems and modern solutions, enabling friction-free embedded insurance experiences. Features include: embedding insurance offers within digital environments, multiproduct comparison rating with a single data entry to access multiple carrier rates simultaneously, bind online or bridge-to-bind with select carriers, pre-fill customer data, and import data into Policy Crusher CRM. The API supports greater than 99.99% uptime. Developer documentation is at bindable.com/api.