Avatar Auto
Avatar Auto is a Spain-based B2B automotive remarketing intermediary that acts as an outsourced purchasing and resale department for rent-a-car, leasing, dealer, and OEM clients across European markets, operating on a success-fee transaction model.
- Company typePrivate
- Founded2020
- HeadquartersL'hospitalet De Llobregat, Spain
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Avatar Auto does
Avatar Auto SLU is a privately held Spanish B2B intermediary founded in 2022 and headquartered in Hospitalet de Llobregat (Barcelona metropolitan area). It provides vehicle purchasing, sales, and remarketing services to automotive professionals — primarily rent-a-car operators, leasing and renting companies, dealerships, and manufacturers — across European markets. The company positions itself as a single outsourced purchasing and resale department for its clients, consolidating supplier relationships, negotiations, logistics, repairs, documentation, and cross-border vehicle routing into one engagement.
Its core offering is built around two product lines: a Vehicle Purchasing Service that negotiates volume agreements with manufacturers, rental firms, leasing companies, and dealers on behalf of clients, and a Vehicle Sales Service that remarkets surplus fleets across European markets using VIN-level price positioning and country-level demand analysis. Supporting modules include Contract Negotiation/Supply Agreements, Custom Orders and Configurations, Logistics Management, Vehicle Repairs, and Independent Expert Assessment. Technology is described in terms of digital tools for VIN-based price positioning, cross-market demand matching, and offer filtering/comparison; there is no disclosed AI/ML, API, or SDK surface.
Avatar Auto operates a sales-led, relationship-driven GTM, relying on direct outreach, professional networks, and a LinkedIn presence (Exportify EU brand). Revenue mechanics are transaction-based: the company charges a success fee for vehicle sales ('no sale, no charge') and likely earns procurement fees or volume-driven margins on purchases. Pricing is not publicly disclosed and is negotiated per client. The firm lists more than 20 enterprise logos spanning tier-1 rental, leasing, and OEM counterparties, although with 1–10 employees the actual active relationship base is likely far narrower than the logo wall suggests.
Avatar Auto firmographics
Firmographics- Name
- Avatar Auto
- Legal name
- Avatar Auto SLU
- Website
- https://avatarauto.eu
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Avatar Auto is a Spain-based B2B automotive remarketing intermediary that acts as an outsourced purchasing and resale department for rent-a-car, leasing, dealer, and OEM clients across European markets, operating on a success-fee transaction model.
- Ownership category
- akta.pro rank
Avatar Auto industry classification
Industry- Product category
- Automotive Remarketing Services
- NAICS
- Automotive Equipment Rental and Leasing (5321), Passenger Car Rental (532111)
- SIC
- Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Subscription Fleet Operations & Remarketing Providers (THADACAN)
- akta.pro secondary industries
- New & Used Auto Purchase Loans (FSAKADAA), Auto & Vehicle Leasing (Personal Use) (FSAKANAA)
Keywords
Where Avatar Auto is headquartered
LocationHeadquarters
- HQ city
- L'hospitalet De Llobregat
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Avatar Auto business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Vehicle Sales Commission / Transaction Fees: Avatar Auto sells clients' vehicle fleets to other professionals across European markets. They charge on a success basis — if vehicles are not sold, the company does not get paid. This represents a transaction-based revenue model where the company facilitates the purchase and sale of automobiles between professional parties.
- Vehicle Procurement Services: Avatar Auto acts as a purchasing department for rent-a-car companies, sourcing vehicles from manufacturers, rentals, leasing companies, and dealers, negotiating volume agreements and economies of scale on behalf of clients. Revenue may derive from procurement fees or margins built into volume purchase agreements.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Avatar Auto product offering
Product offeringCore offering
Avatar Auto provides outsourced B2B vehicle purchasing and sales (remarketing) services for automotive professionals across Europe. The company acts as a single purchasing department for rent-a-car operators and as a remarketing intermediary that sells clients' vehicle fleets to other professionals in the most favorable European markets, handling negotiations, inspections, logistics, repairs, and documentation. Revenue is generated on a success-fee basis — clients are not charged unless vehicles are sold.
Product overview
Avatar Auto offers a unified automotive remarketing platform for B2B professionals, combining vehicle purchasing and sales services. The core offering encompasses two primary service lines: Vehicle Purchasing Service (acting as a consolidated purchasing department handling negotiations, market analysis, inspections, and logistics) and Vehicle Sales Service (managing European-level remarketing, price positioning, and cross-border distribution). Supporting modules include Contract Negotiation/Supply Agreements, Custom Orders and Configurations, Logistics Management, Vehicle Repairs, and Independent Expert Assessment. The platform serves dealers, manufacturers, and rental companies across European markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Automotive Remarketing Services
- Vehicle Sales Service B2B remarketing service that purchases vehicle fleets in volume and resells them in smaller lots to other professionals across European markets, including chassis-based price positioning, destination country analysis, order management, and transport logistics, charged on a success-fee basis.
- Vehicle Purchasing Service Comprehensive vehicle procurement service acting as a unified purchasing department, covering negotiations, market analysis, vehicle inspections, comparative offer filtering, payment processing, preparation, and transport logistics for rent-a-car operators and other professional buyers consolidating all Spanish and European suppliers into a single point of contact.
Quantifiable outcome
- Success-based model ensures clients only pay when vehicles are sold
Companies that use Avatar Auto
Customer profileNamed customers21 records
Segments4 records
Ideal customer profiles1 record
Avatar Auto technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Avatar Auto partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Repair Workshops NetworksupportAvatar Auto has agreements with the best and most reliable workshops to repair and prepare vehicles to client-specified quality standards, ensuring vehicles are sale-ready upon delivery.
Scale indicators2 records
Recent moves1 record
Expansion highlights4 records
Avatar Auto competitors and assessment
Company assessmentDirect peers
- BCA Marketplace: Europe's largest independent vehicle remarketing operator, running physical and online auctions across multiple countries. Directly comparable to Avatar Auto as a B2B intermediary moving fleet and dealer vehicles between professional buyers, though at significantly larger scale and with auction infrastructure.
- Auto1 Group: Pan-European B2B platform for used vehicle trading between professional buyers and sellers. Comparable to Avatar Auto in cross-border vehicle intermediation, technology-driven pricing, and serving both dealer and fleet supply, but operates a broader branded retail channel as well.
Broad incumbents
- Manheim (Cox Automotive Europe): Established global remarketing platform operating auction and digital channels across Europe for fleet, dealer, and OEM vehicles. Overlaps with Avatar Auto's remarketing intermediation but offers broader services including inspections, logistics, and reconditioning at greater scale.
- ALD Automotive | LeasePlan: World-leading fleet leasing and mobility providers after the LeasePlan–ALD merger, operating one of the largest European vehicle fleets. Avatar Auto is both a customer of and a service provider to these fleets; they are also potential competitors if they internalize remarketing functions.
Emerging players
- CarNext: Volkswagen Financial Services' used car multi-brand platform, operating a pan-European marketplace sourced primarily from VW Group lease returns. Comparable as a fleet-driven B2B-to-consumer remarketing channel, though verticalized inside one OEM captive.
- AUTOproff: Nordic-headquartered B2B remarketing platform running timed online auctions of fleet, rental, and leasing vehicles to European professional buyers. Closely comparable to Avatar Auto in cross-border fleet-to-dealer remarketing, though focused on the Nordics.
- Carvago: Czech Republic-based cross-border online used car platform sourcing vehicles from European fleet operators, leasing companies, and OEMs. Comparable in cross-border B2B vehicle intermediation and digital pricing, but more consumer-facing in distribution.
- Spoticar: Stellantis' multi-brand used vehicle label leveraging Stellantis fleet returns, dealer trade-ins, and OEM remarketing stock across Europe. Comparable supply-side sourcing from manufacturer and leasing fleets, though tied to a single OEM group.
Regional players
- Aramis Auto: France-focused online used car platform that buys vehicles from fleets, leasing companies, and OEMs and resells to consumers and dealers. Comparable business model in vehicle intermediation and reconditioning, but primarily French-market and tilted toward retail rather than pure B2B.
Others
- Mobivia: European automotive aftermarket and mobility services group (Norauto, ATU, Carter-Cash) with adjacent vehicle lifecycle services. Comparable as a B2B automotive services ecosystem participant, though more weighted to aftermarket maintenance than fleet remarketing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Avatar Auto social profiles
Digital presenceAvatar Auto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Avatar Auto leadership team
Management profileNumber of profiles
Profiles1 record
Avatar Auto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Avatar Auto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Avatar Auto
What does Avatar Auto do?
Avatar Auto provides outsourced B2B vehicle purchasing and sales (remarketing) services for automotive professionals across Europe. The company acts as a single purchasing department for rent-a-car operators and as a remarketing intermediary that sells clients' vehicle fleets to other professionals in the most favorable European markets, handling negotiations, inspections, logistics, repairs, and documentation. Revenue is generated on a success-fee basis — clients are not charged unless vehicles are sold.
Is Avatar Auto a public or private company?
Avatar Auto is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Avatar Auto founded?
Avatar Auto was founded in 2020. It employs 1 to 10 people.
Where is Avatar Auto based?
Avatar Auto is headquartered in L'hospitalet De Llobregat, Spain, in the Europe region.
How does Avatar Auto make money?
Two revenue lines are on record. Vehicle Sales Commission / Transaction Fees are the primary driver. The others are vehicle Procurement Services.
Who are Avatar Auto's main competitors?
Direct peers on record are BCA Marketplace and Auto1 Group. Broad incumbents are Manheim (Cox Automotive Europe) and ALD Automotive | LeasePlan. Emerging players are CarNext, AUTOproff, Carvago and Spoticar. Aramis Auto is listed as a regional player. Mobivia is listed as an others.
Does Avatar Auto have an API?
No public API is recorded for Avatar Auto.
What industry is Avatar Auto in?
Avatar Auto's product category is Automotive Remarketing Services. Its primary akta.pro industry code is THADACAN, Subscription Fleet Operations & Remarketing Providers, with a secondary code of FSAKADAA, New & Used Auto Purchase Loans. Its NAICS code is 5321 and its SIC code is 5010.