autodomus
Auto-Domus is a Portuguese direct-to-consumer e-commerce retailer specializing in pickup truck aftermarket accessories and parts — including hard-tops, retractable bed covers, LED lighting, and lubricants — sold across Europe via a multi-language online storefront.
- Company typePrivate
- Founded2017
- HeadquartersOurém, Portugal
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What autodomus does
Auto-Domus, operating as Modern Serenity, LDA., is a privately held Portuguese e-commerce retailer specializing in aftermarket accessories and parts for pickup trucks and adjacent vehicles. The company is headquartered in Ourém, Portugal, with a secondary mailing address in Fátima, and runs a direct-to-consumer storefront at auto-domus.com. Its core categories include Hard-Top canopies (with and without windows), Top Roll retractable bed covers (manual and electric variants, including smart-app-controlled models), LED and xenon vehicle lighting (anchored by OSRAM and M-TECH product lines), bed liners (Fundo Caixa), lubricants (MOTUL), and general vehicle accessories. The platform covers a broad vehicle-model matrix — Toyota Hilux, Ford Ranger, Isuzu D-Max, Mitsubishi L200, Nissan Navara, Volkswagen Amarok, Mercedes-Benz Classe X, Fiat Fullback, Foton Tunland, and KGM Musso — and supports four languages (Portuguese, English, Spanish, French).
autodomus firmographics
Firmographics- Name
- autodomus
- Legal name
- Modern Serenity, LDA.
- Website
- https://auto-domus.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Auto-Domus is a Portuguese direct-to-consumer e-commerce retailer specializing in pickup truck aftermarket accessories and parts — including hard-tops, retractable bed covers, LED lighting, and lubricants — sold across Europe via a multi-language online storefront.
- Ownership category
- akta.pro rank
autodomus industry classification
Industry- Product category
- Automotive Aftermarket Parts and Accessories
- NAICS
- Automotive Parts and Accessories Retailers (44133)
- SIC
- Retail-Auto & Home Supply Stores (5531), Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Aftermarket Interior Accessories Manufacturing (Floor Mats/Seat Covers/Steering Covers/Storage) (IMACANAJ)
Keywords
Where autodomus is headquartered
LocationHeadquarters
- HQ city
- Ourém
- HQ country
- Portugal
- HQ region
- Europe
Offices3 records
Markets served
autodomus business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Product Sales (B2C E-commerce): One-time sale of automotive accessories and parts (pickup hard-tops, Top Rolls, LED bulbs, lubricants, general accessories) directly to consumers via the company's own e-commerce storefront. Prices are listed in euros including/excluding VAT. Revenue is generated per transaction with no subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single per-unit pricing model with free shipping threshold |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
autodomus product offering
Product offeringCore offering
Auto-Domus is an online retailer of automotive aftermarket accessories and parts, with a specialization in pickup truck accessories (hard-top canopies, retractable Top Roll bed covers, bed liners) and LED vehicle lighting (OSRAM, M-TECH brands). It also sells lubricants and general auto accessories, serving pickup owners and motorists in Portugal and across Europe through a multi-language e-commerce storefront.
Product overview
Auto-Domus is an e-commerce platform operating as Modern Serenity, LDA., specializing in accessories and parts for pickup trucks and motorcycles. The product portfolio centers on three main categories: (1) Pickup accessories including Hard-Top canopies (available with/without windows) and Top Roll retractable bed covers (available in manual and electric variants with smart app control), (2) Vehicle lighting featuring LED bulbs primarily from OSRAM (Night Breaker LED, LEDriving, Truckstar lines) and M-TECH brands, covering various bulb types (H1, H4, H7, H8, H10, H16, HB4) and voltages (12V/24V), and (3) Bed liners (Fundo Caixa) providing cargo area protection. Additional categories include lubricants (MOTUL) and general automotive accessories. The company sells products across multiple vehicle brands including Toyota, Ford, Volkswagen, Isuzu, Mitsubishi, Nissan, Mercedes-Benz, Fiat, Foton, and KGM/Ssangyong.
Differentiator
Problem solved
Functional benefit
Products and services
- Hard-Top Canopies (Coberturas) Hard-top canopy covers for pickup truck beds, available in variants with or without windows, providing weather protection and secure enclosed storage for cargo. Targeted at pickup truck owners seeking enclosed cargo storage.
- Top Roll Retractable Bed Covers (Coberturas Roll) Retractable bed covers for pickup truck cargo areas, available in manual and electric variants (with smart app control), providing weather protection and security for the truck bed.
- LED Bulbs (Lâmpadas LED) LED replacement bulbs for vehicles including OSRAM Night Breaker LED, LEDriving, and Truckstar product lines, covering bulb types H1, H4, H7, H8, H10, H16, HB4 with various wattages and lumens outputs for improved vehicle visibility and safety.
- Bed Liners (Fundo Caixa) Bed liner covers for pickup truck cargo areas, providing protection and a model-specific fit for the truck bed.
- Lubricants (Lubrificantes) Automotive lubricants and oils for vehicle maintenance, featuring brand partners such as MOTUL, sold to motorists for routine engine care.
- General Accessories (Acessórios) General vehicle accessories including wiper blades, car care products, air fresheners, and other aftermarket automotive items.
Quantifiable outcome
- Free shipping for orders above €50 + VAT for mainland Portugal
Companies that use autodomus
Customer profileSegments1 record
Ideal customer profiles1 record
autodomus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
autodomus partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- OSRAMcoreOSRAM is a key brand partner supplying premium LED automotive bulbs sold through the Auto-Domus e-commerce platform, including Night Breaker LED, LEDriving, and TRUCKSTAR product lines. OSRAM products are prominently featured across the照明 (lighting) category.
- LINEXTRAScoreLINEXTRAS is a key brand partner supplying pickup truck accessories including Top Roll retractable bed covers and hard-tops. Products are manufactured in Portugal and sold exclusively through Auto-Domus for vehicles including Foton Tunland G7 and KGM Musso EV.
- MOTULminorMOTUL is a lubricants brand partner supplying engine oils and automotive lubricants sold through Auto-Domus in the lubricants category.
- M-TECHminorM-TECH supplies xenon and LED conversion kits (e.g., D5S CANBUS) sold through the Auto-Domus platform.
- TESSERAminorTESSERA is a brand partner whose products are sold through Auto-Domus.
- SPARCO CORSAminorSPARCO CORSA is an automotive accessories brand partner featured on Auto-Domus.
- SPARCOminorSPARCO is an automotive brand partner featured on Auto-Domus.
- GOOD YEARminorGOOD YEAR is an automotive brand partner featured on Auto-Domus.
- ARMOR ALLminorARMOR ALL is a car care brand partner featured on Auto-Domus.
- ARBRE MAGIQUEminorARBRE MAGIQUE is an automotive air freshener brand partner featured on Auto-Domus.
- ORIGENminorORIGEN is a brand partner featured on Auto-Domus.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
autodomus competitors and assessment
Company assessmentDirect peers
- Mister Auto: French B2C online retailer of automotive parts, accessories, and consumables across European markets. Most directly comparable to Auto-Domus as a multi-brand, multi-category aftermarket e-tailer serving Iberian and broader European consumers with similar product depth.
- AutoDoc: Leading European B2C online retailer of automotive parts and accessories, with a localised Portuguese storefront (autodoc.pt). Competes head-to-head with Auto-Domus across parts, lighting, lubricants and accessories for Iberian consumers, but at much larger scale and broader vehicle coverage.
- Oscaro: French online auto parts retailer focused on replacement parts (brakes, filters, exhaust, lighting) for European vehicle parcs. Comparable business model as a brand-led, multi-category B2C parts e-tailer, though with a stronger maintenance-parts tilt than Auto-Domus' pickup-accessory vertical.
- Mountain Top: Danish/German manufacturer of pickup roll covers, hard-tops and bed accessories distributed across Europe. Comparable to Auto-Domus through the pickup accessory category and through distribution partnerships similar to LINEXTRAS, although Mountain Top is a manufacturer rather than a retailer.
- Truckman: UK specialist in hard-tops, canopies and accessories for pickup trucks (Hilux, Ranger, D-Max, L200, Amarok). Directly mirrors Auto-Domus' vertical focus and vehicle coverage, serving the British pickup market through both online and trade channels.
Broad incumbents
- Norauto: Major European automotive service and parts retailer with a Portuguese storefront (norauto.pt), selling accessories, maintenance parts and tyres across a broad vehicle parc. Comparable as a multi-category aftermarket retailer, though omnichannel and far larger than Auto-Domus.
- Halfords: UK-based automotive parts, accessories and cycling retailer with a strong online presence. Comparable as a multi-category aftermarket retailer covering bulbs, oils, wipers and interior accessories, though operating across a much broader vehicle parc and category set than Auto-Domus.
- Amazon: Global e-commerce marketplace that sells the same OSRAM, MOTUL, SPARCO and GOODYEAR SKUs as Auto-Domus with pan-European fulfilment. A structural threat to any specialist aftermarket e-tailer due to scale, logistics and pricing transparency, particularly in Iberia.
- Feu Vert: European automotive service and parts retailer operating in Portugal (feuvert.pt), selling accessories, maintenance parts and tyres. Comparable as an omnichannel aftermarket retailer, though broader and far larger than Auto-Domus and not specialised in pickup accessories.
Others
- OSRAM (ams OSRAM): Premium automotive lighting brand and Core supplier to Auto-Domus (Night Breaker LED, LEDriving, Truckstar). Listed as a peer because OSRAM's direct-to-consumer push or distribution policy changes directly shape Auto-Domus' assortment, pricing and margin on the lighting category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks1 record
Key highlights6 records
Customer concentration
autodomus social profiles
Digital presenceautodomus financial estimates
Financial estimateRevenue estimate
Valuation estimate
autodomus leadership team
Management profileNumber of profiles
autodomus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
autodomus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about autodomus
What does autodomus do?
Auto-Domus is an online retailer of automotive aftermarket accessories and parts, with a specialization in pickup truck accessories (hard-top canopies, retractable Top Roll bed covers, bed liners) and LED vehicle lighting (OSRAM, M-TECH brands). It also sells lubricants and general auto accessories, serving pickup owners and motorists in Portugal and across Europe through a multi-language e-commerce storefront.
Is autodomus a public or private company?
autodomus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was autodomus founded?
autodomus was founded in 2017. It employs 1 to 10 people.
Where is autodomus based?
autodomus is headquartered in Ourém, Portugal, in the Europe region.
How does autodomus make money?
One revenue line is on record: product Sales (B2C E-commerce).
Who are autodomus's main competitors?
Direct peers on record are Mister Auto, AutoDoc, Oscaro, Mountain Top and Truckman. Broad incumbents are Norauto, Halfords, Amazon and Feu Vert. OSRAM (ams OSRAM) is listed as an others.
Does autodomus have an API?
No public API is recorded for autodomus.
What industry is autodomus in?
autodomus's product category is Automotive Aftermarket Parts and Accessories. Its primary akta.pro industry code is IMACANAJ, Aftermarket Interior Accessories Manufacturing (Floor Mats/Seat Covers/Steering Covers/Storage). Its NAICS code is 44133 and its SIC code is 5531.