ashbury bloom

What ashbury bloom does

Ashbury Bloom Inc. is a privately held Canadian corporation that handcrafts plant-based bath, body, and home products in small batches at a production facility in Mount Hope, Ontario. Founded in 2019 by Vira, a former Dental Hygienist who began formulating products in her family basement after the loss of a relative to cancer, the company sells an assortment of soap bars, shower steamers, bath bombs, soy wax candles, bath salts, lotion bars, lip balms, natural deodorants, and gift sets, alongside home essentials and accessories such as dish scrubber brushes, body brushes, spa headbands, dishwashing bar soap, and a stain remover laundry stick. Core technology is the traditional cold-process soap method, with bars cured for six weeks, and products are formulated exclusively with plant-based oils, pure essential oils, natural clays, botanicals, and biodegradable Biolefin shrink film packaging, with no synthetic fragrances, artificial dyes, parabens, or phthalates.

The business operates a hybrid go-to-market spanning direct-to-consumer e-commerce on ashburybloom.ca, a Walmart.ca marketplace storefront, and a wholesale channel serving independent boutiques, spas, wellness centers, floral shops, gift shops, corporate gifting buyers, garden centers, and lifestyle stores across Canada and the United States. Revenue is generated from one-time unit sales at retail price points ranging from $7.00 for a bath bomb to $11.99 for a soap bar and $41.99-$67.99 for curated gift sets, with wholesale requiring a $300 minimum order and free shipping on qualifying retail orders over $75. The company is founder-owned and bootstrapped, with no disclosed institutional funding, and its customer base is fragmented across SMB retailers and individual consumers, supplemented by inbound interest from international buyers such as a documented retailer in the Netherlands.

Name

ashbury bloom

Legal name

Ashbury Bloom Inc.

Website

https://ashburybloom.ca

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Ashbury Bloom is a privately held Canadian maker of plant-based, handcrafted bath, body, and home products, selling small-batch soaps, shower steamers, bath bombs, candles, and gift sets to health-conscious consumers and independent retailers across Canada and the United States through DTC e-commerce, Walmart.ca, and wholesale.

Ownership category

akta.pro rank

Product category

Natural Bath & Body Care

NAICS

Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Body Wash, Shower Gel & Bath Gel (CRABAEAB)

akta.pro secondary industries

Bath Additives (Bath Bombs, Salts, Oils, Soaks) (CRABAEAE), Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE), Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG)

Keywords

• Natural bath products
• Handmade soap bars
• Plant-based body care
• Aromatherapy shower steamers
• Eco-friendly home essentials

Headquarters

HQ city

Hamilton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Direct Retail Sales: Direct-to-consumer sales through e-commerce website (ashburybloom.ca) offering products at individual retail prices. Free shipping on orders over $75.
2. Wholesale Distribution: Wholesale sales to boutiques, spas, wellness centers, and gift shops. Minimum order of $300 with free shipping on qualifying orders. Products include soap bars, bath bombs, shower steamers, candles, and gift sets.
3. Marketplace Sales: Products available through Walmart.ca online marketplace, expanding reach to customers who prefer established e-commerce platforms.
4. Bundle and Save Products: Bundled product offerings (5 soap bars, 5 bath bombs, 3 shower steamers) providing volume discounts and encouraging larger transaction values.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Ashbury Bloom handcrafts plant-based, all-natural bath, body, and home products in small batches using the cold process soap method, plant-based oils (olive, sunflower, avocado, castor), pure essential oils, natural clays, and botanicals. The product line includes soap bars, shower steamers, bath bombs, soy wax candles, bath salts, lotion bars, lip balms, natural deodorants, gift sets, and eco-friendly accessories, sold direct-to-consumer via ashburybloom.ca, through Walmart.ca, and wholesale to boutiques, spas, and gift shops across Canada and the US.

Product overview

Ashbury Bloom is a Canadian company creating plant-based, all-natural bath, body, and home products handcrafted in small batches. Their product portfolio centers on core categories including handmade soap bars (with scents like Lavender, Lemongrass, Mint Mocha, and seasonal varieties), shower steamers, bath bombs, soy wax candles, bath salts, lotion bars, lip balms, and natural deodorants. The company also offers complementary home essentials (dishwashing bar soap, stain remover laundry stick) and eco-friendly accessories (dish scrubber brush, exfoliating body brush, spa headband). Gift sets like the Ultimate Relaxation Gift Box, Pamper Gift Box, and Self Care Gift Box bundle multiple product categories together for gifting occasions. All products emphasize natural ingredients, essential oil-based scents, toxin-free formulations, and eco-conscious packaging using biodegradable Biolefin shrink film and simple eco band wraps. Products are sold through direct-to-consumer e-commerce and wholesale to boutiques, spas, and gift shops across Canada and the US.

Differentiator

Problem solved

Functional benefit

Products and services

• Handmade Soap Bars Handmade natural soap bars (130g) made with plant-based oils, essential oils, and natural colorants including clays and botanicals. Available in Lavender, Lemongrass, Mint Mocha, Fresh Orange, Charcoal, Honey & Oats, Sensitive, Lime Patchouli, and Pink Clay varieties. Priced at $11.99 each.
• Shower Steamers 100% natural shower steamers that release essential oil aromatherapy vapors into shower steam. Available in Keep Calm, Breathe, Wake Up, and Focus Rosemary & Peppermint scents. Sold in 3-packs for $12.00.
• Bath Bombs All-natural bath bombs (165g) made with French mineral clays, Pink Himalayan Salts, Epsom Salts, and essential oils. Available in Grapefruit Burst, Floral Dream, Soothing Ylang, Key Lime Pie, Relax the Day Away, and Refreshing Escape varieties. Priced at $7.00 each.
• Soy Wax Candles Handcrafted soy wax candles with natural ingredients for cleaner burn. Available in Lavender + Eucalyptus, Namaste, Serenity, and seasonal varieties including Harvest Spice, Autumn Orchard, and Cozy Fireside.
• Bath Salts Natural bath salts made with Pink Himalayan and Epsom salts, infused with essential oils and botanicals. Available in Clarity, Relax, Sinus Soothing, and Floral varieties. Priced from $18.00 to $24.00.
• Lotion Bars Solid lotion bars made with natural butters and oils. Available in Lavender, Grapefruit, and Cocoa Butter varieties.
• Lip Balms Natural lip balms made with plant-based ingredients. Available individually or in 7-pack bundles.
• Natural Deodorants Natural deodorants made with essential oils. Available in Sensitive, Lime Patchouli, Ocean Breeze, Lemon & Tea Tree, Aqua Blue, Bloom, and Lavender & Tea Tree varieties.
• Gift Sets Curated gift box collections combining bath and body products for gifting occasions. Includes Pamper Gift Box ($41.99), Self Care Gift Box ($50.99), Ultimate Relaxation Gift Box ($67.99), Valentine's Day Gift Box, and Holiday Gift Box.
• Dish Scrubber Brush Eco-friendly dish scrubber brush made with durable beech wood and natural sisal fibre bristles. Features ergonomic handle, 8.26cm height, 6.35cm bristle diameter, designed to be used with Dishwashing Bar Soap.
• Dishwashing Bar Soap Natural dishwashing bar soap for household cleaning, designed to work with the Dish Scrubber Brush.

Quantifiable outcome

• Products consistently sell out at retail locations, with multiple retailers placing restock orders within days of initial shipment
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Walmart.cacoreChannel Partner/ Reseller/ DistributorAshbury Bloom products are available for purchase through Walmart.ca marketplace, providing access to a broader consumer base in Canada. This partnership expands distribution beyond the company's own e-commerce platform and wholesale channels.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Rocky Mountain Soap Company: A Canadian small-batch natural bath and body brand with handmade soap bars, bath products, and a strong DTC and retail-store presence. Closely comparable to Ashbury Bloom in geography, ingredient philosophy, and product mix.
• EO Products: Maker of essential-oil-based soap bars, body washes, and bath products distributed through natural and mainstream retail. Highly comparable in formulation philosophy (essential oils, plant-based) and channel mix.
• Bend Soap Company: Small-batch handmade natural soap maker selling goat-milk and plant-based bars via DTC and wholesale. Closely comparable to Ashbury Bloom on production method, scale, and channel structure.
• Chagrin Valley Soap & Salve: Small artisan maker of natural bar soaps, bath products, and salves sold via DTC and select wholesale. Mirrors Ashbury Bloom's cold-process, essential-oil formulation approach at a similar scale.

Broad incumbents

• Lush: Global handmade cosmetics and bath brand selling bath bombs, soap bars, and shower products across DTC, wholesale, and its own retail footprint. A much larger incumbent operating in Ashbury Bloom's exact product categories.
• Dr. Bronner's: Iconic natural soap and personal care company with extensive wholesale and DTC distribution in North America. Comparable on the natural-ingredient, plant-based positioning even though it is dramatically larger and broader in scope.
• Mrs. Meyer's Clean Day: Plant-derived home and personal care brand sold through major US mass retailers. Comparable on the natural/eco home essentials extension that Ashbury Bloom has begun building (dish soap, laundry).
• The Body Shop: Established bath, body, and home care retailer with global storefronts and an ethical/natural brand ethos. Comparable as a broader incumbent operating in overlapping product categories and channels.
• Tom's of Maine: Natural-ingredient personal care brand owned by Colgate-Palmolive, distributed in mass retail across North America. Comparable on the natural, plant-based positioning even at vastly different scale and breadth.

Emerging players

• Schmidt's: Natural deodorant and personal care brand with retail distribution in North America. Comparable in the natural-deodorant SKU overlap and the broader plant-based positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/ashburybloom
• LinkedInlinkedin.com/company/ashbury-bloom

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ashbury bloom