bacana

What bacana does

Bacana is an international music agency headquartered in Barcelona, Spain, founded in 2021. The company represents more than 40 artists across genres including alternative, electronica, funk, hip-hop, jazz, soul, and world music (African, Brazilian, Latin). Its roster spans more than 15 countries, with particularly deep representation from Brazil (Gilberto Gil, Marisa Monte, Baianasystem, Bala Desejo, Ana Frango Elétrico, Metá Metá, Dora Morelenbaum, Arthur Verocai, Orquestra Imperial, Lucas Santtana, Gilsons, Kiko Dinucci, Rogê, Zé Ibarra) alongside UK (Steam Down, Nubiyan Twist, corto.alto, Theon Cross, MF Robots, Omar, Mestizo), US (Adrian Younge, Oddisee, Annie & The Caldwells, Sinkane), and select European, Latin American, African, and Asian acts. Roster prestige is anchored by multiple Grammy and Latin Grammy winners and nominees, as well as the 2023 WOMEX Artist Award held by BCUC.

The business model is professional services: Bacana acts as an intermediary between its artist roster and festival promoters, venue operators, and event organizers, earning commissions on bookings and touring engagements. Distribution is direct and territory-defined — artists are booked for specific regions including Spain, Portugal, Scandinavia, broader Europe, and Latin America. Bacana operates no proprietary technology; its offering is curation, booking logistics, and international touring representation. Festival and venue customers include Glastonbury, Roskilde, Lollapalooza, Rock in Rio, Fuji Rock, Lowlands, WOMAD, Flow, Le Guess Who, Way Out West, Love Supreme, and We Out Here. Label partners — Sony Music, Strut Records, Glitterbeat, Mr Bongo, Mais Um Discos, Buda Musique, Jazz Village, Phantom Limb, New Soil, Xiré, Locomotiva Azul, and Mambo Negro Records — provide distribution infrastructure for the represented acts. Marketing is conducted through the bacana.live website, a newsletter, and Facebook and Instagram channels.

Name

bacana

Legal name

Bacana

Website

https://bacana.live

Company type

Private

Founded year

2021

Operating status

Operating

Short description

Bacana is a Barcelona-based international music agency founded in 2021 that represents more than 40 artists across diverse genres, booking them at festivals, cultural events, and venues throughout Europe and Latin America.

Ownership category

akta.pro rank

Product category

Music Booking and Artist Representation

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)

akta.pro primary industry

Artist Booking, Talent Buying & Agency Services (MPAGAAAF)

akta.pro secondary industries

Talent Agency & Representation Services (HSACAHAK), Casting & Talent Placement (Sessions, Bands, Touring Musicians) (MPAIAGAM)

Keywords

• Music booking agency
• Artist representation services
• Live music booking
• Festival artist booking
• International music agency

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Artist Representation and Booking: Bacana generates revenue by representing international artists and securing booking opportunities at festivals, venues, and events across Europe and internationally. The agency acts as an intermediary between artists and event promoters.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Bacana is an international music agency that represents a roster of 40+ artists across genres such as Alternative, Electronica, Funk, Hip-Hop, Jazz, Soul, and World music, booking them for festivals, venues, and events primarily across Europe, with selective reach into Latin America and other regions. The agency acts as an intermediary between artists and event promoters, handling booking logistics and territorial representation (Spain, Portugal, Scandinavia, Europe, Latin America). It earns fees by securing live performance and touring opportunities for the artists it represents.

Product overview

Bacana is an international music agency and artist booking service based in Barcelona, Spain. The company represents over 40 artists across diverse music genres including Alternative, Electronica, Funk, Hip-Hop, Jazz, Soul, World/African, World/Brazilian, and World/Latin. Rather than offering a technology product, Bacana provides artist booking, management, and representation services to festivals, venues, and event organizers throughout Europe and globally.

Differentiator

Problem solved

Functional benefit

Products and services

• Artist Representation and Booking Services End-to-end artist representation service in which Bacana acts as the intermediary between a roster of 40+ international artists and event buyers, handling territory-specific bookings, tour logistics, and contract negotiations for festival appearances, concerts, and live performances.

Quantifiable outcome

• 40+ artists represented across 15+ countries

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

49 partnerships are on record, tiered major, core and notable.

• Latin Grammy AwardsmajorStrategic or Co-development Partner · 1 January 2025Baianasystem won the Latin Grammy in 2025, following their 2019 win. Bala Desejo also won a Latin Grammy award for their debut album 'Sim Sim Sim'.
• WOMEXmajorStrategic or Co-development Partner · 1 January 2023BCUC (Bantu Continua Uhuru Consciousness), represented by Bacana, won the 2023 Womex Artist Award, a prestigious recognition in the world music industry.
• Rock in RiomajorStrategic or Co-development Partner · 1 January 2019Baianasystem, represented by Bacana, has performed at Rock in Rio, one of the world's largest music festivals. Baianasystem won the Latin Grammy in 2019.
• Jazz VillagecoreChannel Partner/ Reseller/ DistributorMetá Metá is signed to Jazz Village label, representing Brazilian jazz and alternative music through this distribution channel.
• Strut RecordscoreChannel Partner/ Reseller/ DistributorNubiyan Twist is signed to Strut Records for album releases and distribution, including their fourth album 'Find Your Flame' featuring Nile Rodgers.
• Mais Um DiscoscoreChannel Partner/ Reseller/ DistributorMinyo Crusaders and A Espetacular Charanga do França are signed to Mais Um Discos label for releases and distribution.
• Sony MusicmajorChannel Partner/ Reseller/ DistributorMarisa Monte, internationally acclaimed Brazilian singer, is signed to Sony Music. She has multiple Latin Grammy Awards and millions of records sold worldwide.
• Mr BongocoreChannel Partner/ Reseller/ DistributorDora Morelenbaum's debut album 'Pique' released in partnership with Mr Bongo (UK) and Coala Records (Brazil). Dora is also a member of Latin Grammy-winning quartet Bala Desejo.
• New SoilcoreChannel Partner/ Reseller/ DistributorTheon Cross, award-winning tuba player, released his debut album 'Fyah' on New Soil label.
• New Soil x Bridge the GapcoreChannel Partner/ Reseller/ Distributorcorto.alto's debut album 'Bad With Names' was released on New Soil x Bridge the Gap label and was shortlisted for the Mercury Prize 2024.
• Mr BongocoreChannel Partner/ Reseller/ DistributorDora Morelenbaum released her debut album 'Pique' in partnership with Mr Bongo label.
• Compositions and ProductionscoreStrategic or Co-development PartnerOrquestra Imperial features a dream team of rotating musicians including Moreno Veloso, Thalma de Freitas, Rodrigo Amarante, Kassin, Nina Becker, and others - a collective of influential Brazilian artists collaborating.
• Pixar, Marvel, Video GamesmajorStrategic or Co-development PartnerMexican Institute of Sound's Camilo Lara has composed music featured in over 300 films, TV shows, and video games including Pixar's Coco, Marvel's Wakanda Forever and Thor: Love and Thunder, and GTA V.
• Africa ExpressnotableStrategic or Co-development PartnerCamilo Lara of Mexican Institute of Sound has produced for Damon Albarn's Africa Express project, collaborating with artists across Africa and beyond.
• Apple TVmajorStrategic or Co-development PartnerCamilo Lara won an Emmy Award in 2021 for his work on the Apple TV show 'Home'.
• Xirê RecordscoreChannel Partner/ Reseller/ DistributorGilsons, the trio formed by Gilberto Gil's son and grandsons, released music on their own label Xirê.
• Buda MusiquecoreChannel Partner/ Reseller/ DistributorBCUC is signed to Buda Musique label, which specializes in world music distribution.
• Locomotiva AzulcoreChannel Partner/ Reseller/ DistributorCristina Branco, acclaimed Portuguese fado artist, released her 18th studio album 'Mãe' on Locomotiva Azul label.
• Glitterbeat RecordscoreChannel Partner/ Reseller/ DistributorYĪN YĪN's third album 'Mount Matsu' and Faizal Mostrixx's album 'Mutations' are released on Glitterbeat Records, a label focused on global music.
• Apple, Google, Riot GamesnotableStrategic or Co-development PartnerBaianasystem's music has been featured in global campaigns for major brands including Apple, Google, and Riot Games.
• TropkillaznotableStrategic or Co-development PartnerBaianasystem has collaborated with Brazilian electronic duo Tropkillaz.
• Caetano Veloso, Gilberto GilmajorStrategic or Co-development PartnerBaianasystem has collaborated with Brazilian music icons Caetano Veloso and Gilberto Gil.
• Natanael Cano, Norah Jones, Manu Chao, BeckmajorStrategic or Co-development PartnerMexican Institute of Sound's Camilo Lara has produced for a wide range of artists including Corrido Tumbado superstar Natanael Cano, Norah Jones, Manu Chao, Beck, and more.
• Various European FestivalscoreChannel Partner/ Reseller/ DistributorThe Space Lady has performed at Flow Festival, Pohoda, Le Guess Who, Down the Rabbit Hole, and Donau Festival.
• Sony Music BrazilmajorChannel Partner/ Reseller/ DistributorLucas Santtana's 2026 album 'Brasiliano' features collaborations with Gilberto Gil and Os Paralamas do Sucesso.
• Arthur Verocai CollaborationsmajorStrategic or Co-development PartnerOrquestra Imperial features Rodrigo Amarante, Moreno Veloso, Thalma de Freitas, and Kassin - key figures in Brazil's contemporary music scene.
• Mambo Negro RecordscoreChannel Partner/ Reseller/ DistributorMestizo project is led by Daniel Michel who heads Mambo Negro Records, specializing in Colombian and Latin music.
• Tyler, the Creator, Badbadnotgood, Hiatus KaiyotemajorStrategic or Co-development PartnerArthur Verocai has collaborated with modern artists including Tyler, the Creator (for Louis Vuitton show under Virgil Abloh), Badbadnotgood, and Hiatus Kaiyote.
• Lincoln Center, Concertgebouw, Barbican CentremajorChannel Partner/ Reseller/ DistributorArthur Verocai performed at prestigious venues including Lincoln Center (named one of the best performances of 2023 by Spin Magazine), Amsterdam's Concertgebouw, and London's Barbican Centre in 2024.
• Nile Rodgers, Seun Kuti, K.O.G.majorStrategic or Co-development PartnerNubiyan Twist's fourth album 'Find Your Flame' features collaborations with Nile Rodgers, Seun Kuti, Mamani Keita, corto.alto, Ria Moran, and K.O.G. & NEONE the Wonderer.
• Frente CumbieronotableStrategic or Co-development PartnerMinyo Crusaders collaborated with Frente Cumbiero on 'Cumbia Del Monte Fuji', a track that has been streamed 4.5 million times on Spotify.
• Gilberto Gil, Os Paralamas do SucessomajorStrategic or Co-development PartnerLucas Santtana's 2026 album 'Brasiliano' features collaborations with Gilberto Gil and Os Paralamas do Sucesso.
• Blitz MagazinenotableStrategic or Co-development PartnerRubel's album 'Beleza. Mas agora a gente faz o que com isso?' was featured in Blitz magazine's list of the 50 best international albums of 2025.
• Orchestral CollaborationsmajorStrategic or Co-development PartnerMarisa Monte will perform with a full symphony orchestra in a rare concert format, marking one of the few times she has performed with a full orchestra.
• Alfonso Cuaron's Y tu mama tambiénmajorStrategic or Co-development PartnerMexican Institute of Sound's Camilo Lara received Grammy nominations for producing the score and soundtrack for Alfonso Cuaron's film 'Y tu mama también'.
• Lenny KravitzmajorStrategic or Co-development PartnerMF Robots toured worldwide, including opening for Lenny Kravitz, and have performed at major jazz festivals.
• Phantom LimbcoreChannel Partner/ Reseller/ DistributorWaqWaq Kingdom is signed to Phantom Limb label for their psychedelic minyo rave sound.
• Glastonbury FestivalmajorChannel Partner/ Reseller/ DistributorBCUC performed at Glastonbury Festival, with nick Dewey describing their set as 'one of my highlights of a great weekend'.
• Fado RepresentationcoreStrategic or Co-development PartnerCristina Branco is established as one of the world's leading fado figures with a career spanning over two decades.
• Milton Nascimento CollaborationmajorStrategic or Co-development PartnerZé Ibarra has performed alongside icons like Milton Nascimento and is co-founder of Grammy-winning group Bala Desejo.
• Arthur VerocaimajorStrategic or Co-development PartnerRogê's album 'CURYMAN' features arrangements by Arthur Verocai and production by Thomas Brenneck of Budos Band.
• Valter Hugo MaenotableStrategic or Co-development PartnerRubel's poetic songwriting has been noted by writer Valter Hugo Mae, who highlights the delicacy, humanity, and attentive listening in his work.
• Grammy RecognitionmajorStrategic or Co-development PartnerAna Frango Elétrico is an award-winning artist known for her genre-bending sound in Rio's vibrant independent scene.
• Jazz Is DeadcoreChannel Partner/ Reseller/ DistributorAdrian Younge's collaborations with Brazilian legends like João Donato and Marcos Valle are part of the Jazz Is Dead series.
• Breaking BadmajorStrategic or Co-development PartnerAna Tijoux's track '1977' gained worldwide visibility after being featured in the television series Breaking Bad.
• Tony AllennotableStrategic or Co-development PartnerMetá Metá has been praised by Afrobeat star Tony Allen as 'inventors for the new-music scene in Brazil'.
• Latin Grammy NominationsmajorStrategic or Co-development PartnerBaianasystem received Latin Grammy nominations in 2020 for 'Saci (Remix)' and 'Libertação' featuring Elza Soares.
• Best Live Act AwardsmajorStrategic or Co-development PartnerBaianasystem has been repeatedly awarded Best Live Act and Group of the Year in Brazil.
• GTA V Radio StationnotableStrategic or Co-development PartnerMexican Institute of Sound's Camilo Lara has his own radio station within the video game GTA V.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Primary Talent International: One of the UK's largest music booking agencies representing a wide roster of international artists for European touring and festivals. Comparable to Bacana in providing artist representation and booking services to festivals and venues, though at significantly larger scale.
• X-Ray Touring: UK-based live music booking agency representing international artists for festivals and concerts across Europe. Directly comparable to Bacana in business model and target market, focused on artist representation for live bookings.
• Earth Agency: Independent music booking agency with a strong focus on world, roots, and global music artists across European festivals. Closely comparable to Bacana in genre specialization (world music, jazz, Latin) and boutique agency model.
• ATC Management: London-based artist management and booking agency representing an international roster of musicians across jazz, world, and electronic genres. Comparable to Bacana in serving European festival and venue clients with globally sourced talent.

Broad incumbents

• Paradigm Talent Agency: Major US-based talent agency with significant live music booking operations across North America and Europe. Represents a much larger and more diverse roster than Bacana, but overlaps in the festival and concert booking space.
• Wasserman Music: Large global talent agency with a dedicated music division booking artists for festivals, tours, and live events worldwide. Comparable to Bacana as a music booking intermediary but operating at substantially greater scale and geographic breadth.
• WME (William Morris Endeavor): One of the world's largest talent agencies with a significant music booking practice serving major festivals and venues globally. Operates as a broad incumbent in the same music booking space as Bacana, with vastly greater resources and roster scale.
• United Talent Agency (UTA): Major global talent agency with a music division representing artists for touring, festivals, and live appearances. Comparable to Bacana in core artist representation services, though serving a much broader commercial spectrum and customer base.
• Creative Artists Agency (CAA): Premier global entertainment and sports agency with a substantial music booking practice. Directly comparable to Bacana in the artist representation and live booking business, but at enterprise scale with significantly deeper resources and global reach.

Regional players

• Goodlive Artists: Germany-based concert and festival promoter with artist representation capabilities, primarily serving the DACH region. Comparable to Bacana in artist booking and European festival focus, though concentrated in Central European markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bacana.live
• Instagraminstagram.com/bacana.live
• LinkedInlinkedin.com/company/bacana

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bacana