avis autovermietung

What avis autovermietung does

Avis Autovermietung GmbH is an Austrian limited-liability company registered in Vienna (Lehrbachgasse 2, 1120 Wien) and operating as a wholly-owned subsidiary of the publicly-traded Avis Budget Group. Founded in 1946 and trading under the Avis, Avis Autovermietung, and Avis Rent a Car names, the company provides passenger car, van, truck, and corporate vehicle rentals across multiple vehicle categories — from economy to luxury (Select Series, Avis Prestige) — with an electric and hybrid fleet (Avis E-Mobility) available at Graz, Salzburg, Linz, and Vienna stations. Its core technology stack consists of a cloud-based car rental booking and fleet management platform with digital self-service layers: the Avis Mobile App (iOS/Android), QuickPass digital pre-check-in, and Self-Service Kiosks (Onfido-powered ID verification with key pickup in under 30 seconds). The company operates its own self-service funnel through avis.at and the mobile app, while running enterprise field sales through dedicated phone lines, the Avis Charge Card corporate booking portal, and priority counter service for Avis Preferred members.

Revenue is generated across six streams: vehicle rental fees (daily/weekly/monthly), ancillary extras (GPS, child seats, winter equipment, additional drivers), protection and insurance products (Super Cover, Super Cover Plus, Avis Inclusive bundled package), the Drive Gold annual subscription (€79–€99), Avis Flex recurring long-term corporate rentals, and premium services (Avis First concierge, Avis Prestige / Select Series). Pricing is transaction-based for short-term rentals, subscription-based for Drive Gold and Avis Flex, and add-on layered on top of base rentals for insurance and extras. Distribution runs through direct website/app booking, phone reservations (Austria: +43 800 104 407; corporate: +43 1 38 50 346), 10,600+ global rental stations, and partner channels (Miles and More, Austrian Airlines, British Airways, Best Western). The customer base is split horizontally between leisure travelers and tourists and business/corporate customers, with sub-segments for long-term renters and EV customers; headcount and revenue figures for the Austrian entity are not publicly disclosed.

Name

avis autovermietung

Legal name

Avis Autovermietung GmbH

Website

https://avis.at

Company type

Private

Founded year

1946

Operating status

Operating

Short description

Avis Autovermietung GmbH is the Austrian subsidiary of Avis Budget Group, providing daily, weekly, and long-term passenger, van, and truck rentals—including EVs and premium models—to leisure travelers, corporate clients, and tourists across Austria and 165 countries.

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Passenger Car Rental (532111), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Short-Term EV Car Rental (Airport & Off-Airport) (THADANAA)

Keywords

• Car rental services
• Corporate fleet rentals
• Airport car rental
• Long-term vehicle leasing
• Vehicle protection packages

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Rental Fees: Core revenue from daily, weekly, and monthly car rentals across all vehicle categories from economy to luxury. Revenue varies by vehicle class, rental duration, and location.
2. Ancillary Services: Additional revenue from extras including GPS/navigation, child seats, additional drivers, winter equipment, and other add-ons.
3. Protection and Insurance Products: Revenue from Super Cover and Super Cover Plus protection packages, roadside assistance, and personal accident insurance sold as add-ons to rentals.
4. Drive Gold Subscription: Annual subscription program (99 EUR regular, 79 EUR promotional) providing up to 20% discount on Austria rentals and 15% on European rentals, plus included extras like additional driver and roadside assistance.
5. Long-term Fleet Rental (Avis Flex): Operating lease alternative for corporate customers providing vehicles for extended periods with all-inclusive pricing covering insurance, maintenance, and roadside assistance.
6. Avis Inclusive Package: Prepaid protection packages offering comprehensive coverage at discounted rates compared to individual add-ons, saving up to 25% on protection options.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

Avis Autovermietung rents vehicles to individual and business customers through direct digital channels and physical stations in Austria and across the Avis network. Its sellable offering spans daily, weekly, and monthly rentals, long-term and one-way rentals, electric and premium vehicles, protection and travel add-ons, loyalty and subscription programs, and corporate fleet solutions.

Product overview

Avis Autovermietung operates as a comprehensive car rental platform offering vehicles across multiple categories (small cars, compact, medium, standard, premium, SUVs, minibuses) at over 5,000 stations globally. The core offering includes standard car rental enhanced by premium tiers (Avis Prestige, Select Series), an electric/hybrid fleet (Avis E-Mobility), and a loyalty ecosystem comprising free Avis Preferred (with tiered benefits) and paid Avis Drive Gold subscription. Digital services include the Avis App, QuickPass digital check-in, and Self-Service Kiosks for key pickup. Protection is available through Basic, Super Cover, Super Cover Plus packages or bundled Avis Inclusive. Business services include corporate accounts and Avis Flex long-term leasing alternative. Additional services include one-way rentals, long-term rentals, Travel Companion (portable Wi-Fi/GPS), and the premium Avis First concierge service.

Differentiator

Problem solved

Functional benefit

Brands

• Avis Preferred: Free loyalty program offering 10% discount on future bookings, priority service, and exclusive partner offers.
• Avis Drive
• Avis Inclusive
• Avis First
• Avis Prestige
• QuickPass
• Avis E-Mobility

Products and services

• Car Rental Short- and longer-duration vehicle rental for individual and business customers, with vehicles ranging from city cars to luxury cars, SUVs, and minibuses.
• Avis E-Mobility Electric, hybrid, and plug-in hybrid vehicle rental at selected Austrian stations in Graz, Salzburg, Linz, and Vienna.
• Avis Preferred Free loyalty program with a 10% rental discount, priority service, partner offers, and tiered membership levels.
• Avis Drive Gold Annual paid subscription providing up to 20% off rentals in Austria and 15% off European rentals, with extras including an additional driver, child seats, and roadside assistance.
• Avis App iOS and Android application for managing bookings, accessing QuickPass and kiosk functions, selecting vehicles, and accessing loyalty offers.
• Avis First Airport premium concierge service that meets customers on arrival and departure and can deliver the rental vehicle directly to them; available at selected airports.
• Select Series Premium vehicle-rental collection in which customers can select specific models such as the Mercedes-Benz GLE.
• Avis Prestige Luxury vehicle-rental collection featuring premium models such as the Porsche 911 Carrera Cabriolet.
• Avis Inclusive Bundled protection product with zero-deductible coverage, roadside assistance, and windshield protection, offered at up to 25% savings versus separate components.
• Protection Options (Schutzoptionen) Rental protection add-ons including Basic theft and damage cover, Super Cover deductible reduction, and Super Cover Plus with Roadside Assistance Plus.
• Long-Term Rental (Langzeitmiete) Personal long-term vehicle rental for up to three months as an alternative to leasing, available to individual renters and additional drivers.
• One-Way Rental (Einwegmiete) Rental service allowing customers to collect a vehicle at one Avis station and return it to a different station.
• Avis Flex Business long-term vehicle-rental and operating-lease alternative with terms from 30 days, daily exit options, and bundled insurance, maintenance, and taxes.
• Avis Travel Partner Travel assistance service for recovering lost luggage or passports.
• Avis Travel Companion Portable travel device providing GPS navigation, internet connectivity, and free international phone calls.
• Corporate Accounts Business account service with corporate rates, dedicated account management, and volume discounts.

Quantifiable outcome

• Up to 25% savings on protection packages with Avis Inclusive
• +3 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Miles and MorecoreGTM or Marketing PartnerFrequent flyer program partnership allowing Miles and More members to earn miles on rentals and receive special offers. Partnership includes ability to retroactively credit miles for past rentals.
• Austrian AirlinescoreGTM or Marketing PartnerStrategic partnership with Austrian Airlines for cross-promotional offers and loyalty integration, targeting travelers flying to and from Austria.
• British AirwaysminorGTM or Marketing PartnerPartnership through ba.com car hire program allowing British Airways customers to book Avis vehicles and earn Avios points.
• Best Western HotelsminorGTM or Marketing PartnerHotel partnership offering combined travel packages and cross-promotional discounts for guests of Best Western properties.
• AcomodeominorChannel Partner/ Reseller/ DistributorAccommodation booking platform integration providing bundled travel options combining hotel stays with car rentals.
• BidroomminorChannel Partner/ Reseller/ DistributorHotel membership platform partnership offering competitive hotel rates combined with Avis car rental discounts for members.
• AIG (American International Group)coreTechnology or IntegrationInsurance partnership providing personal accident insurance and emergency medical evacuation services for rental customers through AIG's global coverage network.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sixt SE: Headquartered in Germany, Sixt is Europe's largest car rental company with strong premium positioning and dense DACH (Germany/Austria/Switzerland) station coverage. Directly competes with Avis on airport rentals, premium fleet and corporate accounts across Austria and Europe.
• Hertz Global Holdings: Global car rental operator with European presence competing directly with Avis at Vienna, Salzburg and other major Austrian airports. Comparable in fleet breadth, loyalty program structure (Hertz Gold) and corporate/B2B offerings.
• Enterprise Rent-A-Car: One of the largest rental brands globally with a strong European footprint including Austria. Directly competes in passenger car rental and corporate fleet services, with comparable airport and city-center station models.
• Europcar: Major European car rental operator with dense station coverage across Austria and Europe. Directly competes with Avis in airport leisure, business and long-term rental segments, including similar loyalty programs and corporate account structures.
• Budget Rent a Car: Sister brand within Avis Budget Group, operating in parallel with Avis in Austria and globally. Targets value-oriented leisure customers while sharing fleet, technology and corporate infrastructure — direct overlap with Avis's value segment.

Broad incumbents

• ALD Automotive: Large European corporate fleet leasing and long-term rental provider. Competes with Avis Flex in the Austrian corporate long-term rental segment as an established incumbent in full-service operational leasing.
• LeasePlan: Global fleet management and operational leasing company with significant European presence. Overlaps with Avis Flex in corporate long-term vehicle subscription services in Austria and broader Europe.

Emerging players

• Uber: Global ride-hailing platform competing for urban mobility demand that historically flowed to car rental. While not a direct rental competitor, it increasingly substitutes for short-term rentals and disrupts demand at city-center stations.
• Getaround: Peer-to-peer car sharing and short-term rental marketplace. Emerging alternative in the urban short-term mobility space, competing for the same Austrian/European consumer demand for flexible vehicle access.

Others

• Miles & More (Lufthansa loyalty program): Loyalty partnership ecosystem of Lufthansa Group airlines including Austrian Airlines. Avis Austria is a Miles and More partner; Miles & More is an ecosystem enabler that drives inbound bookings to Avis stations in Austria.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AvisEurocarhire
• YouTubeyoutube.com/channel/UCTMOVz_ytg81WwZHQYvB35A
• Facebookfacebook.com/AvisEuroCarHire
• LinkedInlinkedin.com/company/avis-autovermietung-gesellschaft-m-b-h
• Instagraminstagram.com/aviseurope

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about avis autovermietung