hermanos martinez, sa

What hermanos martinez, sa does

Hermanos Martínez, S.A. — operating commercially as Autocares Hermasa — is a privately held, family-owned passenger transport and travel agency company headquartered in Calatayud, Zaragoza, Spain. Founded in 1915 by D. Iñigo Martínez Moros with a horse-drawn carriage route between Aniñón and Calatayud, the business has been continuously operated for over 110 years and is currently in its fourth generation of family ownership (David and Javier Martínez Morales), with fifth-generation involvement from Erika Martínez Torres. The company is constituted as a Sociedad Anónima (S.A.) registered in Zaragoza and holds ISO 9001:2015 (quality) and ISO 14001:2015 (environmental) certifications.

The company's core offering is an integrated portfolio of road passenger transport services built around a fleet spanning 19 to 84 seats, including mid-size accessible coaches (19–35 seats), standard 50–55 seat coaches, modern Irizar i6S Efficient buses with premium on-board amenities (220V outlets, USB charging, refrigerators, bathrooms, streaming entertainment), and 69–81 seat double-decker vehicles. Service lines include: (i) discretionary charter transport for sports clubs, cultural associations, schools, and group travel across Spain and Europe (Portugal, France, Andorra, Italy, Germany); (ii) recurring school transportation under annual contracts with Gobierno de Aragón for rural zones, plus ad-hoc school excursions; (iii) the urban public bus concession in Calatayud, operated under a municipal public tender awarded in March 2013 with mechanized ticketing and a rechargeable card-moneder payment system; (iv) scheduled beach excursions (Domingos a la playa from Calatayud, Jueves a la playa from La Almunia) to Puerto de Sagunto, priced at €30 per round-trip ticket; and (v) a certified in-house travel agency (licensed since 2011) bundling hotels, restaurants, museum tickets, winery visits, and guided tours into all-inclusive group packages.

The go-to-market motion is sales-led: direct phone (+34 976 882 429), email ([email protected]), and website contact forms handle charter and contract sales to schools, sports clubs, government entities, and associations; an owned e-commerce ticket store handles B2C beach excursion sales; and government tendering secures the urban bus and school transportation revenue lines. Pricing is quote-driven for charters (group size, distance, duration), unit-priced at €30 for beach excursions, and subsidized/fare-based for the urban transit line. Marketing relies on the corporate website, Facebook, Instagram, and Google Analytics, with no disclosed digital advertising spend or formal sales team structure. Revenue, headcount, and customer concentration metrics are not publicly disclosed; the firm is described as a small family business. No M&A, venture funding, or institutional ownership has been recorded; the only external capital event on file is a €9,000 EU PRTR decarbonization grant received in 2024 for vehicle scrapping.

Name

hermanos martinez, sa

Legal name

HERMANOS MARTINEZ S.A

Website

https://autocareshermasa.com

Company type

Private

Founded year

1915

Operating status

Operating

Short description

Hermanos Martínez, S.A. (Autocares Hermasa) is a family-owned Spanish bus operator founded in 1915, headquartered in Calatayud, providing charter transport, school bus services under Aragón government contracts, urban public transit in Calatayud, scheduled beach excursions, and in-house travel agency services across Spain and Europe.

Ownership category

akta.pro rank

Product category

Bus and Coach Transportation

NAICS

Charter Bus Industry (485510), Scenic and Sightseeing Transportation, Land (48711), Interurban and Rural Bus Transportation (48521)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Charter & Tour Coach Operators (TLAFAFAB)

akta.pro secondary industries

National Intercity Coach Operators (Scheduled Network) (THAIADAA), Escorted Coach & Bus Package Tour Operators (THAKADAA), Coach & Bus Charter Fleet Rental (With/Without Driver) (TLABADAE)

Keywords

• Bus charter services
• School bus transportation
• Scheduled passenger routes
• Urban bus services
• Group travel agency

Headquarters

HQ city

Calatayud

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Charter/Discretionary Transportation: On-demand charter services for groups, clubs, sports teams, associations, and organizations requiring transportation for excursions, day trips, and multi-day journeys within Spain and Europe
2. Regular Route Transportation: Scheduled transportation services along established routes including urban bus service in Calatayud (awarded via public tender in 2013)
3. Travel Agency Services: Full-service travel agency providing hotel reservations, restaurant bookings, museum and monument tickets, guided tours, and complete trip planning for group travel
4. Scheduled Beach Trips: Pre-scheduled round-trip beach excursions to Puerto de Sagunto sold via online store, operating Sundays from Calatayud and Thursdays from La Almunia during summer months
5. Urban Public Transportation: Public urban bus service in Calatayud including regular routes with mechanized ticketing and rechargeable card-moneder wallet system

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Hermanos Martínez, S.A. operates passenger bus and coach transportation from Calatayud, including charter, regular-route, school, urban, excursion, and scheduled beach-trip services. The company also operates a certified travel agency that organizes group road trips and related accommodations, meals, guides, and attraction tickets across Spain and Europe.

Product overview

Autocares Hermasa is a family-owned bus transportation company founded in 1915, operating as a single integrated service offering that combines regular and discretionary passenger transport, certified travel agency services, and urban bus operations. The fleet comprises vehicle categories ranging from 19 to 81 seats (including double-decker buses up to 81 plazas), supplemented by an online ticket store for beach trip excursions (Domingo a la playa and Jueves a la playa). Services include school transport, sports club transportation, international trips across Europe, and complete travel agency packages with hotels, guides, and attraction tickets.

Differentiator

Problem solved

Functional benefit

Products and services

• Charter bus and coach transportation Discretionary transportation for sports clubs, cultural associations, schools, businesses, and other groups, including transfers, excursions, day trips, study trips, and multi-day journeys within Spain and Europe.
• School transportation Contracted daily transportation for students from rural areas, together with bus service for school activities and excursions.
• Regular-route bus transportation Scheduled passenger transportation on established routes, including services operated by the company beyond its urban network.
• Travel agency services Certified trip organization for individual and group road travel, including hotels, restaurants, museum and monument tickets, winery and theme-park visits, official local guides, and complete itinerary planning.
• Calatayud urban bus service Urban public transportation in Calatayud operating from 7:30 to 22:00 with mechanized ticketing and a rechargeable card-moneder system.
• Scheduled beach excursions Pre-scheduled round-trip excursions to Puerto de Sagunto from Calatayud on Sundays and from La Almunia de Doña Godina on Thursdays, with tickets sold through the online store.
• 19–35-seat charter buses Mid-size charter bus option for groups of 19 to 35 passengers, equipped with air conditioning, reclining seats, seatbelts, and accessibility features for passengers with reduced mobility.
• 50–55-seat standard coaches Standard coach capacity for groups of 50 to 55 passengers, used for group travel, excursions, and regular transportation services.
• i6S Efficient 55-seat buses Modern 55-seat buses with high-efficiency climate control, reclining seats with armrests and footrests, 220V power outlets, USB charging, expanded spacing, a refrigerator, a bathroom, and streaming entertainment.
• 69–80-seat large coaches Large-capacity bus option accommodating groups of up to 80 passengers.
• 81-seat double-decker buses Double-decker bus option for groups of up to 81 passengers, with 220V power outlets and USB chargers.

Quantifiable outcome

• Urban bus service operates from 7:30 to 22:00 in Calatayud since March 2013
• +1 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Excmo. Ayuntamiento de CalatayudcoreStrategic or Co-development Partner · 1 March 2013Public tender awarded in March 2013 for exploitation of urban collective transportation in Calatayud. Hermasa operates the city bus service including two dedicated urban buses, mechanized ticketing, and rechargeable card-moneder system.
• Gobierno de AragóncoreStrategic or Co-development PartnerAnnual contracts for school transportation services from rural areas. Year after year contracted by the regional government for student transport.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ALSA: Spain's largest bus and coach operator (National Express Group subsidiary), running scheduled, charter, urban, and international services. Comparable as a national-scale charter and urban bus competitor across Spain, but operating at vastly larger scale and broader geographic footprint.
• Avanza (Grupo Avanza / Moventia): One of Spain's leading passenger transport groups operating urban, intercity, and charter bus services across multiple regions. Directly comparable as a competitor for government tenders (urban concessions and school transport) and discretionary charter business.
• Eurolines: European coach network aggregating international bus services across multiple countries including Spain, France, Italy, and Germany — overlapping with Hermasa's cross-border tour routes for groups traveling across Europe.
• FlixBus: European low-cost intercity bus operator present across Spain, France, Italy, Germany, and Portugal. Comparable as an international bus competitor serving the same cross-border European corridors that Hermasa targets for multi-day group tours.

Direct peers

• Monbus: Spanish group operating scheduled, charter, and urban bus services, including school and corporate transport. Closely comparable as a regional/national coach operator competing for the same school, sports, and group charter contracts as Hermasa.
• Samar: Spanish charter and scheduled bus operator based in central Spain offering group travel, school transport, and urban services. Comparable in size, service mix, and target customers (schools, clubs, associations) to Hermasa.
• La Veloz: Long-established Spanish coach operator providing regular, charter, and school transport services. Comparable regional incumbent competing in the same Spanish discretionary and regular-route charter market.
• Julià Travel: Spanish tourism transport and DMC operator providing coach services, guided tours, and travel packages across Spain and Europe. Closely comparable as a bundled coach-plus-travel-agency operator competing for group tour contracts.
• Condabus / Autocares Conda: Mid-size Spanish coach operator offering charter, school, and corporate transport across multiple autonomous communities. Comparable regional charter and school transport peer of similar scale to Hermasa.

Regional players

• Iberia Plus / Renfe (rail-road combo): While primarily rail, Renfe's intercity bus (Renfe Bus/ALSA co-branded) and medium-distance services compete indirectly for passengers along Hermasa's Aragón–coast corridors (e.g., Calatayud–Valencia region) where rail and bus compete for the same trip.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookes-es.facebook.com/autocareshermasa
• Instagraminstagram.com/autocares_hermasa

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about hermanos martinez, sa